Lockstoff Design

What Lockstoff Design does

Lockstoff Design GmbH is a private German design agency headquartered in Meerbusch (near Düsseldorf) that has operated since the mid-2000s as a boutique provider of strategic branding, corporate design, digital design, editorial design, motion graphics, and brand strategy services. The firm employs an interdisciplinary team of approximately 6-8 designers, brand strategists, developers, illustrators, and project managers, and delivers work through an 'understand-first' methodology that combines workshops, competitive analysis, and positioning work before design execution. Notable enterprise clients include Schauinsland Reisen, GWG Neuss, European Commission, Bundesgartenschau Heilbronn 2019, HanseMerkur, Coca-Cola, Hyundai, WDR, ApoBank, and Wolfsburg AG, alongside SMB and nonprofit engagements.

The agency's service portfolio spans brand strategy development, visual identity systems, responsive website design with online design manuals, animated explainer videos (priced from €4,000 with a standardized five-step production process), and editorial design including annual reports and brochures. Technical capabilities include UX wireframing, prototyping, and content management system implementation, but the firm positions itself primarily on creative and strategic quality rather than proprietary technology or AI tooling. There is no evidence of API/SDK offerings, AI/ML features, or patent-protected assets; the underlying technology is the creative process and accumulated design system knowledge.

Lockstoff generates revenue through project-based engagements billed at agreed hourly rates or flat fees plus statutory VAT, with usage rights transferring to the client upon full payment. Additional work beyond the original scope is billed separately by the hour, and explainer video budgets start at €4,000 with a typical three-week production cycle. The firm serves a horizontal mix of enterprise, mid-market, SMB, and nonprofit/cultural clients primarily in the DACH region, with select work extending to EU institutional clients. The firm is founder-owned with no disclosed external investment, no subsidiaries, and no public listing; founder Prof. Nicole Slink leads alongside Design Director Tobias Hauk, Senior Web Developer Humberto Gregorio, and additional team members. Over 16+ years, the agency has accumulated nearly 100 industry awards including Red Dot, iF Communication Design, and German Design Award distinctions.

Name

Lockstoff Design

Legal name

Lockstoff Design GmbH

Website

https://lockstoff-design.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Lockstoff Design is a Meerbusch-based German boutique design agency delivering strategic branding, corporate design, digital, motion, and editorial design services to enterprise, mid-market, SMB, and nonprofit clients primarily in the DACH region.

Ownership category

akta.pro rank

Product category

Brand Design and Strategic Branding Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Motion Graphics & Title Design (MPADACAD), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Strategic branding services
• Corporate design agency
• Brand identity design
• Digital design services
• Motion graphics production

Headquarters

HQ city

Meerbusch

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Project-based design services billed on hourly rates or agreed flat fees, including concepts, texts, graphic designs, illustrations, composings, and photographs. Usage rights are granted upon full payment. Additional services beyond the original scope are billed separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lockstoff Design is a strategic branding and design agency that develops brand strategies and creates comprehensive visual identity systems, logos, corporate design, responsive websites, editorial print materials, and animated explainer videos. The agency combines strategy, branding, digital, and motion capabilities under one roof, serving corporate, public-sector, and non-profit clients with branding and design solutions that span print, digital, and motion media.

Product overview

Lockstoff Design is a design agency offering strategic branding services with a portfolio of integrated design disciplines. The core offerings include Strategic Branding, Corporate Design, Digital Design (websites), Motion/Explainer Videos, Editorial Design, and Strategy services. These services work together to deliver comprehensive brand experiences—Corporate Design establishes visual identity systems, Digital Design implements responsive websites and online design manuals, Motion creates animated explainer videos, and Strategy provides the foundational positioning work. The agency serves B2B, B2C, and cultural clients ranging from national corporations to non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Branding Development of brand strategies and brand identities aligned with customer needs and business objectives, including positioning, brand values, and target audience analysis. Targeted at organizations seeking comprehensive brand strategy.
• Corporate Design Creation of comprehensive visual identity systems including logos, color palettes, typography, and brand guidelines for businesses and organizations.
• Digital Design Responsive web design, UX design, wireframing, prototyping, and website development using content management systems. Aimed at organizations needing brand-aligned digital experiences.
• Motion / Explainer Video Production Animated explainer videos that communicate complex messages in compressed, easy-to-understand formats using animated figures, explanatory texts, music, and voiceover. Starting budget €4,000; typical production takes 3 weeks.
• Editorial Design Design of print materials including brochures, catalogs, annual reports, and promotional items for organizations and brands.
• Brand Strategy Strategic positioning services including brand positioning, brand values, target audience analysis, competitor and market analysis, and marketing strategy development.
• Online Design Manual Digital branding platform that consolidates design rules and provides quick access to all required brand assets and files for brand governance across the organization.
• Website Development Custom website development with features such as online forms, damage reporting systems, and responsive design for all devices. Targeted at organizations needing brand-aligned custom websites.

Quantifiable outcome

• GWG Neuss experienced increased brand awareness and tenant demand, with waiting lists for apartments after rebranding
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookde-de.facebook.com/lockstoffdesign
• Instagraminstagram.com/lockstoff_design
• Xx.com/lockstoffdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lockstoff Design