ISEG Junior Business Consulting

What ISEG Junior Business Consulting does

ISEG Junior Business Consulting (ISEG JBC) is the official junior enterprise of ISEG - Lisbon School of Economics and Management, operating as a student-run management consulting firm from Rua do Quelhas 6, Lisbon, Portugal. Founded in 2007, the organization delivers five integrated consulting service modules to Portuguese businesses: Market Diagnosis, Strategic Planning, Marketing Plan, Financial Planning, and Expansion Plan. The offering is delivered by ISEG university students under academic supervision, combining theoretical frameworks from economics and management with practical project application for paying clients. Client work follows a four-stage methodology of diagnosis, proposal, development, and delivery, scoped through a free 30-minute introductory meeting and executed on a project-by-project basis.

The organization's customer base spans enterprise (Deloitte, Acemel), nonprofit/social services (Cáritas Portuguesa), startup/technology (Vaibe), and education (LSD - Lisbon School of Design), reflecting a horizontal SME-targeting segmentation approach rather than vertical specialization. Revenue is generated through professional services fees negotiated per project; pricing is not publicly disclosed. The go-to-market motion is community-led, relying on the ISEG student network, partner referrals (including Junior Enterprises Portugal and ISEG Alumni), and direct outreach via the website and social channels. Beyond client consulting, ISEG JBC runs the annual JBC Case Competition (2026 edition April 17-19 in partnership with Câmara Municipal de Oeiras) as a brand-building and talent-attraction initiative.

The organization maintains strategic-tier partnerships with major firms including Deloitte, BCG, P&G, Mastercard, and Crowe, alongside ecosystem affiliations with Startup Lisboa, Unicorn Factory Lisboa, and Junior Enterprises Portugal. ISEG JBC was awarded 'Mais Promissora da Europa 2024' (Most Promising Junior Enterprise in Europe) by the European Confederation of Junior Enterprises. Current governance is led by President Diogo Gaspar, with Rafael Basílio as Treasurer and Vice-Presidents Adriana Pereira (Internal) and Manuel Andrade (External). No proprietary technology is developed; the offering is a human-delivered professional services model with no disclosed AI, API, or software product layer.

Name

ISEG Junior Business Consulting

Legal name

ISEG Junior Business Consulting

Website

https://isegjbc.pt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

ISEG Junior Business Consulting is the student-run junior enterprise of ISEG - Lisbon School of Economics and Management in Lisbon, delivering five management consulting modules (market diagnosis, strategic planning, marketing, financial planning, expansion) to Portuguese SMEs on a project-fee basis.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Management consulting
• Market diagnosis
• Strategic planning
• Financial planning
• Marketing strategy

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Project Fees: ISEG JBC generates revenue through fees charged for management consulting projects delivered to clients. As a non-profit junior enterprise run by university students, revenue supports operational costs and member development. The organization operates on a project-based model with individual client engagements rather than recurring subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ISEG Junior Business Consulting is a student-run management consulting firm that delivers five integrated service modules to Portuguese businesses: Market Diagnosis, Strategic Planning, Marketing Plan, Financial Planning, and Expansion Plan. Projects are executed by university students of ISEG - Lisbon School of Economics and Management, applying academic knowledge to real client engagements in market analysis, competitive benchmarking, strategy definition, marketing positioning, financial viability, and expansion planning.

Product overview

ISEG Junior Business Consulting operates as a unified management consulting service offering, consisting of five integrated service modules delivered by university students: Diagnóstico de Mercado (market diagnosis), Planeamento Estratégico (strategic planning), Plano de Marketing (marketing plan), Planeamento Financeiro (financial planning), and Plano de Expansão (expansion plan). These five modules work together as a comprehensive consulting portfolio, progressing from initial market understanding through strategic planning, marketing strategy, financial feasibility, and finally market expansion execution. The company also organizes the annual JBC Case Competition as a flagship initiative that connects students with real-world business challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnóstico de Mercado (Market Diagnosis) Comprehensive market analysis service that identifies trends, competitive benchmarking, and growth opportunities through qualitative and quantitative analysis to support informed business decision-making in VUCA environments. Targeted at Portuguese businesses seeking market understanding.
• Planeamento Estratégico (Strategic Planning) Strategic planning service that defines short, medium, and long-term objectives, establishes growth strategies, creates structured action plans, and sets key performance indicators (KPIs) for sustainable business development. Targeted at organizations requiring formal strategic roadmaps.
• Plano de Marketing (Marketing Plan) Marketing planning service that establishes segmentation criteria, defines target audience and positioning, structures value propositions, and develops communication plans with adapted messaging for specific target markets. Targeted at businesses seeking structured go-to-market guidance.
• Planeamento Financeiro (Financial Planning) Financial viability analysis service that evaluates market conditions, projects resource requirements (costs, revenues, CAPEX, OPEX), analyzes economic-financial viability indicators (NPV, IRR), and conducts sensitivity and scenario analysis. Targeted at clients needing investment and feasibility decisions.
• Plano de Expansão (Expansion Plan) Market expansion planning service that defines target municipalities, conducts detailed location analysis, identifies optimal expansion locations, and develops national expansion strategies for sustainable growth. Targeted at businesses planning geographic or market expansion.

