Extra Tour Tourism

What Extra Tour Tourism does

Extra Tour Tourism (legal name: Extratour Touristik Horst Reitz) is a German sole proprietorship travel agency and tour operator founded in 1983 by Horst Reitz in Griesheim, Germany. The company organizes and sells escorted group tours, motorcycle tours, self-drive itineraries, safaris, city breaks, and cruise packages, targeting German-speaking individual travelers and small groups (predominantly 40–75 year-olds) who prefer guided, all-inclusive travel over mass-market packages. It also serves as an authorized booking agent for Hurtigruten Original, Havila Kystruten AS, AIDA Cruises, Costa Crociere, and Armas/Transmediterranean ferries, and bundles ancillary services such as airport transfers, valet parking at major German airports, ERGO travel insurance, hotel bookings, and rental vehicles. Sales are conducted via a WordPress-based website (extratour.net), a single Griesheim walk-in office, telephone, and email, with the owner personally handling consultations and serving as lead tour guide on most itineraries.

The underlying technology is minimal: the company operates a standard WordPress website, uses Matomo for web analytics hosted on German servers via Taquiri, and relies on third-party booking relationships rather than proprietary platforms. There is no proprietary booking engine, app, API, or AI/ML capability referenced in the source material. Marketing is content-led, built on an SEO-indexed archive of destination and tour pages dating back to 2018, supplemented by a voluntary email newsletter, with no paid, social, or video channels identified. Pricing is per-package on a one-time basis, with tour prices ranging from approximately €849 for short city breaks to €5,995 for a 26-day Canada motorcycle/Stampede package, plus unit-priced ancillaries such as €50 shuttle transfers and €60–€125/day valet parking. Customer protection is provided through the mandatory German Kundengeldabsicherung (R&V Versicherung insolvency certificate).

Revenue mechanics combine three streams: (1) margin on self-organized package tours (Reiseveranstalter), (2) commissions on third-party cruise and ferry bookings made via authorized-agent relationships, and (3) transaction-fee margin on ancillary add-ons (transfers, parking, insurance). The company has no external investment, no parent, no subsidiaries, and operates as a classic founder-owned Mittelstand travel agency, with continuity and product development concentrated in the single proprietor.

Name

Extra Tour Tourism

Legal name

Extratour Touristik Horst Reitz

Website

https://extratour.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Extra Tour Tourism is a German sole proprietorship travel agency and tour operator founded in 1983 in Griesheim, serving German-speaking individual travelers with escorted group tours, motorcycle tours, cruises, safaris, and ancillary services as an authorized agent for Hurtigruten, Havila, AIDA, and Costa.

Ownership category

akta.pro rank

Product category

Tour Operator and Travel Agency Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Cruise Air/Hotel Add-On Packagers (Fly-Cruise Specialists) (THAKAKAK), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO), River Cruise + Land Tour Packages (Cruisetours) (THAEACAK)

Keywords

• Escorted group tours
• Motorcycle tour packages
• Hurtigruten cruise bookings
• Safari travel packages
• German tour operator

Headquarters

HQ city

Griesheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Tour Sales (Veranstalter): Extratour acts as a licensed German travel organizer (Reiseveranstalter), packaging and selling escorted group tours across multiple travel styles: bus tours, motorcycle tours, safari tours, self-drive tours, and cruise-inclusive itineraries. Revenue is generated through bundled tour pricing that includes flights, accommodation, ground transportation, and a dedicated German-speaking tour guide.
2. Cruise Booking Agency: As an authorized agent for Hurtigruten, Havila, Costa, and AIDA, Extratour earns commissions on cruise bookings made through the agency. The company also provides local German-language support and ground logistics for cruise passengers departing from German airports/ports.
3. Ancillary Travel Services: Extratour bundles and sells ancillary travel services including airport shuttle transfers, valet parking near major German airports (Frankfurt, Hahn, Stuttgart, Köln, Nürnberg), and travel insurance (via ERGO partnership), earning margin on each add-on.
4. Ferry Booking Agency: As an agent for Armas/Transmediterranean Group, Extratour books ferry connections between Europe and Morocco or the Canary Islands, earning commissions on passage bookings including cabin, vehicle, and pet transport services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Extra Tour Tourism is a German sole-proprietor travel agency and tour operator that sells escorted group tours, motorcycle tours, safari packages, city breaks, and individual round trips worldwide, with particular specialization in Norwegian coastal voyages (Hurtigruten and Havila), AIDA and Costa cruises, and motorcycle tours to the North Cape, Western Norway, Grand Canyon, and Route 66. The company earns revenue by acting as a licensed German travel organizer (Reiseveranstalter) for its own packages and as an authorized agent earning commissions on third-party cruise and ferry bookings, supplemented by ancillary services such as airport transfers, valet parking, hotel and ferry bookings, ERGO travel insurance, and rental vehicles.

Product overview

Extra Tour Tourism (Extratour Touristik) is a traditional full-service travel agency and tour operator founded in 1983, operated by Horst Reitz in Griesheim, Germany. The company offers a comprehensive portfolio of travel services centered around escorted group tours, individual round trips, and specialty travel packages. Core products include Hurtigruten & Postschiffreisen (Norwegian coastal cruises), Motorradtouren (guided motorcycle tours), Gruppenreisen (group travel), Individuelle Rundreisen (self-drive tours), Städtereisen (city breaks), Safari Reisen, and Kreuzfahrten (cruise bookings). These are supplemented by add-on services including Flughafentransfer/Shuttle, Valet Parken, Hotelbuchungen, Fährbuchungen, Reiseversicherung (via ERGO), Rail & Fly, and vehicle rentals. The company positions itself as a specialist for Norwegian coastal voyages, motorcycle adventures, and international round trips, with primary sales through its website and direct consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Extratour Reisebüro (Travel Agency Full Service) Full-service travel agency and tour operator specializing in escorted group tours, individual round trips, and special travel packages, operating since 1983 for German-speaking travelers.
• Hurtigruten & Postschiffreisen Specialist booking service for Hurtigruten Original and Havila Kystruten coastal voyages along the Norwegian coast, providing German-language customer support and detailed sailing schedules.
• Motorradtouren (Motorcycle Tours) Guided motorcycle group tours to destinations including North Cape (Nordkap), Western Norway, Grand Canyon, and Route 66, with the option to use the rider's own motorcycle or rental motorcycles in USA/Canada.
• Gruppenreisen (Group Travel) Group travel packages including bus tours, escorted round trips, and organized travel for families and friend groups across multiple destinations.
• Individuelle Rundreisen (Individual Round Trips) Self-drive and custom round trips by car, motorcycle, or campervan to destinations worldwide, with personalized itinerary planning.
• Städtereisen (City Breaks) City break packages to destinations including Paris, Berlin, Cologne, London, New York, Bangkok, Dubai, and Abu Dhabi.
• Safari Reisen (Safari Tours) Guided safari tours to Namibia, Botswana, and Zimbabwe including game drives and nature exploration with all-inclusive packages.
• Kreuzfahrten (Cruise Bookings) Booking service for cruise lines including AIDA, Costa, MS Hamburg, Hurtigruten, and river cruises on the Rhone, with German-language support and cabin selection advice.
• Busreisen (Bus Tours) Bus travel arrangements for groups of 14 to 74 persons with customizable itineraries for organized group travel.
• Flughafentransfer & Airportshuttle Airport transfer service from Griesheim and surrounding areas to Frankfurt, Hahn, Stuttgart, Cologne, and Nuremberg airports via Mercedes Sprinter vehicles.
• Valet Parken & Park & Sleep Airport parking services including valet parking and park & sleep packages at Frankfurt, Hahn, Stuttgart, Cologne, and Nuremberg airports.
• Hotelbuchungen (Hotel Bookings) Standalone hotel booking service without travel packages, available through the Extratour platform.
• Fährbuchungen (Ferry Bookings) Ferry booking service for Transmediterranean Group Armas routes between Europe and Morocco or Canary Islands, including cabin, vehicle, and pet transport services.
• Reiseversicherung (Travel Insurance) Travel insurance products including trip cancellation, foreign health insurance, emergency coverage, accident insurance, and baggage insurance through ERGO Reiseversicherung.
• Rail & Fly Train-to-flight connection tickets for convenient rail access to German airports.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Havila Kystruten AScoreChannel Partner/ Reseller/ DistributorExtratour is an authorized agent (Autorisierter Agent) for Havila Kystruten AS, the Norwegian coastal voyage operator. The company sells Hurtigruten and Havila post ship voyages, offers detailed sailing schedules, and provides German-language customer support for passengers booking these voyages through Extratour.
• Hurtigruten OriginalcoreChannel Partner/ Reseller/ DistributorExtratour is a specialist partner for Hurtigruten Original voyages along the Norwegian coast, with dedicated sub-pages and detailed sailing schedules available on the website. The company positions itself as 'der Spezialist' (the specialist) for these voyages among German-language travel agents.
