Learn to Change

What Learn to Change does

Learn to Change is a Strasbourg-headquartered, Europe-wide collective of educators, researchers, and practitioners focused on advancing education for democratic culture. Originally founded in 2015 as an international NGO, the organization dissolved its formal legal structure at a Fall 2022 General Assembly and now operates as an informal 'collective' — a de facto association of approximately 15 active members supported by 100+ colleagues across Europe. The organization has no parent company, no subsidiaries, and no publicly disclosed revenue or funding rounds; its operating geographies span at least nine European countries (France, Germany, Greece, Italy, Spain, UK, Norway, Georgia) plus Brazil.

The collective's core offering is 'Cards for Democracy', a card-based pedagogical toolset — 60 cards in the 'for All' edition and 72 cards in the 'Teachers' Edition' — that frames democratic competencies as observable I-statements (attitudes, skills, knowledge) for use in self-reflection, lesson design, and conflict resolution. It is complemented by a Practitioner Booklet, the TASKs Book (60 activities developed within the Council of Europe Pestalozzi Programme Community of Practice), and a modular suite of eight Scenarios (released March–May 2022) covering conversation, debriefing, mapping, observation, assessment, lesson design, personal development, and conflict resolution. All resources are distributed as free downloadable PDFs under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 license, with the website checkout used purely for information capture. The materials are available in 31+ languages, reflecting grassroots translation through educator networks.

The business model is structurally non-commercial: a freemium offering with no paid tiers, monetized only via voluntary contribution and member time. The go-to-market is community-led and content-driven — a WordPress blog, a Medium publication, a Facebook community of practice, an email newsletter, and direct downloads from learntochange.eu — augmented by institutional partnerships with the Council of Europe Pestalozzi Programme (core), eTwinning, Teachers4Europe (Erasmus+ KA3), and the Martin Springer Center at Ben Gurion University. Customer segments are individual educators, teacher trainers, student teachers, and peace/conflict practitioners; the organization reports a tiered engagement model (Advocates, Ambassadors, Members) and 200% year-on-year growth for the Teachers' Edition, with no enterprise sales motion.

Name

Learn to Change

Legal name

Learn to Change

Website

https://learntochange.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Learn to Change is an informal Strasbourg-based collective of European educators that develops and freely distributes the 'Cards for Democracy' toolset and accompanying scenarios, handbooks, and the TASKs Book in 31+ languages to support democratic-culture education for teachers, trainers, and peace-building practitioners.

Ownership category

akta.pro rank

Product category

Educational Content & Training

NAICS

Educational Services (61), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFACAA

Core Digital Curriculum & Courseware (Full Programs & Units)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDAAAEAL

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

Keywords

• Democratic education tools
• Teacher training resources
• Educational card games
• Professional development education
• Conflict resolution education

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Free Resource Distribution: Learn to Change provides all resources (Cards for Democracy, Scenarios, Handbooks) completely free of charge. Users go through a checkout process to receive downloadable PDFs at no cost. The organization operates as an informal collective without a formal legal entity, relying on voluntary contributions and member engagement.
2. Collective Membership Model: The collective offers three tiers of engagement: Advocates (free supporters who share content), Ambassadors (trained facilitators who conduct workshops), and Members (core contributors with deeper involvement). No explicit membership fees are mentioned; the model relies on voluntary participation and time contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Learn to Change develops and distributes free educational card-based tools (Cards for Democracy) and accompanying resources (Scenarios, Practitioner Booklet, TASKs Book) for educators to develop democratic competencies in classroom and professional development settings. The products are designed for teachers, trainers, and facilitators to foster attitudes, knowledge, values, and skills relevant to democratic citizenship and human rights education in both formal and non-formal education contexts.

Product overview

Learn to Change is an educational collective that offers a portfolio of products centered around Cards for Democracy – a serious game and facilitation tool for developing democratic competencies. The core offerings include Cards for Democracy for All (60 cards) and Cards for Democracy – Teachers' Edition (72 cards), which are complemented by the Practitioner Booklet providing detailed guidance on using the cards. The Scenarios series (1-8) provides structured frameworks for different pedagogical approaches including exploration, debriefing, mapping, observation, assessment, lesson design, personal development, and conflict resolution. Additional resources include the TASKs Book with 60 activities, the Handbook for Teaching European Values, Building Identity Awareness, Education for the Prevention of Crimes against Humanity, and The Online Social Space guide. All products are designed to support educators in developing democratic practices in formal and non-formal educational settings.

Differentiator

Problem solved

Functional benefit

Brands

• Cards for Democracy: A set of 60 cards intended for individuals and groups to reflect on attitudes, skills, knowledge and understanding for creating democratic spaces and improving practices for co-constructing a just society.
• Cards for Democracy - Teachers' Edition

