ProService

What ProService does

ProService Versicherungsmakler GmbH is a Cologne-based, privately held insurance broker (Versicherungsmakler) founded in 2001 and operating primarily in the German states of Rheinland and Rheinland-Pfalz. The firm operates as an independent broker under the regulatory framework of §34d Abs. 1 GewO (Registernummer D-1EB0-79259-35) and is integrated into the Sparkassen-Finanzgruppe distribution network, with Provinzial Rheinland Holding Aktiengesellschaft holding a direct stake of more than 10%. It serves three primary customer segments — Wohnungswirtschaft (housing companies and property managers), Firmenkunden (commercial and industrial clients), and Privatkunden (private individuals) — plus three specialized use-case lines covering credit/financing insurance, employee benefits, and fleet insurance.

The company's core technology stack comprises a proprietary specialized software solution developed specifically for the Wohnungswirtschaft segment that enables transparent real-time claims processing, supplemented by AMS broker management software and XEMPUS insurance platform integration. Operational technology infrastructure relies on standard German enterprise providers (Assfinet, ALBAG, Host Europe, NetGroup, Telekom Deutschland, Society Solutions, TRUST RISK CONTROL) for broker administration, web hosting, and cloud services. ProService is GDPR/DSGVO compliant and maintains a dedicated data protection officer.

ProService is compensated exclusively through standard insurance brokerage commissions (Courtage) paid by insurers upon successful policy placement, with no direct customer fees disclosed. The go-to-market model is sales-led, anchored on direct advisory relationships, individualized risk analysis, market tendering (Ausschreibung am Versicherungsmarkt), and end-to-end contract and claims support. Distribution occurs through personal consulting (phone, email, contact form), a dedicated website (proservicekoeln.de), and cross-referrals via the Sparkassen network. The firm is led by three Geschäftsführer (Managing Directors) — Sebastian Fehr, Jörg Funck, and Bernd-Ulrich Rinne — alongside complaint management, career, and segment-specific client service teams.

Name

ProService

Legal name

ProService Versicherungsmakler GmbH

Website

https://proservicekoeln.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ProService Versicherungsmakler GmbH is a Cologne-based German insurance broker serving housing companies, commercial clients, and private customers across six product lines within the Sparkassen-Finanzgruppe network, generating revenue through standard insurer commissions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Nonprofit / Social Services BOP (FSAJAFAM)

akta.pro secondary industry

Payment Integrity, Audit, Appeals & Grievance Support (BPAAAFAJ)

Keywords

• Insurance brokerage services
• Commercial insurance solutions
• Housing industry insurance
• Employee benefits consulting
• Fleet and vehicle insurance

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission (Courtage): ProService receives commission (Courtage) from insurers upon successful insurance placement. This is the standard compensation model for insurance brokers (Versicherungsmakler) in Germany. The commission is paid by the insurance company, not directly by the customer.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ProService Versicherungsmakler GmbH is an independent insurance broker that conducts market tenders (Ausschreibung am Versicherungsmarkt) on behalf of clients to secure optimal coverage from all major insurers. The company provides risk analysis, contract placement, ongoing contract management, and claims support across six specialized segments: housing industry (Wohnungswirtschaft), commercial customers (Firmenkunden), private customers (Privatkunden), credit/financing insurance (Kredit), employee benefits (Vorsorge), and fleet/vehicle insurance (Fuhrpark). Compensation is earned through commissions paid by insurers.

Product overview

ProService Versicherungsmakler GmbH is an insurance broker offering a comprehensive portfolio of insurance products and services through multiple specialized divisions. The company provides tailored insurance solutions across six core product areas: Wohnungswirtschaft (housing/property insurance), Firmenkunden (commercial/industrial insurance), Privatkunden (private insurance), Kredit (credit/credit insurance), Vorsorge (employee benefits), and Fuhrpark (fleet/vehicle insurance). The company operates as a unified broker service with specialized teams for each segment, utilizing broker management software and direct market access to develop customized, performance-oriented solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Wohnungswirtschaft (Housing Industry Insurance) Insurance brokerage and risk coverage solutions for housing companies and residential property management firms, including property and liability coverage, risk analysis, market tenders, contract management, and claims processing. Includes a specialized proprietary software solution enabling transparent real-time claims processing for housing-industry clients.
• Firmenkunden (Commercial / Industrial Insurance) Tailored insurance brokerage for commercial enterprises, SMEs, and industrial companies, including property, liability, legal protection, transport, and specialty coverage. Includes company-specific risk analysis, market tenders, negotiations with insurance partners, risk prevention recommendations, and ongoing claims support.
• Privatkunden (Private / Personal Insurance) Personal insurance brokerage for individuals across all life stages, covering auto, property, travel, health, family, and life insurance with optimal market conditions tailored to individual needs.
• Kredit (Credit & Financing Insurance) Credit insurance and financing solutions for businesses, including surety bonds (Avalkredite), receivables default insurance (Forderungsausfallabsicherung), invoice financing via factoring, and professional debtor management with collection and monitoring.
• Vorsorge (Employee Benefits / Providence) Corporate welfare and employee provision solutions, including company and executive retirement plans, health protection, and accident insurance, delivered as customized independent solutions for both employers and employees.
• Fuhrpark (Fleet / Vehicle Insurance) Vehicle and fleet insurance brokerage including KFZ coverage for commercial fleets, individual company vehicles, rental vehicles, classic cars, and exotic vehicles, with special conditions for large fleets and personal consulting across the KFZ landscape.

