Baril

What Baril does

Baril Coatings is a privately held, specialty industrial coatings manufacturer founded in 1984, headquartered in Angola, Indiana, with a second manufacturing facility in 's-Hertogenbosch, Netherlands. The company designs, formulates, and produces high-performance protective and decorative coating systems — including patented DualCure polyaspartic/moisture-cure finishes, SteelKote epoxy primers and polyurethane topcoats, FleetSpec premium coatings for commercial vehicles and marine/aviation applications, Bariline air-dry alkyd systems, and AutoGuard automotive refinish products — serving industrial manufacturers and commercial fleet operators across oil & gas, agricultural and construction equipment, trailers and chassis, steel tanks, structural steel, and power and energy markets.

The underlying technology portfolio centers on proprietary resin chemistry (notably DualCure's chemical-plus-moisture crosslinking mechanism, with capabilities including 30-minute ambient cure, ISO 12944 CX / C5 offshore corrosion classifications, and up to 50% process-time reduction) and on color-management tooling (the ColorLinks web-based color formula portal integrated with the Ikaro imaging spectrophotometer). Five sub-brands target differentiated price/performance tiers, and two service platforms — the complimentary Benchmark Program (on-site coating-system evaluation) and ColorLinks (color matching and verification) — are wrapped around the product offering to deepen customer engagement.

Baril generates revenue primarily through direct, one-time B2B sale of coating products to industrial manufacturers and fleet operators, with quote-based pricing determined by product line, volume, and customer requirements. A complementary technical-support services layer — on-site startup assistance, calibration, process optimization, and color matching — is included with product sales rather than invoiced separately. Distribution is entirely direct field sales, with no third-party intermediaries; the enterprise GTM motion relies on consultative engagement via 'Talk to a Specialist' CTAs and the Benchmark Program to convert prospects. The company is led by CEO Dave Harmon and President Andrew Hetchler, with multiple Harmon family members in operational roles, indicating family ownership of the 40+ year business.

Name

Baril

Legal name

Baril Coatings

Website

https://barilcoatings.us

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Baril Coatings is a privately held industrial coatings manufacturer (founded 1984) producing high-performance polyaspartic, epoxy, polyurethane, and alkyd coating systems for industrial manufacturers and commercial fleet operators across North America and Europe.

Ownership category

akta.pro rank

Product category

Industrial Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Industrial Protective Coatings (IMAEAHAB)

Keywords

• Industrial protective coatings
• Polyaspartic coating systems
• Fleet finishing coatings
• Automotive refinish products
• Corrosion protection coatings

Headquarters

HQ city

Angola

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Coatings Product Sales: B2B sale of high-performance coating products including primers, topcoats, and complete coating systems to industrial manufacturers and fleet operators. Products sold as one-time purchases with volume-based pricing, no subscription component.
2. Technical Support Services: On-site technical support, startup assistance, equipment calibration, and process optimization services included with product sales. Benchmark Program evaluation offered as complimentary service. Ongoing technical support provided post-implementation.
3. Color Matching Services: Color matching support including spectrophotometer color measurement, formula retrieval, and color verification through ColorLinks system. Technical support for color calibration and training included with FleetSpec systems.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Baril Coatings manufactures and sells high-performance industrial coating systems across five product lines—Bariline, DualCure, SteelKote, FleetSpec, and AutoGuard—covering alkyd, polyaspartic, epoxy, polyurethane, and acrylic formulations for industrial manufacturers and commercial fleet operators. The coatings are sold as one-time B2B purchases with quote-based, volume-driven pricing, and are bundled with on-site technical support, the Benchmark Program process evaluation, and the ColorLinks color-matching service. The DualCure patented polyaspartic technology enables up to 50% reduction in process times and 30-minute cure without heat.

Product overview

Baril Coatings is a coatings manufacturer offering five distinct product lines: Bariline (economical air-dry alkyd coatings for light industrial use), DualCure (patented polyaspartic/mositure-cure fast-dry OEM finishes), SteelKote (high-performance epoxy primers and polyurethane topcoats for demanding environments), FleetSpec (premium fleet/automotive/marine coatings with advanced ColorLinks color matching), and AutoGuard (automotive refinish products). These are complemented by technical services including the Benchmark Program (process evaluation) and ColorLinks color matching system. The company serves industrial manufacturing and fleet transportation markets with coatings for steel protection, corrosion resistance, and durable finishes.

