Jonathan Sprouts

What Jonathan Sprouts does

Jonathan Sprouts is a privately-held organic food producer headquartered in Rochester, Massachusetts, specializing in the cultivation and sale of organic sprouts and microgreens. Founded in 1976, the company operates with a headcount in the 11-50 range and runs both a production operation and an e-commerce channel, serving health-conscious consumers seeking locally-grown, certified-organic produce. Its core product portfolio consists of organic sprouts and microgreens grown in Massachusetts, with no disclosed proprietary cultivation technology beyond standard organic production methods.

In December 2023, Jonathan Sprouts completed the acquisition of The Sproutman, an established brand in the sprouts and related organic products category. The Sproutman is now retained as a wholly-owned subsidiary/brand within the Jonathan Sprouts portfolio, broadening the company's product surface and brand reach in the organic sprouts segment. The company's geographic footprint is concentrated in Massachusetts within the United States, with no global distribution claim.

Jonathan Sprouts' business model is built on direct-to-consumer e-commerce and regional wholesale distribution of perishable organic produce. Pricing, contract structures, and channel margins are not publicly disclosed, and the company does not report revenue, funding, or investor backing in the available sources. No management team, partnerships, certifications beyond organic status, or technology integrations are documented in the input data, leaving the company's commercial structure largely inferred from its category and scale.

Name

Jonathan Sprouts

Legal name

Jonathan Sprouts

Website

https://jonathansprouts.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Jonathan Sprouts is a Massachusetts-based producer and e-commerce seller of organic sprouts and microgreens serving health-conscious consumers, operating since 1976 and having acquired The Sproutman brand in December 2023.

Ownership category

akta.pro rank

NAICS

Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sprouts & Microgreens Farming (Alfalfa Sprouts, Microgreens, Wheatgrass) (AFAGADAL)

akta.pro secondary industry

Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners) (AFAGAHAG)

Keywords

• Organic sprouts production
• Microgreens farming
• Specialty organic produce
• Fresh sprouts supplier
• Plant-based foods

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Markets served

Core offering

Jonathan Sprouts is a family-run producer of fresh organic sprouts and microgreens based in Rochester, Massachusetts, in operation since 1976. The company grows, packages, and distributes organic sprouts and microgreens through farmers markets, co-ops, grocery stores, and direct sales channels. In December 2023, the company acquired The Sproutman brand, expanding its sprouts-related product portfolio.

Product overview

Jonathan Sprouts is a Massachusetts-based organic food company specializing in the cultivation and sale of organic sprouts and microgreens. The company operates with a core product portfolio consisting of organic sprouts and microgreens. Following its December 2023 acquisition of The Sproutman, the company expanded its brand portfolio to include this acquired product line, broadening its market presence in the organic and health-focused food segment.

Differentiator

Problem solved

Functional benefit

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• Leasa's Sprouts: Leasa's is a small-scale producer of fresh sprouts sold in regional U.S. retail and wholesale channels. Closely comparable in product, scale category, and customer base to Jonathan Sprouts.
• Food to Live: Food to Live sells organic sprouting seeds, microgreens, and bulk organic produce via e-commerce. Directly comparable e-commerce-led organic sprouts/microgreens business targeting health-conscious consumers.
• True Leaf Market: True Leaf Market sells sprouting seeds, microgreens seeds, and growing supplies to consumers and small growers. Direct overlap in the sprouts and microgreens product category with similar e-commerce distribution.
• Handy Pantry: Handy Pantry specializes in sprouting seeds, sprouters, and related supplies. Comparable small-scale, organic-leaning sprouts retailer competing for the same health-conscious consumer.
• Todd's Seeds: Todd's Seeds is a sprouting seed supplier offering certified organic sprouting seeds. Overlaps with Jonathan Sprouts at the seed-to-sprout supply chain and end consumer.
• The Sproutman: Sproutman is a direct competitor in organic sprouts, sprouting seeds, and related juicing equipment. Jonathan Sprouts acquired this brand in December 2023, indicating near-identical product overlap.

Broad incumbents

• Earthbound Farm: Earthbound Farm is one of the largest U.S. organic produce brands, offering packaged organic greens. Competes with Jonathan Sprouts in the organic fresh produce aisle at retail and on consumer preference.
• Organic Girl: Organic Girl is a national packaged organic greens and salad brand. While broader than sprouts, it competes for the same health-conscious organic produce shopper and the same retail shelf space.

Regional players

• Mum's Sprouting Seeds: Mum's Sprouting Seeds is a UK-based organic sprouting seed producer. Comparable in product focus (sprouting seeds for organic-conscious consumers) but operates in a different geography.

Emerging players

• Mountain Rose Herbs: Mountain Rose Herbs supplies organic herbs, seeds, and botanical ingredients including sprouting seeds. Comparable organic-certified, direct-to-consumer natural products model with overlap on seed-based product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/JonathanSprouts
• LinkedInlinkedin.com/company/jonathan-sprouts-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonathan Sprouts