Seven.One Media

What Seven.One Media does

Seven.One Media is the principal advertising sales and marketing house of ProSiebenSat.1 Group, headquartered in Unterföhring, Germany, and operating across the DACH region through wholly-owned subsidiaries in Austria (ProSiebenSat.1 PULS 4 GmbH) and Switzerland (Seven.One Entertainment Group Schweiz AG). The company markets premium moving-image advertising inventory across ProSiebenSat.1's TV channel portfolio, the Joyn streaming platform (a joint venture with Discovery/Comcast), Seven.One Sports, and Seven.One Audio, targeting enterprise brand advertisers and regional brands in need of cross-screen reach in the German-speaking market.

The product architecture follows a platform-plus-modules design. Core offerings include Advanced TV (combining Addressable TV products SwitchIn, ATV Spot, BigScreen Spot, and Geotargeting), Total Video based on CFlight for unified cross-platform measurement, Audience TV for demographic targeting, Programmatic solutions (Virtual Minds and d-force networks) for automated buying, Instream advertising with Pause Ad formats on Joyn, Podcast advertising (Performance Ads, Branding & Awareness Ads, Native Producer Read, Host Read, Premium Audio Network), Influencer Marketing via Buzzbird, and Retail Media via marktguru. Data & Targeting capabilities span SocioDem, SpotOn Data Interest, CrossDevice, and Contextual targeting, supported by proprietary Factual Data-based audience segments. Technology differentiators include CFlight-based cross-platform measurement, addressable TV accuracy, programmatic real-time bidding, and a proprietary data layer for audience targeting.

Seven.One Media generates revenue primarily through advertising sales across TV, digital/streaming, programmatic, podcast, influencer, and retail media. Pricing is quote-based on TKP (cost per mille) with multi-year contracts and guaranteed fixed rates for specific target audiences; examples include the WM 2026 Special Deal offering exclusive discounts with fixed TKP on booked audiences. Distribution is direct enterprise sales through regional teams in Düsseldorf, Frankfurt, Hamburg, and Munich, supported by a Sales International team for cross-border advertisers and the My.SEVEN.ONE self-serve portal for registered business customers. Customer segments are primarily brand advertisers and regional/local brands, with named references including granini (beverages) and VGH Versicherungen (regional insurance).

Name

Seven.One Media

Legal name

Seven.One Entertainment Group GmbH

Website

https://sevenonemedia.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Seven.One Media is the advertising sales house of ProSiebenSat.1 Group, marketing premium video advertising across TV, Joyn streaming, programmatic, podcast, influencer, and retail media inventory to enterprise brand advertisers across the DACH region.

Ownership category

akta.pro rank

Product category

Video Advertising Sales

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Sponsorship & Sports Media Rights Buying (MPAAABAO)

Keywords

• Video advertising sales
• TV advertising marketing
• Programmatic advertising platform
• Addressable TV solutions
• Cross-platform video measurement

Headquarters

HQ city

Unterföhring

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. TV Advertising: Traditional and advanced TV advertising solutions including spot advertising, addressable TV, and premium branded environments across the Seven.One entertainment portfolio.
2. Digital/Streaming Advertising: Online video advertising on Joyn streaming platform, programmatic advertising, instream ads, and connected TV solutions.
3. Programmatic Services: Automated advertising buying through programmatic platforms including programmatic TV, Virtual Minds, and d-force networks with real-time bidding capabilities.
4. Podcast and Audio Advertising: Audio advertising across podcast content including performance ads, branding ads, native producer read ads, and host read ads through Premium Audio Network.
5. Influencer Marketing: Influencer marketing services through Buzzbird, connecting brands with content creators for authentic brand storytelling.
6. Retail Media: Retail media advertising through marktguru platform, enabling brands to reach consumers at point-of-purchase decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Seven.One Media is the advertising sales and marketing arm of ProSiebenSat.1 Group, selling advertising inventory across traditional TV, addressable TV, programmatic, streaming (Joyn), podcast/audio, influencer, and retail media channels to brand advertisers and agencies. It packages its owned broadcaster content with digital targeting, programmatic pipes, and unified cross-platform measurement (CFlight) to deliver premium video advertising campaigns in the DACH region.

Product overview

Seven.One Media operates as a leading marketer of premium video content, offering a unified platform-plus-modules architecture that connects television and digital advertising. The portfolio integrates multiple advertising products organized into key categories: Advanced TV (combining Addressable TV with SwitchIn, ATV Spot, BigScreen Spot, and Geotargeting); Total Video based on CFlight and Audience TV for cross-platform reach; Programmatic solutions including Virtual Minds and d-force; Instream advertising with Pause Ad on Joyn streaming; Podcast advertising through Performance Ads, Branding & Awareness Ads, Native Producer Read Ads, Host Read Ads, and Premium Audio Network; Influencer Marketing via Buzzbird; Retail Media through marktguru; and comprehensive Data & Targeting solutions covering SocioDem, SpotOn, CrossDevice, and Contextual Targeting. The company also offers Sustainability advertising options and manages Seven.One Audio and Seven.One Sports content portfolios. This modular architecture enables advertisers to combine products (e.g., TV campaigns with BigScreen Spot for maximum reach) or select specific targeting and format solutions tailored to their campaign objectives.