Differentiator

Problem solved

Functional benefit

Brands

• Bariline: Economical line of air-dry alkyd primers and enamel topcoats for light to moderate environments with dependable direct-to-metal protection.
• DualCure
• SteelKote
• FleetSpec
• AutoGuard

Products and services

• Bariline Economical line of air-dry alkyd primers and enamel topcoats with dependable direct-to-metal protection for light to moderate environments. Features flexible single- or two-component options ideal for fabricated steel, equipment, and general industrial use.
• DualCure Polyaspartic and moisture-cure OEM finishes that cut process times by up to 50% and eliminate the need for heat during drying. Patented formula combining chemical and moisture curing for strong performance and precise control over cure schedules, delivering corrosion, weathering, scratch, and impact resistance. Achieves ISO 12944 CX and C5 offshore corrosion classifications.
• SteelKote High-performance two-component system of epoxy primers and polyurethane topcoats engineered for long-term protection in moderate to severe conditions. Designed for machinery, trailers, containers, structures, and marine applications with strong color retention and automotive-grade finish.
• FleetSpec Premium coatings line offering superior corrosion resistance, easy application, and long-term durability for commercial vehicle, aviation, and marine applications. Includes advanced color matching through the ColorLinks intermix system.
• AutoGuard Complete automotive refinish line designed for efficient repairs and professional results, including clear coats, primers, sealers, and rust prevention products. Incorporates rust encapsulation polymer coating technology that revitalizes existing steel on vehicles, equipment, and structures.
• ColorLinks Color Matching Service Proprietary web-based color formula lookup portal providing FleetSpec customers access to thousands of OEM colors worldwide. Enables quick formula location, match verification, and color reproduction with confidence, supported by the Ikaro imaging spectrophotometer camera for in-production color measurement.
• Benchmark Program Complimentary on-site service reviewing current coating system, application process, cure schedules, and production flow to identify opportunities for measurable improvement including increased throughput, reduced labor and energy consumption, and improved finish quality. Includes on-site evaluation, performance analysis, and benchmark comparison against industry standards.

Quantifiable outcome

• Process times cut by up to 50% with DualCure technology
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Largest North American coatings company with industrial, protective, and refinish divisions serving the same OEMs, fleets, and industrial manufacturers targeted by Baril. Represents both competitive overlap and a potential strategic acquirer for the category.
• PPG Industries: Global paints and coatings incumbent with deep industrial, automotive refinish, and protective coatings portfolios. Competes with Baril across multiple segments at much larger scale, and is a frequent benchmark for end-of-line OEM and fleet specifications.
• BASF Coatings: Division of BASF providing industrial, automotive, and protective coatings globally. Competes with Baril in OEM coatings and protective chemistries with significantly larger R&D and global commercial resources.
• AkzoNobel: Global paints and coatings major with strong industrial, marine, and fleet finishes portfolios (International Paint, Sikkens). Direct competitor in Europe given Baril's Netherlands facility, and competes in industrial OEM and protective coatings globally.

Direct peers

• Carboline: Specialty industrial coatings manufacturer serving oil & gas, power, marine, and infrastructure with epoxy, polyurethane, and intumescent systems. Overlaps with Baril's SteelKote and DualCure offerings in heavy-duty protective applications.
• Hempel: Global coatings manufacturer focused on protective, marine, and industrial segments. Comparable to Baril in selling high-performance protective systems into oil & gas, energy, and industrial OEMs with direct field technical support.
• Rust-Oleum Industrial: Industrial arm of Rust-Oleum focused on protective and rust-preventive coatings for industrial, fleet, and contractor markets. Overlaps Baril's AutoGuard and rust-encapsulation value propositions in maintenance and repair use cases.
• Jotun: Global coatings manufacturer with strong protective, marine, and industrial segments competing in oil & gas, energy, and infrastructure — directly comparable to Baril's protective coatings positioning for harsh-environment applications.
• Tnemec Company: Privately held US specialty manufacturer of high-performance industrial and architectural protective coatings with strong presence in water/wastewater, structural steel, and OEM fabrication — directly overlapping Baril's industrial and protective coatings segments.
• Axalta Coating Systems: Global coatings manufacturer focused heavily on industrial, fleet, and refinish end markets with branded polyaspartic and polyurethane product lines (e.g., Imron, Spies Hecker). Closest direct competitor to Baril in commercial fleet and industrial OEM coatings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/barilcoatings
• LinkedInlinkedin.com/company/baril-coatings-usa
• Xx.com/usabaril

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baril