Blumenland Schweiz
Blumenland Schweiz AG is a Zürich-area family-run horticultural business (founded 1954) operating retail, floristry, an 8,000 m² own-production greenhouse in Bisikon, a plant overwintering service for 4,000+ plants, B2B plant rental, greenhouse event venues, and an in-store café, serving both retail consumers and enterprise clients including Messe Zürich, Microsoft, Renault, and Manor.
- Company typePrivate
- Founded1954
- HeadquartersBülach, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Blumenland Schweiz does
Blumenland Schweiz AG is a Swiss family-owned horticultural business headquartered in Lufingen near Zürich, with a dedicated 8,000 m² glasshouse production facility in Bisikon. Founded in 1954 and incorporated as a stock corporation (AG) in 2010, the company operates across plant retail, floristry, plant overwintering services (housing 4,000+ plants annually for customers), greenhouse-based event venues (capacity 2 to 200 guests), B2B plant rental, and an on-site café at Lufingen opened in 2023. Operations are supported by a 20.8 kWp rooftop solar installation on the Bisikon site and run with a staff of roughly 30 employees.
The company serves two principal customer segments in parallel: retail consumers purchasing plants and arranging floristry, and enterprise/B2B clients — explicitly named customers include Microsoft, Renault, Manor, and Messe Zürich, the last of which is served under an official exhibition decorator mandate. Revenue is generated through plant sales, recurring overwintering subscriptions, event venue rentals, plant rental contracts, café hospitality, workshops, and bespoke wedding/corporate event packages (including civil ceremonies certified with the Bülach civil registry).
The business is privately held by the founding family, currently led by third-generation managing director Nicole Meier with Fabrice Wieland heading retail. There are no external investors, no funding rounds, and no M&A activity disclosed. The operating model rests on vertical integration: own production in Bisikon underpins retail, rental, events, and floristry, which gives the company control over plant quality, availability, and unit economics that purely retail-reselling competitors lack.
Blumenland Schweiz firmographics
Firmographics- Name
- Blumenland Schweiz
- Legal name
- Blumenland Schweiz AG
- Website
- https://blumenland.ch
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blumenland Schweiz AG is a Zürich-area family-run horticultural business (founded 1954) operating retail, floristry, an 8,000 m² own-production greenhouse in Bisikon, a plant overwintering service for 4,000+ plants, B2B plant rental, greenhouse event venues, and an in-store café, serving both retail consumers and enterprise clients including Messe Zürich, Microsoft, Renault, and Manor.
- Ownership category
- akta.pro rank
Blumenland Schweiz industry classification
Industry- Product category
- Horticulture and Floristry Services
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Blumenland Schweiz is headquartered
LocationHeadquarters
- HQ city
- Bülach
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Blumenland Schweiz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Plant & Floristry Sales: Retail sales of flowers, bouquets, seasonal plants, Mediterranean potted plants, and handcrafted floristry arrangements through physical store and online shop. Products include gift flowers, bouquets (CHF 22-82), orchids, and seasonal offerings.
- Venue & Plant Rental: Rental of 'Paradies zum Mieten' greenhouse venues (Dschungelparadies and Blumenparadies) for events of 2-200 persons. Includes rental of plants for events and corporate occasions throughout Switzerland.
- Plant Care Services: Professional overwintering services for frost-sensitive potted plants (approx. 4,000 customer plants). Summer plant checks, pruning, plant transport, and plant protection services. Delivery service included.
- Café Operations: Blumenland Café serving coffee, pastries, local wines (from family vineyards in Osterfingen), beer, and refreshments to visitors of the plant center.
- Event Floristry & Decoration: Custom floristry for weddings, celebrations, corporate events, and trade shows. Includes consultation, arrangement creation, and event decoration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flower bouquets and arrangements |
| Unit Pricing | Pay-as-you-go | Gärtner Z'morgen breakfast experience |
| Unit Pricing | Pay-as-you-go | Summer plant check service |
| Unit Pricing | Pay-as-you-go | Creative wire workshops |
| Subscription | Annual | Plant overwintering |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Blumenland Schweiz product offering
Product offeringCore offering
Blumenland Schweiz AG is a Swiss family-owned horticultural business operating a garden center with in-house seasonal plant production across an 8,000 m² greenhouse facility, retail floristry, professional plant overwintering services (4,000+ customer plants), Switzerland-wide plant rental for events and trade shows, and rental of unique greenhouse venues ('Paradies zum Mieten') for weddings and corporate celebrations. The company also runs an on-site café and an online shop for flowers and gifts.
Product overview
Blumenland Schweiz is a garden center and floristry business operating as a diversified horticultural services company. The core offerings include: (1) Mietpflanzen - a Switzerland-wide plant rental service for events and trade shows; (2) Paradies zum Mieten - two rental greenhouse venues ('Dschungelparadies' and 'Blumenparadies') for celebrations and weddings accommodating 2-200 guests; (3) Gärtnerei & Floristik - traditional garden center with own plant production and professional floristry; (4) Blumenland Café - café opened in 2023; (5) Pflanzenüberwinterung - professional overwintering service for potted plants; (6) Blumenland Online Shop - e-commerce platform for floral arrangements and wines. The company also operates the Paradiesischer Weihnachtsmarkt annual event and offers creative workshops, civil wedding ceremonies, and event catering services. Production facilities in Bisikon span 8,000m² under glass, with over 4,000 customer plants in overwintering care.
Differentiator
Problem solved
Functional benefit
Brands
- Paradies zum Mieten: Event venue rental service offering greenhouse spaces for weddings, celebrations, and corporate events in Lufingen.
