Mayur Group

Name

Mayur Group

Legal name

Kanpur Edibles Pvt. Ltd.

Website

https://mayurgroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Packaged FMCG Foods (Edible Oils, Atta, and Animal Feed)

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Soybean and Other Oilseed Processing (311224), Grain and Oilseed Milling (3112), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Fats & Oils (2070), Bakery Products (2050)

akta.pro primary industry

Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ)

akta.pro secondary industries

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Edible Oils & Fats Trading/Wholesale (AFAIAKAC), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Edible oil refining
• Wheat flour milling
• Cattle feed manufacturing
• Soya food products
• Packaged bakery goods

Headquarters

HQ city

Kanpur

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Product Sales: Sale of branded FMCG products directly to consumers through dealers, distributors, and retail outlets. Products include edible oils (Mayur Vanaspati), wheat flour (Mayur Chakki Fresh Atta), Soya products (NUTREUM brand), biscuits and bakery products, cattle feed (APNA PASHU AHAR brand), soap and detergent. Approximately 60% of production sold as consumer products
2. Institutional/Industrial Supply: Supply of bulk edible oils and ingredients to biscuit manufacturing units and other institutions. Approximately 40% of production is supplied to institutions including Parle Products Pvt. Ltd. and ITC for cashew kernels
3. Job Work Manufacturing: Manufacturing services for other companies. Job work agreement with Parle Biscuit Pvt. Ltd. for bakery products
4. Diversified Manufacturing Operations: Multiple business units including Chakki Plant, Cattle feed, Construction and Real Estate Development, Cashew Kernels (Ankur Dealers Pvt. Ltd.), Raffia Plant (Kanpur Packagers Pvt. Ltd.), soap and detergent manufacturing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mayur Group manufactures and sells branded FMCG food and feed products including edible oils (Mayur Vanaspati, Cook 'n' Fry), wheat flour (Chakki Fresh Atta), soya-based food products (NUTREUM), cattle feed (APNA PASHU AHAR), and bakery items, primarily serving household consumers and institutional buyers across North India. The business spans sourcing of agricultural commodities, processing/refining, packaging under proprietary brand names, and distribution through dealer and retail channels.

Product overview

Mayur Group is a diversified Indian FMCG conglomerate operating under its flagship company Kanpur Edibles Private Limited (KEPL). The portfolio consists of multiple subsidiary companies: KEPL (edible oils/Vanaspati under MAYUR brand), Kushal Foods (flour/bakery), Ankur Dealers (cashew kernels), and Kanpur Packagers (raffia bags). Key branded products include Mayur Vanaspati, Cook 'n' Fry, Mayur Chakki Fresh Atta, Mayur Active, NUTREUM (soy products), Apna Pashu Ahar (cattle feed), and staples like Besan, Sooji, Maida, and Soya products. The group has expanded into diverse sectors including power generation, construction, and real estate.

Differentiator

Problem solved

Functional benefit

Brands

• MAYUR: Flagship brand for edible oils including Vanaspati. Tagline: Sehat Se Bharpur, Vanaspati Mayur.
• Cook 'n' Fry
• Mayur Chakki Fresh Atta
• Mayur Active
• Apna Pashu Ahar
• NUTREUM

Products and services

• Mayur Vanaspati A branded vanaspati (hydrogenated cooking fat) sold under the flagship Mayur brand, used by North Indian households for everyday cooking, frying, and traditional recipe preparation.
• Cook 'n' Fry A branded refined edible oil positioned for household cooking and frying use, marketed under the Cook 'n' Fry label within Mayur Group's edible oils portfolio.
• Chakki Fresh Atta A branded whole wheat flour (atta) sold under the Chakki Fresh label, targeted at households preparing daily chapatis, rotis, and other wheat-based foods.
• NUTREUM A branded soya-based food product range under the NUTREUM label, positioned for nutrition-conscious household consumers seeking plant-protein alternatives.
• APNA PASHU AHAR A branded cattle feed product sold under the APNA PASHU AHAR label, formulated for dairy cattle and livestock nutrition and sold through agricultural and feed retail channels.
• Mayur Bakery Products A range of branded bakery products manufactured and sold under the Mayur Group portfolio, targeted at household consumers seeking ready-to-eat baked goods.

