Magpies Waitara

What Magpies Waitara does

Magpies Waitara is a licensed community sports club operating under the legal entity Asquith Rugby League Club Limited, located at 11-37 Alexandria Parade, Waitara, on Sydney's Upper North Shore. Formally opened in November 1979 following construction that began in February 1979, the venue traces its sporting lineage to the Asquith Football team 'The Mighty Magpies' formed in 1949 and the Asquith Sports Club established in 1968; a 1998 $8.5 million renovation expanded the premises to six times the original footprint.

The club's offering centers on five distinct dining and bar venues — The Kitchen (Australian classics), Lucky Magpie Asian Cuisine (Taiwanese, Shanghai, and Hong Kong specialties), Peggy's Cafe, the Members Bar and Lounge, and The Pavilion — supplemented by Grubber's Den (pool, sports viewing, and function hire). Entertainment and gaming products include free live music every Saturday night and Sunday afternoon, NRL sports viewing on big screens, weekly poker (Tuesday and Sunday), bingo, trivia, pool competitions, karaoke, and food raffles. The technology stack is standard hospitality tooling: NowBookIt for table reservations and gift vouchers, Uber Eats for delivery of the Asian cuisine venue, and DailyPress for the website and member portal, alongside a digital membership card with reward points.

Revenue is generated through food and beverage sales (transaction-based across all venues), gaming (poker machines and electronic gaming), membership subscriptions ($11 for 3 years to $30 for 10 years, with senior discounts), entertainment and event/function hire, and entry fees for gaming activities. The club operates as a direct-to-consumer venue with community-based customer acquisition through sporting club affiliations, local word-of-mouth, and membership programs; its primary segments are local North Shore residents, affiliated sporting club members, function/event guests, and general diners. Distribution is single-site physical venue plus the Uber Eats channel for Lucky Magpie Asian Cuisine.

Name

Magpies Waitara

Legal name

Asquith Rugby League Club Limited

Website

https://magpieswaitara.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Magpies Waitara is a licensed community sports club on Sydney's Upper North Shore serving local residents with five dining venues, multiple bars, gaming, live entertainment, and function hire, operating under Asquith Rugby League Club Limited since 1979.

Ownership category

akta.pro rank

Headquarters

HQ city

Waitara

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from multiple dining venues including The Kitchen (Australian classics), Lucky Magpie Asian Cuisine (Taiwanese/Shanghai/Hong Kong specialties), Peggy's Cafe, Grubber's Den bar, Members Bar and Lounge, and The Pavilion dining space. Beverages include wide range of alcoholic and non-alcoholic options.
2. Gaming: Revenue from poker machines and electronic gaming devices, subject to responsible gambling policies.
3. Membership Fees: Annual membership fees ranging from $11 for 3 years to $30 for 10 years, with discounted rates for seniors (60+). Members receive loyalty points, discounts, and exclusive promotions.
4. Entertainment and Events: Free live entertainment on weekends (Saturday nights, Sunday afternoons) featuring local bands and performers. Function and event hire of private spaces including The Pavilion and Grubber's Den.
5. Gaming Activities: Weekly poker games (Tuesday and Sunday), Bingo (multiple sessions), Trivia, and Pool competitions generate revenue through entry fees and create engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Magpies Waitara is a licensed community sports club and hospitality venue operating multiple dining outlets (The Kitchen, Lucky Magpie Asian Cuisine, Peggy's Cafe, Members Bar & Lounge, The Pavilion), bars, gaming machines, live entertainment, weekly gaming activities (poker, bingo, trivia, pool, karaoke), and function/event hire services. Revenue is generated primarily through food and beverage sales, gaming machines, membership subscriptions, and event hosting.

Product overview

Magpies Waitara is a community sports club offering a multi-venue hospitality experience. The core offering centers on food and beverage services across five distinct dining venues: The Kitchen (main restaurant), Lucky Magpie Asian Cuisine (specialty Asian), Peggy's Cafe (light meals and coffee), Members Bar & Lounge (main bar), and The Pavilion (premium dining). Entertainment and gaming products include live music performances in the Entertainment Lounge, NRL sports viewing, poker competitions (Tuesday, Sunday), bingo, trivia, pool competitions, karaoke, and weekly raffles. Grubber's Den provides a dedicated gaming and sports viewing space. The club also offers function and event hosting services for up to 50+ guests. Membership programs include the Uber for Members transport benefit and a points-based Member Rewards loyalty system.

Differentiator

Problem solved

Functional benefit

Brands

• The Kitchen: Main dining venue featuring classic favorites and signature dishes with fresh ingredients.
• Lucky Magpie Asian Cuisine
• Peggy's Cafe
• Members Bar and Lounge
• The Pavilion
• Grubber's Den