Products and services

• Cards for Democracy for All Card-based educational tool designed for educators to develop democratic competencies in classroom and professional development settings. The cards facilitate discussion of democratic attitudes, knowledge, and skills. Available for free download in 31+ languages.
• Cards for Democracy - Teachers' Edition Specialized edition of the Cards for Democracy tool designed specifically for teachers and classroom educators. Provides tailored guidance on using the cards in formal educational settings.
• Practitioner Booklet Companion booklet to the Cards for Democracy providing facilitator guidance and methodological support for educators using the cards in educational settings.
• TASKs Book Task book providing specialized activities and guidance for educators, with subject-specific adaptations for economists and English-language teachers.
• Scenarios (8 standalone educational scenarios) Eight standalone educational scenarios designed to address complex democratic challenges including elections, conflicts, and post-conflict contexts. Each scenario is available as a separate downloadable resource for educators.
• Handbook for Teachers Comprehensive handbook for teachers covering democratic education methodologies, classroom implementation strategies, and best practices for developing students' democratic competencies.
• Building Identity Awareness Educational resource focused on building identity awareness as a component of democratic competence, helping educators facilitate discussions about identity in educational settings.
• Education for the Prevention of Crimes against Humanity Specialized educational resource addressing the prevention of crimes against humanity through democratic education, designed for educators working in formal and non-formal settings.
• The Online Social Space Educational resource addressing democratic engagement in online social spaces, helping educators facilitate discussions about digital citizenship and online discourse.
• Teacher Training and Workshops Customized teacher training and workshops delivered by Learn to Change members for educators and institutions seeking to implement democratic education programs. Services are accessed through contact form inquiries.
• Research Projects in Democratic Education Research projects undertaken by the Learn to Change collective to advance democratic education methodologies, often in collaboration with European institutions and academic partners.

Quantifiable outcome

• Cards for Democracy available in 31+ languages, reaching educators worldwide
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered supporting, core and minor.

• Martin Springer Center for Conflict Studies at Ben Gurion UniversitysupportingStrategic or Co-development Partner · 1 January 2019Sharon Benheim and Samar Al Dina from this center translated Cards for Democracy into Hebrew and Arabic. This partnership enabled the Cards to reach conflict resolution practitioners in Israel/Palestine region.
• International Association for Intercultural Education (IAIE)supportingStrategic or Co-development Partner · 1 January 2019At the 2019 IAIE conference in Amsterdam, participants approached Learn to Change with the proposal to translate Cards for Democracy into Hebrew and Arabic, demonstrating grassroots-driven partnership development.
• Council of Europe Pestalozzi ProgrammecoreStrategic or Co-development PartnerThe Pestalozzi Programme is a core strategic partner. Learn to Change members are lead trainers and active contributors to the Programme. The TASKs Book was developed within the Pestalozzi Programme Community of Practice. Many collective members serve as expert trainers for the Council of Europe through this programme.
• eTwinningsupportingGTM or Marketing PartnereTwinning is acknowledged for supporting the Cards for Democracy translation project. The platform connects European schools and teachers, potentially serving as a channel for distributing democratic education resources.
• Arava InstituteminorOthersMentioned as an organization that gathers students for conflict resolution and climate action initiatives. The institute continues peace-building work in areas of armed conflict, representing a potential application context for Cards for Democracy.
• Teachers4Europe NetworksupportingStrategic or Co-development PartnerLearn to Change serves as an Ambassador organization for Teachers4Europe, participating in initiatives like the Students' European Rhetoric Symposium. The Handbook for Teachers was created as part of the Erasmus+ KA3 project Teachers4Europe – Setting an Agora for Democratic Culture.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Democracy International: European/international non-profit promoting democracy and citizen participation, with educator-facing civic-education resources. Overlapping democratic-culture focus but more advocacy/awareness oriented rather than K-12 teacher toolkits.

Others

• PHZH – Pestalozzi Programme Community of Practice: The Council of Europe programme through which Learn to Change developed the TASKs Book and trains educators. Listed as a peer because it is the primary channel and co-developer; relationship is closer to platform/partner than direct competitor.

Broad incumbents

• Council of Europe – Education Department: Intergovernmental body whose Pestalozzi Programme and broader education directorate set policy and fund teacher-training across 46 member states. Learn to Change is embedded in this ecosystem as a contributor; this is the institutional incumbent whose priorities shape the collective's reach.
• Oxfam Education for Citizenship: Large international NGO with free global-citizenship teaching resources and teacher-PD materials aimed at K-12 and youth educators. Comparable free-content civic-education model with greater scale and brand reach.
• European Association for the Education of Adults (EAEA): European-level umbrella for adult/civic learning providers, including democratic education. Comparable audience (educators across Europe) and policy alignment, though it functions more as an advocacy network than a content producer.

Direct peers

• Generation Citizen: Non-profit that works with schools to bring action-based civics education into classrooms. Comparable civic/democratic-education mission and educator-facing delivery model.
• Facing History and Ourselves: US-based non-profit providing educators with curricula and frameworks to foster civic education, historical understanding, and democratic engagement. Highly comparable mission (democratic culture in schools) and teacher-PD content model, though operating at larger scale and predominantly in North America.
• Learning for Justice (formerly Teaching Tolerance): Southern Poverty Law Center's education arm offering free anti-bias, civic, and social-justice teaching resources and frameworks to K-12 educators. Directly comparable free-content + teacher PD model and overlapping themes of prejudice reduction and democratic culture.
• iCivics: US non-profit founded by Justice Sandra Day O'Connor providing free civic-education curriculum, games, and lesson plans for K-12 teachers and students. Closely analogous free civic-education content + teacher toolset, though US-centric.

Emerging players

• Anne Frank House – Education Department: Provides free educational materials and peer-training programmes on identity, prejudice, and democratic values for European teachers. Comparable pedagogy and use-case (anti-bias, democratic culture) but museum-based with different distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/568878713897349
• Xx.com/l2c2l

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learn to Change