What Colonial Pest Control does

Colonial Pest Control, Inc. is a privately held, founder-owned residential pest control company headquartered in Worcester, Massachusetts, with a regional branch in Hooksett, New Hampshire. Founded in 1984 and led by Chairman & CEO Chris M. Williams, the company serves homeowners across ten counties — Essex, Middlesex, Norfolk, Suffolk, and Worcester in Massachusetts plus Belknap, Hillsborough, Merrimack, Rockingham, and Strafford in New Hampshire. The core product set addresses the most common New England household pests: mice and rats, wasps and hornets, fleas, cockroaches, carpenter ants, termites, and carpenter bees, plus certified wood-destroying insect (WDI) inspection reports for real estate transactions.

Service delivery uses an Integrated Pest Management (IPM) methodology emphasizing low-toxicity, high-efficiency treatments. Field operations rely on state-certified technicians, micro-encapsulated perimeter materials, Microgen Microinjector technology for carpenter ant nest flushing, and the Sentricon Termite Colony Elimination System (under authorized partnership with NTT Industries/Sentricon). The company distinguishes itself from generic pest operators through two on-staff entomologists, a 100% Satisfaction Guarantee, and BBB A+ accreditation.

Colonial generates revenue through three streams: (1) one-time service calls for specific pest problems priced per service and supported by promotional coupons; (2) recurring Gold Plan and Platinum Plan preventative maintenance contracts — the Gold Plan alone serves 14,000+ customers with two annual exterior treatments and warranty coverage for covered pests, with the Platinum Plan layering tick control into the Massachusetts program; and (3) professional pest inspection reports for real estate closings, refinancings, and government-backed loans. Customer acquisition is predominantly direct-to-consumer through a toll-free quote line (1-800-525-8084), online quote forms, content marketing (blog, video library, eBooks), and review-driven word-of-mouth across Google and Yelp.

Name

Colonial Pest Control

Legal name

Colonial Pest Control, Inc.

Website

https://colonialpest.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Colonial Pest Control is a Worcester, MA-based privately held residential pest control company founded in 1984, serving homeowners across Massachusetts and New Hampshire with one-time extermination services and subscription-based preventative maintenance programs covering over 14,000 contracted customers.

Ownership category

akta.pro rank

Product category

Residential Pest Control

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Residential Pest Control (IMAIAHAC)

akta.pro secondary industries

IPM Sanitation, Habitat Modification & Source Reduction (HSAMAJAC), Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), Ant Control (Carpenter, Fire, Odorous House Ants) (HSAMAFAA), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF)

Keywords

• Residential pest control
• Termite control services
• Rodent removal services
• Pest inspection reports
• Preventative pest maintenance

Headquarters

HQ city

Worcester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. One-time Pest Control Services: Individual service calls for specific pest problems including mice/rodent removal, wasp/hornet removal, flea control, cockroach control, carpenter ant elimination, termite control, and carpenter bee control. Charged per service.
2. Preventative Maintenance Program (Gold Plan): Annual subscription-style contracts providing two exterior treatments per year plus warranty coverage for covered pests. Over 14,000 customers currently under contract. Recurring revenue from annual/semi-annual billing.
3. Platinum Plan (Tick Control Add-on): Enhanced preventative maintenance program adding tick control and prevention to Gold Plan coverage. Available in Massachusetts only.
4. Pest Inspection Services: Wood-destroying insect (WDI) inspection reports for real estate transactions, pre-purchase inspections, and refinancing requirements. Provides official documentation for VA loans and other government-backed mortgages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Colonial Pest Control delivers residential pest elimination services (mice/rodent removal, wasp/hornet removal, flea control, cockroach control, carpenter ant control, termite control via Sentricon, and carpenter bee control) and subscription-based preventative maintenance programs (Gold Plan and Platinum Plan with tick control) to homeowners in Massachusetts and New Hampshire. The company also issues Wood-Destroying Insect (WDI) inspection reports for real estate transactions, VA loans, and refinancing requirements.

