Guangdong Bardes New Materials Co.

What Guangdong Bardes New Materials Co. does

Guangdong Bardes New Materials Co. (巴德士集团) is a privately-held Chinese coatings manufacturer founded in 1996 and headquartered in Guangdong Province. The company operates as an integrated R&D, production, and sales group with seven manufacturing facilities distributed across six Chinese provinces/regions — Zhongshan and Jiangmen in Guangdong, Shanghai Jinshan, Shandong Jinan, Sichuan Chengdu, and Jiangxi Ganzhou — equipped with German automated intelligent coating production lines. Its product portfolio spans eight categories: art paints, faux stone paints, latex paints, wood coatings, industrial paints, waterproof substrate materials, floor paints, and the proprietary 'Miao Tu Bao' (妙涂宝) line. The company has been recognized in the China 500 Most Valuable Brands with a brand value assessment of 310.95 billion RMB and holds 60+ invention patents related to coating formulations and processes.

The company serves four primary end-segments: home decoration (individual homeowners and residential renovation), furniture factories (wooden furniture manufacturers), construction engineering (commercial and residential building projects), and industrial products (machinery and equipment manufacturers). It executes a multi-channel go-to-market combining a franchise/dealer network of 5,000+ sales outlets across China with direct e-commerce sales through Tmall and JD.com flagship stores, complemented by social media presence on WeChat, Weibo, and QQ. Pricing is not publicly disclosed; customer engagement occurs through a hotline (400-870-0617) and physical store visits.

Bardes maintains a 10-year strategic partnership with Italian premium art paint brand Novacolor for the China market and is actively pursuing international expansion, exemplified by its high-profile debut at the 2025 Indonesia Coatings Exhibition in Jakarta. The company celebrated its 30th anniversary in January 2026 and continues to accumulate industry recognition, including 7 awards at the 17th Golden Paint Awards and multiple honors at the 2026 Coatings and Waterproofing Industry Summit. The business remains founder/management-controlled with no public listing, no disclosed institutional investors, and no public revenue figures.

Name

Guangdong Bardes New Materials Co.

Legal name

Guangdong Bardes New Materials Co.

Website

https://bardese.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Guangdong Bardes New Materials Co. is a privately-held Chinese coatings manufacturer founded in 1996, operating seven factories and 5,000+ sales outlets to serve home decoration, furniture, construction, and industrial customers across China and Southeast Asia.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Industrial Protective Coatings (IMAEAHAB), Industrial Protective Coatings (IMADAKAB)

Keywords

• Architectural coatings
• Decorative paints
• Industrial coatings
• Art paint
• Faux stone paint

Headquarters

HQ city

Guangdong

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coating Products Sales: Direct sales of coating products including art paints, stone-effect paints, latex paints, wood paints, industrial paints, waterproofing materials, and floor paints through franchise stores, e-commerce platforms, and distribution network.
2. Franchise/Dealer Network: Revenue from franchise store network where dealers purchase products for resale to end consumers in home decoration, furniture, and construction markets.
3. E-commerce Sales: Direct consumer sales through Tmall and JD.com flagship stores, offering products to individual consumers and small businesses.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Guangdong Bardes New Materials Co. manufactures and sells a comprehensive range of coatings including art paints, faux stone paints, latex paints, wood coatings, industrial paints, waterproofing base materials, and floor paints. Products are produced at seven automated factories across China using German intelligent coating production lines and sold to consumers via Tmall/JD.com flagship stores and franchise stores, and to businesses via a 5,000+ outlet dealer network.

