Totem Plus
Totem Plus, founded in 1994 in Israel, develops advanced automation and navigation systems for commercial vessels, with installations on over 1,000 ships worldwide serving maritime shipping operators and shipbuilders.
- Company typePrivate
- Founded1994
- HeadquartersRamat Hasharon, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Totem Plus does
Totem Plus is an Israeli maritime technology company founded in 1994 and headquartered in Ramat Hasharon. It designs, develops, and produces advanced automation and navigation systems for commercial vessels, with installations reported on more than 1,000 vessels worldwide. The company's product portfolio is organized into three lines: Automation Systems (IMACS as the flagship integrated marine automation and control platform, plus Tankmate for tank monitoring, VRC for vessel resource control, mini-IMACS for smaller vessels, and HSM hardware security), Navigation Systems and CCTV (ECDIS-DST-EDA electronic charts, VDR/MiniVDR voyage data recorders, BAMS/BNWAS/INBAS bridge alert and watch systems, Conning displays, E-Inclinometer, and CCTV), and Solutions (Online Stability for real-time vessel stability monitoring, Loadmate for cargo loading planning, and an Autonomous Vessel offering).
The underlying technology combines sensor-driven monitoring hardware with software platforms that integrate vessel systems under unified control, including real-time stability analysis and load planning. Totem Plus operates a B2B enterprise go-to-market, selling direct to shipbuilders, vessel operators, and maritime fleet managers globally, with systems deployed on newbuild vessels and retrofitted on existing ships. Revenue mechanics are predominantly hardware sales of automation and navigation electronics, supplemented by software-enabled solutions (stability, load planning, autonomy) that introduce licensing, updates, and support as recurring components. Pricing is not publicly disclosed and configurations are vessel-specific. The company remains private with no disclosed institutional funding rounds, ownership structure, or management team details available in the source data.
Totem Plus firmographics
Firmographics- Name
- Totem Plus
- Website
- https://totemplus.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Totem Plus, founded in 1994 in Israel, develops advanced automation and navigation systems for commercial vessels, with installations on over 1,000 ships worldwide serving maritime shipping operators and shipbuilders.
- Ownership category
- akta.pro rank
Totem Plus industry classification
Industry- Product category
- Maritime Automation Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Marine Automation, Control & PLC/SCADA Systems (IMAJAJAC)
- akta.pro secondary industries
- Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
Keywords
Where Totem Plus is headquartered
LocationHeadquarters
- HQ city
- Ramat Hasharon
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Totem Plus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Marine Automation Systems: Sale and installation of advanced automation systems (IMACS, Tankmate, HSM, mini-IMACS) for vessel operations, monitoring, and control. These are installed during vessel construction or retrofitting.
- Navigation Systems & Safety Equipment: Distribution of navigation electronics including ECDIS, VDR, BNWAS, CCTV, and conning systems. Products are sold as integrated solutions to vessel operators.
- Software Solutions: Software-based solutions including Online Stability, Loadmate, and autonomous vessel technologies. Revenue likely includes licensing, updates, and support services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Totem Plus product offering
Product offeringCore offering
Totem Plus develops and produces advanced automation and navigation systems for commercial maritime vessels, including the IMACS integrated marine automation platform, ECDIS electronic charting systems, VDR voyage data recorders, bridge alert and watch alarm systems, cargo management tools, and stability monitoring solutions. The company sells these systems to shipping companies, vessel operators, and shipbuilders for newbuild construction and retrofitting, with installations on more than a thousand vessels worldwide.
Product overview
Totem Plus offers a comprehensive portfolio of maritime automation and navigation products organized into three main categories. The Automation Systems division includes the core IMACS platform along with specialized modules: Tankmate for tank monitoring, VRC for vessel resource control, mini-IMACS for compact applications, and HSM for hardware security. The Navigation Systems & CCTV division provides ECDIS-DST-EDA as the primary electronic charting system, VDR/MiniVDR for voyage data recording, plus supporting modules including BAMS/BNWAS/INBAS for bridge alerts and watch alarms, Conning for display systems, E-Inclinometer for stability measurements, and CCTV surveillance. The Solutions division offers Online Stability for real-time monitoring, Loadmate for cargo planning, and Autonomous Vessel technology. All systems are designed for the maritime industry with installations on over a thousand vessels worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- IMACS (Integrated Marine Automation and Control System) Comprehensive integrated automation system for vessel operations, control, and monitoring, providing shipboard automation and unified control across vessel subsystems for commercial shipping operators and shipbuilders.
- Tankmate Tank monitoring and management system for cargo and fuel tracking on vessels, providing automated tank gauging and reporting for commercial ship operators.
- VRC (Vessel Resource Controller) Vessel Resource Controller for integrated vessel systems management, enabling coordinated control of onboard resources and subsystems for commercial vessels.
- mini-IMACS Compact version of the IMACS automation system designed for smaller vessels, providing scaled-down integrated monitoring and control capability for smaller commercial ships.
- HSM (Hardware Security Module) Hardware Security Module for secure vessel system operations, providing cryptographic security for shipboard automation and control systems.
- ECDIS-DST-EDA Electronic Chart Display and Information System with Data Storage Tag and Environmental Data Acquisition capabilities, providing electronic charting, digital sea chart access, and ENC data for navigation on commercial vessels.
- BAMS/BNWAS/INBAS Bridge Alert Management System, Bridge Navigational Watch Alarm System, and Integrated Navigation Bridge Automation System, providing bridge-level alert management, watch alarm monitoring, and integrated navigation automation for commercial vessels.
- VDR/MiniVDR (Voyage Data Recorder) Voyage Data Recorder and Miniature Voyage Data Recorder systems for maritime safety and incident investigation, providing regulatory-compliant voyage data capture for commercial vessels.
