BeCalm

What BeCalm does

BeCalm (ビー・カーム株式会社) is a privately held Japanese elder-care operator headquartered in Koga City, Fukuoka Prefecture, founded in 2004 and led by Representative Director Haruko Matsuoka. The company runs three integrated care lines under two facility brands: a 23-room residential-type paid elderly home called Waki (住宅型有料老人ホーム和希) in Munakata City; the Hotaru no Sato (ほたるの郷) day service in Koga City, which differentiates through rehabilitation bathing using the radon-rich Yakouji Onsen natural hot spring; and a visiting nursing care station covering Koga, Munakata, Fukutsu, and surrounding districts. A care planning (home care support) service, launched in 2012, ties the lines together and funnels residents and families between day, residential, and home-visit offerings.

The business model is subscription- and fee-for-service under Japan's long-term care insurance framework: residential fees combine rent (~32,000 yen/month), meals (~32,400 yen/month), management fees (up to 18,000 yen/month), and a 10% care insurance co-payment for a total of up to ~105,000 yen per resident per month, while day and visiting care are billed per service unit under the national insurance schedule. Technology is limited to ICT tablets for documentation, information sharing, and transport management, and Google Analytics on the company website — operational digitization without proprietary AI or software product. GTM is sales-led via website inquiry, facility tours, trial day-service experiences, and active recruitment to staff care positions; there are no external funding rounds, no app, no API, and no disclosed enterprise customers.

The company is embedded in a local care ecosystem that includes municipal bodies, hospital social workers, care plan centers, home medical providers, visiting dentists, dispensing pharmacies, and lifestyle partners (salons, cleaning services), plus branded programming such as Sushiro sushi events. Geographic reach remains confined to Fukuoka Prefecture, and headcount of 11–50 staff reflects a small, bootstrapped regional operator with measured, capacity-constrained growth since the 2017 opening of Waki.

Name

BeCalm

Legal name

ビー・カーム株式会社

Website

https://be-calm.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

BeCalm (ビー・カーム株式会社) is a privately held, Fukuoka-based Japanese elder-care operator running a 23-room residential home (Waki), a day service (Hotaru no Sato) with natural hot spring rehabilitation, and a visiting nursing care station, serving independent elderly and their families under Japan's long-term care insurance system.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Home Health Aide (HHA) Services (Medically Directed) (HSABACAB), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC)

Keywords

• Elderly care services
• Residential nursing home
• Day care services
• Visiting care services
• Long-term care

Headquarters

HQ city

Vashon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Housing Fees: Monthly fees from residents of the residential-type paid nursing home (住宅型有料老人ホーム), including room fees, management fees, and meal charges. Additional revenue from nursing care insurance co-payments.
2. Day Service Fees: Fees from day care (デイサービス) services, charged based on care level and service usage under Japan's long-term care insurance system.
3. Visiting Care Fees: Fees from home-visit nursing care services (訪問介護), billed according to service time and care requirements under long-term care insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BeCalm provides long-term elderly care services through three integrated offerings: a paid residential care home (住宅型有料老人ホーム 和輝 / Waki) with private rooms, a day care service (通所介護サービス ほたるの里 / Hotaru no Sato), and a home-visit care service (訪問介護サービス ほたるの里 / Hotaru no Sato). All services are operated by the company's own staff in Koga City, Fukuoka Prefecture, with the residential home built using wooden construction in a natural environment near the Yakouji hot spring area.

Product overview

BeCalm operates a multi-service elder care platform consisting of three core offerings: (1) Waki, a residential paid nursing home providing life support services for independent elderly in private rooms; (2) Hotaru no Sato Day Service, offering rehabilitation, natural hot spring bathing, meals, and recreational programs; and (3) Hotaru no Sato Visiting Nursing Care, delivering home-based care services to residents and the surrounding community. The company also provides home care support planning services. All services emphasize ICT utilization for operational efficiency and personalized, compassionate care tailored to individual resident needs.

