Roland Electronic
- Company typePrivate
- Founded1965
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Roland Electronic firmographics
Firmographics- Name
- Roland Electronic
- Legal name
- ROLAND ELECTRONIC GmbH
- Website
- https://roland-electronic.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Roland Electronic industry classification
Industry- Product category
- Industrial Sensor Systems for Factory Automation
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)
- akta.pro secondary industries
- Inspection, Checkweighing & Metal Detection Systems (IMAHAOAJ), Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray) (IMALAOAH), Condition Monitoring & Predictive Maintenance Instrumentation (Vibration/ultrasound, oil analysis sensors, IIoT monitoring) (IMAGAFAG)
Keywords
Where Roland Electronic is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Roland Electronic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Sensors and Controllers: ROLAND ELECTRONIC generates revenue primarily from selling specialized sensor hardware including double sheet detection sensors, weld seam detection systems, steel cord inspection systems, and associated controllers. Products are sold directly and through channel partners globally.
- Application Laboratory Services: The company offers application testing services in its laboratory to determine optimal solutions for customer applications. Customers receive security for new applications through precise test series and individual process sequence development.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Roland Electronic product offering
Product offeringCore offering
ROLAND ELECTRONIC manufactures and sells specialized non-contact sensor systems for factory automation and quality control. The portfolio covers four families: Double Sheet Detection systems (single-side and dual-head variants for ferrous and non-ferrous metals and non-metals), Weld Seam Detection systems (SND40 series) for tubes, coils, and flat materials, Steel Cord Inspection systems (SIS VISION) for tire production, and Universal Fault Detection systems (UFD40) for wire, cable, and tube crack and weld testing. Technologies are based on proprietary magnetic-inductive, eddy current, magnetic flux leakage, and laser triangulation principles, and integrate into customer PLCs via industrial fieldbus protocols.
Product overview
Roland Electronic GmbH is a German manufacturer of specialized sensor systems for factory automation and quality control. The product portfolio consists of three core product lines: Double Sheet Detection systems (single-side and dual-head), Weld Seam Detection systems (SND40, UFD40, NS9N), and Steel Cord Inspection systems (SIS VISION). These systems use electromagnetic, eddy current, magnetic flux leakage, laser triangulation, and magnetic inductive technologies. Supporting products include sensor brackets (SHX42, SHS42G-FB, SHS42GS, SHS75GS series), specialized controllers (XA100, E20), and the Application Laboratory service. The products integrate with industrial PLCs via fieldbus protocols (Profinet, EtherNet/IP, EtherCAT, Profibus) for factory automation. Target industries include automotive, metal packaging, tube/pipe processing, tire manufacturing, pharmaceuticals, and wire/cable production.
Differentiator
Problem solved
Functional benefit
Products and services
- E20 Double Sheet Detection System Air gap-tolerant single probe double sheet detection system for FE (ferrous) metals with material thickness up to 12 mm, using electromagnetic principle. Designed for automotive press shops and metal processing plants.
- UDK20 Double Sheet Detection System Single-side double sheet detector monitoring both FE and NF (non-ferrous) materials up to 4 mm sheet thickness and austenitic stainless steel up to 2 mm, using electromagnetic and eddy current principles.
- A100 Double Sheet Detection System Cost-effective single-sided double sheet detection for FE material, primarily used for tinplate in metal packaging industry. Five sensor models cover 0.04 to 3.6 mm measurement range using permanent-magnetic technology.
- Eagle Eye AA + XA100 Double Sheet Detection System Cost-effective detection of layers, joints, and edges in semi-finished metal products. XA100-S controller with Eagle Eye AA sensors covering 0.2 to 8.0 mm range using eddy current principle.
- I100-S-WI Double Sheet Detection System Cost-effective single probe double sheet detection for thin metal types, using WI42GS sensor covering 0.05 to 3 mm range and supporting ferromagnetic material, aluminum, and stainless steel.
- I21 Double Sheet Detection System Non-contact dual head double sheet detection for FE materials up to 8 mm and NF materials up to 16 mm, using eddy current principle with 2 or 4 sensor pairs, 5-inch capacitive touch display, and up to 255 measuring programs.