Product overview

Bardes Group operates as a comprehensive coatings manufacturer offering a diversified product portfolio centered on architectural and industrial paints. The core product lineup includes: 艺术漆 (Art Paint) for decorative wall finishes, 仿石漆 (Faux Stone Paint) for stone-effect exteriors, 乳胶漆 (Latex Paint) for interior walls, 木器漆 (Wood Coatings) for furniture and wood surfaces, 工业漆 (Industrial Paint) for machinery and equipment, 防水基材 (Waterproof Materials) for moisture protection, 地坪漆 (Floor Paint) for floor surfaces, and 妙涂宝 (Miao Tu Bao) as a specialized sub-brand. The company also maintains strategic partnerships with international brands like Novacolor for premium artistic coatings. Production is concentrated across six major manufacturing bases in China with advanced German automated production lines.

Differentiator

Problem solved

Functional benefit

Brands

• Novacolor: Italian high-end artistic paint brand, strategic partner of Bardes Group with 10-year partnership celebrated in 2025

Products and services

• Art Paint (艺术漆)
• Faux Stone Paint (仿石漆)
• Latex Paint (乳胶漆)
• Wood Coatings (木器漆)
• Industrial Paint (工业漆)
• Waterproof Base Materials (防水基材)

Quantifiable outcome

• 7 manufacturing bases with automated production reaching international advanced levels

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and major.

• NovacolorcoreStrategic or Co-development Partner · 14 April 2025Strategic partnership celebrating 10th anniversary. Novacolor is an Italian premium art paint brand. The partnership combines Bardes' domestic market expertise with Novacolor international design capabilities for art coating products in China.
• Tmall (天猫)majorChannel Partner/ Reseller/ DistributorOfficial flagship store on Tmall e-commerce platform enabling direct consumer sales. Provides online distribution channel for individual customers and small businesses.
• JD.com (京东)majorChannel Partner/ Reseller/ DistributorOfficial flagship store on JD.com e-commerce platform enabling direct consumer sales with JD's logistics and fulfillment capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Huarun Paints (华润漆): Long-standing Chinese architectural and wood coatings brand (now under Nippon Paint group) with strong recognition in mid- to high-end decoration. Comparable in wood-coatings and architectural segments where Bardes competes.
• Sherwin-Williams: World's largest coatings company with broad architectural, industrial, and specialty portfolios. Useful benchmark for scale, brand-building, and global expansion ambitions relative to a privately held regional player like Bardes.
• PPG Industries: Global industrial and architectural coatings incumbent with established China operations. Comparable in the industrial-paint segment where Bardes serves machinery and equipment customers.
• Nippon Paint China (立邦中国): Dominant foreign-affiliated architectural paint brand in China with broad decorative, industrial, and automotive coatings portfolios and large marketing budgets. Sets the competitive benchmark Bardes must outperform in the consumer and contractor segments.
• AkzoNobel / Dulux (China): Global decorative and industrial coatings major with significant China presence through Dulux-branded architectural paints. Competes with Bardes in premium interior wall paint and adjacent categories.

Regional players

• Jotun: Norway-headquartered global coatings major with a strong Southeast Asia presence. Relevant comparable for Bardes' Indonesia push and for benchmarking decorative, protective, and marine coatings strategies outside China.

Emerging players

• Novacolor: Italian premium art paint brand and Bardes' strategic partner of 10 years. Comparable as a direct art-coatings specialist whose design credibility and international footprint Bardes leverages in the Chinese premium decorative segment.

Direct peers

• Carpoly Chemical Group (嘉宝莉): Privately held Chinese coatings group producing architectural, wood, and industrial paints with a similar franchise/dealer distribution model. Closest privately held mid-tier competitor to Bardes in scale and product breadth.
• SKShu Paint (三棵树): Listed Chinese architectural and decorative coatings leader with a comparable multi-category portfolio (wall paint, wood, waterproof) and nationwide dealer network. Most directly comparable Chinese competitor to Bardes in home-decoration and construction channels.
• Maydos Paint (美涂士): Chinese decorative and architectural coatings manufacturer with overlapping art-paint and latex product lines and a comparable nationwide dealer network. Direct mid-market peer in the home-decoration segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guangdong-bardese-chemical-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangdong Bardes New Materials Co.