Differentiator

Problem solved

Functional benefit

Brands

• ほたるの郷 (Hotaru no Sato): Day service and visiting nursing care facility offering rehabilitation using natural hot spring baths, meals featuring locally harvested ingredients, and various recreational programs.
• 和希 (Waki)
• 訪問介護ステーションカーム (Visiting Nursing Care Station Calm)

Products and services

• Waki (和輝) Residential Care Home (住宅型有料老人ホーム)
• Hotaru no Sato (ほたるの里) Day Care Service (通所介護サービス)
• Hotaru no Sato (ほたるの里) Home-Visit Care Service (訪問介護サービス)

Quantifiable outcome

• 24-hour care staff support with day/night shift system
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Local Government Bodies (各自治体)coreStrategic or Co-development PartnerCoordination with local government bodies for elderly care and life support. Governments understand regional needs and support facility operations and service provision. Facilities leverage regional resources while providing high-quality services, improving elderly quality of life and regional welfare.
• Hospital Social Workers (各病院ソーシャルワーカー)coreImplementation/ SI/ Consulting PartnerHospital social workers serve as bridge between community and medical care, supporting elderly care and welfare. They handle various consultations with patients and families, supporting admission and hospital discharge through coordination with care facilities.
• Care Plan Centers (各ケアプランセンター)coreImplementation/ SI/ Consulting PartnerCare plan centers consult with elderly and families to create appropriate care plans. The residential facility shares residents' living conditions and cooperates to provide individualized services matching each resident's needs.
• Home Medical Care Providers (在宅医療)coreTechnology or IntegrationHome medical care teams support elderly to live safely at home or in care facilities, providing necessary medical services. The facility shares residents' health status with home medical teams and adjusts care accordingly.
• Visiting Dental Services (訪問歯科)minorStrategic or Co-development PartnerVisiting dentists provide oral health checks and treatment at care facilities, helping reduce health risks from oral troubles, improving eating ability and nutritional status.
• Beauty/Barber Salons (理容室・美容室)minorOthersSalon services provide hair care for residents, maintaining clean and comfortable living environment while supporting residents' appearance and mental health.
• Cleaning Services (クリーニング)minorOthersCleaning services maintain cleanliness of residents' bedding and clothing, supporting daily comfort and improving health and quality of life.
• Sushiro (スシロー)minorGTM or Marketing PartnerSushiro provides takeout sushi for special lunch events at the residential care home, offering regular toppings like tuna, salmon, shrimp as well as non-raw options for those with dietary restrictions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Message Co., Ltd. Japanese residential elderly care operator with multiple paid elderly homes across regions. Most comparable to BeCalm on the residential side (Waki-style paid elderly home concept).
• Care 21: Listed Japanese care provider offering home-visit nursing care and residential care services. Comparable to BeCalm's visiting care and residential services.
• Amvis Holdings: Japanese operator of residential care hospitals (住宅型有料老人ホームに類似) providing 24-hour nursing care in private-room settings. Closely comparable to BeCalm's Waki residential paid elderly home with 24-hour care support.
• Saint-Care Holdings: Multi-service Japanese elder care provider combining home-visit nursing, day services, residential care, and care planning. Closely mirrors BeCalm's service portfolio of residential + day + visiting + care planning.
• Japan Care Service Group: Mid-sized Japanese care operator with home-visit care, residential care, and day services across multiple regions. Comparable in scale and service mix to BeCalm.
• Benesse Style Care: Operates paid elderly residential homes (有料老人ホーム) across Japan with a focus on private-room accommodation and 24-hour care. Directly comparable to BeCalm's Waki residential offering, though at much larger scale.
• Tsukaeru Corporation: Listed Japanese care operator focused on day services and residential care with a similar multi-service model. Comparable in core offering (day + residential + visiting) to BeCalm's three-pillar structure.
• Nihon Care Service: Japanese elder care provider with home-visit and residential services. Overlaps with BeCalm on the visiting care and care planning service lines.

Broad incumbents

• Sompo Care: Major Japanese incumbent offering residential, visiting, and day care services under the Sompo Holdings umbrella. Overlaps with BeCalm across all three service lines but is part of a much broader insurance and care portfolio.
• Nichii Gakkan: One of Japan's largest care service companies, providing day services, residential care, home care, and care staffing nationwide. Directly comparable in service mix (residential + day + visiting) but operates at vastly larger scale than BeCalm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/beCalm_net

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeCalm