Pinturas Anypsa

What Pinturas Anypsa does

Pinturas Anypsa is the commercial brand of Pinturas del Peru S.A., a privately held Peruvian paint and coatings manufacturer headquartered in Lima. The company formulates and sells coatings across six product lines — Decorative, Industrial, Automotive, Wood, Marine, and Chemical — and markets them through eight sub-brands (ANYPSA, Autocare, Koral, HTP, Z5 Ultra Plus, ANYPDUR, Innova, 3T) that target distinct price tiers and verticals. Its technology base spans acrylic, alkyd, epoxy, polyurethane, chlorinated rubber, nitrocellulose, and polyester resin systems, with an in-house Chemical Line producing alkyd resins (RG-70, RGC-71, RP-50, RSF-70X) that feed its own decorative, industrial, and wood coatings.

The company serves residential DIY homeowners, professional painters and contractors, automotive body shops, furniture and wood-product manufacturers, and marine owners/operators. It maintains an authorized dealer and hardware-store network across Peru for consumer and small-business sales, supplemented by a direct sales and quotation process for industrial and enterprise clients. Customer engagement is supported by phone and online consultation, the Píntame color visualization web tool, and an online paint calculator. Industrial operations are governed by ISO 9001 and ISO 45001 certifications, both verified by SGS.

Revenue is generated through one-off product sales (decorative latexes, enamels, marine and industrial coatings, automotive refinish systems, solvents, thinners, and raw-material resins) priced per unit via dealer channel or per quote for industrial buyers. Recent commercial activity has centered on premium decorative launches (Eurolast, Koral Rindelast, Innova Pinton, Satinlast in 2024–2025) and automotive refinish extensions (X3 Gloss Poliuretano Catalizado, 2023), indicating continued investment in higher-margin tiers within a single-country footprint.

Name

Pinturas Anypsa

Legal name

Pinturas del Peru S.A.

Website

https://anypsa.com.pe

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pinturas Anypsa (Pinturas del Peru S.A.) is a privately held Peruvian paint and coatings manufacturer that formulates and distributes decorative, industrial, automotive, wood, marine, and chemical coatings through eight sub-brands, primarily via an authorized dealer network across Peru.

Ownership category

akta.pro rank

Headquarters

HQ city

Carabayllo

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Product Sales: Direct sales of paints, coatings, lacquers, varnishes, solvents, and related chemical products through multiple product lines including decorative, industrial, automotive, wood, and marine segments. Products are sold through dealers, distributors, and direct consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pinturas Anypsa manufactures and commercializes a complete portfolio of paints and coatings across six product lines — Decorative, Industrial, Automotive, Wood, Marine, and Chemical — targeting both retail DIY consumers via dealers and industrial clients via direct sales. The company offers everything from interior/exterior latex wall paints and synthetic enamels to specialized epoxy marine coatings, polyurethane automotive refinish systems, wood lacquers, and in-house alkyd resins used as raw materials. Distribution is channel-led through an authorized Peruvian dealer network supplemented by direct industrial quotation, supported by digital tools including the Píntame color visualization tool and paint calculator.

Product overview

Pinturas Anypsa (Pinturas del Perú S.A.) is a Peruvian paint and coatings manufacturer offering a comprehensive portfolio organized across six product lines: Decorative (interior/exterior wall paints, latex finishes, synthetic enamels), Industrial (anticorrosive primers, oven-baked coatings, solvents, thinners), Automotive (acrylic lacquers, polyurethane systems, clear coats, body repair products under the Autocare and Z5 Ultra Plus brands), Wood (lacquers, varnishes, polyurethane finishes, stains, sealers), Marine (epoxy coatings, antifouling paints, marine varnishes), and Chemical (alkyd resins as paint raw materials). The company operates multiple sub-brands including AUTOCARE, KORAL, HTP, Z5 Ultra Plus, ANYPDUR, INNOVA, and 3T. The portfolio includes both professional/industrial-grade products and consumer-oriented decorative paints, with the company also offering digital tools like the Píntame color visualization tool. Products range from basic wall paints to specialized coatings for automotive refinishing, marine vessels, and industrial equipment.

