India Today Gaming

What India Today Gaming does

India Today Gaming is a gaming and esports news portal operated by Living Media India Limited, part of the India Today Group, headquartered in Noida, India with 11-50 employees. The platform publishes daily editorial content across six product surfaces: a gaming news section, a dedicated Esports Olympics coverage vertical, game and gaming-hardware reviews, walkthroughs and strategy guides, and embedded browser-based H5 casual and sports games. It also distributes content through the Khelo Aajtak mobile app on Google Play Store, extending reach into mobile-first Indian gaming audiences.

The product is built on a standard CMS-driven media architecture with a web property at indiatodaygaming.com, supporting text articles, image galleries, embedded games, and advertising slots; no APIs, SDKs, integrations, or proprietary technology stack are disclosed. Revenue is generated exclusively through on-site advertising, with no subscription, paywall, or paid content models identified, and there are no publicly disclosed pricing tiers, customer logos, or partnership agreements.

The platform serves Indian gaming enthusiasts as a horizontal, persona-based audience across mobile and PC gamers, addressing pain points around staying current with gaming news, accessing reliable reviews, and improving gameplay through guides. As a non-core sub-brand within a diversified media conglomerate, its strategic positioning leverages the parent group's editorial credibility and existing audience traffic, but the absence of disclosed financials, headcount trends, or monetization detail limits visibility into its scale and growth economics.

Name

India Today Gaming

Legal name

Living Media India Limited

Website

https://indiatodaygaming.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

India Today Gaming is a free, ad-supported gaming and esports news portal operated by Living Media India Limited (India Today Group), serving Indian gaming enthusiasts with news, reviews, guides, Esports Olympics coverage, and browser-based casual games across web and mobile.

Ownership category

akta.pro rank

Product category

Gaming Media

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Game News & Reporting (Breaking News, Investigative) (MPAFAMAA)

akta.pro secondary industries

Gaming Culture, Opinion & Commentary (Columns, Think Pieces) (MPAFAMAH), Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication) (MPAFAMAJ)

Keywords

• Gaming news
• Esports coverage
• Game reviews
• Gaming guides
• Browser games

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

India Today Gaming operates a gaming and esports news portal that publishes daily news articles, game reviews, step-by-step gaming guides, and dedicated esports tournament coverage. The platform also hosts a library of browser-based H5 casual and sports games playable directly on the site. It functions as the gaming-focused media brand within the India Today Group, monetizing via on-site advertising.

Product overview

India Today Gaming is a gaming and esports news portal operated by Living Media India Limited (India Today Group). The platform offers a comprehensive suite of gaming content including news articles, esports tournament coverage, game reviews, and gaming guides. Additionally, it hosts a library of browser-based H5 casual and sports games that users can play directly on the website. The platform also features an Esports Olympics dedicated section for Olympic Esports coverage.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• PC Gamer: Long-established PC gaming publication covering news, reviews, and hardware guides. Directly comparable in editorial format and competes for SEO traffic on gaming-hardware reviews, a vertical India Today Gaming explicitly targets.
• Polygon: Major US-based gaming publication with comparable coverage of game reviews, guides, and esports news. Represents a larger, well-resourced global competitor for English-language gaming audiences.
• IGN India: Global gaming media brand with an India edition. Competes for the same gaming-news and review audience in India with significantly larger editorial resources and global content syndication.
• Kotaku: Global gaming media outlet covering news, reviews, guides, and esports commentary. Operates in the same editorial categories as India Today Gaming and competes for global SEO traffic on overlapping evergreen topics (Diablo 4, Genshin Impact, etc.).
• NDTV Gadgets 360 (Gaming vertical): NDTV's tech and gaming section covers game reviews, mobile gaming news, and hardware with a similar India-focused audience. Operates as part of a broader tech-media portfolio, much like India Today Gaming sits within the India Today Group.

Direct peers

• Sportskeeda: India's largest gaming and esports news portal, covering similar topics (esports tournaments, game guides, reviews, Free Fire/Mobile Legends coverage). Sportskeeda is the most direct Indian competitor in the gaming-news vertical, sharing the same English-language SEO and social channels.
• AFK Gaming: India-focused esports news and coverage platform covering tournaments, teams, and the Indian esports industry. A direct competitor for India Today Gaming's esports-news and Esports Olympics coverage ambitions.
• Digit (Indian media): Indian technology and gaming media outlet covering gaming hardware reviews, esports news, and PC/mobile gaming guides. Closely mirrors India Today Gaming's mix of hardware reviews and gaming editorial for an Indian audience.

Emerging players

• Beebom: Indian tech and gaming publication covering mobile games, app reviews, and gaming guides aimed at a younger Indian audience. Adjacent competitor for mobile-gaming editorial traffic.

Regional players

• 91mobiles: Indian tech and gaming content site covering mobile gaming news, game reviews, and gaming-phone hardware. Competes for the same mobile-first Indian gaming audience but is more tech-review-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/IndiaToday_Game
• Facebookfacebook.com/indiatodaygaming
• LinkedInlinkedin.com/company/india-today-gaming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Today Gaming