Quantifiable outcome

• Production capacity expanded 40x from 25 TPD to 1000 TPD
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Seven partnerships are on record, tiered core.

• BühlercoreTechnology or IntegrationSwitzerland-based company that supplied fully automatic plant and machinery for Kushal Foods Pvt. Ltd.'s flour mill and bakery operations. This partnership enabled the company to set up modern, high-capacity food processing facilities.
• Schmidt-SeagercoreTechnology or IntegrationGermany-based company that supplied Wheat Storage tank (Silo) with capacity of 6000MT for Kushal Foods facility. This enabled large-scale wheat storage capability.
• Lohia Corp. Ltd.coreTechnology or IntegrationFinalized plant and machinery from Lohia Corp. Ltd. for Kanpur Packagers Pvt. Ltd.'s raffia bag manufacturing. Duotec Tapeline of 600 kg/hr and extrusion coating line from J.P Gujrat and LL (540 MT/P.A.).
• Grundy and Grundy ConsultantscoreTechnology or IntegrationInstalled fully automatic and modernized Soya Nuggets plant with production capacity of 100 MT per day in 2012 under Soya Revolution division.
• Parle Biscuit Pvt. Ltd.coreStrategic or Co-development PartnerJob work agreement with Parle Biscuit Pvt. Ltd. for bakery products manufacturing. Kushal Foods operates as a manufacturing partner producing biscuits for Parle.
• Parle Products Pvt. Ltd.coreChannel Partner/ Reseller/ DistributorInstitutional buyer for cashew kernels from Ankur Dealers Pvt. Ltd. The company processes raw cashews into fine roasted, sorted, and evenly sized kernels for supply to Parle.
• ITCcoreChannel Partner/ Reseller/ DistributorInstitutional buyer for cashew kernels from Ankur Dealers Pvt. Ltd. Company trades cashew kernels to ITC along with other institutional suppliers.

Scale indicators22 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Adani Wilmar (Fortune): India's largest edible oil and foods FMCG company (Fortune, King's, Alpha brands); directly comparable as the dominant pan-India edible oil refiner competing with Mayur's Mayur Vanaspati and Cook 'n' Fry across retail and HoReCa.
• ITC (Agri Business & Foods): Major Indian FMCG/agri-business conglomerate with Aashirvaad atta, Sunfeast bakery, and institutional agri-supply; comparable to Mayur as both institutional supplier (Mayur sells cashews to ITC) and consumer brand competitor in flour and bakery.
• Bunge India: Global agribusiness operating oilseed crushing and edible oil refining in India; comparable as a competitor in institutional oilseed processing and solvent extraction where Mayur's 500 TPD Soya/Rice Bran plants compete.
• Cargill India: Operates large edible oil refining and sourcing operations in India (NatureFresh, Gemini brands); overlaps with Mayur's oil refining, solvent extraction, and institutional supply to biscuit and food manufacturers.

Regional players

• Marico (Saffola): Indian FMCG major with Saffola refined oils and foods portfolio; comparable branded edible oils competitor in select North Indian markets though stronger in healthier oils than Mayur's traditional Vanaspati focus.

Direct peers

• K S Oils: Indian edible oil refiner and marketer (Kalash brand) with focus on mustard, Vanaspati and refined oils in tier-2/tier-3 markets; directly comparable product mix and regional distribution model to Mayur.
• Ruchi Soya (Patanjali Foods): One of India's largest edible oil refiners and soya food producers (Mahakosh, Ruchi Gold, Nutrela); direct competitor to Mayur in Vanaspati, refined oils, and soya chunks/nuggets (NUTREUM).
• VVF (India) Ltd. Indian oleochemicals and edible oils manufacturer producing refined oils, soaps, and personal care products; comparable to Mayur's diversification into soap/detergent and edible oil refining.
• Kaleesuwari Refining Pvt. Ltd. South India-based edible oil and Vanaspati manufacturer with similar refining, solvent extraction, and consumer FMCG model; relevant peer for Mayur's core edible oil and downstream FMCG operations.

Emerging players

• Sagar Foods (Soya Products): Indian manufacturer of soya chunks, nuggets, and textured vegetable protein under various regional brands; emerging niche peer to Mayur's NUTREUM soya product line.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mayurgroupkanpur

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayur Group