What QMS Certification Services does

QMS Certification Services, operating under the brand Citation Certification, is an Australian professional services firm that provides ISO certification and training to businesses seeking compliance with recognised international standards. The company delivers certification across ISO 9001 (quality management), ISO 14001 (environmental management), ISO 45001 (occupational health and safety), ISO 27001 (information security), ISO 42001 (AI management), ISO 55001 (asset management), ISO 22000 (food safety), as well as HACCP, GWO (wind energy) and CCF (construction) frameworks. The service offering covers the full certification lifecycle — assessment of current management systems, gap identification, implementation support, internal audit, and external audit hosted by accredited certification bodies — supplemented by the ISO Training Academy for managers, internal assessors, and employees. The company is positioned as a division of Citation Group, with headquarters in Newcastle, Australia, and was founded in 1994.

The business operates a direct-to-consumer, inside-sales motion targeting Australian SMB and mid-market businesses, with quote-based multi-year contracts. Customer acquisition is supported by content marketing, email nurture, a Refer & Earn referral program, and an ISO Business Partner Program for resellers. Distribution channels include website enquiry forms, phone consultation (1300 637 064), a client login portal, and a dedicated training platform. The Citation Group ecosystem (Citation HR, Citation Safety, Citation Legal, foundU payroll/rostering, ISO Training Academy) provides cross-sell opportunities into adjacent compliance and workforce software for the same SMB customer base. The company has stated it has guided "thousands of organisations" through certification over a 30-year operating history, but no revenue, headcount trend, or ownership details beyond the Citation Group parent are disclosed. A planned withdrawal from NDIS verification and certification services, with all NDIS audit activity concluding on 30 June 2026, is the only documented recent strategic repositioning.

Name

QMS Certification Services

Legal name

Citation Ltd.

Website

https://qms.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Citation Certification, the trading name of Australian firm QMS Certification Services (Citation Ltd.), provides ISO certification, audit, and training services across standards including 9001, 14001, 27001, 45001, 42001, 55001, and 22000 to Australian SMB and mid-market businesses, operating within the broader Citation Group compliance ecosystem.

Ownership category

akta.pro rank

Product category

ISO Management System Certification Services

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734), Services-Educational Services (8200)

akta.pro primary industry

Quality Management Systems (QMS) & ISO Training (ISO 9001/IATF/AS9100) (EDABAKAD)

akta.pro secondary industry

Certification Program Administration & Scheme Management (Standard Owners) (AFALACAC)

Keywords

• ISO certification
• Management systems auditing
• ISO 9001 certification
• Accredited certification body
• Compliance training services

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. QMS Certification Services: Formal certification services for Quality Management Systems under ISO 9001 and related standards. The process involves assessing current management systems, identifying gaps, implementing changes, conducting internal audits, and hosting external audits by certification bodies.
2. ISO Training Academy: World-class ISO training courses for managers, internal assessors, system managers and employees designed to enhance ISO 9001, ISO 14001, ISO 45001, ISO 27001, ISO 55001 and ISO 22000 skills and implementation confidence.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

QMS Certification Services, trading as Citation Certification, is a JAS-ANZ accredited certification body that issues third-party ISO management system certifications and delivers related training to Australian organisations. The company audits and certifies clients against ISO 9001, 14001, 45001, 27001, 42001, 55001, 22000, HACCP, GWO, and CCF, with NDIS certification scheduled to wind down on 30 June 2026.

Product overview

Citation Certification offers a comprehensive portfolio of certification and training services for Australian businesses. The core offering is ISO certification across multiple standards (ISO 9001 for quality management, ISO 14001 for environmental management, ISO 45001 for occupational health and safety, ISO 27001 for information security, ISO 42001 for AI management, ISO 55001 for asset management, and ISO 22000 for food safety), supplemented by industry-specific certifications including HACCP, GWO, and CCF. Complementary services include ISO Training courses for employees and managers, alongside integrated HR and WHS software solutions from the Citation Group ecosystem. The company also previously offered NDIS certification but withdrew from this service effective 30 June 2026. With 30 years of experience, Citation Certification guides organisations through the certification process from initial assessment through to external audit and ongoing compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Citation HR: Expert HR services for businesses
• Citation Safety
• Citation Legal
• foundU
• ISO Training Academy

