ITALA Tecnologia Informatica

What ITALA Tecnologia Informatica does

ITALA Tecnologia Informatica S.r.l. is a privately held Italian IT consultancy and software house founded in 2006, headquartered in Rome. The company designs, develops, and operates bespoke web-based management software (gestionali su misura), ERP/CRM-style operational tools, and IT consulting services for Italian small and medium businesses and individual professionals. Its core technology asset is the EPS (easy portal system) open-source framework combined with proprietary EDM (extra data modeler) libraries, which ITALA uses to build productivity-focused management applications and a portfolio of standalone SaaS products — including MiaFattura (invoicing), Picus Cloud (business management), Fattura Elettronica API and Sistema Tessera Sanitaria API (Italian e-invoicing and healthcare card integrations), Realgest and Immobilista.it (real estate), JoyPASS (electronic attendance register), ITALA Shop (e-commerce), and supporting developer tools.

The company monetizes through a combination of recurring SaaS subscriptions (custom gestionali, hosting, resold software products) and project/professional-services fees (IT consulting, web marketing retainers including SEO, Google Ads, social media, and website design). A separate ITALA Web Marketing division handles the marketing-services line and operates a toll-free number (800 400 807), WhatsApp and Messenger channels, and a self-service client portal (clienti.itala.it). ITALA also distributes via a white-label hosting platform offered to other web marketing agencies. Go-to-market is direct and sales-led, with no disclosed channel partners or resellers beyond the white-label hosting arrangement.

ITALA claims to have served over 1,000 businesses across 15 years of activity. Named customers span energy (Sorgenia, Tirreno Power), research/government (ENEA), insurance (PE Assicurazioni, Assifabbricati), retail (TuoDì, Radio Novelli), real estate (Homechain, easyre.it, Parking Blu), healthcare (Evoluzioni), nonprofit (Fondazione per l'Arte), and other verticals. The company is bootstrapped (share capital €10,000 i.v.), has received no disclosed VC/PE funding beyond a €25,000 Italian COVID-19 SME Guarantee Fund grant in June 2020, and holds ISO 9001:2015 and ISO/IEC 27001:2022 certifications issued by Intercert, as well as a 2023 Google Partner badge. ITALA is led by Claudio Castelpietra in the role of Director and CEO. The company is Italian-domiciled with no disclosed subsidiaries and operates exclusively within Italy (Lazio region and national).

Name

ITALA Tecnologia Informatica

Legal name

Itala Tecnologia Informatica S.r.l.

Website

https://itala.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ITALA Tecnologia Informatica is a Rome-based Italian IT consultancy that builds bespoke web-based management software (gestionali), IT consulting, web hosting, and digital marketing services for Italian SMEs and professionals, using its proprietary EPS framework and EDM libraries.

Ownership category

akta.pro rank

Product category

Custom Management Software and IT Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising Agencies (541810), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

akta.pro secondary industries

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI)

Keywords

• Custom management software
• IT consulting services
• Web hosting services
• Web marketing services
• Software development

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Management Software Development: Development of bespoke ERP, CRM, and operational management software tailored to client business processes. Delivered as ongoing SaaS with continuous updates and support.
2. Web Marketing Services: Website creation, SEO, social media management, Google AdWords campaigns, and digital marketing consulting. Offered as retainer or project-based engagements.
3. IT Consulting: Advisory services covering systems analysis, IT strategy, and system integration for designing appropriate information systems.
4. Web Hosting Services: Specialized web hosting for portals, e-commerce, and white-label hosting platforms for web marketing agencies. Server management services for client accounts.
5. Software Product Reselling: Resale and integration of third-party software products including invoicing, electronic invoicing APIs, healthcare card systems, real estate management, and electronic attendance registers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ITALA Tecnologia Informatica designs, develops and hosts custom web-based management software (ERP/CRM/operational applications) for Italian businesses, delivered as a SaaS service with continuous updates and 7-day operational support. It also provides IT consulting, specialized and white-label web hosting, server management, and a separate web marketing practice covering websites, SEO, Google Ads and social media management. A portfolio of standalone products (MiaFattura, Picus Cloud, Fattura Elettronica API, Sistema Tessera Sanitaria API, Realgest, Immobilista.it, JoyPASS, ITALA Shop) extends the offering to the broader Italian SMB and professional market.