- Conning Navigation conning display system for comprehensive bridge information visualization, providing consolidated display of navigation, vessel status, and situational data for bridge crews.
- E-Inclinometer Electronic inclinometer for measuring vessel heel and trim angles, providing real-time vessel attitude data for stability monitoring and bridge display.
- CCTV (Maritime Surveillance) Closed-circuit television system for vessel surveillance and security monitoring, providing onboard camera-based monitoring for commercial vessels.
- Online Stability Real-time vessel stability monitoring and analysis solution accessible online, providing continuous stability calculation and reporting for cargo vessels and tankers.
- Loadmate Cargo loading and load planning system for optimized vessel loading operations, providing loading calculation and planning for commercial cargo vessels.
- Autonomous Vessel Autonomous vessel technology and systems for unmanned or semi-autonomous vessel operations, providing control and monitoring capabilities for next-generation autonomous commercial vessels.
Quantifiable outcome
- Systems installed on 1,000+ vessels worldwide
Companies that use Totem Plus
Customer profileSegments1 record
Ideal customer profiles1 record
Totem Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Totem Plus partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Totem Plus competitors and assessment
Company assessmentDirect peers
- Furuno Electric: Furuno manufactures marine navigation electronics including ECDIS, VDR, radar, and bridge equipment that compete with Totem Plus's navigation systems line. Both target commercial shipyards and fleet operators with bridge electronics for SOLAS-compliant vessels.
- ABB Marine & Ports: ABB's Marine Automation and Navigation systems, including ABB Ability Marine Pilot Vision and integrated bridge suites, compete head-on with Totem Plus's IMACS and ECDIS offerings for global newbuild and retrofit vessel automation contracts.
- Japan Radio Co. (JRC): JRC produces marine navigation and communication systems (ECDIS, BNWAS, VDR) used on commercial vessels, directly competing with Totem Plus across core navigation product categories for the same shipyard channels.
- Wärtsilä: Wärtsilä's Smart Marine Ecosystem includes automation, navigation, and voyage optimization systems (including Transas ECDIS/Navis) installed on commercial ships. The product overlap with Totem Plus's automation and navigation portfolio is direct, and they share shipping line and shipyard buyers.
- Kongsberg Maritime: Kongsberg Maritime's Integrated Automation Systems and navigation portfolio (K-Chief, K-Bridge ECDIS) directly competes with Totem Plus's IMACS and bridge navigation suite for the same global shipyard and fleet operator customers. Both companies target integrated bridge and automation on commercial vessels.
- Hensoldt (Kelvin Hughes): Hensoldt's Kelvin Hughes line offers marine navigation radars and bridge systems used on commercial ships, overlapping with Totem Plus's bridge navigation products and serving comparable fleet owner and shipyard customers.
- Danelec Marine: Danelec Marine specializes in Voyage Data Recorders (VDR/S-VDR) and ECDIS, directly competing with Totem Plus's VDR/MiniVDR and ECDIS offerings for the same commercial fleet compliance-driven buyer.
- Northrop Grumman Sperry Marine: Sperry Marine supplies integrated bridge systems, ECDIS, and Voyage Data Recorders that overlap directly with Totem Plus's ECDIS-DST-EDA, VDR/MiniVDR, and bridge navigation suite, serving similar shipyard and commercial fleet customers worldwide.
- Tokyo Keiki (Marine): Tokyo Keiki's marine division makes integrated automation systems, autopilots, and navigation equipment that overlap with Totem Plus's IMACS automation platform and bridge suite, sold to similar commercial vessel builders.
Broad incumbents
- Raytheon Anschütz: Raytheon Anschütz produces integrated bridge systems, ECDIS, and radar for commercial shipping, broadly competing with Totem Plus's navigation suite as part of its larger defense and marine electronics portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Totem Plus social profiles
Digital presenceTotem Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Totem Plus leadership team
Management profileNumber of profiles
Totem Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Totem Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Totem Plus
What does Totem Plus do?
Totem Plus develops and produces advanced automation and navigation systems for commercial maritime vessels, including the IMACS integrated marine automation platform, ECDIS electronic charting systems, VDR voyage data recorders, bridge alert and watch alarm systems, cargo management tools, and stability monitoring solutions. The company sells these systems to shipping companies, vessel operators, and shipbuilders for newbuild construction and retrofitting, with installations on more than a thousand vessels worldwide.
Is Totem Plus a public or private company?
Totem Plus is a private company. It is classified as unknown and is currently operating.
When was Totem Plus founded?
Totem Plus was founded in 1994. It employs 11 to 50 people.
Where is Totem Plus based?
Totem Plus is headquartered in Ramat Hasharon, Israel, in the Middle East region.
How does Totem Plus make money?
Three revenue lines are on record. Marine Automation Systems are the primary driver. The others are navigation Systems & Safety Equipment and software Solutions.
Who are Totem Plus's main competitors?
Direct peers on record are Furuno Electric, ABB Marine & Ports, Japan Radio Co. (JRC), Wärtsilä, Kongsberg Maritime, Hensoldt (Kelvin Hughes), Danelec Marine, Northrop Grumman Sperry Marine and Tokyo Keiki (Marine). Raytheon Anschütz is listed as a broad incumbent.
Does Totem Plus have an API?
No public API is recorded for Totem Plus.
What industry is Totem Plus in?
Totem Plus's product category is Maritime Automation Systems. Its primary akta.pro industry code is IMAJAJAC, Marine Automation, Control & PLC/SCADA Systems, with a secondary code of IMAJAJAI, Marine Sensors, Instrumentation & IoT (Condition Monitoring). Its NAICS code is 334511 and its SIC code is 3812.