Quantifiable outcome

• Awarded Most Promising Junior Enterprise in Europe 2024

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• DeloittecoreStrategic or Co-development PartnerFeatured client and partner organization. Deloitte professionals have engaged with ISEG JBC projects, demonstrating cross-organizational collaboration between a major professional services firm and the student consulting organization.
• Boston Consulting Group (BCG)coreStrategic or Co-development PartnerFeatured as a partner organization, representing collaboration between ISEG JBC and a leading global management consulting firm.
• Procter & Gamble (P&G)coreStrategic or Co-development PartnerPartner organization featured in the partnerships section, indicating corporate collaboration with a major consumer goods company.
• MastercardcoreStrategic or Co-development PartnerPartner organization featured in the partnerships section, indicating collaboration with a major financial technology company.
• CrowecoreStrategic or Co-development PartnerPartner organization featured in the partnerships section, representing collaboration with an audit and consulting firm.
• ISEG - Lisbon School of Economics and ManagementcoreStrategic or Co-development PartnerParent academic institution. ISEG JBC is the official junior enterprise of ISEG, operating from the university campus and drawing members from the student body.
• Junior Enterprises Portugal (JE Portugal)coreStrategic or Co-development PartnerNational federation of junior enterprises in Portugal. ISEG JBC is a member organization, benefiting from network connections, best practices, and the broader junior enterprise ecosystem.
• Câmara Municipal de OeirascoreStrategic or Co-development PartnerPartner for the JBC Case Competition 2026. The municipal government collaborates with ISEG JBC to provide real-world challenges for university participants, creating public sector engagement.
• Startup LisboaminorStrategic or Co-development PartnerPartner organization supporting the startup ecosystem in Lisbon, featuring collaboration with ISEG JBC.
• Unicorn Factory LisboaminorStrategic or Co-development PartnerPartner organization in the Lisbon startup ecosystem, featured in ISEG JBC partnerships section.
• The Next Big IdeaminorStrategic or Co-development PartnerPartner organization featured in partnerships section, representing collaboration with an innovation/ideas platform.
• ISEG Alumni EconómicasminorStrategic or Co-development PartnerAlumni association of ISEG economics graduates, supporting the junior enterprise through networking and mentorship connections.
• Make-A-WishminorStrategic or Co-development PartnerCharitable partner organization featured in the partnerships section, indicating social responsibility engagement.
• FGV Jr. (Fundação Getulio Vargas Junior Enterprise)minorStrategic or Co-development PartnerInternational junior enterprise partner from Brazil, representing cross-border collaboration within the junior enterprise movement.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global top-tier strategy consulting firm. Overlaps with ISEG JBC on strategy, marketing, and growth/expansion advisory for Portuguese and pan-European clients.
• McKinsey & Company: Global strategy consulting leader. Competes with ISEG JBC on strategy, marketing, and expansion planning at the larger end of the Portuguese SME and corporate market.
• Deloitte: Global Big 4 consulting firm and confirmed ISEG JBC partner. Operates a far broader consulting portfolio, but competes for the same Portuguese SME advisory engagements ISEG JBC targets, just at higher price points and with senior expertise.
• Boston Consulting Group (BCG): Top-tier global strategy consulting firm and confirmed ISEG JBC partner. Overlaps with ISEG JBC on strategy and corporate development work for larger Portuguese and European clients.
• Roland Berger: European-headquartered strategy consulting firm. Competes in the same Iberian/European strategy and corporate development space where ISEG JBC positions itself for mid-market clients.

Direct peers

• Nova SBE Junior Consulting: Portuguese junior enterprise affiliated with Nova School of Business and Economics. Directly competes with ISEG JBC for Portuguese SME consulting projects using the identical student-led delivery model.
• CATÓLICA-LISBON Junior Consulting: Junior consulting club at CATÓLICA-LISBON, another top Portuguese business school. Competes head-to-head with ISEG JBC for university-affiliated management consulting projects in the Portuguese SME market.
• FGV Jr. (Fundação Getulio Vargas Junior Enterprise): Brazilian junior enterprise at FGV, explicitly named as ISEG JBC's partner. Operates the same student-led management consulting model serving real clients, making it the closest structural and operational peer.

Regional players

• Celfocus: Portuguese-headquartered technology and management consulting firm. Serves the same Lisbon-based corporate and SME market with adjacent strategy, transformation, and technology advisory capabilities.
• Winning Consulting: Portuguese management and operations consulting firm. Comparable regional competitor targeting Portuguese SMEs with strategy, marketing, and operational improvement services that overlap ISEG JBC's offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISEG Junior Business Consulting