Quantifiable outcome

• Real-time transparent claims processing for housing industry clients

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Sparkassen-Finanzgruppe (Sparkassen Financial Group)coreChannel Partner/ Reseller/ DistributorProService is an established insurance broker within the Sparkassen Financial Group network. This partnership provides distribution reach, brand credibility, and access to Sparkasse customers across Germany.
• Provinzial Rheinland Holding AktiengesellschaftcoreOthersProvinzial Rheinland Holding AG holds directly more than 10% of the shares of ProService Versicherungsmakler GmbH, indicating a significant ownership stake. Provincial also provides legal advisory services to ProService.
• Versicherungsmarkt-Teilnehmer (Insurance Market Participants)coreChannel Partner/ Reseller/ DistributorProService works with insurers, reinsurers, experts, assekuradeure, specialist intermediaries, cooperative brokers and broker networks to place and service insurance contracts. This network of insurance partners enables competitive market tenders.
• Netzwerke der Wohnungswirtschaft (Housing Industry Networks)minorStrategic or Co-development PartnerProService is an engaged member (Fördermitglied) of housing industry networks, providing industry-specific visibility and partnerships within the Wohnungswirtschaft sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MRH Trowe: MRH Trowe is a German insurance broker and risk consultant with a multi-segment portfolio including commercial, industrial, and specialty lines. It is comparable to ProService as an independent broker with deep B2B orientation and similar product breadth across property, liability, fleet, and employee benefits.
• Funk Gruppe: Funk Gruppe is one of Germany's largest independent insurance brokers and risk consultants, serving corporate clients across multiple segments. It is directly comparable to ProService as an independent Versicherungsmakler with multi-line B2B focus and an in-house risk-management consulting practice.
• B&K Versicherungsmakler: B&K is a regional German insurance broker with multi-segment offerings to commercial and private clients. Comparable to ProService as a Versicherungsmakler with a similar mid-market advisory model and segment breadth including housing, fleet, and benefits.
• Ecclesia Gruppe: Ecclesia Gruppe is a German insurance broker group with deep specialization in healthcare, social services, and property/casualty lines. It is comparable to ProService as an independent Versicherungsmakler serving specialized vertical clients with complex coverage needs.
• Gossler, Gobert & Wolters (GGW): GGW is a German insurance broker focused on commercial and industrial clients, with strengths in property, liability, and specialty lines. Comparable to ProService as an independent broker offering multi-line B2B coverage with vertical specialization.

Regional players

• ROLAND Schutzgruppe: ROLAND is a German insurance group with a brokerage/legal protection focus serving SMEs and commercial clients. It is a regional/segment peer to ProService as an independent intermediary serving similar B2B segments with specialty capabilities.
• Versicherungsbüro Dr. Hans-Joachim Schmidt: Dr. Schmidt is a regional German insurance broker focused on commercial and industrial clients, similar in size and structure to ProService. Comparable as a regional Versicherungsmakler competing for similar mid-market accounts in adjacent German regions.

Broad incumbents

• Aon Germany: Aon is a global professional services firm with a substantial German insurance brokerage and risk advisory practice. It is a broad incumbent peer to ProService — competing for the same corporate and SME clients but operating at much larger scale across risk, health, and capital solutions.
• Marsh Germany: Marsh is a global insurance broker and risk advisor with a sizable German operation serving large corporate and mid-market clients. Comparable to ProService as a major intermediary but with significantly broader capabilities, international reach, and resources.

Emerging players

• Howden Deutschland: Howden is an expanding international insurance broker that has been building its German presence through acquisitions. It is an emerging peer to ProService — overlapping in B2B commercial and specialty lines but with growing scale and international backing that pressures regional incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProServiceKoeln
• LinkedInlinkedin.com/company/proservice-versicherungsmakler-gmbh
• Instagraminstagram.com/proservice.koeln
• TikToktiktok.com/@proservicekoeln

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProService