What Vacansoleil does

Vacansoleil is a European online marketplace and travel agency specializing in camping and outdoor accommodation holidays. The company operates a digital booking platform aggregating 31,000+ accommodation offers across 17 European countries, including France, Spain, Italy, Portugal, Belgium, Croatia, Germany, the Netherlands, Austria, Switzerland, Denmark, Hungary, Sweden, and others. Its product portfolio spans mobile homes (mobil-homes), safari tents, bungalow tents, traditional camping pitches, chalets, tiny houses, eco-responsible accommodations, and premium houses and villas, alongside ski packages that bundle accommodation with lift passes and equipment rental.

The underlying technology is a multi-language e-commerce platform with 17 localized country websites, an intuitive search engine with 50+ filters (accommodation type, star rating, location, equipment, services, accessibility), and a verified customer review system. A distinctive operational feature is the Direct Camping Inspection Program, under which Vacansoleil claims to personally visit and test all properties in its portfolio. Supporting services include Flexi+ free cancellation protection, the Cagnotte Vacances loyalty program (10% cashback on bookings), and APST financial guarantee protection. The firm employs 101-250 people, with customer service operations in Paris.

Vacansoleil generates revenue primarily through marketplace commissions on bookings, with an additional promotional/featured-listing layer via its Sélection Vacansoleil curation. Pricing is per booking unit, ranging from €66 for budget camping pitches to over €2,795 for premium mobil-homes, with last-minute discounts of up to -71% and early booking incentives. Vacansoleil is part of the Center Parcs family of holiday brands, providing brand and operational integration within a larger European hospitality group.

Name

Vacansoleil

Legal name

Vacansoleil

Website

https://vacansoleil.fr

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Vacansoleil is a European online marketplace specializing in camping and outdoor holiday accommodations, aggregating 31,000+ properties across 17 countries and serving families, couples, and other leisure travelers seeking mobile homes, tents, pitches, and ski packages.

Ownership category

akta.pro rank

Product category

Camping Vacation Marketplace

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Camping holiday bookings
• Outdoor accommodations
• Mobile home rentals
• Vacation marketplace
• Travel booking platform

Headquarters

HQ city

Alès

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Accommodation Booking Commission: Vacansoleil operates as a marketplace/platform earning commissions on bookings made through their platform. They aggregate camping accommodations across Europe and charge a fee for facilitating reservations.
2. Promotional and Featured Listings: Featured 'Sélection Vacansoleil' listings appear prominently in search results, suggesting premium placement fees from accommodation providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vacansoleil operates a digital marketplace that aggregates and books camping accommodations across 16+ European countries. The company offers mobile homes, safari tents, bungalow tents, camping pitches, chalets, tiny houses, eco-lodges, houses, and apartments sourced from third-party campsites, and earns commissions on bookings facilitated through its multi-language website and phone reservation channels.

Product overview

Vacansoleil is a camping vacation specialist offering a diverse portfolio of outdoor accommodations across Europe, including France, Spain, Italy, Portugal, Belgium, Croatia, Germany, Netherlands, Slovenia, Austria, Switzerland, Denmark, Montenegro, Hungary, Sweden, Andorra, and Ireland. The core product consists of mobile homes, safari tents, bungalow tents, and traditional camping pitches across 3, 4, and 5-star campsites. The platform differentiates through specialty offerings like eco-friendly accommodations, tiny houses, chalets for ski vacations, and premium houses/villas. Key services include Flexi+ cancellation protection and the Cagnotte Vacances loyalty program (10% cashback on bookings). The company, part of the Center Parcs family with 57 years of expertise, provides a search platform with advanced filters, verified customer reviews, and direct booking capabilities. The platform also offers ski vacation packages combining accommodation with lift passes and equipment rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile homes (Mobil-homes) Mobile home rentals in 3, 4, and 5-star campsites across France and Europe, fully equipped with kitchen, bathroom, separate bedrooms, and covered terrace.
• Safari tents (Tentes Safari)
• Bungalow tents (Tentes Bungalows) Bungalow tent accommodations providing a balance of outdoor experience and comfortable lodging for camping vacations.
• Camping pitches (Emplacements) Traditional camping pitches for tents, caravans, and camper vans with optional electricity access.
• Eco-friendly accommodations (Locations éco-responsables) Eco-friendly accommodation options certified for environmental commitment, allowing travelers to reduce their carbon footprint.
• Tiny Houses Unusual and unique tiny house accommodations offering a distinctive nature experience, available in various French regions.
• Chalets Chalet accommodations, particularly in ski resort destinations, offering mountain vacation experiences.
• Houses & Villas (Maisons & Villas) Premium house and villa rentals offering higher-end vacation experiences with private amenities.
• Apartments & Apart-hotels (Appartements & Appart Hôtel) Apartment and apart-hotel accommodations offering self-catering options with hotel-like services.
• Flexi+ Cancellation Protection Free cancellation protection service allowing bookings to be cancelled without fees under specified conditions.
• Cagnotte Vacances Loyalty Program Loyalty reward program where 10% of the booking amount is credited to a virtual wallet for use on future bookings.
• Ski Package (Formule Ski) Ski vacation packages combining accommodation with lift passes, and optionally equipment rental for mountain holidays.

Quantifiable outcome

• 10% loyalty cashback credited to customer account on each booking
• +1 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Center ParcscoreOthersVacansoleil is part of the Center Parcs family of holiday brands, providing shared brand credibility and potentially shared operational resources or customer cross-pollination across the European holiday market.
• APST (Association Professionnelle de Solidarité du Tourisme)minorStrategic or Co-development PartnerAPST provides financial guarantee protection for customers booking through Vacansoleil. This affiliation offers customers additional security and peace of mind when making reservations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pitchup.com: UK-based online marketplace for booking campsites, caravan parks and glamping sites across Europe; direct peer competing for the same digitally-booked camping demand with a similar commission-based model.
• Canvas Holidays: UK tour operator delivering mobile-home camping holidays across Europe; comparable in itinerary-led camping, source markets, and product portfolio (mobile homes + lodges).
• Eurocamp: Specialist in mobile-home and lodge camping holidays across European campsites (notably France, Spain, Italy); very similar product mix (pitch + mobile-home bundles) and customer segment (families, UK + EU source markets).
• Tohapi: French mobile-home camping holiday provider operating its own campground network and distribution; overlaps directly with Vacansoleil's French mobile-home customer base and campground inventory.
• Siblu Villages: French operator of premium camping villages with mobile-home stays; directly comparable on product type, geographic focus and family-segment targeting.
• Vacanceselect: Dutch-headquartered marketplace aggregating campgrounds and mobile-home rentals across Europe; identical aggregator/commission business model and overlapping supplier base, making it Vacansoleil's closest head-to-head competitor.
• Al Fresco Holidays: UK specialist in European mobile-home camping holidays; same booking/OTA-distribution model and overlapping campground network and family demographic.

Broad incumbents

• Airbnb: Global short-stay marketplace that has expanded into 'camping' listings; competes for vacation travel budgets though lacks Vacansoleil's curated camping specialism and inspection program.
• TUI Group: Major European tour operator with a dedicated camping holidays brand (TUI Camping); serves the same family-camping segment via a packaged-tour model and parallels Vacansoleil's place within a broader hospitality portfolio.
• Booking.com: Global OTA with extensive campground and holiday-park inventory; broader incumbents that compete for the same European outdoor-leisure booking demand though without specialist camping curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vacansoleil_FR
• Facebookfacebook.com/VacansoleilUK
• LinkedInlinkedin.com/company/vacansoleil-camping-holidays

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vacansoleil