Heartland Business Capital

What Heartland Business Capital does

Heartland Business Capital is a privately held SBA-licensed Certified Development Company founded in 1987 and headquartered in Overland Park, Kansas. The firm specializes exclusively in originating and servicing Small Business Administration 504 loans for small businesses in the Kansas City metropolitan area, covering both the Missouri and Kansas sides. Its sole products are the traditional SBA 504 loan (for owner-occupied real estate and heavy machinery/equipment financing) and the SBA 504 refinance product (for existing owner-occupied buildings), both structured as fixed-rate instruments over 10, 20, or 25-year terms with low down payments.

The underlying technology is modest: a WordPress-based website, a proprietary interactive Financial Calculator that models 504 financing structures from project value, amortization, rate, term, and down payment inputs, and standard SBA forms. The company holds SBA Priority designation, which grants preferential processing speed. A four-person team handles origination, business development, and portfolio management; leadership has been in place for between 5 and 37 years.

Heartland Business Capital generates revenue through SBA 504 loan origination fees and ongoing servicing of its retained portfolio. Pricing is published and benchmarked to SBA fixed rates (6.21% for 10-year and 6.28% for 20- and 25-year terms as of August 2026), with refinance products priced 1.15 basis points higher. Go-to-market is sales-led, combining direct small-business engagement with a referral channel built on long-standing partnerships with local banks and lenders across the Kansas City metro who co-finance deals in the standard 3-party 504 structure. Customer segments are SMBs needing long-term fixed-rate financing for real estate acquisition, expansion, or equipment.

Name

Heartland Business Capital

Legal name

Heartland Business Capital

Website

https://hbcloans.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartland Business Capital is a privately held, SBA-licensed Certified Development Company founded in 1987 that exclusively originates SBA 504 loans for small businesses in the Kansas City metropolitan area.

Ownership category

akta.pro rank

Product category

SBA 504 Commercial Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

SBA/Government-Backed & Development Finance Loans (FSAKAGAI)

akta.pro secondary industries

SME Commercial Real Estate (CRE) Lending (FSABABAG), Construction & Development (C&D) Lending — Commercial/Multifamily (FSALADAH), Commercial Mortgage Brokerage (FSAEAEAB)

Keywords

• SBA 504 loans
• Small business financing
• Commercial real estate loans
• Equipment financing
• CDC lending

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. SBA 504 Loan Origination and Servicing: Heartland Business Capital generates revenue through SBA 504 loan origination fees and ongoing servicing of 504 loans. As a CDC (Certified Development Company), they partner with banks to provide 504 financing where the SBA guarantees a portion of the loan, enabling favorable terms for small businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Heartland Business Capital is a Certified Development Company (CDC) that originates and services SBA 504 loans for small businesses in the Kansas City metropolitan area. The company provides two core loan products—a traditional 504 loan for owner-occupied real estate and heavy machinery/equipment purchases, and a 504 refinance product for existing owner-occupied real estate debt—with fixed interest rates over 10-, 20-, or 25-year terms and down payments as low as 10%. Heartland partners with local banks and lenders in a three-party structure (Business, Bank, CDC) to structure and process 504 financing.

Product overview

Heartland Business Capital offers two SBA 504 loan products: the traditional 504 Loan for purchasing owner-occupied real estate and heavy machinery/equipment, and the 504 Refinance for refinancing existing owner-occupied buildings. Both products feature fixed interest rates over 10, 20, or 25 years with low down payments. The company operates as a single-product focused lender, exclusively providing these 504 loan services throughout the Kansas City metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• SBA 504 Loan (Traditional) SBA 504 loan providing long-term, fixed-rate financing to small businesses for owner-occupied commercial real estate acquisition and heavy machinery or equipment purchases. Features down payments as low as 10%, fixed rates over 10-, 20-, or 25-year terms, and is delivered via a three-party structure with a participating bank.
• SBA 504 Refinance SBA 504 refinance product providing long-term, fixed-rate refinancing for existing owner-occupied real estate debt, offering 90% of current value financing with no balloon payments and the ability to roll in fees and prepayment penalties from existing debt. Refinance rates are 1.15 basis points higher than traditional 504 rates.

Quantifiable outcome

• Customer grew 200% after financing
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Local Banks and LenderscoreChannel Partner/ Reseller/ DistributorHeartland Business Capital partners with local banks and lenders throughout the Kansas City metro area. These banking partners refer clients who need specialized 504 loan financing and participate in the 3-party 504 loan structure (Business, Bank, CDC). The banks provide the primary commercial loan portion while HBC provides the 504 loan component.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• NADCO (National Association of Development Companies): National trade association representing SBA 504 Certified Development Companies. Adjacent industry body that sets best practices, advocates on program policy, and influences the regulatory environment in which Heartland Business Capital operates.
• U.S. Small Business Administration (504 program): Federal agency that administers and guarantees the SBA 504 loan program under which Heartland Business Capital operates. Included as the governing counterparty that sets program rules, fees, and eligibility — directly determining HBC's addressable market and economics.

Direct peers

• Florida First Capital Finance Corporation: Florida-based SBA 504 Certified Development Company originating and servicing 504 loans statewide. Direct functional peer with comparable origination/servicing economics and SBA Priority-style processing posture, useful as a scaled CDC benchmark.
• CDC Small Business Finance: California-based Certified Development Company and one of the largest SBA 504 lenders in the U.S. Direct functional peer offering 504 loan origination and servicing, providing a scaled comparison point for Heartland Business Capital's niche CDC model.
• Mountain West Small Business Finance: Multi-state SBA 504 Certified Development Company providing commercial real estate and equipment financing to small businesses. Direct peer demonstrating a regional multi-district CDC growth model that contrasts with Heartland Business Capital's single-metro footprint.
• Sunflower Development Corporation: Kansas-based SBA 504 Certified Development Company providing long-term, fixed-rate financing for owner-occupied commercial real estate and equipment to small businesses. Direct regional peer with overlapping Kansas/Missouri SBA district footprint and identical 504 product focus.
• Granite State Development Corporation: New Hampshire-based SBA 504 Certified Development Company serving small businesses throughout northern New England. Direct functional peer with similar niche-CDC business model and bank-partner referral channel.
• Missouri Business Development Corporation: Missouri-focused Certified Development Company offering SBA 504 loans for small business expansion, real estate acquisition, and equipment financing. Direct geographic peer sharing the Kansas City SBA district market with Heartland Business Capital.

Broad incumbents

• Live Oak Bank: Large national SBA-focused lender providing SBA 7(a) and 504 loans to small businesses across the U.S. A scaled incumbent that competes indirectly with Heartland Business Capital for SBA borrowers and represents the kind of digitally-enabled competitor that could pressure smaller CDCs.

Regional players

• Greater Kansas City Chamber of Commerce: Regional economic development organization serving the Kansas City metropolitan area. Functions as a referral channel and ecosystem partner for Heartland Business Capital's small business borrowers within its operating geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartland-business-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Business Capital