Totem Plus

What Totem Plus does

Totem Plus is an Israeli maritime technology company founded in 1994 and headquartered in Ramat Hasharon. It designs, develops, and produces advanced automation and navigation systems for commercial vessels, with installations reported on more than 1,000 vessels worldwide. The company's product portfolio is organized into three lines: Automation Systems (IMACS as the flagship integrated marine automation and control platform, plus Tankmate for tank monitoring, VRC for vessel resource control, mini-IMACS for smaller vessels, and HSM hardware security), Navigation Systems and CCTV (ECDIS-DST-EDA electronic charts, VDR/MiniVDR voyage data recorders, BAMS/BNWAS/INBAS bridge alert and watch systems, Conning displays, E-Inclinometer, and CCTV), and Solutions (Online Stability for real-time vessel stability monitoring, Loadmate for cargo loading planning, and an Autonomous Vessel offering).

The underlying technology combines sensor-driven monitoring hardware with software platforms that integrate vessel systems under unified control, including real-time stability analysis and load planning. Totem Plus operates a B2B enterprise go-to-market, selling direct to shipbuilders, vessel operators, and maritime fleet managers globally, with systems deployed on newbuild vessels and retrofitted on existing ships. Revenue mechanics are predominantly hardware sales of automation and navigation electronics, supplemented by software-enabled solutions (stability, load planning, autonomy) that introduce licensing, updates, and support as recurring components. Pricing is not publicly disclosed and configurations are vessel-specific. The company remains private with no disclosed institutional funding rounds, ownership structure, or management team details available in the source data.

Name

Totem Plus

Website

https://totemplus.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Totem Plus, founded in 1994 in Israel, develops advanced automation and navigation systems for commercial vessels, with installations on over 1,000 ships worldwide serving maritime shipping operators and shipbuilders.

Ownership category

akta.pro rank

Product category

Maritime Automation Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Marine Automation, Control & PLC/SCADA Systems (IMAJAJAC)

akta.pro secondary industries

Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI), Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Marine automation systems
• Vessel navigation equipment
• Ship control systems
• Maritime safety equipment
• Cargo management systems

Headquarters

HQ city

Ramat Hasharon

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Marine Automation Systems: Sale and installation of advanced automation systems (IMACS, Tankmate, HSM, mini-IMACS) for vessel operations, monitoring, and control. These are installed during vessel construction or retrofitting.
2. Navigation Systems & Safety Equipment: Distribution of navigation electronics including ECDIS, VDR, BNWAS, CCTV, and conning systems. Products are sold as integrated solutions to vessel operators.
3. Software Solutions: Software-based solutions including Online Stability, Loadmate, and autonomous vessel technologies. Revenue likely includes licensing, updates, and support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Totem Plus develops and produces advanced automation and navigation systems for commercial maritime vessels, including the IMACS integrated marine automation platform, ECDIS electronic charting systems, VDR voyage data recorders, bridge alert and watch alarm systems, cargo management tools, and stability monitoring solutions. The company sells these systems to shipping companies, vessel operators, and shipbuilders for newbuild construction and retrofitting, with installations on more than a thousand vessels worldwide.