Products and services

• ISO 9001 Quality Management Certification JAS-ANZ accredited third-party certification of an organisation's quality management system against ISO 9001, sold to Australian businesses seeking independent quality assurance validation.
• ISO 14001 Environmental Management Certification JAS-ANZ accredited third-party certification of an organisation's environmental management system against ISO 14001.
• ISO 45001 Occupational Health & Safety Certification JAS-ANZ accredited third-party certification of an organisation's occupational health and safety management system against ISO 45001.
• ISO 27001 Information Security Management Certification JAS-ANZ accredited third-party certification of an organisation's information security management system against ISO 27001.
• ISO 42001 AI Management System Certification Third-party certification of an organisation's artificial intelligence management system against ISO 42001.
• ISO 55001 Asset Management Certification Third-party certification of an organisation's asset management system against ISO 55001.
• ISO 22000 Food Safety Management Certification Third-party certification of an organisation's food safety management system against ISO 22000.
• HACCP Certification Hazard Analysis and Critical Control Point certification for food and related producers.
• GWO Certification Global Wind Organisation certification for organisations operating in the wind energy sector.
• CCF Certification CCF (industry scheme) certification for organisations in the relevant scheme's scope.
• ISO and Management Systems Training Training services covering ISO management system standards and related implementation/auditor topics, supporting organisations preparing for or maintaining certification.
• NDIS Certification NDIS (National Disability Insurance Scheme) certification product, scheduled to be discontinued on 30 June 2026.

Quantifiable outcome

• Organisations can achieve ISO certification by passing through assessment, gap identification, implementation, internal audit, and external certification body audit stages

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• ISO Partnerships / Business Partner ProgramcoreChannel Partner/ Reseller/ DistributorCitation Certification operates an ISO Business Partner Program for organisations seeking to become certification partners or refer certification business.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• PEOPLECERT: Global certification and accreditation provider that has rapidly scaled ISO and professional certifications through digital delivery — adjacent comparable for Citation Certification in scaling training and certification via online platforms.

Direct peers

• LRQA (Lloyd's Register Quality Assurance): Specialist ISO and management system certification body providing audit and training across ISO 9001, 14001, 27001 and 42001 — a like-for-like competitor to Citation Certification's core ISO portfolio.
• NQA: Global ISO management system certification and training firm operating across quality, environment, safety, infosec and AI standards — directly competitive with Citation Certification's broad ISO catalogue.
• BSI Group: British Standards Institution is one of the world's largest ISO management system certification bodies, offering ISO 9001/14001/45001/27001 audits and training — directly comparable to Citation Certification across the same standards.

Broad incumbents

• SGS: World's largest testing, inspection and certification company offering ISO management system certification alongside a much wider inspection and laboratory services portfolio — comparable on the certification services line of business.
• Bureau Veritas: Global TIC (testing, inspection, certification) major providing ISO management system certification in addition to marine, commodities and government services — broad incumbent with overlapping ISO offering.
• TÜV SÜD: International testing, inspection and certification group covering ISO management system audits and training as part of a wider industrial assurance business — broad incumbent comparable in ISO certification services.
• DNV (Det Norske Veritas): Global certification and assurance major delivering ISO, sector-specific and ESG certifications across multiple industries — broader portfolio than Citation Certification but overlapping on the ISO 9001/14001/45001/27001 core.

Regional players

• Benchmark Certification: Australian-based ISO and management system certification body focused on the domestic SMB market — closely comparable regional competitor to Citation Certification in the same geography and customer segment.
• QAS International: Australia-headquartered ISO management system certification body serving Australian and Asia-Pacific clients across the same ISO standards — direct regional peer competing in Citation Certification's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/QMS_au
• Facebookfacebook.com/qmscs
• LinkedInlinkedin.com/company/qmscs

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QMS Certification Services