Differentiator

Problem solved

Functional benefit

Brands

• ANYPSA: Primary paint brand of Pinturas del Peru S.A. covering decorative, industrial, automotive, wood, marine, and chemical product lines.
• Autocare
• Koral
• HTP
• Z5 Ultra Plus
• ANYPDUR
• Innova
• 3T

Products and services

• Línea Decorativa (Decorative Paint Line) Interior and exterior wall paints including latex finishes, synthetic enamels, acrylic paints, and decorative specialty coatings for residential and commercial applications in the Peruvian market.
• Línea Industrial (Industrial Coatings Line) Industrial coatings including anticorrosive primers, synthetic enamels, oven-baked finishes, solvents, thinners, and paint removers for metal surfaces, machinery, and industrial equipment maintenance.
• Línea Automotriz (Automotive Refinish Line) Automotive refinishing products including acrylic lacquers, polyurethane systems, base coats, clear coats, polishes, and body repair compounds for vehicle paint restoration under the Autocare and Z5 Ultra Plus brands.
• Línea Madera (Wood Finishes Line) Wood finishes including lacquers, varnishes, polyurethane coatings, wood stains, sealers, and primers specifically formulated for furniture manufacturing, parquet, doors, and woodworking applications.
• Línea Marina (Marine Coatings Line) Marine coatings for boats and watercraft including antifouling paints, epoxy finishes, marine varnishes, and chlorinated rubber coatings designed for harsh marine environments and swimming pool protection.
• Línea Química (Chemical Raw Materials Line) Chemical inputs and raw materials for paint manufacturing including short, medium, and long oil alkyd resins used as additives in paint, varnish, and enamel formulations.
• Látex Ultra Premium Satinlast Premium acrylic satin finish paint for interior and exterior walls with high resistance to UV rays and weathering, suitable for concrete walls, gypsum plasters, brick, and cement composite materials. Recommended for hospitals, hallways, kitchens and areas of continuous wear.
• Látex Super Premium Eurolast Super premium washable latex paint line for interior and exterior applications as part of the premium decorative paint portfolio.
• Látex Koral Rindelast Premium satin finish latex paint with rindelast technology for washable wall applications, sold under the Koral brand.
• X3 Gloss Poliuretano Catalizado Polyurethane-based gloss finish for automotive repainting applications, part of the Autocare premium automotive refinish line.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SGS Group (Societe Generale de Surveillance)coreOthersSGS Group provides certification and verification services for Pinturas del Peru S.A.'s quality management systems. The company maintains ISO 9001 certification and ISO 45001 occupational health and safety certification verified by SGS. Certification demonstrates commitment to quality standards and workplace safety.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• PPG Industries: Global paints and coatings major serving decorative, industrial, automotive refinish, marine, and packaging markets. Competes directly with Anypsa in Peru and across Latin America with overlapping product categories and customer segments.
• Jotun: Norwegian global coatings company with leading marine, protective, and decorative paints. Directly competes with Anypsa's marine antifouling and industrial epoxy coatings, and increasingly in Latin American decorative markets.
• Kansai Paint: Japanese global paint manufacturer with strong automotive coatings, decorative, industrial, and marine lines. Competes in automotive refinish (similar to Anypsa's polyurethane systems) and industrial segments in emerging markets including Latin America.
• AkzoNobel: Global paints and coatings company with decorative (Dulux), industrial, marine, and specialty coatings divisions. Directly competes with Anypsa in Peru across multiple segments with comparable formulations and dealer-based distribution.
• Hempel: Danish global coatings manufacturer with strong marine, protective, and industrial coatings portfolios. Directly comparable to Anypsa's marine (antifouling, epoxy) and industrial anticorrosive lines, competing on technical performance in demanding environments.
• Axalta Coating Systems: Global coatings company specializing in automotive refinish, light OEM, and industrial coatings. Directly comparable to Anypsa's Autocare and Z5 Ultra Plus automotive refinish lines and competes in Peru's automotive body-shop segment.
• Sherwin-Williams: Global paints and coatings major with a strong presence across decorative, industrial, automotive refinish, and protective coatings. Competes directly with Anypsa across all six product lines in the Peruvian market through similar distribution and product positioning.

Regional players

• Grupo Orbis (Pintuco): Colombian paints and coatings group with Pintuco, Andercol, and similar multi-segment brands serving decorative, automotive, industrial, and marine segments. Closest like-for-like Latin American regional peer to Anypsa in terms of business model, segment breadth, and dealer-distribution model.

Broad incumbents

• BASF Coatings: Coatings division of global chemical giant BASF, spanning automotive OEM/refinish, industrial, and decorative (Suvinil) segments. Competes broadly with Anypsa but as part of a much larger chemical and coatings portfolio rather than a paint-specialist focus.

Emerging players

• Sika AG: Swiss specialty chemicals company with construction chemicals, waterproofing, and a growing coatings/sealing portfolio. Partial overlap with Anypsa's industrial and decorative segments, particularly in construction-channel coatings and sealants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinturas Anypsa