BB Finance
BB Finance OÜ is an Estonian licensed fintech lender, founded in 2006, that provides consumer and business loans to Estonian private individuals and businesses through two digital brands: Raha24 (consumer loans up to €10,000) and HyBa (credit lines and loans up to €500,000).
- Company typePrivate
- Founded2006
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What BB Finance does
BB Finance OÜ is an Estonian private limited company founded in 2006 that operates as a licensed fintech lender in the Estonian market. The company is headquartered in Tallinn at Pronksi 19 and operates under the supervision of the Estonian Financial Supervision and Resolution Authority. It is founder-owned and founder-managed, with Martin Kolu serving as CEO and Urmo Kokmann as founder/board member, supported by a lean team of 32 employees covering credit analysis, IT reporting, marketing, client support, legal/compliance, and AML.
The company's product portfolio is delivered through two distinct brands. Raha24, established in 2006, offers fixed installment consumer loans of up to €10,000 to private clients. HyBa, established in 2020, offers a broader suite including credit lines, fixed installment loans, and real estate loans of up to €500,000 to both private and business clients. Both brands operate as self-serve digital platforms, with the company emphasizing technology-driven credit analysis, fast application processing, and a streamlined user experience. The platform architecture is proprietary and supports multi-product lending across the consumer and SMB segments.
BB Finance generates revenue through interest income and fees on its loan portfolio. Distribution is direct-to-consumer and direct-to-business via the Raha24 and HyBa digital channels, with no disclosed intermediated or broker channels. The company has processed over 434,000 credit agreements and serves 125,000+ registered customers, reporting a customer satisfaction score of 4.4 out of 5. Customer segments are Estonian private individuals (primary) and Estonian businesses (primary), with a horizontal segmentation approach. No external funding rounds, acquisitions, partnerships, or public financial filings beyond self-published quarterly results are disclosed.
BB Finance firmographics
Firmographics- Name
- BB Finance
- Legal name
- BB Finance OÜ
- Website
- https://bbfinancegroup.eu
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BB Finance OÜ is an Estonian licensed fintech lender, founded in 2006, that provides consumer and business loans to Estonian private individuals and businesses through two digital brands: Raha24 (consumer loans up to €10,000) and HyBa (credit lines and loans up to €500,000).
- Ownership category
- akta.pro rank
BB Finance industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)
- akta.pro secondary industry
- Retail Credit (Closed-End) & Promotional Financing (0%/Deferred Interest) (FSAKAFAF)
Keywords
Where BB Finance is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
BB Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Consumer and Business Lending: BB Finance generates revenue through interest and fees on consumer loans and business loans offered to private individuals and businesses in Estonia. The company operates two brands: Raha24 (fixed installment consumer loans up to €10,000) and HyBa (credit lines, fixed installment loans, and real estate loans up to €500,000). Revenue is derived from interest income and associated lending fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Raha24 - Consumer Loan |
| Other | Pay-as-you-go | HyBa - Credit Line and Business Loan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
BB Finance product offering
Product offeringCore offering
BB Finance is an Estonian fintech company that provides short-term consumer and business loans through two brands: Raha24 (fixed installment consumer loans up to €10,000 for private clients, established 2006) and HyBa (credit lines, fixed installment loans, and real estate loans up to €500,000 for private or business clients, established 2020). Revenue is generated from interest income and associated lending fees, with a technology-driven digital platform supporting credit analysis, application processing, and ongoing servicing.
Product overview
BB Finance operates as an Estonian fintech company offering short-term consumer and business loans in Estonia under two distinct brands: Raha24 (established 2006, consumer loans up to €10,000) and HyBa (established 2020, credit lines and loans up to €500,000). Both brands operate under the same parent company BB Finance OÜ, providing consumer and business financing solutions to private individuals and businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Raha24: Fixed installment consumer loan offering up to €10,000 for private clients. Established brand founded in 2006.
- HyBa
Products and services
- Raha24 Consumer Loan Fixed installment consumer loan offering up to €10,000 with interest and fees applied, targeted at private clients in Estonia. Distributed through the raha24.ee digital platform under the BB Finance brand.
