The Ashe Post & Times

What The Ashe Post & Times does

The Ashe Post & Times is a privately-held weekly newspaper headquartered at 7 East Main St., West Jefferson, North Carolina, serving Ashe County and surrounding Western North Carolina communities. Its primary product is a weekly print newspaper complemented by a digital edition, email newsletters, classifieds, a Marketplace business directory, and legally required public notice publications. The publication is editorially led by an Ashe County native Editor (Nathan Ham) and managed by a General Manager of Advertising (Teresa Roark-Laws), with a small reporting staff including a dedicated Reporter covering regional political and social issues. Distribution is multi-channel: weekly print at news racks across the county, a full website with subscription and day-pass paywalls, an e-Edition digital replica (accessible via web and a dedicated app), and active social accounts on Facebook, Twitter/X, and YouTube for community video and sports highlights.

The underlying technology platform is the BLOX Content Management System from BLOX Digital, with subscription and circulation back-end services (Newzware) shared across the Adams Publishing Group / AdamsMultiMedia network, which functions as the publication's effective parent and infrastructure provider. The product surface includes a paid subscription product (print + digital access), a $1.99 single-day e-Edition day pass, display and classified advertising, a marketplace SMB listings directory, and a Shop Local cross-publication marketplace integrated with the Watauga Democrat.

The business model is diversified across four revenue streams: recurring print and digital subscriptions; low-friction transactional access via $1.99 day passes; local advertising (display, classifieds, and a self-serve ad-ordering portal); and statutory public notice revenue from legally mandated publications. The go-to-market motion is community-led, monetizing habit, civic necessity, and local SMB reach within a geographically bounded rural North Carolina county. No public listing, institutional investment, or venture funding has been disclosed.

Name

The Ashe Post & Times

Legal name

The Ashe Post & Times

Website

https://ashepostandtimes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ashe Post & Times is a privately-held weekly newspaper serving Ashe County and surrounding Western North Carolina communities, delivering local news, sports, obituaries, classifieds, and legally required public notices via print and digital channels under the Adams Publishing Group / AdamsMultiMedia network.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Community, Ethnic & Multilingual News Publishers (MPAJADAG), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Local news coverage
• Weekly newspaper
• Community journalism
• Digital news
• Classified advertising

Headquarters

HQ city

West Jefferson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Recurring subscription revenue from print and digital subscribers. Options include full subscriptions with home delivery and digital access, and day passes for single-use access.
2. Day Pass Access: Single-day digital access passes available for $1.99, providing one-time access to the e-Edition.
3. Advertising: Local advertising revenue including display ads, classifieds, public notices, and marketplace listings.
4. Classifieds and Public Notices: Revenue from classified advertisements and public notice publications as required by law.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Ashe Post & Times is a weekly local newspaper covering Ashe County, North Carolina, distributing community news through a printed weekly edition, a website, and an e-Edition digital replica. It sells reader access via subscription tiers and day passes, and sells advertising space (display, classifieds, and public notices) to local businesses, individuals, and government entities. The publication is operated as part of the Adams Publishing Group network and uses the BLOX Digital CMS for editorial production.

Product overview

The Ashe Post & Times is an award-winning weekly publication serving Ashe County and surrounding Western North Carolina communities. The company's product portfolio centers on its core newspaper product available in both print and digital formats, supplemented by the e-Edition digital replica, email newsletters, classifieds marketplace, and business directory (Marketplace). Subscriptions provide access to premium content across all platforms. The publication is part of Adams Publishing Group and uses the BLOX Content Management System for digital operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Print Newspaper
• E-Edition (Digital Replica)
• Digital News Subscription and Day Pass
• Classifieds and Public Notices Marketplace

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Adams Publishing Group / AdamsMultiMediacoreOthersThe Ashe Post & Times is owned and operated by Adams Publishing Group (AdamsMultiMedia). The publication utilizes their infrastructure including content management systems, subscription services, and advertising platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smoky Mountain News: Independent Western North Carolina weekly covering the Smoky Mountains / WNC region. Closely comparable in audience (WNC mountain communities), weekly cadence, and mix of local news, government, and outdoor/tourism content.
• Patch.com: National hyperlocal news network that competes with community weeklies for local news attention and small-business advertising dollars. Comparable target customer (county-level residents and SMBs) and coverage of local government, schools, and events.
• Wilkes Journal-Patriot: North Carolina weekly community newspaper covering adjacent Wilkes County, also under the Adams Publishing Group network. Same print-plus-digital format, public-notice offering, and small-town government/sports coverage model.
• The Mountaineer: Weekly community newspaper serving Haywood County (Waynesville, NC) in Western North Carolina. Comparable rural mountain-county footprint, weekly print cadence, classifieds and public-notice revenue, and local government/sports focus.
• Watauga Democrat: Sister publication under Adams Publishing Group serving neighboring Watauga County (Boone, NC) as a weekly community newspaper. Same CMS, subscription platform, and ad portal; referenced explicitly by the Shop Local marketplace tied to ashepostandtimes.com.
• The Mountain Times: Regional Western North Carolina community newspaper referenced in Ashe Post & Times staff email addresses ([email protected], [email protected]), indicating shared ownership and operational overlap within the same publishing group.

Emerging players

• 6amCity: Digital-first hyperlocal daily newsletter company covering mid-sized U.S. cities. Competes for the same local audience and local advertiser budgets via daily email newsletters, complementing/cannibalizing traditional weekly newspaper reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/asheposttimes
• YouTubeyoutube.com/channel/UCBAQWtdFtetnPAzR27FZ3lw
• Facebookfacebook.com/ashe.times

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ashe Post & Times