Differentiator

Problem solved

Functional benefit

Brands

• Joyn: Streaming platform for video content
• Seven.One Audio
• Seven.One Sports
• SwitchIn
• marktguru
• buzzbird

Products and services

• Advanced TV Comprehensive advertising solution combining four advertising products (Werbelösungen) that remove boundaries between TV and digital, offering high reach in premium environments with digital booking logic and diverse targeting options for brand advertisers.
• Joyn Werbeprodukte (Streaming Advertising) Streaming advertising products available on the Joyn streaming platform, including Pause Ad placement during moments of conscious attention for maximum advertising effectiveness.
• TV Werbeprodukte (Traditional TV Advertising) Traditional television advertising products for reaching audiences through broadcast TV channels within the ProSiebenSat.1 free-TV portfolio.
• Addressable TV Targeted television advertising solution comprising SwitchIn, ATV Spot, BigScreen Spot, and Geotargeting (Campaign Localizer) for addressable broadcast and connected TV inventory with precise audience delivery.
• Total Video based on CFlight Cross-platform video advertising solution combining TV and digital video inventory with unified measurement and planning based on CFlight methodology, enabling cross-screen campaigns with consistent metrics.
• Audience TV Audience-based TV advertising targeting specific demographic or interest-based audience segments via CFlight-based planning.
• Programmatic Automated, data-driven advertising buying solutions including Programmatic TV, Virtual Minds, and d-force platforms for real-time bidding and optimization of TV and digital inventory.
• Instream In-stream video advertising solutions including the Pause Ad format for placement during deliberate attention moments on streaming platforms like Joyn.
• Podcast Advertising Audio advertising solutions for podcasts including Performance Ads, Branding & Awareness Ads, Native Producer Read Ads, Host Read Ads, and Premium Audio Network placement.
• Influencer Marketing (Buzzbird) Influencer marketing solutions powered by the Buzzbird platform for connecting brands with social media content creators for authentic brand storytelling.
• Retail Media (marktguru) Retail media advertising solutions powered by the marktguru platform for reaching consumers at point-of-purchase decisions.
• Data & Targeting Solutions Comprehensive targeting solutions including SocioDem Targeting, SpotOn Data Interest Targeting, CrossDevice targeting, and Contextual Targeting across all TV and digital inventory.
• Sustainability Advertising Sustainable advertising solutions for brands seeking environmentally conscious media placement options.
• Seven.One Audio Audio entertainment portfolio including podcast content and audio advertising solutions for reaching listeners across premium podcasts.
• Seven.One Sports Sports advertising and content portfolio for reaching sports audiences via the Seven.One sports media portfolio.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• JoyncoreStrategic or Co-development PartnerJoint streaming platform with ProSiebenSat.1 and Discovery/Comcast, offering advertising-supported video streaming. Seven.One Media markets advertising inventory across the Joyn platform, combining linear TV content with streaming reach.
• Virtual MindscoreTechnology or IntegrationTechnology partner for programmatic TV advertising enabling automated buying and selling of TV inventory through the Virtual Minds platform.
• d-forcecoreTechnology or IntegrationCross-publisher programmatic advertising network enabling real-time bidding and optimization across multiple broadcaster inventories.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Smartclip (RTL Group): RTL Group's programmatic video and CTV ad-tech platform; an enabling/competing technology in the same addressable TV and programmatic ecosystem where Seven.One Media operates.
• FreeWheel (Comcast): Comcast-owned ad-tech platform for premium video and CTV; operates in the same cross-platform video ad-serving space and is the parent ecosystem of Joyn's co-owner Discovery.

Broad incumbents

• Havas Media: Global media agency network buying premium video and CTV inventory; an established intermediary competitor for advertiser budgets that Seven.One Media targets.
• GroupM: World's largest media investment group (WPP); competes as a broad incumbent media agency that buys TV and digital video inventory at scale across multiple broadcasters, including Seven.One Media.
• Omnicom Media Group: Global media agency holding company; one of the largest buyers of TV and digital advertising in Germany, overlapping with Seven.One Media's advertiser customer base.
• Publicis Media: Global media agency network within Publicis Groupe; competes for advertiser budgets and operates as an intermediary buyer of premium video inventory in Germany.
• Dentsu: Global advertising and media services network with a strong German presence (Dentsu Germany); competes for the same enterprise advertiser relationships across video and digital channels.

Emerging players

• The Trade Desk: Leading independent demand-side platform for programmatic and CTV buying; increasingly competes with broadcaster sales houses like Seven.One Media for addressable video budgets.

Direct peers

• IP Deutschland: RTL Group's German TV advertising sales house; the closest direct competitor to Seven.One Media in monetizing German linear TV and digital video inventory for advertisers.
• AdAlliance: RTL Group's cross-media sales house spanning TV, digital, audio, and print; directly competes with Seven.One Media's full-service media planning and buying across the DACH region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven.One Media