Friedman’s Jewelers
Friedman's Jewelers is a privately held Augusta, Georgia-based fine jewelry retailer founded in 1924, operating a single physical showroom and a Magento e-commerce storefront serving US consumers with new and estate jewelry, bridal, birthstone, and men's collections.
- Company typePrivate
- Founded1924
- HeadquartersAugusta, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Friedman’s Jewelers does
Friedman's Jewelers is a privately held fine jewelry retailer founded in 1924 and headquartered in Augusta, Georgia, operating a hybrid physical-and-digital commerce model. The company's primary retail presence is a single showroom at 2745 Washington Road, Augusta, GA, complemented by a Magento-based e-commerce storefront at friedmans.com that ships nationally. The product catalog spans 1,593 SKUs organized into fine jewelry (earrings, pendants, necklaces, rings, bracelets), engagement and bridal rings, estate and vintage jewelry, a 12-month birthstone collection of 301 items, and a men's collection covering bracelets, cufflinks, necklaces, pendants, rings, and watches. Pricing spans entry-level sterling silver pieces around $220 to premium 14K/18K gold and platinum diamond pieces above $25,000.
The business operates as a standard transactional e-commerce retailer with supporting customer service channels including a toll-free phone line (888-605-3935), live chat, email support, and account-based purchasing. The website includes accessibility features for visually impaired users using screen readers (Control-F11/F10). Revenue is generated through one-time product sales with no disclosed subscription, recurring service, or B2B/wholesale channels, and no enterprise customer concentration. Customer segments are diversified across individual fine jewelry buyers, bridal customers, estate collectors, and men's jewelry purchasers. No AI/ML capabilities, APIs, integrations, funding rounds, acquisitions, patents, partnerships, or management team details are disclosed in the source data, and the firm appears to be a lean, privately held legacy operator with no disclosed institutional ownership.
Friedman’s Jewelers firmographics
Firmographics- Name
- Friedman’s Jewelers
- Legal name
- Friedman's Jewelers
- Website
- https://friedmans.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Friedman's Jewelers is a privately held Augusta, Georgia-based fine jewelry retailer founded in 1924, operating a single physical showroom and a Magento e-commerce storefront serving US consumers with new and estate jewelry, bridal, birthstone, and men's collections.
- Ownership category
- akta.pro rank
Friedman’s Jewelers industry classification
Industry- Product category
- Fine Jewelry Retail
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
Keywords
Where Friedman’s Jewelers is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Friedman’s Jewelers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Jewelry Retail: Direct retail sales of fine jewelry, engagement rings, wedding bands, estate jewelry, birthstone jewelry, and men's jewelry through both physical showroom and e-commerce channels. Revenue generated from one-time product transactions across various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sterling Silver jewelry |
| Unit Pricing | Pay-as-you-go | 14K Gold jewelry |
| Unit Pricing | Pay-as-you-go | 18K Gold and Platinum jewelry |
| Unit Pricing | Pay-as-you-go | Estate/Pre-owned Jewelry |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Friedman’s Jewelers product offering
Product offeringCore offering
Friedman's Jewelers is a traditional fine jewelry retailer selling new and estate jewelry directly to consumers. Its catalog spans earrings, rings, bracelets, pendants, necklaces, men's jewelry, watches, birthstone jewelry organized by month, and bridal/engagement pieces, in sterling silver, 14K and 18K gold, and platinum with diamonds and gemstones. Distribution combines a physical showroom in Augusta, GA with a Magento-based e-commerce storefront shipping across the U.S., supported by phone, email, and live chat ordering plus jewelry repair services.
Product overview
Friedman's Jewelers is a traditional fine jewelry e-commerce retailer offering a single-platform online store built on Magento. The core product portfolio centers on fine jewelry across multiple categories: fine jewelry (earrings, rings, bracelets, pendants, necklaces), engagement and bridal rings (diamond engagement rings and wedding bands), estate jewelry (pre-owned pieces), birthstone jewelry organized by month, and a men's jewelry collection. The platform operates as a standard e-commerce storefront with customer account management, shopping cart, live chat support, and accessibility features for visually impaired users. The company also maintains a physical showroom in Augusta, Georgia alongside its online operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Jewelry General fine jewelry category including earrings, rings, bracelets, pendants, and necklaces crafted in gold, platinum, and sterling silver with various gemstones, sold to individual consumers through retail and online channels.
- Engagement & Bridal Rings Diamond engagement rings and wedding bands for brides, featuring finished engagement rings and wedding bands for her, marketed to couples planning weddings.
- Estate Jewelry Pre-owned and vintage jewelry pieces including estate rings, necklaces, bracelets, and earrings, targeted at collectors and buyers seeking unique pieces with historical character.
- Birthstone Jewelry Collection Jewelry organized by birth month including January Garnet, February Amethyst, March Aquamarine, April Diamond, May Emerald, June Pearl, July Ruby, August Peridot, September Sapphire, October Opal, November Citrine, and December Blue Topaz, sold as personalized gifts.
- Men's Jewelry Collection Jewelry designed for men including bracelets, cufflinks, necklaces, pendants, rings, and watches, sold to male retail consumers.
- Watches Timepieces including men's watches available within the jewelry collection, sold to individual consumers.
- Jewelry Repair Services In-store jewelry repair services offered alongside jewelry sales, supporting customers needing resizing, stone setting, restoration, and other jewelry maintenance.
Companies that use Friedman’s Jewelers
Customer profileSegments4 records
Ideal customer profiles4 records
Friedman’s Jewelers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Friedman’s Jewelers partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Friedman’s Jewelers competitors and assessment
Company assessmentBroad incumbents
- Helzberg Diamonds: Mid-market jewelry retail chain with broad assortment across engagement, bridal, fashion, and estate jewelry. Comparable mid-tier price positioning and store-vs-online hybrid model.
- Zales: Mass-market national jewelry retailer (Signet) with strong bridal, diamond, and gold positioning. Competes in engagement rings and fashion jewelry at lower entry price points than Friedman's premium tier.
- Jared The Galleria Of Jewelry: Signet's larger-format jewelry banner offering bridal and fine jewelry at higher price points than Kay/Zales. Comparable hybrid showroom-plus-online catalog model at greater scale.
- Kay Jewelers: National specialty jewelry chain (Signet) operating hundreds of mall-based stores. Overlaps with Friedman's bridal, gold, and gemstone jewelry ranges but at mass-market scale and pricing.
- Macy's Fine Jewelry: Department store jewelry counter offering bridal, fashion, and gemstone jewelry online and in-store. Indirect competitor through assortment overlap and bridal season promotions.
Direct peers
- James Allen: Digital-native engagement ring and fine jewelry retailer with strong bridal orientation. Directly competes in the same online diamond and bridal jewelry category where Friedman's bridal offering is positioned.
- Blue Nile: Online-first fine jewelry and engagement ring retailer offering diamond and gemstone jewelry across similar price tiers. Closest comparable to Friedman's hybrid e-commerce model with deeper digital penetration and diamond engagement focus.
- Reeds Jewelers: Multi-store regional fine jewelry chain with bridal and fashion jewelry focus operating in the southeastern US. Geographic overlap and comparable store-and-omni-channel retail format.
- Shane Co. Vertically integrated direct fine jewelry retailer operating showroom locations and e-commerce with strong bridal and diamond offerings. Closest comparable regional-to-national jewelry retailer model.
- Ross-Simons: Omnichannel fine jewelry retailer selling gold, silver, gemstone, and diamond jewelry at similar mid-range price points through catalog and e-commerce. Highly comparable assortment breadth and gifting focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Friedman’s Jewelers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friedman’s Jewelers leadership team
Management profileNumber of profiles
Friedman’s Jewelers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friedman’s Jewelers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friedman’s Jewelers
What does Friedman’s Jewelers do?
Friedman's Jewelers is a traditional fine jewelry retailer selling new and estate jewelry directly to consumers. Its catalog spans earrings, rings, bracelets, pendants, necklaces, men's jewelry, watches, birthstone jewelry organized by month, and bridal/engagement pieces, in sterling silver, 14K and 18K gold, and platinum with diamonds and gemstones. Distribution combines a physical showroom in Augusta, GA with a Magento-based e-commerce storefront shipping across the U.S., supported by phone, email, and live chat ordering plus jewelry repair services.
Is Friedman’s Jewelers a public or private company?
Friedman’s Jewelers is a private company. It is classified as unknown and is currently operating.
When was Friedman’s Jewelers founded?
Friedman’s Jewelers was founded in 1924. It employs 1,001 to 5,000 people.
Where is Friedman’s Jewelers based?
Friedman’s Jewelers is headquartered in Augusta, United States, in the North America region.
How does Friedman’s Jewelers make money?
One revenue line is on record: jewelry Retail.
Who are Friedman’s Jewelers's main competitors?
Broad incumbents on record are Helzberg Diamonds, Zales, Jared The Galleria Of Jewelry, Kay Jewelers and Macy's Fine Jewelry. Direct peers are James Allen, Blue Nile, Reeds Jewelers, Shane Co. and Ross-Simons.
Does Friedman’s Jewelers have an API?
No public API is recorded for Friedman’s Jewelers.
What industry is Friedman’s Jewelers in?
Friedman’s Jewelers's product category is Fine Jewelry Retail. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones). Its NAICS code is 458310 and its SIC code is 5944.