- Blumenland Café
Products and services
- Mietpflanzen (Plant Rental)
Quantifiable outcome
- Largest plant overwintering provider in Canton Zurich with 4,000+ customer plants
- +1 more outcomes
Companies that use Blumenland Schweiz
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Blumenland Schweiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Blumenland Schweiz partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Various Catering & Food PartnerscoreExtensive network of 25+ catering and food partners including AnneKätti, GAUCHO, creative-events, dolce far niente for event catering services at 'Paradies zum Mieten' venues.
- Various Beverage & Drink PartnerscoreNetwork of 10+ beverage partners including Adivum wines, Apespresso mobile coffee, BarkeeperOnDuty cocktail service, and mobile brewery for event beverage services.
- Various Music & Entertainment Partnerscore20+ music and entertainment partners including Andrea Janser (jazz), DJ Piccolo, Wedding Music, SOË BLUE singer, and various performers for event atmosphere creation.
- Various Photography & Film Partnerscore8+ photography and film partners including Dein Hochzeitsfotograf, kn!psy selfie booth, Magic Motions for event documentation services.
- Various Ceremony & Ritual Partnerscore9+ ceremony and ritual partners including Hochheuser Hochzeitsplanung, Hochzeitszeremonien, Lieblingsmensch-Zeremonie for wedding and event ceremonies.
- Various Entertainment PartnersminorEntertainment partners including Pad Alexander (magician), Aubergine cooking courses, and various performers for event entertainment.
- Various Event Equipment & Accessory Partnerscore12+ equipment rental partners including ballone.ch, Eventmietservice, rent-a-lounge, DJmieten for complete event setup services.
- Various Event Planning Partnerscore4+ event planning partners including Die Lieblingsmoment-Designerin, Liebe Hoch 2, Marrytale for professional event coordination.
- Meyer OrchideenminorSupplier of orchids sold in the shop. Orchids produced under 'ORCHIDEEN MIT HERZ' label with focus on quality, sustainability, and inclusion of people with handicaps.
- Rössler AGminorSupplier of basket collection including rattan, seagrass, and recycled fabric pots from sustainable production for plant display and gifting.
- Various Mobility PartnersminorTransportation partners including MS Wadin event ship, Agence Silver Cloud, Koechli horse-drawn carriages, and taxi services for event logistics.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Blumenland Schweiz competitors and assessment
Company assessmentDirect peers
- Egli Gartencenter: Swiss garden center with integrated plant production, retail, and floristry operations. Comparable to Blumenland in serving both retail and event customers with own-grown seasonal inventory.
- Rüegg Gartencenter: Swiss garden center with greenhouse production, retail floristry, and event/workshop programming. Comparable to Blumenland as a family-run garden center offering seasonal plants, floristry, and on-site customer experiences.
- Hauenstein Gartencenter: Swiss garden center chain in the Zurich region with own plant production, retail floristry, and event services. Comparable to Blumenland as a multi-generation Swiss garden business combining production, retail, and B2B plant rental.
- Bossard Gartencenter: Swiss garden center with own nursery production and full-service floristry. Comparable to Blumenland's vertically integrated model of production plus retail plus event services.
Broad incumbents
- Hornbach Switzerland: Swiss DIY/home improvement chain with extensive garden centers offering plants, floristry, and outdoor living products. Comparable to Blumenland as a garden category retailer with national Swiss footprint.
- Landi: Swiss agricultural retail cooperative with garden centers, plants, and seasonal offerings. Comparable to Blumenland as a Swiss retail channel for plants and gardening supplies, though serving broader home/agricultural categories.
- Fleurop Switzerland: Swiss floral delivery network covering retail floristry and gift orders nationwide. Comparable to Blumenland's online floristry and bouquet delivery business as a same-day flower distribution channel.
- Interflora Switzerland: National florist delivery network in Switzerland. Comparable to Blumenland's floristry and online gift delivery offerings, though operating as a federation rather than a single integrated garden center.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blumenland Schweiz social profiles
Digital presenceBlumenland Schweiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blumenland Schweiz leadership team
Management profileNumber of profiles
Profiles5 records
Blumenland Schweiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blumenland Schweiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blumenland Schweiz
What does Blumenland Schweiz do?
Blumenland Schweiz AG is a Swiss family-owned horticultural business operating a garden center with in-house seasonal plant production across an 8,000 m² greenhouse facility, retail floristry, professional plant overwintering services (4,000+ customer plants), Switzerland-wide plant rental for events and trade shows, and rental of unique greenhouse venues ('Paradies zum Mieten') for weddings and corporate celebrations. The company also runs an on-site café and an online shop for flowers and gifts.
Is Blumenland Schweiz a public or private company?
Blumenland Schweiz is a private company. It is classified as family owned and is currently operating.
When was Blumenland Schweiz founded?
Blumenland Schweiz was founded in 1954. It employs 11 to 50 people.
Where is Blumenland Schweiz based?
Blumenland Schweiz is headquartered in Bülach, Switzerland, in the Europe region.
How does Blumenland Schweiz make money?
Five revenue lines are on record. Plant & Floristry Sales are the primary driver. The others are venue & Plant Rental, plant Care Services, café Operations and event Floristry & Decoration.
Who are Blumenland Schweiz's main competitors?
Direct peers on record are Egli Gartencenter, Rüegg Gartencenter, Hauenstein Gartencenter and Bossard Gartencenter. Broad incumbents are Hornbach Switzerland, Landi, Fleurop Switzerland and Interflora Switzerland.
Does Blumenland Schweiz have an API?
No public API is recorded for Blumenland Schweiz.
What industry is Blumenland Schweiz in?
Blumenland Schweiz's product category is Horticulture and Floristry Services. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 444240 and its SIC code is 5200.