Products and services

• The Kitchen Main restaurant at Magpies Waitara offering classic favourites, signature dishes, and fresh ingredients, including kid's meals and senior meals on select days. For club members and walk-in diners.
• Lucky Magpie Asian Cuisine Asian restaurant featuring authentic regional specialties from Taiwan, Shanghai, and Hong Kong, including dumplings, Asian BBQ, and sharing plates, operated by specialist chefs. Available for dine-in and Uber Eats delivery.
• Peggy's Cafe Cafe offering light meals, coffee, tea, cakes, sandwiches, melts, quiches, pies, soft-serve ice cream, and cold beverages with trained baristas. For casual diners and members.
• Members Bar & Lounge Main bar and lounge area with friendly staff, food raffles, wine list, cocktail menu, and mocktail menu, featuring a big screen TV for sports viewing. For members and visitors.
• The Pavilion Dining space featuring natural timber, sandstone, large windows, and inviting fireplaces. Available for half-space bookings for cocktail parties and children's celebrations, in addition to full dining service.
• Grubber's Den Refurbished bar area with pool table, 85-inch TV for live sports viewing, and weekly pool competitions. Available to hire for functions up to 50 people.
• Live Entertainment Free live music performances by various artists and bands every Saturday night and Sunday afternoons in the Entertainment Lounge. For members and the general public.
• NRL Live Sport Viewing Big screen live sports viewing for NRL matches and other sporting events throughout the season in the Members Lounge. For members and sports fans.
• Tuesday Poker Weekly poker competition with $500 guaranteed prize pool ($500 cash + $100 club points). Registration from 6:30pm, starts 7:30pm. No buy-in required. Open to members and visitors.
• Sunday Poker Weekly Sunday poker with $20 buy-in, registrations from 5:30pm, starting at 6pm. Open to members and visitors.
• Bingo Weekly bingo sessions on Tuesday and Thursday at 11:30am and Wednesday at 7:00pm with Woolies Gift Cards and Magpies Loot prizes. Open to members and visitors.
• Trivia Weekly trivia nights on Thursdays at 7:30pm, free to play with prizes available. Open to members and visitors.
• Pool Competition Weekly pool competition on Fridays with $5 entry fee, registration from 6:30pm, competition starts 7:30pm. Available in singles or doubles format in Grubber's Den.
• Karaoke Fridays Weekly karaoke nights on Fridays from 8pm for members to showcase their singing talent.
• Weekly Raffles Meat and food raffles held on Thursday, Friday (1pm and 7pm), and Sunday evenings. Open to members and visitors.
• Function & Event Packages Event hosting services including private functions, cocktail parties, birthday celebrations, and corporate events with various package options across venues such as The Pavilion and Grubber's Den.
• Uber for Members Transport benefit program where the club contributes $10 towards Uber fares for members visiting the club. Limited to two trips per day per member within club trading hours. Members register through the club's Uber for Business account.
• Membership Program Membership subscriptions priced at $11 for 3 years, $17 for 5 years, and $30 for 10 years, with senior citizens (60+) receiving a 50% discount on the 3-year option. Members receive loyalty points on food, beverages, and show ticket purchases, birthday vouchers, exclusive promotions, and access to the Uber for Members transport subsidy.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Asquith Football Club (AFC)coreStrategic or Co-development PartnerLong-standing partnership with local football club. Club provides venue facilities and community support.
• Thornleigh BaseballminorStrategic or Co-development PartnerCommunity baseball club supported through ClubGRANTS and sponsorship.
• Normanhurst EaglesminorStrategic or Co-development PartnerLocal sporting club receiving community support from Magpies Waitara.
• Wahroonga SoftballminorStrategic or Co-development PartnerSoftball club supported through club sponsorship.
• Hornbostel Cricket ClubminorStrategic or Co-development PartnerCricket club supported through sponsorship.
• Hornsby RugbyminorStrategic or Co-development PartnerRugby union club receiving community sponsorship.
• Hornsby Sailing ClubminorStrategic or Co-development PartnerSailing club supported through community sponsorship.
• Wahroonga NetballminorStrategic or Co-development PartnerNetball club receiving sponsorship and venue support.
• Hornsby Spiders Touch FootballminorStrategic or Co-development PartnerTouch football club supported through sponsorship.
• NSW ClubGRANTS SchemecoreOthersMagpies Waitara participates in the NSW ClubGRANTS scheme, one of Australia's largest grant programs providing over $100 million annually to worthy causes across NSW. The club donated $393,844 to community in 2023-24.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wests Ashfield: Sydney leagues club operating multiple dining outlets, gaming, entertainment, and function/event spaces under a community sporting club structure directly comparable to Magpies Waitara's offering.
• Norths (North Sydney Bears): North Sydney-based leagues club offering comparable dining, gaming, function, and entertainment facilities. Operates the same rugby league heritage and multi-outlet F&B model on Sydney's Lower North Shore.
• Penrith Panthers: Sydney sports/league club operating gaming, multi-venue dining, entertainment, and function facilities. Comparable rugby league-anchored community club with similar scale and operational footprint.
• Canterbury League Club: Sydney-based leagues club with similar multi-venue F&B, gaming, entertainment, and function offerings. Operates as a comparable rugby league-anchored community venue targeting local families and sporting club members.
• Hornsby RSL Club: An RSL (Returned Services League) club located in Hornsby, immediately adjacent to Magpies Waitara's North Shore catchment. Operates with a comparable multi-venue F&B, gaming, and entertainment model targeting the same local community demographic.
• Club Marconi: Sydney-based community/league club operating multi-venue hospitality, gaming, live entertainment, and function spaces—closely aligned with Magpies Waitara's venue model and target use cases.
• Rooty Hill RSL: Western Sydney community club combining F&B, gaming, entertainment, and event hosting. Comparable registered-club model with similar mix of recurring activities and function business.
• Central Coast Leagues Club: Large regional NSW leagues club combining dining, gaming, live entertainment, and sporting club affiliations. Operates a multi-venue hospitality model highly comparable to Magpies Waitara.

Broad incumbents

• Mounties Group: Large NSW community club group operating multiple venues across Sydney with similar F&B, gaming, entertainment, and sporting club affiliations. Larger and broader in scope than Magpies Waitara but operates on the same registered-club business model.
• ALH Group (Australian Leisure & Hospitality): Largest Australian pub, club, and hotel operator (Woolworths-backed). Operates many similar community venues at scale and serves as a broad incumbent benchmark for hospitality, gaming, and entertainment venue operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magpieswaitara
• Instagraminstagram.com/magpieswaitara
• LinkedInlinkedin.com/company/lucky-magpie-asian-cuisine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magpies Waitara