Bellezi Premium Wellness Equipment

What Bellezi Premium Wellness Equipment does

Bellezi Premium Wellness Equipment is a Netherlands-based, privately-held B2B manufacturer founded in 2009, headquartered in Borne, Overijssel. The company designs and produces premium electric facial beds, wellness beds, medical treatment chairs, and indoor/outdoor loungers for professional use across beauty, wellness, medical aesthetics, and luxury hospitality verticals. Core technology centers on LINAK® electric actuator systems, the proprietary Cloud 9 Super Soft Mattress™ (HR cold foam, latex, and memory foam), an Intelligent Heating System, and certified upholstery options including Silverguard (antibacterial) and Continental Skai® Toronto (medical-grade). The Deepsense vibroacoustic platform, co-developed with Neurosonic Technologies, integrates low-frequency sound/vibration into select premium models.

Bellezi operates a focused catalog of approximately 66 SKUs spanning core beds (Velvet Evo, Fasano, Figo, Silk Evo, Versa Noble, Avivo), the Taykero lounger sub-brand, medical chairs, trolleys, stools, and accessories, plus an Acqua di Bellezi fragrance line. Pricing spans roughly €1,470–€14,770 for hardware, with leasing available from €68/month and annual preventive maintenance at €195/bed. The go-to-market combines a headquarters Experience Center showroom, an authorized-dealer network covering 20+ countries across Europe, the US, and emerging markets, and a website-driven inquiry/quote funnel. Revenue mechanics include one-time hardware sales (primary), financial leasing, paid maintenance, tiered delivery/installation, and the Custom Wish Label bespoke customization service (500+ color options), supported by a 5-year product / 10-year frame warranty and an 8-point QC system with serial-number traceability.

Name

Bellezi Premium Wellness Equipment

Legal name

Bellezi

Website

https://bellezi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Bellezi is a Netherlands-based, privately-held B2B manufacturer (founded 2009) of premium electric facial beds, wellness beds, medical treatment chairs, and loungers for beauty, wellness, medical aesthetics, and luxury hospitality professionals, sold via authorized dealers in 20+ countries.

Ownership category

akta.pro rank

Product category

Professional Spa & Wellness Equipment

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Spa, Salon & Gym Towel/Linen Service (HSAJAMAI)

Keywords

• Electric treatment chairs
• Wellness beds
• Facial treatment beds
• Spa equipment
• Professional beauty furniture

Headquarters

HQ city

Borne

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: One-time purchase of facial beds, wellness beds, loungers, trolleys, stools, and accessories. Products available from stock in standard colors with custom options through Custom Wish Label program.
2. Financial Leasing: Lease financing through trusted partners allowing businesses to spread cost via fixed monthly installments. Example rates: 60 months from €68/month, 48 months from €82/month, 36 months from €105/month (based on Fasano W3 with €500 down payment).
3. Maintenance Services: Paid maintenance services available including annual preventive maintenance at €195 excl. VAT per bed. Free service during first two years for squeaks or creaks. Service visits and repairs beyond warranty are chargeable.
4. Delivery and Installation: Tiered delivery options: GOLD (full installation by trained engineers), SILVER (pallet shipping to front door), BRONZE (customer pickup at headquarters). Costs vary by country and order size.
5. Customization Services: Custom Wish Label program for bespoke customization including custom colors (500+ options), dimensions, stitching color, embroidered logos, and RAL color bases. Creates tailored solutions for unique requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Bellezi manufactures and sells premium electric treatment chairs, wellness beds, facial beds, loungers, medical chairs, and supporting accessories for professional use. The product line is targeted at spas, wellness centers, beauty salons, medical/clinical practices, and hospitality venues, with premium features such as LINAK motors, Intelligent Heating, Cloud 9 mattresses, and medical-grade upholstery included as standard. Custom Wish Label bespoke customization (500+ colors) and the Acqua di Bellezi fragrance line round out the offering.

Product overview

Bellezi Premium Wellness Equipment offers a focused portfolio of professional treatment furniture and wellness equipment, centered on electric facial beds, wellness beds, medical chairs, and loungers. The core product line includes the Velvet Evo, Silk Evo, Fasano, Figo, Versa Noble, Avivo, and Taykero series, each available in multiple variants. All beds come standard with LINAK motors, Cloud 9 Super Soft Mattress (HR cold foam, latex, memory foam construction), and Intelligent Heating System. Material options include Silverguard antibacterial upholstery and Continental Skai Toronto medical-grade upholstery. The Deepsense vibroacoustic wellness technology, developed with Neurosonic Technologies, is available as an integrated feature in select models. Supporting accessories include trolleys, stools, cushions, towel warmers, and foot controls. The Custom Wish Label service provides bespoke customization with 500+ colors and tailored dimensions. Acqua di Bellezi fragrance products complete the sensory experience offering. The company operates from the Netherlands with international dealer distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Taykero: A collection of electric and heated loungers for indoor and outdoor spaces including gardens, spas and verandas.
• Acqua di Bellezi
• Custom Wish Label
• Deepsense

