Think Mobility

What Think Mobility does

Think Mobility, which operates under the legal name Independent Living Specialists (ILS), is an Australian assistive technology retailer and service provider founded in 2004. The company sells, rents, and configures mobility aids, wheelchairs, beds, pressure care equipment, bathroom aids, and daily living products through a multi-channel distribution model that combines 60+ physical showrooms across Queensland, New South Wales, the Australian Capital Territory, Victoria, and South Australia, an e-commerce storefront at ilsau.com.au, and a B2B wholesale portal at ilswholesale.com.au. Its customer base spans four primary segments: individuals with mobility or disability needs accessing National Disability Insurance Scheme (NDIS) or Department of Veterans' Affairs (DVA) funding, children with additional needs served through the ILS Kids sub-brand, allied health professionals (occupational therapists and physiotherapists), and institutional buyers including hospitals and aged care facilities.

The company monetizes through four revenue streams: one-time product sales across a catalog of more than 15 categories and several hundred SKUs (e.g., 53 configured powered wheelchairs, 65 bed accessories, 60 pressure relief cushions), recurring short- and long-term equipment rentals, managed services billed against government funding programs (NDIS, DVA, Support at Home, HealthShare NSW, SWEP), and wholesale distribution to B2B customers. Customer acquisition relies on a hybrid sales-led and product-led motion — free in-home and in-showroom trials, CPD-accredited clinical education (Elevate Learning) targeting allied health prescribers, and a price-match guarantee on like-for-like quotes. The ILS Rehab sub-brand handles complex configured mobility (powered wheelchairs, custom seating, shower commodes) where clinical configuration and prescriber involvement justify higher-value transactions, while ILS Kids focuses on paediatric assistive technology including buggies, standing frames, car seats, and therapy equipment.

Think Mobility holds no proprietary technology platform and operates as a distributor, retailer, and clinical service provider for third-party assistive technology brands. Its competitive position is built on physical distribution density, regulatory accreditations (NDIS registration, ISO 9001 quality certification), and clinical/service expertise rather than software IP. The company is privately held with no disclosed funding rounds, parent entity, or ownership changes; it has operated continuously under the same private structure since 2004.

Name

Think Mobility

Legal name

Independent Living Specialists

Website

https://thinkmobility.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Mobility (operating as Independent Living Specialists) is an Australian assistive technology retailer selling, renting, and configuring mobility aids, wheelchairs, and medical equipment through 60+ showrooms and e-commerce. It serves NDIS participants, veterans, allied health professionals, and healthcare facilities across five states.

Ownership category

akta.pro rank

Product category

Mobility Aids & Assistive Technology Retail

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Mobility aids
• Assistive technology
• Wheelchair retail
• Mobility scooters
• Patient transfer equipment

Headquarters

HQ city

Virginia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sales of assistive technology products including mobility aids, wheelchairs, beds, seating, bathroom aids, daily living aids, and medical equipment through retail showrooms and e-commerce.
2. Equipment Rental/Hire: Short and long-term rental fleet for immediate needs, bridging funding gaps, or testing solutions over time.
3. NDIS and Government Funding: Provider across national funding programs including NDIS, DVA, and Support at Home, as well as state-based contracts including HealthShare NSW and SWEP.
4. Wholesale Distribution: Wholesale channel through ilswholesale.com.au for B2B customers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Think Mobility (Independent Living Specialists) sells and rents a broad catalogue of mobility aids, wheelchairs, scooters, lift and day chairs, hospital and homecare beds and mattresses, bathroom aids, daily living aids, oxygen solutions, pressure care, bariatric, falls-prevention and patient-transfer equipment, and specialised paediatric (ILS Kids) and configured mobility (ILS Rehab) products across Australia. It also delivers equipment rental, free product trials, NDIS/DVA/government funding navigation, repairs and servicing, and CPD-accredited clinical education for allied health professionals.