- L20 Double Sheet Detection System Laser triangulation-based dual head non-contact double sheet detection for all materials from 0.3 to 15 mm, including non-metals and composites, using LAAS40 and LAARS40 sensors in a 3-channel version.
- I100 Double Sheet Detection System Cost-effective dual head double sheet detection for aluminum and ferromagnetic material using inductive transmission method, with four sensor types covering 0.05 to 12.0 mm range.
- UDK21 Universal Double Sheet Detection System Next generation universal double sheet detection system for all metals in demanding automated sheet metal processes, replacing the UDK20; first live demonstration at AMTS 2026 in Shanghai.
- SND40 Round Weld Seam Detection System Weld seam detection system for tubes using magnetic flux leakage and eddy current methods. Detects longitudinal weld seams in all metals for tube bending and hydroforming applications, with intuitive wizard-based setup.
- SND40 Flat Weld Seam Detection System Weld seam detection system for coil material and long products with transversal weld seams, using magnetic flux leakage and eddy current methods for all metals.
- SND8S + NS11 Weld Seam Detection System Special weld seam detection solution for drums using the SND8S controller with the NS11 sensor.
- UFD40 Universal Fault Detection System Eddy current-based universal fault detection system for wires, cables, and tubes. Detects faults, butt welds, and mechanical connections in 1 to 90 mm material diameters with 15 kHz sampling rate. Pairs with the SH-EC-15 modular coil system for wires from 1 to 15 mm.
- NS9N-AAD-SC + XA100 Weld Seam Detection System Weld seam detection for narrow steel strips using eddy current principle. NS9N-AAD-SC sensor with magnetizing unit for multi-coils, paired with XA100 control unit for PLC connection via analog 4-20 mA outputs.
- SIS VISION Steel Cord Inspection System Non-destructive online monitoring system for wire distance and wire position in steel cord cutting lines, using magnetic inductive technology with high-resolution sensors. Supports 50-4800 mm steel cord web width and transport velocities up to 100 m/min with live EPDM/EPI display for tire production.
- Blister Detector for Pharmaceutical Packaging Electromagnetic wave-based inspection device for closed cartons in pharmaceutical blister packing lines. Detects correct number of blisters inside closed cartons at up to 1000 cartons per minute across up to 10 blister layers, replacing check weighers and saving floor space.
- Application Laboratory Services Application testing service for determining optimal solutions for customer applications. Offers double sheet detection, weld seam detection, steel cord inspection, and non-destructive testing methods, providing security for new applications through precise test series and individual process sequence development.
Quantifiable outcome
- Detection rates of 99.9% in first pass for weld seam detection on precision tubes
- +4 more outcomes
Companies that use Roland Electronic
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
Roland Electronic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Roland Electronic partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Euro-me Shenzhen Trade & Development Co LtdcoreEuro-me Shenzhen Trade & Development Co Ltd has been the exclusive sales partner for ROLAND ELECTRONIC in China since 2003. The partnership has developed into a significant success story spanning two decades. Euro-me represents ROLAND ELECTRONIC at trade fairs in China including AMTS Shanghai, presenting products like the UDK21 double sheet detection system to the Chinese market.
- Pelmar Sudrishti Engineering India Pvt. Ltd.corePelmar Sudrishti Engineering India Pvt. Ltd. is the sales partner for ROLAND ELECTRONIC in India, representing the company at the India Rubber Expo 2026 with booth N004 in hall 6.
- JCC (Japan Controls Co. Ltd.)coreJCC (Japan Controls Co. Ltd.) is a sales partner in Japan, collaborating with Christian Schäfer, Head of Export Sales at ROLAND ELECTRONIC. The partnership was highlighted during MF Tokyo 2025.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Roland Electronic competitors and assessment
Company assessmentBroad incumbents
- IFM Electronic: German-headquartered global manufacturer of industrial sensors and control systems for factory automation. Comparable to Roland as a German industrial sensor company serving automotive and process industries, though IFM is significantly larger and more diversified.
- Keyence Corporation: Japanese global leader in industrial sensors, measurement systems, and automation components. Overlaps with Roland in factory automation quality control, particularly in laser and inductive sensors. Keyence is a much larger, diversified broad incumbent versus Roland's targeted NDT sensor focus.