Product overview

ITALA Tecnologia Informatica is a web-based IT consulting firm offering a portfolio of software products and web agency services. Its product lineup includes standalone SaaS offerings: MiaFattura (invoicing), Picus Cloud (business management ERP), Fattura Elettronica API and Sistema Tessera Sanitaria API (Italian e-invoicing and health-card APIs), Realgest and Immobilista.it (real estate), JoyPASS (electronic attendance), My-IP-Address (developer tool), and ITALA Shop (e-commerce platform). Internally, ITALA builds its custom management software using its proprietary EPS open-source framework and EDM libraries. Its web marketing division provides website design/e-commerce, SEO, social media, and AdWords services to clients. ITALA operates on a SaaS model, delivering services via the web with full operational responsibility and continuous updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Management Software (Gestionali su misura) Bespoke web-based ERP/CRM/operational management software tailored to each client's business processes, delivered as a SaaS service with continuous updates, security patches, and 7-day support. Targeted at Italian SMBs and select enterprises that need tailored business process management.
• IT Consulting (Consulenza informatica) Advisory services covering systems analysis, IT strategy, and system integration to design appropriate information systems for clients. Targeted at Italian businesses needing strategic IT guidance and architecture design.
• MiaFattura An easy-to-use invoicing application that enables users to create and send invoices quickly. Targeted at Italian small businesses, professionals and freelancers needing simple billing.
• Picus Cloud Cloud-based management software for professionals and growing businesses, covering business, production, and administrative operations including electronic invoicing. Targeted at Italian professionals and SMBs that need an integrated ERP-like system.
• Fattura Elettronica API A set of APIs that allow management software to send and receive electronic invoices through the Italian Sistema di Interscambio (SDI) of the Agenzia delle Entrate. Targeted at software vendors and Italian businesses needing compliant e-invoicing.
• Sistema Tessera Sanitaria API An API service for transmitting expense documents to the Italian Sistema Tessera Sanitaria (Health Card System). Targeted at healthcare providers and software vendors needing compliance with Italian healthcare expense reporting.
• Realgest Real estate management solution for professionals selling or managing properties. Targeted at Italian real estate agents and property managers.
• Immobilista.it A real estate portal facilitating property search and sales for buyers and sellers. Targeted at Italian consumers and professionals active in residential and commercial property transactions.
• JoyPASS An electronic attendance register system designed to be easy, automatic, and environmentally friendly for tracking employee entry and exit, in compliance with COVID-19 DPCM regulations. Targeted at Italian employers needing workforce attendance tracking.
• ITALA Shop An e-commerce platform enabling users to sell products online easily. Targeted at Italian small merchants and retailers who need a turnkey online store.
• Specialized Web Hosting Specialized web hosting for portals, e-commerce, and custom web projects with full operational responsibility. Targeted at Italian businesses and projects needing reliable managed hosting.
• White-Label Hosting for Agencies Complete hosting platform offered in white-label mode so that web marketing agencies can resell it under their own brand. Targeted at Italian web marketing agencies needing a turnkey hosting backend.
• Server Management Complete systems administration of client servers, covering management, security and maintenance. Targeted at Italian businesses needing outsourced server operations.
• Web Marketing Services (Websites, SEO, Google Ads, Social Media) Integrated digital marketing offering covering website/e-commerce creation, SEO, Google Ads campaign management, and social media management (Facebook, Instagram), delivered as retainer or project-based engagements. Targeted at Italian small and medium businesses including restaurants, retailers, hotels, professionals, and SMBs needing digital visibility and lead generation.

Quantifiable outcome

• Over 1,000 businesses served in 15 years of operation

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• MiaFatturacoreTechnology or IntegrationMiaFattura is an easy invoicing application offered as part of ITALA's software product lineup, integrated into the company's ecosystem of online technology solutions.
• Picus CloudcoreTechnology or IntegrationPicus Cloud is an easy management software for professionals and growing businesses, featured in ITALA's product catalog as an integrated business management solution.
• Fattura Elettronica APIcoreTechnology or IntegrationElectronic invoicing API service that allows management software to send and receive electronic invoices to/from the Sistema di Interscambio (SDI) of the Agenzia delle Entrate.
• Sistema Tessera Sanitaria APIcoreTechnology or IntegrationAPI service for submitting expense documents to the Italian Healthcare Card System, offered as part of ITALA's product suite.
• GooglecoreTechnology or IntegrationITALA holds a Google Partner badge (2023), indicating certification as a Google Partner agency with verified expertise in Google Ads and digital marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zucchetti: Italy's largest domestic software house, offering ERP, HR, and vertical management applications to Italian SMEs. Direct competitor in custom and packaged business management software.
• TeamSystem: Major Italian provider of ERP, payroll, and business management software for SMEs and professionals - the same core customer segment and product category (gestionali) ITALA serves.
• Lutech Group: Italian IT services firm offering consulting, systems integration, cloud, and custom application development - similar GTM and customer profile to ITALA's IT consulting line.
• Var Group: Italian IT services and consulting group focused on digital transformation for SMEs. Closely comparable service mix (consulting, custom software, managed services) and SME target.
• Wolters Kluwer Italia (Olimpia): Provides accounting, tax, and practice management software to Italian professionals and SMEs. Overlaps ITALA's professional services segment for vertical management tools.

Emerging players

• Webidoo: Italian digital transformation platform targeting SMEs with bundled IT, web, and marketing services. Highly comparable bundled offering aimed at ITALA's primary segment.
• TXT e-solutions: Italian IT consulting and software firm serving industrial/enterprise customers. Comparable consulting-led business model though more specialized in PLM and industrial software.

Broad incumbents

• Aruba PEC (Aruba): Largest Italian web hosting and cloud provider; competes with ITALA's hosting and white-label hosting business at greater scale and with standardized offerings.
• Engineering Group (Engineering Ingegneria Informatica): One of Italy's largest IT services and software groups, serving enterprises and public sector. Overlaps ITALA's IT consulting and custom software work but at much greater scale and broader portfolio.
• Register.it: Italian domain, hosting, and website builder provider serving SMBs. Comparable SMB-segment focus and overlapping hosting services line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookm.me/italawebmarketing
• LinkedInlinkedin.com/company/itala-s.r.l.---tecnologia-e-comunicazione

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITALA Tecnologia Informatica