Product overview

Think Mobility (Independent Living Specialists) operates as a comprehensive assistive technology retailer offering a unified platform of mobility aids, medical equipment, and paediatric/paediatric solutions. The portfolio spans core mobility equipment (wheelchairs, scooters, walking aids) alongside complementary categories including beds, mattresses, bathroom aids, daily living aids, therapy equipment, patient transfer systems, and bariatric equipment. The offering is organized into two key sub-brands: ILS Kids (specialized paediatric assistive technology) and ILS Rehab (complex configured wheelchairs and positioning solutions). Beyond product retail, the company provides integrated services including equipment rentals, free trials, clinical education (Elevate Learning CPD program), and NDIS/funding navigation support. The product line includes featured items like the Hero Medical Carbon Lite Wheelchair and Royale Air Carbon Fibre Folding Scooter, with over 60 showrooms across eastern and southern Australia supporting the retail, trial, and rental model.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Aids & Accessories Comprehensive range of mobility equipment including walking aids (33 items), mobility scooters (22), manual wheelchairs (22), power chairs (14), crutches, power assist devices, walking sticks, ramps, and accessories, for individuals with mobility limitations.
• Lift Chairs, Day Chairs & Seating Seating solutions including day chairs (33), lift chairs (45), lift chair accessories (33), pressure relief chairs (12), and facility/waiting room seating for home and clinical settings.
• Beds (Hospital & Homecare) Hospital and homecare beds including homecare beds (9), hospital/facility beds (7), floor level beds (3), bed accessories (65), head/foot boards, and bed rails for home and facility use.
• Mattresses (Hospital & Homecare) Pressure care mattresses including static mattresses (17), powered/alternating air mattresses (6), hybrid mattresses (4), overlays, and mattress accessories for pressure care and clinical use.
• Bedroom Aids Bedroom assistance products including bedside commodes, pillows/wedges/supports, over bed tables, bed support accessories, self-help poles, and bed sheets/linen for in-home care.
• Daily Living Aids Personal care and daily living equipment including grooming aids, kitchen aids (cutlery, crockery), reaching/gripping aids, dressing aids, heel devices, compression/bracing, companion pets, sheepskin products, and fall alarm devices.
• Oxygen Solutions

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• National Disability Insurance Scheme (NDIS)coreOthersILS is a registered NDIS provider offering assistive technology to NDIS participants. Supports clients, therapists and plan managers in navigating NDIS funding and accessing appropriate equipment.
• Department of Veterans' Affairs (DVA)coreOthersILS is an approved provider for DVA funding, enabling veterans to access mobility aids and equipment through DVA provisions.
• Support at HomecoreOthersILS is a trusted provider across the Support at Home program, helping seniors and home care recipients access assistive technology.
• HealthShare NSWcoreOthersState-based contract providing assistive technology to NSW health services and facilities.
• SWEP (Statewide Equipment Provision)coreOthersState-based equipment provision contract serving clients in Victoria.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MobilityHQ: Australian online-first retailer of mobility scooters, power chairs, and daily living aids. A digital-native competitor targeting the same end customers ILS serves, with lower overhead and growing direct-to-consumer presence.
• Medi-Rent: Australian provider of short- and long-term rental of medical and mobility equipment to consumers and aged-care operators. Directly comparable to ILS's rental stream and competes for NDIS and post-acute customers.

Broad incumbents

• Henry Schein Australia: Large multinational distributor of medical, dental, and animal-health products with an Australian operation serving healthcare providers. Adjacent in DME distribution and wholesale channel, though not a specialist mobility retailer like ILS.

Direct peers

• Sunrise Medical Australia: Global wheelchair and mobility manufacturer (Quickie, Magic, Zippie brands) with Australian distribution. Comparable to ILS on manual and paediatric wheelchairs (ILS Kids), buggies, and configured seating.
• Permobil Australia: Manufacturer and supplier of powered wheelchairs and seating solutions with a clinical sales force in Australia. Competes directly with ILS Rehab's configured powered wheelchair category and uses a similar therapist-referral channel.
• Aidacare: Major Australian distributor and retailer of mobility aids, DME, and assistive technology across hospital, aged-care, and community channels. Directly comparable to ILS/Think Mobility on product breadth, NDIS/government funding exposure, and showroom-plus-wholesale model.
• Invacare Australia: Long-established manufacturer and supplier of wheelchairs, scooters, beds, and pressure-care equipment in Australia. Comparable on broad mobility and aged-care product portfolio, including hospital/homecare beds that overlap with ILS's bed category.
• Ottobock Australia: Global leader in prosthetics, orthotics, and configured wheelchairs with Australian operations and clinical fitting services. Comparable to ILS Rehab on configured mobility and paediatric offerings (e.g., standing frames), serving a similar therapist-prescribed customer base.
• Pride Mobility Products Australia: Manufacturer of mobility scooters and power chairs with Australian distribution. Overlaps with ILS's scooter and power-chair assortment and competes for the same NDIS and consumer funding channels.

Regional players

• Country Care Group: Australian DME and mobility provider focused on regional and rural customers across Victoria and southern Australia. Comparable business model (sales, rental, service) with similar NDIS exposure but smaller showroom footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/IndependentLivingSpecialistsSydney
• Facebookfacebook.com/IndependentLivingSpecialists
• LinkedInlinkedin.com/company/think-mobility-pty-ltd
• Instagraminstagram.com/independentlivingspecialists
• Pinterestpinterest.com/ILSAuMobility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Mobility