Overcoming MS
Overcoming MS is a UK-registered charity that delivers an evidence-based 7-pillar lifestyle program—diet, vitamin D, exercise, stress management, medication, family health, and behavior change—to help people with Multiple Sclerosis self-manage their condition, supported by a global digital community platform and free courses, podcast, recipes, and retreats funded by donations.
- Company typePrivate
- Founded2012
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Overcoming MS does
Overcoming MS is a UK-registered charity (Registered Charity No. 1157579; Company limited by guarantee in England and Wales No. 9044459; Scotland No. SC050752) founded in 2012 and headquartered in the United Kingdom. It is the self-described world's leading MS healthy lifestyle charity, delivering an evidence-based 7-Pillar Program covering diet, vitamin D, exercise, stress management, medication, family health, and sustainable behavior change for people with Multiple Sclerosis. The organization positions this program alongside—not as a replacement for—disease-modifying therapies, and grounds its content in peer-reviewed research, including participation in the University of Nottingham MS Work Hub Study funded by the MS Society. Its operational stack comprises a global public website, the Live Well Hub community platform (web/app), a tiered course portfolio (free Discover sessions, the 8-week Pathway to Overcoming MS, the 6 Months self-guided course, and residential retreats), the monthly Living Well with MS podcast distributed on Apple Podcasts, Spotify, and YouTube (223+ episodes), a curated recipe library of 300–400+ OMS-compliant recipes, guided meditations, exercise videos, utility tools (UV Index Calculator, monthly goal/habit tracker), and published books (Overcoming Multiple Sclerosis Handbook; Overcoming MS Cookbook). Governance is provided by trustees including a Charity President and a Medical Advisor, supported by expert facilitators (e.g., nutritional therapist, stress management facilitator). Certifications and compliance include the PIF TICK (2026), Disability Confident Committed Employer, Community Fund registration, and the Fundraising Regulator badge, alongside flagship partnerships with the European Academy of Neurology's Brain Health Mission and the British Society for Lifestyle Medicine.
The charity's go-to-market is community-led and event-driven: it acquires and retains members through content marketing, the podcast, monthly webinars, an annual Living Well Live hybrid event in Coventry (UK), 3-day residential retreats, local Circles, and ambassador-driven testimonials, reaching an explicitly global audience through digital self-serve channels. All core services—courses, resources, app access, recipes, meditations, exercise videos, and podcast content—are provided free of charge; the operating model is entirely donation-funded via voluntary giving, individual fundraising campaigns, regular giving, legacy bequests, and ancillary book sales, with no disclosed pricing or revenue. Primary end-user segments are people with MS (primary), family members and carers, healthcare professionals (engaged via CPD-accredited content), and supporters/donors.
Overcoming MS firmographics
Firmographics- Name
- Overcoming MS
- Legal name
- Overcoming MS
- Website
- https://overcomingms.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Overcoming MS is a UK-registered charity that delivers an evidence-based 7-pillar lifestyle program—diet, vitamin D, exercise, stress management, medication, family health, and behavior change—to help people with Multiple Sclerosis self-manage their condition, supported by a global digital community platform and free courses, podcast, recipes, and retreats funded by donations.
- Ownership category
- akta.pro rank
Overcoming MS industry classification
Industry- Product category
- Health Charity Services (Multiple Sclerosis Lifestyle Support)
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
- akta.pro secondary industry
- Community Health, Prevention & Health Education (BPAGACAC)
Keywords
Where Overcoming MS is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Overcoming MS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Donations: The charity relies primarily on voluntary donations from supporters. UK Registered Charity No. 1157579, Company limited by guarantee in England and Wales No. 9044459, Scotland No. SC050752.
- Fundraising: Individual fundraising activities including events, challenges, and personal fundraising campaigns. Multiple fundraising mechanisms mentioned including regular giving and legacy bequests.
- Book Sales: Sale of Overcoming MS published books including the Overcoming Multiple Sclerosis Handbook and Overcoming MS Cookbook.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - All core services provided at no cost |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Overcoming MS product offering
Product offeringCore offering
Overcoming MS is a UK-registered charity that delivers a free, evidence-based 7-pillar lifestyle program (diet, vitamin D, exercise, stress management, medication, family health, and sustainable behavior change) for people living with Multiple Sclerosis. It distributes structured courses, a community platform, a podcast, recipes, guided meditations, exercise videos, and books to a global MS community, with healthcare-professional CPD content as a secondary offering.