- HyBa Lending Products Credit line, fixed installment loan, and real estate loan offering up to €500,000 with interest and fees, available to both private and business clients in Estonia. Distributed through the hyba.ee digital platform under the BB Finance brand.
Quantifiable outcome
- 125,000+ registered customers served
- +2 more outcomes
Companies that use BB Finance
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
BB Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BB Finance partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
BB Finance competitors and assessment
Company assessmentDirect peers
- 4finance: Latvia-based consumer digital lender with operations across the Baltics and Europe, offering installment and credit-line products to consumers and SMBs comparable to Raha24's offerings.
- Bondora: Estonian-founded (Tallinn) P2P consumer lending platform issuing unsecured installment and small business loans across Europe. Directly comparable to BB Finance by geography (Estonia) and product mix (consumer credit + small business).
- Bigbank AS: Estonian-headquartered consumer and SME lender providing installment loans, credit lines, and real estate financing, primarily in the Baltics. Closest direct peer to BB Finance/Raha24/HyBa by product and market overlap.
- AS Inbank: Estonian-headquartered digital bank offering consumer loans, SME financing, and credit lines. Highly comparable to BB Finance/Raha24/HyBa given shared Estonian base and similar consumer and SME digital-lending product set.
- Multitude SE (formerly Ferratum): Nordic/Baltic-headquartered digital lender offering consumer loans, SME finance, and banking services; operates across the same geographies as BB Finance with similar installment and credit-line products.
- Mogo Finance (Mogo Auto): Baltic-headquartered non-bank lender with strong Estonian presence providing vehicle-secured and consumer credit. Comparable as a Baltic-region alt-lender with a regulated, fintech-driven model.
Broad incumbents
- Coop Pank: Listed Estonian commercial bank serving retail and SME customers with consumer loans, SME financing, and mortgages. Represents a broader incumbent competitor with deposit funding advantage over BB Finance.
- LHV Group: Large Estonian banking group offering retail, SME, and consumer finance products. Major broader incumbent with substantially more capital and deposit base than BB Finance, competing in the same end markets.
Others
- Mintos Marketplace: Latvia-headquartered P2P/investment marketplace that lists loans from BB Finance's brands. Treated as an enabling/partner platform rather than a direct competitor, but its loan-issuance peers set the comparable universe.
Emerging players
- Esto OÜ: Estonian-origin BNPL/fintech offering installment and credit-line products to consumers and merchants in the Baltics. Comparable emerging fintech competitor in the Estonian consumer credit market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BB Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
BB Finance leadership team
Management profileNumber of profiles
Profiles7 records
BB Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BB Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BB Finance
What does BB Finance do?
BB Finance is an Estonian fintech company that provides short-term consumer and business loans through two brands: Raha24 (fixed installment consumer loans up to €10,000 for private clients, established 2006) and HyBa (credit lines, fixed installment loans, and real estate loans up to €500,000 for private or business clients, established 2020). Revenue is generated from interest income and associated lending fees, with a technology-driven digital platform supporting credit analysis, application processing, and ongoing servicing.
Is BB Finance a public or private company?
BB Finance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BB Finance founded?
BB Finance was founded in 2006. It employs 11 to 50 people.
Where is BB Finance based?
BB Finance is headquartered in Tallinn, Estonia, in the Europe region.
How does BB Finance make money?
One revenue line is on record: consumer and Business Lending.
Who are BB Finance's main competitors?
Direct peers on record are 4finance, Bondora, Bigbank AS, AS Inbank, Multitude SE (formerly Ferratum) and Mogo Finance (Mogo Auto). Broad incumbents are Coop Pank and LHV Group. Mintos Marketplace is listed as an others. Esto OÜ is listed as an emerging player.
Does BB Finance have an API?
No public API is recorded for BB Finance.
What industry is BB Finance in?
BB Finance's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAG, Large Purchase & Lifestyle Personal Loans (Unsecured Installment), with a secondary code of FSAKAFAF, Retail Credit (Closed-End) & Promotional Financing (0%/Deferred Interest). Its NAICS code is 5222 and its SIC code is 6141.