Driveway

Online Automotive Marketplacegetdriveway.com

Driveway is a private, Miami Beach-based online automotive marketplace that enables consumers to buy and sell vehicles through its website, backed by a single disclosed 2019 early-stage funding round.

Company typePrivate
Founded-
HeadquartersMiami Beach, United States
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Driveway does

Driveway is described by its own homepage as "Buy or Sell Your Car Your Way," positioning it as an online automotive marketplace that enables consumers to buy and sell vehicles. The product surface, based on the company's current site, is consumer-facing and two-sided (buyers and sellers of vehicles), with no detailed feature breakdown or module structure disclosed in the source data. A separate firmographic short description refers to "automobile repair and parts replacement services," but the first-party website evidence takes precedence as the most authoritative signal of current product scope, so this analysis treats Driveway as a vehicle buy/sell marketplace rather than a repair services provider.

Operationally, Driveway is a private, for-profit company headquartered in Miami Beach, United States, with a stated headcount of 51-100 employees. There is no disclosed information on its platform architecture, core technology stack, or proprietary technology components, and no app, API, or SDK offerings are documented in the source material. The firm has no disclosed parent company, subsidiaries, patents, trademarks, awards, certifications, partnerships, management team, or office locations beyond the Miami Beach headquarters, and its operating geographies are unspecified.

The business model is inferred from the marketplace positioning: revenue would most likely derive from transaction fees, lead generation, listing fees, or advertising tied to vehicle buy/sell activity, but no pricing model, revenue mechanics, or segmentation approach is disclosed in the available data. Capital history shows a single early-stage funding round dated August 30, 2019, with participation from Alumni Ventures, Comeback Capital, and Right Side Capital Management; the amount raised was not disclosed. No subsequent funding rounds, acquisitions, mergers, leadership changes, product launches, or restructuring events are recorded in the source data.

Driveway firmographics

Firmographics

Name: Driveway
Website: https://getdriveway.com
Company type: Private
Headcount range: 51–100 employees
Short description: Driveway is a private, Miami Beach-based online automotive marketplace that enables consumers to buy and sell vehicles through its website, backed by a single disclosed 2019 early-stage funding round.
Ownership category
akta.pro rank

Driveway industry classification

Industry

Product category: Online Automotive Marketplace
NAICS: Used Car Dealers (44112)
SIC: Retail-Auto Dealers & Gasoline Stations (5500)
akta.pro primary industry: Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

Online car marketplace
Vehicle sales platform
Automotive marketplace
Car trading platform
Used car platform

Where Driveway is headquartered

Location

Headquarters

HQ city: Miami Beach
HQ country: United States
HQ region: North America

Markets served

Driveway business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Operations, Personnel

Driveway product offering

Product offering

Core offering

Driveway operates an online automotive marketplace that enables consumers to buy and sell vehicles. The platform, branded with the tagline 'Buy or Sell Your Car Your Way', provides a digital venue where individual car owners and buyers can transact vehicle sales online.

Product overview

Driveway is an online automotive marketplace that enables consumers to buy and sell vehicles. Based on the limited source data available, no detailed product portfolio or module structure can be confirmed.

Differentiator

Problem solved

Functional benefit

Products and services

Driveway Online Car Marketplace

Companies that use Driveway

Customer profile

Ideal customer profiles1 record

Driveway technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Driveway partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

Driveway competitors and assessment

Company assessment

Direct peers

Carvana: Carvana is the largest pure-play online used-car retailer in the U.S., offering vehicle browsing, financing, and home delivery. It competes head-to-head with Driveway's online buy-and-sell marketplace model.
Vroom: Vroom operates an online used-car marketplace that purchases vehicles from consumers and resells them nationally with home delivery, directly overlapping with Driveway's end-to-end online transaction flow.

Broad incumbents

Cars.com: Cars.com is a long-standing online car listings and research platform serving both new and used vehicle shoppers, competing for online vehicle research demand alongside Driveway.
CarGurus: CarGurus operates one of the largest online auto listing platforms, connecting buyers with dealers and private sellers. While primarily a listings marketplace, it competes for the same online vehicle-shopping demand as Driveway.
Edmunds: Edmunds is an established online automotive research, pricing, and listings platform. It competes for the same online car-shopping audience during the discovery and pricing phase of the consumer journey.
CarMax: CarMax is the largest U.S. used-car retailer with a hybrid online + physical store model and significant used-vehicle inventory. Driveway competes for the same online used-car shopper across the U.S.
Kelley Blue Book (Cox Automotive): KBB is a leading vehicle valuation and online marketplace brand under Cox Automotive, providing pricing data, listings, and dealer leads. It overlaps with Driveway on online price discovery and consumer demand generation for vehicles.
TrueCar: TrueCar runs an online automotive marketplace that delivers priced vehicle listings and dealer connections to consumers. It overlaps with Driveway in the online vehicle discovery and pricing comparison phase.
AutoTrader: AutoTrader is one of the largest online marketplaces for new and used vehicles with deep dealer relationships; it overlaps with Driveway on the consumer online research-and-shopping funnel.

Emerging players

Shift: Shift was a venture-backed online used-car marketplace offering home delivery and instant offers, pursuing the same consumer-facing online transaction model as Driveway before ceasing U.S. operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Driveway financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Driveway leadership team

Management profile

Number of profiles

Driveway funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Driveway M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driveway

What does Driveway do?

When was Driveway founded?

Driveway was founded in -1. It employs 51 to 100 people.

Where is Driveway based?

Driveway is headquartered in Miami Beach, United States, in the North America region.

Who are Driveway's main competitors?

Direct peers on record are Carvana and Vroom. Broad incumbents are Cars.com, CarGurus, Edmunds, CarMax, Kelley Blue Book (Cox Automotive), TrueCar and AutoTrader. Shift is listed as an emerging player.

Does Driveway have an API?

No public API is recorded for Driveway.

What industry is Driveway in?

Driveway's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 44112 and its SIC code is 5500.