Madison Media Group
Madison Media Group is a Vietnam-based media and advertising company serving brands targeting Asian Millennials, with a stated focus on delivering India-specific consumer insights to support localized marketing strategies.
- Company typePrivate
- Founded2018
- HeadquartersHo Chi Minh City, Vietnam
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Madison Media Group does
Madison Media Group is a private, for-profit media and advertising company headquartered in Ho Chi Minh City, Vietnam. Founded in 2018, the company employs 251-500 people and positions itself as a marketing solutions provider focused on Asian Millennials, with formal market presence in South Asia, particularly India. Public commentary from its leader Vivek Das frames the company's value proposition around delivering India-specific consumer insights as an alternative to generic global AI models, suggesting involvement in localized consumer research and analytics for brands targeting the Indian market.
The company's core offering centers on media and marketing services rather than a defined software product; no specific products, modules, or technology platforms are detailed in available sources, and the corporate website is a placeholder loading page. Its stated differentiator is the application of localized understanding of the Indian consumer base to brand growth strategies, addressing the pain point that global AI-driven marketing models underperform in diverse, non-Western markets.
The business model and revenue mechanics are not publicly disclosed: no pricing, no customer logos, no funding rounds, and no revenue figures are available. Ownership structure, institutional investors, and parent-subsidiary relationships are likewise undetermined from public sources. The available evidence supports characterization as a mid-sized regional media services firm with an analytical or insights-led value proposition, but the absence of disclosed financials, products, and customer data materially constrains deeper diligence.
Madison Media Group firmographics
Firmographics- Name
- Madison Media Group
- Website
- https://madisonmedia.vn
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Madison Media Group is a Vietnam-based media and advertising company serving brands targeting Asian Millennials, with a stated focus on delivering India-specific consumer insights to support localized marketing strategies.
- Ownership category
- akta.pro rank
Madison Media Group industry classification
Industry- Product category
- Media and Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where Madison Media Group is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
Madison Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Madison Media Group product offering
Product offeringCore offering
Madison Media Group offers media and entertainment services with a focus on Asian Millennials, providing marketing solutions to brands globally. The company emphasizes localized consumer insights, particularly for diverse markets such as India, where it positions itself against generic global AI-driven approaches by delivering market-specific understanding of consumer behavior.
Product overview
Madison Media Group is an advertising and media company. Based on available source data, no specific products, modules, or named service offerings are detailed. The available sources consist of a news article discussing AI challenges in understanding Indian consumers and a redirect/loading page from madisonmedia.vn with no product information.
Differentiator
Problem solved
Functional benefit
Products and services
- Media and Entertainment Marketing Services
Companies that use Madison Media Group
Customer profileSegments1 record
Ideal customer profiles1 record
Madison Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madison Media Group partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Madison Media Group competitors and assessment
Company assessmentDirect peers
- Carat: Dentsu's global media-planning and buying agency; directly comparable in offering media-planning, buying, and analytics services to brands across Asia-Pacific.
- GroupM: WPP's media investment arm operating media-planning and buying agencies (Mindshare, Wavemaker, EssenceMediacom); the closest direct functional peer to Madison Media's media-services offering.
- Zenith (Publicis Media): Publicis-owned global media agency with strong Asia-Pacific presence; comparable as a direct competitor in cross-border media planning, buying, and performance marketing for regional and global brands.
- IPG Mediabrands: Interpublic Group's media-buying and planning network (UM, Initiative, Mediabrands Precision); directly comparable as a media-services peer competing for the same marketing-budget allocation.
- Madison World: Long-established Indian media and communications group with overlapping 'Madison' branding; directly comparable in offering Indian-market media planning, buying, and creative services — and a brand-collision reference point for Madison Media Group.
Broad incumbents
- Publicis Groupe: Global advertising holding company with significant Asia-Pacific operations (Publicis Media, Leo Burnett); competes for the same cross-border marketing mandates Madison Media pursues.
- WPP plc: World's largest advertising holding company, owner of GroupM, Mindshare, and Ogilvy; directly comparable as a global media-services competitor pursuing Asian Millennial and emerging-market brand mandates at vastly greater scale.
- Dentsu Group: Japan-headquartered global advertising and media-services group with deep Asia-Pacific coverage; comparable as an incumbent media-and-marketing-services peer targeting the same Asian Millennial and regional brand budgets.
- Omnicom Group: Global advertising holding company (Omnicom Media Group, BBDO, DDB); comparable incumbent competitor for marketing solutions in Asia and emerging markets.
Regional players
- Hakuhodo DY Holdings: Japan-based advertising group with strong Asian expertise and sevensheet positioning in Asian consumer insights; comparable as an Asia-focused media and marketing-services peer with similar regional depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Madison Media Group social profiles
Digital presenceMadison Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Media Group leadership team
Management profileNumber of profiles
Profiles1 record
Madison Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Media Group
What does Madison Media Group do?
Madison Media Group offers media and entertainment services with a focus on Asian Millennials, providing marketing solutions to brands globally. The company emphasizes localized consumer insights, particularly for diverse markets such as India, where it positions itself against generic global AI-driven approaches by delivering market-specific understanding of consumer behavior.
Is Madison Media Group a public or private company?
Madison Media Group is a private company. It is classified as unknown and is currently operating.
When was Madison Media Group founded?
Madison Media Group was founded in 2018. It employs 251 to 500 people.
Where is Madison Media Group based?
Madison Media Group is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
Who are Madison Media Group's main competitors?
Direct peers on record are Carat, GroupM, Zenith (Publicis Media), IPG Mediabrands and Madison World. Broad incumbents are Publicis Groupe, WPP plc, Dentsu Group and Omnicom Group. Hakuhodo DY Holdings is listed as a regional player.
Does Madison Media Group have an API?
No public API is recorded for Madison Media Group.
What industry is Madison Media Group in?
Madison Media Group's product category is Media and Marketing Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 5418 and its SIC code is 7311.