• AIDA Cruises / Costa CrociereminorChannel Partner/ Reseller/ DistributorExtratour is an agency partner (Agenturpartner) of both AIDA Cruises and Costa Crociere, selling their cruise products at original prices with the added benefit of local German-language customer service, advice on cabin selection, tariff optimization (Vario vs. Premium), and ancillary travel arrangements such as flights and airport transfers.
• ERGO ReiseversicherungminorChannel Partner/ Reseller/ DistributorExtratour offers ERGO travel insurance products as a bundled service during travel consultations. Customers can also purchase coverage directly via a link on the Extratour website. Products include travel cancellation, foreign health insurance, emergency assistance, travel accident, and baggage insurance.
• Armas Transmediterranean GroupminorChannel Partner/ Reseller/ DistributorExtratour assists with ferry bookings on Armas Transmediterranean Group routes connecting Cadiz (Andalusia) to Arrecife (Lanzarote), Santa Cruz de La Palma, Santa Cruz de Tenerife, Las Palmas de Gran Canaria, as well as Almeria–Nador, Motril–Nador, and Algeciras–Tangier routes.
• EagleRider (USA motorcycle rental)minorChannel Partner/ Reseller/ DistributorFor motorcycle tours in the USA and Canada (e.g., Grand Canyon Loop, Canada West Coast), Extratour arranges motorcycle rentals through EagleRider, including VIP check-in service in German, 24-hour roadside assistance, unlimited kilometers, and comprehensive insurance. EagleRider is featured in detailed tour itineraries.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hauser Exkursionen: Hauser is a Munich-based adventure and walking tour operator offering guided group tours worldwide with German-speaking guides, targeting a similar active-senior demographic seeking nature-focused and culturally immersive experiences.
• Wikinger Reisen: Wikinger Reisen is a German active-travel tour operator specializing in hiking, cycling, and adventure tours with German-speaking guides, overlapping Extratour's escorted, multi-day, multi-destination offering.
• Studiosus Reisen: Studiosus is a German-market escorted tour operator specializing in culturally led group tours worldwide, with similar German-speaking customer focus and a comparable multi-destination, multi-style portfolio (cultural, nature, cruise extensions).
• Gebeco (Gesellschaft für internationale Begegnung): Gebeco is a Kiel-based German tour operator offering escorted group tours, individual round trips, and cruise-inclusive itineraries to a German-speaking audience with similar demographics and breadth of destinations as Extratour.
• SK-Touristik: SK-Touristik is a German specialist tour operator focused on Hurtigruten, Havila, and Norwegian coastal voyages, directly competing with Extratour's core specialist positioning for German-speaking coastal-cruise customers.

Broad incumbents

• Schauinsland-Reisen: Schauinsland-Reisen is a German tour operator offering package holidays, cruises, and specialty tours across a broad portfolio, targeting the same German-speaking leisure-travel demographic as Extratour.
• TUI Deutschland: TUI is the largest integrated tourism group in Germany, offering package holidays, cruises (including TUI Cruises), and escorted tours. It competes broadly with Extratour for the German-speaking travel market at far greater scale.
• FTI Touristik: FTI is a major German tour operator offering package holidays, city breaks, and round trips across Europe and long-haul destinations, overlapping Extratour's multi-day tour and city-break portfolio for German travelers.
• DER Touristik Deutschland: DER Touristik is one of Germany's largest travel groups, offering package tours, cruises, and specialty brands (including a Hurtigruten specialist) under one umbrella. It competes with Extratour for the same German-speaking escorted-tour customer but at much larger scale.

Others

• Hurtigruten Deutschland: Hurtigruten Deutschland is the German sales arm of Hurtigruten, the Norwegian coastal voyage operator. Extratour acts as an authorized agent for Hurtigruten, so the supplier is both a partner and a partial competitor as customers can book direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/extratour-touristik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra Tour Tourism