Product overview

Colonial Pest Control is a residential pest control service company offering a portfolio of targeted pest elimination services and subscription-based preventative maintenance programs. Core services include rodent/mice control, wasp/hornet removal, flea control, cockroach control, carpenter ant control, termite control (using the Sentricon system), carpenter bee control, and pest inspections for real estate transactions. The company operates two preventative maintenance programs: the Gold Plan (two exterior treatments annually with pest warranty coverage for 14,000+ contract customers) and the Platinum Plan (Gold Plan plus tick control treatments, available in Massachusetts). All services are delivered by state-licensed technicians using low-toxicity, low-impact treatment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpenter Ant Control Professional carpenter ant elimination targeting the top wood-destroying pest in New England. Uses nest location, flushing with Microgen Microinjector, bait placement, and insecticide residual treatments customized to residential properties.
• Termite Control (Sentricon) Professional termite detection and elimination using the Sentricon Termite Colony Elimination System. Includes comprehensive inspections, strategic bait station installation, and continuous monitoring for long-term, around-the-clock colony-wide termite elimination including the queen.
• Carpenter Bee Control Professional carpenter bee removal and prevention using insecticidal dust applied directly into nesting galleries, followed by residual spray to deter future infestations of residential properties.
• Mice/Rodent Control Mouse and rat control combining property inspection, exclusion (sealing entry points with copper mesh, steel wool, or caulk), targeted elimination using precision baiting and mechanical traps, and customer education on prevention. Targets house mice, deer mice, white-footed mice, Norway rats, and roof rats in single-family and multi-family residential properties.
• Wasp/Hornet Removal Professional wasp and hornet nest removal including inspection to identify species, targeted low-impact treatment, nest removal, and prevention recommendations for residential properties.
• Flea Control Flea elimination combining property inspection, targeted insecticide application, and insect growth regulators to disrupt the flea life cycle and prevent reinfestation in residential homes.
• Cockroach Control Roach extermination using targeted bait and gel traps, residual barrier treatments, maintenance consultation, and follow-up monitoring. Handles German, American, and Oriental cockroach species in residential properties.
• Pest Inspection (WDI Reports) Certified home pest inspections including Wood-Destroying Insect (WDI) inspection reports for pre-purchase, refinancing, and real estate transactions. Provides official documentation required for VA loans and other government-backed mortgages.
• Gold Plan Preventative Maintenance Program Annual subscription-style preventative maintenance program providing two exterior treatments per year using micro-encapsulated materials to create a continuous barrier around the home's perimeter covering foundation, under decks, doors, windows, eaves, and rooflines. Includes warranty coverage and free call-backs for covered pests such as carpenter ants, mice, fleas, wasps, roaches, and other household insects. Over 14,000 customers currently on contract.
• Platinum Plan Preventative Maintenance Program (with Ticks) Enhanced preventative maintenance program including all Gold Plan services plus targeted tick control treatments applied twice yearly to key tick habitat areas such as leaf litter, dense vegetation, and tall grasses. Available in Massachusetts only.

Quantifiable outcome

• 14,000+ customers on preventative maintenance contracts
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sentricon (NTT Industries)coreTechnology or IntegrationColonial Pest Control is an authorized provider of the Sentricon Termite Colony Elimination System, an innovative baiting technology for termite control. This partnership provides exclusive access to patented termite elimination technology that acts as a continuous defense system for structures.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Orkin: Orkin is the largest residential and commercial pest control operator in the U.S., offering the same pest categories (rodents, carpenter ants, termites, wasps, roaches, fleas) plus recurring plans. Comparable as a national incumbent competing for the same residential pest control customer in Colonial's MA/NH footprint.
• Terminix:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/colonialpestinc
• YouTubeyoutube.com/@colonialpestcontrol
• LinkedInlinkedin.com/company/colonial-pest-control
• Facebookfacebook.com/ColonialPestControlInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colonial Pest Control