Product overview
Overcoming MS is the world's leading MS healthy lifestyle charity offering a comprehensive ecosystem of support centered around the Overcoming MS Program, a 7-pillar evidence-based lifestyle intervention covering diet, vitamin D, exercise, stress management, medication, family health, and sustainable behavior change. The organization provides structured learning through multiple course formats (free Discover sessions, 8-week Pathway course, 6-month self-guided program, and in-person Retreats), delivered via the Live Well Hub community platform. Supplementary offerings include the Living Well with MS podcast, guided meditations, exercise videos, a recipe library with 400+ OMS-compliant meals, a UV Index Calculator for vitamin D optimization, printable planning tools, published books, and access to expert facilitators. The portfolio forms a tiered support system from initial awareness through deep behavioral change, all grounded in peer-reviewed research and clinical evidence.
Differentiator
Problem solved
Functional benefit
Brands
- Live Well Hub: Community platform and mobile app for connecting with the Overcoming MS community, accessing support, tips and inspiration
- Living Well with MS Podcast
- Pathway to Overcoming MS
- Living Well Live
- MS: A diagnosis, not a destiny
Products and services
- The Overcoming MS Program Comprehensive evidence-based 7-pillar lifestyle program covering diet, vitamin D, exercise, stress management, medication, family health, and sustainable behavior change, designed for people with MS.
- Live Well Hub Free community platform and web app that lets people with MS connect with others, access the 6-month self-guided course, and use the charity's resources.
- Discover Overcoming MS Free one-hour online introductory sessions introducing practical lifestyle changes to support living well with MS, led by expert staff and people with lived experience.
- Pathway to Overcoming MS Free evidence-based 8-week online course offering expert teaching, peer support, and interactive learning in small groups, co-produced and delivered by people living with MS.
- 6 Months to Overcoming MS Free online self-guided course in the Live Well Hub app that helps users make practical lasting lifestyle changes with step-by-step guides, expert videos, and community support.
- Overcoming MS Retreats Three-day residential retreats in the UK, preceded by eight online sessions, providing immersive lifestyle education and community-building in a supportive setting.
- Living Well with MS Podcast Monthly podcast featuring expert guests and people living with MS, covering topics across all program pillars including research, lifestyle tips, and personal stories of hope.
- Overcoming MS Books Published books including the Overcoming Multiple Sclerosis Handbook: Roadmap to Good Health and the Overcoming MS Cookbook, providing in-depth program guidance and compliant recipes.
Quantifiable outcome
- Research shows lifestyle choices can reduce likelihood of MS relapse and affect brain changes to slow MS progression
- +4 more outcomes
Companies that use Overcoming MS
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Overcoming MS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Overcoming MS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- University of NottinghamcoreOvercoming MS acts as a study site in the University of Nottingham MS Work Hub Study, funded by the MS Society. The partnership supports research exploring how personalised support can help people with MS stay employed.
- British Society for Lifestyle MedicinecoreJoint development of CPD accredited educational courses on MS and lifestyle for healthcare professionals, including 'Transforming brain health: integrating lifestyle and self-management in MS care'.
- European Academy of Neurology - Brain Health Mission PartnershipflagshipOvercoming MS is a partner in the Brain Health Mission Partnership, part of the European Academy of Neurology's Brain Health Strategy. This represents the charity's role in advancing brain health policy at the European level.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Overcoming MS competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Overcoming MS social profiles
Digital presenceOvercoming MS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overcoming MS leadership team
Management profileNumber of profiles
Profiles6 records
Overcoming MS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overcoming MS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overcoming MS
What does Overcoming MS do?
Overcoming MS is a UK-registered charity that delivers a free, evidence-based 7-pillar lifestyle program (diet, vitamin D, exercise, stress management, medication, family health, and sustainable behavior change) for people living with Multiple Sclerosis. It distributes structured courses, a community platform, a podcast, recipes, guided meditations, exercise videos, and books to a global MS community, with healthcare-professional CPD content as a secondary offering.
Is Overcoming MS a public or private company?
Overcoming MS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Overcoming MS founded?
Overcoming MS was founded in 2012. It employs 11 to 50 people.
Where is Overcoming MS based?
Overcoming MS is headquartered in Oxford, United Kingdom, in the Europe region.
How does Overcoming MS make money?
Three revenue lines are on record. Donations are the primary driver. The others are fundraising and book Sales.
Does Overcoming MS have an API?
No public API is recorded for Overcoming MS.
What industry is Overcoming MS in?
Overcoming MS's product category is Health Charity Services (Multiple Sclerosis Lifestyle Support). Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical), with a secondary code of BPAGACAC, Community Health, Prevention & Health Education. Its NAICS code is 624190 and its SIC code is 8300.