Media Asset Advisors

What Media Asset Advisors does

Media Asset Advisors LLC is a boutique management consulting firm founded in 2014 by David Gurule, a former Universal Music executive and artist manager. The firm provides M&A transaction consulting and advisory services for music, media, and intellectual property (IP) stakeholders, operating from Los Angeles with a 1–10 person team. Core services include buy-side and sell-side advisory for mid-market asset acquisitions and divestitures (transactions in the $10 million to $500 million range), deal readiness and execution support including operational cleanup and financial standardization, fractional CXO engagements (COO, CFO, CBO), and specialized valuation work in streaming and licensing economics, royalties, and rights monetization.

The firm is not a technology platform: services are delivered by operator-advisors rather than via software, with no public API, SDK, or proprietary technology product disclosed. Revenue is generated through professional services fees structured via client-specific proposals outlining scope, deliverables, timeline, and fee structure. Engagements typically run several months from preparation through closing, and pricing is not publicly disclosed; the firm states it does not enforce a rigid minimum deal size when involvement can add meaningful value.

Go-to-market is direct and relationship-based: prospective clients reach the firm through a website contact form, direct email, or LinkedIn, with organic visibility driven by the founder's trade-press profile (Billboard, Variety, Music Business Worldwide). The firm primarily serves clients across North America, UK, EU, and Australia. Its primary customer segment is music labels, publishers, media companies, and IP rights holders, with stated willingness to advise adjacent industries with similar asset economics.

Name

Media Asset Advisors

Legal name

Media Asset Advisors LLC

Website

https://mediaassetadvisors.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Asset Advisors is a boutique M&A advisory firm founded in 2014 that provides transaction consulting, buy-side and sell-side advisory, and fractional CXO services to music, media, and IP rights holders in mid-market transactions ($10M–$500M) across North America, UK, EU, and Australia.

Ownership category

akta.pro rank

Product category

M&A Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• M&A advisory services
• Media asset consulting
• Music industry advisory
• Transaction consulting
• Fractional CXO services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Transaction Consulting and Advisory Services: Professional services revenue from providing M&A advisory services including buy-side, sell-side, and inside advisory (fractional CXO engagements). Engagements run several months from preparation through closing. Fees are proposal-based, set out in scope, deliverables, timeline, and fee structure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Media Asset Advisors is a boutique transaction consulting and M&A advisory firm serving music, media, and intellectual property (IP) rights holders. It provides buy-side and sell-side advisory for mid-market asset acquisitions and divestitures ($10M–$500M), alongside fractional CXO leadership (COO, CFO, CBO) and deal readiness support to clean up operations and standardize financials before and during transactions.

Product overview

Media Asset Advisors is a transaction consulting and M&A advisory firm providing a unified suite of professional services for music, media, and IP stakeholders. The core offerings include M&A Transaction Leadership (buy-side and sell-side advisory), Deal Readiness and Execution (fractional CXO support), and specialized expertise in music, media, and IP asset valuation and rights monetization. All services are delivered through experienced operator-advisors rather than via a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• M&A Transaction Leadership
• Music, Media, and IP Expertise
• Deal Readiness and Execution
• Fractional CXO Leadership Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Berkery Noyes: Independent mid-market M&A advisory with a dedicated media and software practice. Comparable in scale, transaction size focus, and vertical specialization in creative/IP-adjacent assets.
• Raine Group: Boutique M&A and strategic advisory firm specializing in media, entertainment, and sports. Closest sector peer to MAA given its music/media M&A focus and founder-driven operator model.

Broad incumbents

• Houlihan Lokey: Global investment bank with a sizable entertainment and media M&A practice. Operates in overlapping transaction size territory but with vastly greater scale and broader capabilities.
• Capstone Partners: Middle-market investment banking firm with media, entertainment, and consumer practices. Comparable mid-market transaction focus and client base, though broader sector coverage than MAA.
• Oaklins: Global mid-market M&A advisory with a dedicated media and entertainment sector team. Comparable transaction size range ($10M–$500M) and sector overlap, though broader geographic and industry footprint.
• Duff & Phelps (Kroll): Global valuation, M&A, and restructuring advisor with a dedicated media and entertainment practice. Comparable restructuring and corporate finance advisory services for IP-intensive clients.
• LionTree: Independent advisory firm focused on media, entertainment, and communications. Sector focus and founder-profile-driven culture align with MAA, though at materially greater scale.

Emerging players

• IMIC Group: Boutique advisory focused on entertainment, media, and IP M&A. Closely comparable niche positioning, though typically earlier-stage deal sizes than MAA.
• Hilco Streambank: Specialty advisory focused on IP, digital assets, and intangible property transactions. Comparable client type (IP rights holders) and deal readiness/restructuring services.

Others

• Music Business Worldwide: Trade publication covering music industry M&A and deals. Not a peer advisor, but the leading industry channel through which MAA's founder visibility and deal reputation are amplified.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mediaassetadvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Asset Advisors