ideapark

What ideapark does

Ideapark operates a food-marketing agency under the brand "Ingredient" out of a single office at 575 9th St SE, Suite 100, Minneapolis, Minnesota, serving consumer-facing brands with omni-channel marketing services. The agency delivers five integrated service lines: Channel Management, Influencer Marketing, Paid Media, Social Media Management, and One-to-One Marketing (email, SMS, and push campaigns). The agency positions itself around authentic, human-crafted content and explicitly states that "AI is not on the menu" as a service differentiator.

The underlying technology stack centers on Salesforce Marketing Cloud, where the agency's campaign managers and developers are certified, alongside working experience with multiple email service providers (ESPs) and marketing technology platforms. No proprietary technology platform or in-house product is described; the firm leverages third-party martech for campaign execution, audience targeting, and one-to-one delivery. Headcount is reported in the 11–50 range, and the agency's social presence spans Instagram, Facebook, Pinterest, Threads, and LinkedIn under the @ingredientMPLS handles.

Revenue is generated through professional-services engagements, with plans customized per client based on goals, audience, and budget, structured as multi-year contracts. The go-to-market motion is sales-led via direct outreach, referrals, and the website contact form, targeting a horizontal segment of businesses needing full-service marketing support. Geographic reach is local/regional, concentrated in Minneapolis/Minnesota, with no disclosed funding, ownership structure, M&A activity, or expansion signals beyond the existing service portfolio.

Name

ideapark

Website

https://ideapark.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ideapark operates the Minneapolis-based food marketing agency "Ingredient," delivering omni-channel marketing services—including influencer marketing, paid media, social media, and one-to-one email/SMS campaigns—to consumer brands on customized, multi-year professional-services contracts.

Ownership category

akta.pro rank

Product category

Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Omni-channel marketing
• Social media management
• Influencer marketing
• Paid media advertising
• Email marketing services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services: The agency provides comprehensive marketing services including channel management, influencer marketing, paid media, social media management, and one-to-one marketing (email, SMS, push campaigns). Revenue appears to come from client retainers and project-based engagements tailored to individual client needs and budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ideapark (operating as Ingredient Food Marketing) is a Minneapolis-based full-service marketing agency that delivers omni-channel marketing services for food and consumer brands. Its core offerings span channel management, influencer marketing, paid media, social media management, and one-to-one marketing (email, SMS, push), executed by Salesforce Marketing Cloud-certified campaign managers and developers across multiple ESPs and platforms.

Product overview

Ingredient is a food marketing agency offering a unified suite of omni-channel marketing services. The company provides Channel Management, Influencer Marketing, Paid Media, Social Media Management, and One-to-One Marketing as integrated service offerings. These services work together to deliver personalized content and campaigns that connect brands with consumers across multiple touchpoints, from trend forecasting to campaign execution and performance measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Management Expert channel management across multiple platforms using data-driven decision making and tailor-made content to deliver brand messages to the right audience in the right place. Designed for business clients seeking consistent, analytics-driven multi-channel presence.
• Influencer Marketing Authentic influencer campaigns that connect brands with their target audience to build trust and deliver measurable results. Designed for brands seeking human-crafted, AI-free influencer engagement.
• Paid Media Channel strategy with sophisticated audience targeting and powerful storytelling to break through noise and achieve marketing results. Designed for clients seeking paid media campaigns with strong creative and targeting.
• Social Media Management Full-scale content creation tailored to each platform to establish a cohesive brand presence and cultivate brand advocates. Designed for brands seeking consistent, platform-native social content.
• One-to-One Marketing Email, SMS, and push campaigns executed through Salesforce Marketing Cloud-certified campaign managers and developers, providing personalized customer experiences across multiple communication channels. Designed for clients seeking direct, data-driven consumer engagement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Salesforce (Marketing Cloud)coreTechnology or IntegrationIngredient's campaign managers and developers are Salesforce Marketing Cloud-certified with deep experience using the platform. They leverage this technology for executing email, SMS, and push campaigns for clients. This represents a core technology partnership where the agency is certified in Salesforce's marketing automation tools.

Scale indicators1 record

Expansion highlights2 records

Market position

Competitive moat2 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/IngredientMPLS
• LinkedInlinkedin.com/company/ideapark
• Instagraminstagram.com/ingredientMPLS
• Pinterestpinterest.com/ingredientmpls/_created
• Xx.com/idpk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ideapark