Bella Luna Venue & Events

What Bella Luna Venue & Events does

Bella Luna Venue & Events operates a single 7,510 sq ft indoor event venue located at 11834 Harry Hines Blvd in the Sam Moon Center, Dallas, Texas, targeting weddings, quinceañeras and Sweet 16 celebrations, corporate events, and social gatherings for the Dallas-Fort Worth metroplex. The venue is positioned as a blank-canvas ballroom accommodating 80 to 300 guests, supported by two luxury preparation suites (the Celeste Suite for brides and the Eclipse Suite for grooms/VIPs), a custom pull-out bookshelf bar called the Velvet Shelf, a Fireplace Mantel Prop Wall, an LED dance floor, and in-house audiovisual capability including projection mapping. The business was founded in 2015 by Pablo Figgo (Venue Director) and Jaime Murrieta (Director of Operations) and remains privately held, bootstrapped, and founder-operated, with a reported 1–10 employee headcount.

Revenue is generated primarily through one-time venue rental fees structured by day-of-week and duration: weekday 6-hour rentals start at $3,000, weekend 6-hour rentals start at $4,500, full-day weekday (10-hour) rentals start at $5,000, full-day Friday/Sunday start at $6,000, and full-day Saturday starts at $7,500, plus a $2,000 non-refundable down payment and a $1,000 refundable security deposit to confirm bookings. Secondary revenue streams include optional design and decor services, rentals (LED dance floor, specialty linens, cherry blossom trees, Lucite table, etc.), additional setup/reception time, and a 10% military discount; a 3.5% credit card surcharge also applies. Go-to-market is sales-led via the company's website (bellalunaevents.com) with Calendly-integrated 30-minute private tours, supported by event-driven showcase open houses, an active Instagram/Facebook/TikTok/YouTube/LinkedIn content presence, paid Google and Meta advertising, and a Spread The Magic referral program that awards $300 to both referrers and referred clients. Tripleseat CRM is used for booking and client management. The company has no disclosed funding, no parent organization, and no subsidiary entities.

Name

Bella Luna Venue & Events

Legal name

Bella Luna Venue & Events

Website

https://bellalunaevents.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bella Luna Venue & Events operates a 7,510 sq ft indoor event venue in Dallas, Texas, hosting weddings, quinceañeras, corporate events, and social celebrations for up to 300 guests in the Dallas-Fort Worth metroplex. The founder-led, privately held business generates revenue through per-event venue rentals and add-on design and decor services.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Venue Sourcing & Booking Services (HSACACAL)

akta.pro secondary industries

Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Event venue rental
• Wedding reception space
• Quinceanera venue
• Corporate event hosting
• Celebration event hall

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Venue Rental - Weekday: Weekday venue rental starting at $3,000 for a 6-hour event, with hourly rates available for flexible planning. Full-day weekday rentals (10 hours) start at $5,000. Pricing is inclusive of setup and breakdown time.
2. Venue Rental - Weekend: Weekend venue rental starting at $4,500 for a 6-hour event on Saturdays and Sundays. Full-day Saturday rentals (10 hours) start at $7,500. Friday and Sunday full-day rentals start at $6,000.
3. Booking Deposit: To secure a date, Bella Luna requires a $2,000 down payment, a $1,000 refundable security deposit, and a signed contract at time of confirmation. Additional $500 fee applies for events with contracted bands or groups on top of the $1,000 security deposit.
4. Additional Services and Rentals: Revenue generated from optional add-ons including decor services, additional rental items (crystal-hanging cake stand, red carpet, Lucite table, pedestals, cherry blossom trees, specialty linens), LED dance floor rental, and extra setup/reception time.
5. Referral Program Rewards: The Spread The Magic referral program rewards existing clients $300 gift cards for each referred booking that confirms and pays fees. Referred clients receive a $300 special discount on their event booking.
6. Design and Decor Services: Luxury design and decor services offered at additional cost, including rentals, flowers, and props through the creative design team. Clients can also work with external florists and designers without additional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

Bella Luna Venue & Events operates a 7,510 sq ft flexible event hall in Dallas, TX that serves as a blank-canvas venue for weddings, quinceañeras, Sweet 16s, corporate events, and social celebrations. The venue accommodates up to 300 guests and includes two luxury preparation suites (Celeste and Eclipse), a custom pull-out bookshelf bar (The Velvet Shelf), LED dance floor, and full audiovisual capabilities. The company sells venue rentals (6-hour and 10-hour options) along with optional design/decor services and add-on rentals.

Product overview

Bella Luna Venue & Events operates as a unified venue-based business offering the Bella Luna Event Hall as its primary product—a 7,510 sq ft flexible event space in Dallas, TX. The core venue is organized into distinct service offerings tailored to specific event types: Wedding Ceremony & Reception Venue (with ceremony options, cocktail hours, and reception hosting), Quinceañeras & Sweet 16 Celebrations (milestone events for young women), Corporate Events (professional gatherings, conferences, and company celebrations), and Social Events (private celebrations including birthdays, anniversaries, mitzvahs, and galas). The venue also features two private suites—The Celeste Suite (bridal) and The Eclipse Suite (groom/VIP)—along with The Velvet Shelf custom bar, state-of-the-art audiovisual technology, and flexible layout options. The products share common infrastructure: the main ballroom, dressing suites, prep kitchen, parking facilities, and operational team.