Products and services

• Wellness beds Electric wellness beds designed for professional spa, wellness, and hospitality treatments. Equipped with LINAK motors, Intelligent Heating System, Cloud 9 Super Soft Mattress, and multiple upholstery options. Sold to spas, hotels, and wellness centers.
• Facial beds Electric facial treatment beds for beauty salons, skincare professionals, and cosmetic clinics. Standard features include electric adjustment, premium upholstery options (Continental Skai Toronto, Silverguard), and ergonomic positioning.
• Taykero Loungers Premium loungers for spa and wellness relaxation areas. A distinct product line within the Bellezi portfolio for relaxation and post-treatment lounging.
• Medical Chairs Electric medical chairs for clinical, physiotherapy, and cosmetic medical practices. Built with medical-grade upholstery options (Continental Skai Toronto, Silverguard) and high load capacity.
• Trolleys Professional treatment trolleys used in spa, beauty, and clinical settings to support and transport equipment during treatments.
• Stools Professional stools used by technicians and practitioners in beauty, spa, and clinical environments.
• Accessories & Equipment Separate accessories and equipment items such as cushions, headrests, towel warmers, foot controls, and auxiliary items sold independently to complement sleep and treatment beds.
• Custom Wish Label Bespoke customization service offering 500+ custom colors and branding options for Bellezi beds, allowing buyers to align equipment aesthetics with property or brand identity.
• Acqua di Bellezi Bellezi-branded fragrance line sold as a complementary product to enhance the wellness ambiance for spa and hotel customers.

Quantifiable outcome

• Motors tested for minimum 10,000 cycles
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• LINAK®coreTechnology or IntegrationLINAK® is a Danish manufacturer of electric actuator systems providing reliable and precise motor solutions for Bellezi beds. Motors allow smooth, quiet adjustments with three or four motors per bed. Rigorously tested and designed to meet highest safety standards, applied in healthcare, comfort furniture, and industrial applications where continuity and quality are essential.
• ContinentalcoreTechnology or IntegrationGerman producer of high-quality Skai® upholstery materials. Continental Skai® Toronto features Staynu technology offering long-lasting protection against dirt, grease, and liquids. Backing made from recycled PES fibers. Clinically tested for biocompatibility in medical settings (DIN EN ISO 10993-5, -10, -23).
• Neurosonic TechnologiescoreStrategic or Co-development PartnerCollaboration partner for Deepsense technology - a vibroacoustic wellness concept combining Bellezi premium furniture with integrated low-frequency vibroacoustic technology. Designed to support relaxation, recovery, and activation. Can be experienced before, during, and after treatments or independently in relaxation lounges.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Stronglite: US manufacturer of massage tables, spa equipment, and accessories. Comparable product category (electric and stationary massage tables, spa equipment) and end customers (spas, massage therapists, wellness centers), but with a more value-tier positioning versus Bellezi's premium luxury focus.
• Pibbs Industries: US-based manufacturer of salon, spa, and wet room equipment including styling chairs, shampoo systems, and spa furniture. Comparable in serving professional salon and spa customers with technical furniture, though with less focus on the premium electric treatment bed category that is core to Bellezi.

Broad incumbents

• Midmark: US-based manufacturer of medical, dental, and animal health equipment including medical exam tables, procedure chairs, and clinical furniture. Comparable in medical/aesthetic treatment chair category and in serving medical-grade environments, though operates at much larger scale with a broader medical equipment portfolio.
• Takara Belmont: Japanese manufacturer of salon, spa, and medical furniture including treatment chairs, shampoo units, and styling equipment. Comparable in serving beauty, wellness, and medical channels with electric treatment furniture, though operates at much larger scale and broader product breadth than Bellezi.

Direct peers

• Lemi Group: Italian maker of spa, wellness, and medical furniture including treatment beds, spa tables, and aesthetic chairs. Highly comparable to Bellezi in target customer (luxury spas, hotels, medical clinics), product categories (electric treatment beds, wellness furniture), and European premium positioning.
• Oakworks: US-based manufacturer of medical, spa, and massage tables and chairs. Comparable product portfolio (electric treatment tables, spa tables, medical chairs) and target customers (spas, wellness centers, medical/aesthetic clinics), though with greater presence in the US and a broader product line.
• Earthlite: US manufacturer of massage tables, spa equipment, and wellness furniture. Comparable in core product (electric and portable treatment tables, spa accessories) and target end-users (massage therapists, spas, wellness centers), though more mass-market and portable-focused than Bellezi's premium fixed-install line.
• Custom Craftworks: US maker of professional massage and spa tables including electric and stationary treatment tables. Comparable in core category (electric treatment tables for professional use) and end customers (spas, massage therapists, wellness practitioners), though with less premium luxury positioning than Bellezi.
• Gharieni: German manufacturer of premium spa, wellness, and medical treatment furniture including high-end treatment tables, loungers, and spa equipment. Closest direct competitor to Bellezi given shared German-engineering positioning, premium pricing, and overlap in luxury hotel spa and aesthetic clinic customers across Europe and globally.
• Sassi Italia: Italian manufacturer of professional spa and wellness furniture, including treatment tables, massage beds, and beauty equipment. Comparable in target market (high-end spas, wellness centers, hotels), Italian design heritage, and focus on customizable, design-led wellness equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfrJXVrLSKjCLY7I6TcAN6w
• Facebookfacebook.com/BelleziPremiumWellnessEquipment
• LinkedInlinkedin.com/company/bellezi-premium-wellness-equipment
• Instagraminstagram.com/bellezi_official
• TikToktiktok.com/@bellezi_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellezi Premium Wellness Equipment