Product overview

Totem Plus offers a comprehensive portfolio of maritime automation and navigation products organized into three main categories. The Automation Systems division includes the core IMACS platform along with specialized modules: Tankmate for tank monitoring, VRC for vessel resource control, mini-IMACS for compact applications, and HSM for hardware security. The Navigation Systems & CCTV division provides ECDIS-DST-EDA as the primary electronic charting system, VDR/MiniVDR for voyage data recording, plus supporting modules including BAMS/BNWAS/INBAS for bridge alerts and watch alarms, Conning for display systems, E-Inclinometer for stability measurements, and CCTV surveillance. The Solutions division offers Online Stability for real-time monitoring, Loadmate for cargo planning, and Autonomous Vessel technology. All systems are designed for the maritime industry with installations on over a thousand vessels worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• IMACS (Integrated Marine Automation and Control System) Comprehensive integrated automation system for vessel operations, control, and monitoring, providing shipboard automation and unified control across vessel subsystems for commercial shipping operators and shipbuilders.
• Tankmate Tank monitoring and management system for cargo and fuel tracking on vessels, providing automated tank gauging and reporting for commercial ship operators.
• VRC (Vessel Resource Controller) Vessel Resource Controller for integrated vessel systems management, enabling coordinated control of onboard resources and subsystems for commercial vessels.
• mini-IMACS Compact version of the IMACS automation system designed for smaller vessels, providing scaled-down integrated monitoring and control capability for smaller commercial ships.
• HSM (Hardware Security Module) Hardware Security Module for secure vessel system operations, providing cryptographic security for shipboard automation and control systems.
• ECDIS-DST-EDA Electronic Chart Display and Information System with Data Storage Tag and Environmental Data Acquisition capabilities, providing electronic charting, digital sea chart access, and ENC data for navigation on commercial vessels.
• BAMS/BNWAS/INBAS Bridge Alert Management System, Bridge Navigational Watch Alarm System, and Integrated Navigation Bridge Automation System, providing bridge-level alert management, watch alarm monitoring, and integrated navigation automation for commercial vessels.
• VDR/MiniVDR (Voyage Data Recorder) Voyage Data Recorder and Miniature Voyage Data Recorder systems for maritime safety and incident investigation, providing regulatory-compliant voyage data capture for commercial vessels.
• Conning Navigation conning display system for comprehensive bridge information visualization, providing consolidated display of navigation, vessel status, and situational data for bridge crews.
• E-Inclinometer Electronic inclinometer for measuring vessel heel and trim angles, providing real-time vessel attitude data for stability monitoring and bridge display.
• CCTV (Maritime Surveillance) Closed-circuit television system for vessel surveillance and security monitoring, providing onboard camera-based monitoring for commercial vessels.
• Online Stability Real-time vessel stability monitoring and analysis solution accessible online, providing continuous stability calculation and reporting for cargo vessels and tankers.
• Loadmate Cargo loading and load planning system for optimized vessel loading operations, providing loading calculation and planning for commercial cargo vessels.
• Autonomous Vessel Autonomous vessel technology and systems for unmanned or semi-autonomous vessel operations, providing control and monitoring capabilities for next-generation autonomous commercial vessels.

Quantifiable outcome

• Systems installed on 1,000+ vessels worldwide

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Furuno Electric: Furuno manufactures marine navigation electronics including ECDIS, VDR, radar, and bridge equipment that compete with Totem Plus's navigation systems line. Both target commercial shipyards and fleet operators with bridge electronics for SOLAS-compliant vessels.
• ABB Marine & Ports: ABB's Marine Automation and Navigation systems, including ABB Ability Marine Pilot Vision and integrated bridge suites, compete head-on with Totem Plus's IMACS and ECDIS offerings for global newbuild and retrofit vessel automation contracts.
• Japan Radio Co. (JRC): JRC produces marine navigation and communication systems (ECDIS, BNWAS, VDR) used on commercial vessels, directly competing with Totem Plus across core navigation product categories for the same shipyard channels.
• Wärtsilä: Wärtsilä's Smart Marine Ecosystem includes automation, navigation, and voyage optimization systems (including Transas ECDIS/Navis) installed on commercial ships. The product overlap with Totem Plus's automation and navigation portfolio is direct, and they share shipping line and shipyard buyers.
• Kongsberg Maritime: Kongsberg Maritime's Integrated Automation Systems and navigation portfolio (K-Chief, K-Bridge ECDIS) directly competes with Totem Plus's IMACS and bridge navigation suite for the same global shipyard and fleet operator customers. Both companies target integrated bridge and automation on commercial vessels.
• Hensoldt (Kelvin Hughes): Hensoldt's Kelvin Hughes line offers marine navigation radars and bridge systems used on commercial ships, overlapping with Totem Plus's bridge navigation products and serving comparable fleet owner and shipyard customers.
• Danelec Marine: Danelec Marine specializes in Voyage Data Recorders (VDR/S-VDR) and ECDIS, directly competing with Totem Plus's VDR/MiniVDR and ECDIS offerings for the same commercial fleet compliance-driven buyer.
• Northrop Grumman Sperry Marine: Sperry Marine supplies integrated bridge systems, ECDIS, and Voyage Data Recorders that overlap directly with Totem Plus's ECDIS-DST-EDA, VDR/MiniVDR, and bridge navigation suite, serving similar shipyard and commercial fleet customers worldwide.
• Tokyo Keiki (Marine): Tokyo Keiki's marine division makes integrated automation systems, autopilots, and navigation equipment that overlap with Totem Plus's IMACS automation platform and bridge suite, sold to similar commercial vessel builders.

Broad incumbents

• Raytheon Anschütz: Raytheon Anschütz produces integrated bridge systems, ECDIS, and radar for commercial shipping, broadly competing with Totem Plus's navigation suite as part of its larger defense and marine electronics portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/totem-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Totem Plus