Peace Culture Culb

What Peace Culture Culb does

Peace Culture Club (PCC) is a founder-operated community organization and training provider that sells a peace-building curriculum and artist partnership services. Founded by Joshua C. L. Stepney (operating as Yhoshua Adama) and headquartered in Richmond, VA with operational presence in Monmouth County, NJ, PCC packages its methodology into discrete paid products: a 40-hour Peacemaker Virtual Training certification ($100-$150), three 'Becoming Stage' courses priced $50-$75 each, facilitator training, the founder-authored book 'Joining the PCC Community - The Path of the Peacemaker' ($15-$20), and branded merchandise (mugs, water bottles, pet bowls) at $15-$45. Its go-to-market combines an Artist Partner Program that recruits local artists and advocates, a community-led network of independent Peace Clubs, and an event- and training-driven engagement funnel topped by a free introductory course.

The underlying technology layer is lightweight: AI-assisted marketing and outreach tooling is used to produce content, run social-media campaigns, and amplify artist partners' visibility, complemented by access to Google Ad Grants ($10,000/month in advertising credits) for member-driven campaigns. The platform architecture is a self-hosted e-commerce storefront at peacecultureclub.com plus social channels; no native mobile app, public API, or SDK is disclosed.

PCC serves four overlapping customer segments: at-risk youth and families affected by Adverse Childhood Experiences; local artists and advocates seeking brand development and visibility; community organizations and nonprofits looking to launch local Peace Clubs; and individual peace leaders pursuing facilitator certification. Revenue mechanics rely entirely on one-time individual purchases of low-priced digital training and physical merchandise rather than enterprise contracts or recurring subscriptions. The organization is privately held by its founder, with no disclosed institutional investment, parent company, or external funding rounds.

Name

Peace Culture Culb

Legal name

Peace Culture Club

Website

https://peacecultureclub.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Peace Culture Club is a Richmond, VA-based community organization that sells peace-building training courses, certifications, a founder-authored book, and merchandise, targeting at-risk youth, local artists, and community leaders through a network of independent Peace Clubs.

Ownership category

akta.pro rank

Product category

Community Peace-Building Education and Training

NAICS

Social Advocacy Organizations (8133), Educational Support Services (611710), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Adult/Public Speaking Clubs & Community Organizations (EDAMAOAI)

akta.pro secondary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

Keywords

• Peace building training
• Trauma healing education
• Personal development courses
• Community advocacy programs
• Artist partnership services

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Training and Certification Programs: PCC generates revenue through paid training courses including the Peacemaker Virtual Training (40-hour certification, $100-150), Becoming Stage 1-3 courses ($50-75 each), and facilitator certification. These are delivered online through webinars and in-person workshops.
2. Book Sales: Sale of the foundational book 'Joining the PCC Community - The Path of the Peacemaker' by Yhoshua Adama (published 2024) priced at $15-20.
3. Merchandise: Branded merchandise including mugs ($15-25), water bottles ($33), enamel mugs ($25.50), and pet bowls ($35-45) sold through the PCC storefront.
4. Google Ad Grants: PCC supports members with access to Google Ad Grants providing $10,000/month in advertising credits for peace initiatives and campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Peace Culture Club is a community organization that sells peace-building training courses, certification programs, and personal development content to individuals, and provides consulting, marketing support, and program resources to community organizations and artists. Core paid offerings include the "Joining the PCC Community" book, the three-stage "Becoming" course series, a 40-hour Peacemaker Virtual Training certification, facilitator training, branded merchandise, and a free-tier membership with paid upsells.

Product overview

Peace Culture Club (PCC) is a community organization offering a multi-tiered product portfolio centered on peace-building through arts and advocacy. The core offerings include the 'Joining the PCC Community' book by founder Yhoshua Adama, the 'Becoming' personal development program (Stages 1-3), and the Peacemaker Certification program (40-hour virtual training). PCC also provides local Peace Clubs as community programs, facilitator training, and advocacy support services. The organization connects artists with resources, training, and community engagement opportunities to promote peace culture and help people process trauma and toxic stress.