Differentiator

Problem solved

Functional benefit

Products and services

• Bella Luna Event Hall (Venue Rental) A 7,510 sq ft Dallas-based event venue with a 4,800 sq ft main ballroom accommodating up to 300 guests. Features include The Celeste Suite (bridal), The Eclipse Suite (groom/VIP), The Velvet Shelf custom pull-out bar, LED dance floor, and state-of-the-art audiovisual system. Available for weekday (starting at $3,000 for 6 hours) and weekend (starting at $4,500 for 6 hours) rentals, with full-day options available.
• Wedding Ceremony & Reception Venue Full-service wedding venue offering ceremony spaces, cocktail hour transitions, customizable backdrops, indoor ceremonies with fireplace mantel prop wall, and reception hosting for up to 250-300 guests with room flip capability. Designed for couples in the DFW metroplex seeking elegant, customizable celebrations.
• Quinceañera & Sweet 16 Celebrations Venue hosting for Quinceañeras and Sweet 16 celebrations featuring cultural traditions, themed decor, court presentations, father-daughter dances, and customizable events for up to 300 guests. Targeted at DFW-area families celebrating Latin Coming-of-Age traditions.
• Corporate Events Venue Professional event hosting for conferences, seminars, networking events, team celebrations, holiday parties, and company milestones. Includes flexible layouts, AV equipment (six HDTVs, high-speed internet), dynamic party lighting, and dedicated venue managers with open vendor policy.
• Social Events Venue Private social event venue hosting birthdays, mitzvahs, school fundraisers, proms, anniversaries, graduation parties, baby/bridal showers, retirement gatherings, holiday parties, non-profit galas, cultural events, and themed soirées for groups up to 250-300 guests.
• Design and Decor Services Luxury design and decor services offered as optional add-ons, including rentals, flowers, props, crystal-hanging cake stand, red carpet, Lucite table, pedestals, cherry blossom trees, and specialty linens through the in-house creative design team. Clients may also work with external florists and designers without additional fees.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Google AdsminorGTM or Marketing PartnerGoogle Ads is used as a third-party advertising platform to promote Bella Luna's services. The platform collects data through cookies and tracking pixels to show relevant ads, measure ad performance, and improve targeting for venue inquiries.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerMeta's Facebook and Instagram platforms are used as third-party advertising and social media marketing channels. These platforms collect data through tracking pixels and cookies to show relevant ads and measure advertising performance for Bella Luna's venue services.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hickory Street Annex: A historic DFW event venue in Dallas offering flexible indoor event space for weddings, corporate gatherings, and social celebrations. Competes head-to-head with Bella Luna for mid-sized DFW events in the 150–300 guest range.
• The Empire Room: A downtown Dallas event venue specializing in weddings, corporate events, and private celebrations with comparable capacity and a flexible, design-forward aesthetic similar to Bella Luna's blank-canvas positioning.
• Aristide Event & Conference Center: A DFW-area event and conference venue offering multiple ballrooms and flexible event packages for weddings, quinceañeras, and corporate events. Direct overlap with Bella Luna on venue rental model, target capacity, and event mix.
• The Ashton Depot: A Fort Worth event venue hosting weddings, corporate functions, and large social events in a flexible indoor space. Operates in the same metroplex and targets an overlapping wedding and corporate-event client base.
• The Olana: A luxury estate-style event venue in the DFW area (Wylie, TX) hosting weddings, corporate events, and social celebrations of comparable size and price tier to Bella Luna. Directly competes for the same bridal, quinceañera, and milestone-event clientele in the DFW metroplex.
• The Grand Ivory: A North Texas wedding and event venue with comparable capacity (~300 guests) and a similar full-service design approach, including bridal/groom suites and customizable layouts. Direct peer in the DFW wedding venue market.

Broad incumbents

• The Adolphus: A historic Dallas luxury hotel with ballroom and event space used for weddings, galas, and corporate events. Overlaps with Bella Luna on DFW event clientele but offers lodging and full-service hospitality that Bella Luna does not.
• Rosewood Mansion on Turtle Creek: A luxury Dallas hotel with extensive wedding and corporate event facilities. While not a standalone event hall, it competes for high-end DFW weddings and corporate galas with bundled lodging, catering, and venue services that Bella Luna does not offer.
• Hotel ZaZa Dallas: A boutique luxury Dallas hotel with prominent event and wedding space, competing for upscale DFW weddings, social events, and corporate functions by offering lodging, catering, and design services under one roof.

Regional players

• Mercury Hall: A Texas event venue in Austin offering weddings, corporate events, and social celebrations in a flexible indoor/outdoor space. Comparable business model and event mix to Bella Luna but serves the Austin/San Antonio market rather than DFW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4q5St4I-ELWxxh_IrMqjow
• Facebookfacebook.com/BellaLunaDallas
• LinkedInlinkedin.com/company/bella-luna-event-hall
• Instagraminstagram.com/bellalunavenuedallas
• TikToktiktok.com/@bellalunaeventsdfw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella Luna Venue & Events