- Pepperl+Fuchs: German-headquartered global manufacturer of industrial sensors and explosion protection equipment, including inductive and magnetic sensors for factory automation. Comparable as a German industrial sensor manufacturer with broader product portfolio and scale.
- Sick AG: German-headquartered global leader in industrial sensors and factory automation, with strong presence in quality control, identification, and detection systems. Direct comparable as a German industrial sensor manufacturer with overlapping end markets in automotive and manufacturing, though Sick is a much larger, diversified incumbent versus Roland's niche specialisation.
Direct peers
- Baumer Group: Swiss-German manufacturer of sensors, encoders, and process instrumentation for industrial automation. Comparable to Roland in industrial sensor technology and factory automation serving similar end markets, with broader product lines including vision sensors.
- Balluff GmbH: German manufacturer of sensor and connectivity solutions for industrial automation, including inductive and magnetic sensors used in factory automation. Direct comparable as a German industrial sensor player serving automotive and manufacturing, though Balluff is broader in product portfolio.
- Wenglor Sensoric: German manufacturer of smart sensors, machine vision, and safety technology for industrial automation. Comparable to Roland in factory automation sensors with overlapping end markets in automotive and manufacturing, though Wenglor is more broadly positioned across sensor categories.
- Micro-Epsilon Messtechnik: German specialist in precision measurement and non-destructive testing sensors, including eddy current, inductive, and laser-based systems for industrial quality control. Most direct niche competitor to Roland's sensor technology stack, with overlapping automotive, tube, and metal processing applications.
- Foerster Group (Institut Dr. Foerster): German specialist in non-destructive testing (NDT) and eddy current testing equipment for industrial quality control. Direct niche competitor in NDT, particularly eddy current crack detection and weld seam inspection — overlapping closely with Roland's UFD40 and SND40 product lines.
Emerging players
- Prüftechnik (Fluke Reliability): German specialist in condition monitoring, vibration analysis, and non-destructive testing systems for industrial machinery. Adjacent competitor to Roland's NDT/fault detection products, though focused more on rotating equipment condition monitoring versus Roland's production-line quality control applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roland Electronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roland Electronic leadership team
Management profileNumber of profiles
Profiles6 records
Roland Electronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roland Electronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roland Electronic
What does Roland Electronic do?
ROLAND ELECTRONIC manufactures and sells specialized non-contact sensor systems for factory automation and quality control. The portfolio covers four families: Double Sheet Detection systems (single-side and dual-head variants for ferrous and non-ferrous metals and non-metals), Weld Seam Detection systems (SND40 series) for tubes, coils, and flat materials, Steel Cord Inspection systems (SIS VISION) for tire production, and Universal Fault Detection systems (UFD40) for wire, cable, and tube crack and weld testing. Technologies are based on proprietary magnetic-inductive, eddy current, magnetic flux leakage, and laser triangulation principles, and integrate into customer PLCs via industrial fieldbus protocols.
Is Roland Electronic a public or private company?
Roland Electronic is a private company. It is classified as management employee owned and is currently operating.
When was Roland Electronic founded?
Roland Electronic was founded in 1965. It employs 11 to 50 people.
Where is Roland Electronic based?
Roland Electronic is headquartered in Stuttgart, Germany, in the Europe region.
How does Roland Electronic make money?
Two revenue lines are on record. Hardware Sales - Sensors and Controllers are the primary driver. The others are application Laboratory Services.
Who are Roland Electronic's main competitors?
Broad incumbents on record are IFM Electronic, Keyence Corporation, Pepperl+Fuchs and Sick AG. Direct peers are Baumer Group, Balluff GmbH, Wenglor Sensoric, Micro-Epsilon Messtechnik and Foerster Group (Institut Dr. Foerster). Prüftechnik (Fluke Reliability) is listed as an emerging player.
Does Roland Electronic have an API?
No public API is recorded for Roland Electronic.
What industry is Roland Electronic in?
Roland Electronic's product category is Industrial Sensor Systems for Factory Automation. Its primary akta.pro industry code is IMAHADAK, Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging), with a secondary code of IMAHAOAJ, Inspection, Checkweighing & Metal Detection Systems. Its NAICS code is 334519 and its SIC code is 3823.