Differentiator

Problem solved

Functional benefit

Products and services

• Joining the PCC Community - The Path of the Peacemaker Foundational book by founder Yhoshua Adama ($15-20) sharing principles, techniques, and practices for cultivating inner peace and becoming a Peacemaker, grounded in science, psychology, and spirituality. Sold to individuals and bundled with the Peacemaker Virtual Training.
• Peacemaker Virtual Training (40-hour certification) 40-hour certification program that trains individuals as PCC Peacemakers who can mitigate conflict, trauma, and toxic stress, completed at own pace over 2-10 months. Graduates can apply for facilitator training to become paid facilitators. Priced at $150 regular / $100 discounted, and includes a digital copy of 'Joining the PCC Community.'
• Becoming Stage 1: The Visionary 2-hour course delivered as two webinars ($75 regular / $50 discounted) covering the Becoming philosophy, P.E.A.C.E. Culture Core Concepts, developing a Peace Culture Club perspective, and recognizing emotional elements (Identity, Idea, Character, Resources, Principles, Destiny).
• Becoming Stage 2: The Leader 2-hour course delivered as two webinars ($50) focused on maturing the business by establishing formal processes. Covers the Becoming philosophy, P.E.A.C.E. Culture Basic Facilitator Training, developing a Peace Culture Club, and leadership responsibilities (Attraction, Connection, Inspire, Engagement, Promise).

Quantifiable outcome

• Over 18 local events, exhibitions, lectures, festivals, and arts-oriented gatherings organized by Artist Partners
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google (Ad Grants Program)coreGTM or Marketing Partner · 1 January 2024PCC provides members access to Google Ad Grants offering $10,000/month in advertising credits for promoting peace initiatives, member organizations' events, and community campaigns. This partnership enables significant marketing reach for artist partners and peace-building efforts.
• Coming To The Table-RVAcoreStrategic or Co-development PartnerDanita R. Green, PCC Artist Partner, serves as Co-CEO of this nonprofit committed to racial healing in Richmond VA. The partnership facilitates 'courageous yet clumsy' conversations on race, social equity, and the legacy of the American Slave Trade, with over 1200 online members and 800 active participants.
• Aslan Youth MinistriesminorStrategic or Co-development PartnerMrs. Queenie Ferguson, PCC Regional Director, started with Aslan Youth Ministries in October 1999 and served as Field Director for Monmouth County NJ, coordinating events, fundraising, and serving over 150 children.
• Bethel Christian CenterminorStrategic or Co-development PartnerMrs. Queenie Ferguson is a member of Bethel Christian Center in Eatontown NJ, where she serves as deaconess, Youth Director, and Leader on their Outreach Team, connecting PCC with faith-based community resources.
• La'Sol Promotions LLCminorImplementation/ SI/ Consulting PartnerLa'Sol Promotions LLC produced the trailer for the 'Love Locked Down' theater project created by Danita R. Green. Originally founded by Joshua Stepney (Yhoshua Adama) as a small business consulting company.
• Alexander SimoneminorStrategic or Co-development PartnerGrandson of legendary Nina Simone. PCC founder Yhoshua Adama worked with Alexander Simone to publish music for movies and events, expanding PCC's reach in the arts and music industry.
• Virginia Department of HealthcoreStrategic or Co-development PartnerDanita R. Green serves as artist in residence for the VA Dept. of Health providing services related to trauma informed care, integrating PCC's peace-building and trauma healing approaches into public health initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Creative Mornings: Global community of creative professionals with local chapters that run talks and events. Comparable on local-chapter, event-driven community model for creatives and advocates, though not peace-building-focused.
• SoulPancake: Arts-and-advocacy social-good brand that uses creative content to drive community engagement. Comparable grassroots advocacy through artistic expression, though built more around media and content than local clubs.
• Robben & Associates / Trauma Healing Institute: Organization offering ACEs- and trauma-healing certifications and training programs. Directly comparable on the certified-facilitator model and ACEs-response curriculum that Becoming Stage 3 covers.

Direct peers

• Coming To The Table: National racial-healing nonprofit that PCC's own Artist Partner Danita R. Green co-leads the RVA chapter of. They share the trauma-healing, dialogue-based community model and the same target audience of people affected by America's racial history.
• Peace First: Youth-led peace and justice nonprofit operating a community of young changemakers globally. Comparable target audience (youth and at-risk populations), training/certification pathway, and community-led outreach.
• Generations For Peace: Nonprofit that trains youth as peace leaders and supports community peace clubs worldwide. Directly comparable on the certified-peacemaker + local-club model that PCC employs.

Broad incumbents

• Search for Common Ground: Large international conflict-resolution NGO operating peace-building programs globally. Comparable on mission (peace culture, conflict mediation, community-based facilitation) but at vastly greater scale and with institutional grant funding.
• Peace Direct: Well-funded peace-building NGO that supports local peacebuilders across multiple countries. Comparable mission (local peace leaders, grassroots peace-building) with similar trainer/facilitator concept but operates internationally with donor-backed funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peaceculturec
• Facebookfacebook.com/peacecultureclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace Culture Culb