Elmer's County Market

What Elmer's County Market does

Elmer's County Market is a family-owned, single-location independent full-service supermarket headquartered at 412 N. Lincoln Rd., Escanaba, Michigan, serving the Upper Peninsula of Michigan region. Founded in 1945 by Elmer Dagenais, the store is currently operated by third-generation family members Mike, Pat, and Barb Dagenais, and runs 51-100 employees across departments including meat, seafood, produce, bakery, deli, grocery, dairy, frozen, natural/organic, beer/wine/liquor, and pharmacy. The retailer positions itself around Certified Angus Beef, USDA Choice Beef, custom-cut meats, and a craft beer assortment of 400+ SKUs (sub-brand "Mikey D's Beer Cave"), differentiating from national chains through personalized service and community involvement.

The digital layer is built around "Elmer's Express" (elmersfresh.com/shop), a Supervalu-hosted e-commerce platform with a free curbside pickup option (11am-7pm daily, minimum $30) and a distance-tiered delivery service (0-3 miles at $6.99 up to 12+ miles at $17.99), supported by native iOS and Android mobile apps. The Elmer's Rewards Card loyalty program drives repeat visits through points accumulation, digital coupons, and partner gas station redemption, and the Community Care Program lets cardholders donate points to registered local non-profits, redeemable as Elmer's gift cards. Technology integrations are limited to Google Analytics, Google Maps (store locator), and Facebook SSO.

The business model is a traditional grocery retail markup across physical and digital channels, supplemented by specialty services (custom cakes, catering, party trays, gift/fruit baskets) and delivery/curbside fees. Customer segments include local community consumers (primary), event/catering planners, and local non-profit organizations participating in the Community Care Program. The company is privately held, generates no disclosed revenue, has no funding history, and shows no M&A, awards, patents, regulatory actions, or restructuring activity in the available data.

Name

Elmer's County Market

Legal name

Elmer's County Market, Inc.

Website

https://elmersfresh.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Elmer's County Market is a family-owned, single-location full-service independent supermarket in Escanaba, Michigan, serving Upper Peninsula consumers across grocery, meat, produce, bakery, deli, beer/wine, and pharmacy departments, with online ordering, curbside pickup, delivery, and a loyalty rewards program.

Ownership category

akta.pro rank

Headquarters

HQ city

Escanaba

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Store Grocery Sales: Traditional retail grocery revenue from physical store sales across departments including meat, seafood, produce, bakery, deli, grocery, dairy, frozen, natural/organic, beer/wine/liquor, and pharmacy. Products sold at markup over wholesale cost.
2. Online Shopping Fulfillment: Revenue from online orders with minimum $30 purchase requirement. Includes curbside pickup (free) and delivery services with distance-based fees ranging from $6.99 to $17.99.
3. Loyalty Program & Digital Coupons: Elmer's Rewards Card drives customer retention and repeat purchases through points accumulation and digital coupon distribution.
4. Specialty Services: Custom cake orders, catering services, party trays, and specialty product offerings including custom-cut meats and gift/fruit baskets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Elmer's County Market operates a full-service independent supermarket in Escanaba, Michigan, selling fresh meat, seafood, produce, bakery, deli, grocery, dairy, frozen, natural/organic, beer/wine/liquor, and pharmacy products. It complements the in-store experience with omnichannel services including online ordering (Elmer's Express), free curbside pickup, distance-based home delivery, a mobile app, a loyalty rewards card, digital coupons, custom cakes, catering, and party trays.

Product overview

Elmer's County Market is an independently-owned grocery retailer offering a unified omnichannel shopping experience combining in-store retail with digital services. The core offering includes online grocery shopping through Elmer's Express (web and mobile app) with free curbside pickup and tiered delivery service. The Elmer's Rewards Card loyalty program powers customer engagement, enabling digital coupons, point accumulation, and the Community Care Program for non-profit donations. Weekly circulars integrate online and in-store pricing. Some locations include pharmacy services operated by a separate entity.

Differentiator

Problem solved

Functional benefit

Brands

• Elmer's Express: Online shopping and curbside pickup/delivery service operated by Elmer's County Market.
• Mikey D's Beer Cave
• Community Care Program

Products and services

• Elmer's Express Online Shopping Online grocery shopping platform allowing customers to order groceries digitally via the website and retrieve them via free curbside pickup or distance-based delivery. Targets local community consumers in the Upper Peninsula of Michigan.
• Elmer's County Market Mobile App Native iOS and Android mobile application enabling online grocery ordering, account management, rewards tracking, prescription refill requests, store locator, and delivery scheduling for individual consumers.
• Elmer's Rewards Card Loyalty program card that tracks customer purchases, enables point accumulation, and provides access to exclusive savings, digital coupons, and partner gas station discount redemption.
• Digital Coupons Electronic coupons accessible through the customer's online account or mobile app that are automatically applied during online order fulfillment.
• Elmer's Community Care Program Community initiative allowing Elmer's Rewards Card holders to donate accumulated loyalty points to registered local non-profit organizations, which can be redeemed for Elmer's Gift Cards.
• Weekly Circular Weekly promotional flyer featuring current sale prices and special offers, available in-store and reflected on the online shopping platform.
• Delivery Service Distance-based grocery delivery service from the Escanaba store, with pricing tiers from $6.99 (0-3 miles) to $17.99 (12+ miles) and scheduled delivery windows by ZIP code.
• Curbside Pickup Free curbside pickup service available 7 days a week from 11am-7pm, requiring a minimum purchase of $30 and accessible via online or app orders.
• Pharmacy Services Prescription refill services available through the store and the mobile app, operated by a separate legal entity.
• Full-Service Meat and Seafood Department In-store department offering Certified Angus Beef, USDA Choice Beef, Grade A poultry, fresh seafood, custom meat cutting, and specialty orders for individual and event customers.
• Bakery and Custom Cake Ordering In-store bakery offering fresh-baked goods, custom cake orders, and party trays for individual consumers and event planners.
• Beer, Wine & Liquor Department (Mikey D's Beer Cave) In-store department offering the area's largest beer selection with over 400 different craft beer varieties plus domestic and craft microbrewery brands, plus wine and liquor.
• Catering and Party Trays Specialty service offering custom cake orders, catering platters, and party trays for events, gatherings, and parties.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Supervalu Inc.coreTechnology or IntegrationSupervalu Inc. hosts Elmer's County Market website and mobile app. In connection with providing hosting services, Supervalu and its affiliates have access to personal data collected through the website and mobile app and may use that information consistent with Supervalu's privacy policy.
• Partner Gas StationsminorChannel Partner/ Reseller/ DistributorBusiness partners in the loyalty and rewards program include gas stations where customers can claim discount rewards earned through the Elmer's Rewards Card program.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/ElmersCountyMarket
• Instagraminstagram.com/elmersfresh
• LinkedInlinkedin.com/company/elmers-county-market-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmer's County Market