CAGS

What CAGS does

CAGS is a Turkish family-owned tobacco products manufacturer founded in 1982 and headquartered in Babaeski-Kırklareli, Turkey. The company manufactures rolling papers, cigarette tubes, roll-your-own and make-your-own (RYO/MYO) tobacco, shisha tobacco (marketed under the 10BAK brand), and related smoking accessories. Production is organized as a multi-category tobacco-accessory operation supported by OEM and private-label manufacturing capabilities.

The business operates on a B2B model, selling to international distributors, wholesalers, private label brands, duty-free market operators, and smoke shop suppliers. Distribution spans more than 33 countries with stated activity across the UK, USA, Europe, Asia, and Gulf regions. The company markets a portfolio of more than 8 registered trademark brands — including Watson, CRP, Sir Badger, The Saint, ALLS, Young Master, 10BAK, IMPRT, and CRT — which it sells alongside OEM/private-label output for third-party brands.

CAGS has maintained continuous operation since 1982 with consistent growth over that period, expanding its brand portfolio, product categories, and geographic reach. As a family-owned private company, it does not disclose revenue, headcount, or financial metrics, and shows no external funding, AI/ML capability, or technology-platform signals in the available material. The competitive position rests on distribution breadth, brand portfolio, manufacturing scale from a low-cost Turkish base, and incumbency in private-label and distributor relationships built over four decades.

Name

CAGS

Legal name

CAGS

Website

https://cagsgrp.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

CAGS is a Turkish family-owned B2B manufacturer of rolling papers, cigarette tubes, RYO/MYO and shisha tobacco, and smoking accessories, serving international distributors, wholesalers, and private label brands across 33+ countries since 1982.

Ownership category

akta.pro rank

Product category

Tobacco Manufacturing

NAICS

Tobacco Manufacturing (312230), Tobacco Manufacturing (31223), Tobacco Manufacturing (3122)

SIC

Tobacco Products (2100), Cigarettes (2111)

akta.pro primary industry

Tobacco & Nicotine Contract Manufacturing & Private Label (CRADAJAM)

Keywords

• Tobacco manufacturing
• Rolling papers
• Cigarette tubes
• Shisha tobacco
• Smoking accessories

Headquarters

HQ city

Sisli

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Sales: CAGS generates revenue through direct sales of rolling papers, cigarette tubes, tobacco products, shisha tobacco, and accessories to international distributors, wholesalers, and private label brands. The company offers factory-direct pricing with full OEM and Private Label manufacturing capabilities.
2. Manufacturing Services: Revenue from private label and OEM manufacturing services for distributors and brands seeking customized tobacco and smoking accessory products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CAGS is a Turkish tobacco product manufacturer that produces and wholesale-distributes rolling papers, cigarette tubes, RYO/MYO tobacco, shisha tobacco (under the 10BAK brand), and smoking accessories to international B2B distributors, wholesalers, and private label brands across 33+ countries. The company offers full OEM and Private Label manufacturing capabilities with factory-direct pricing, supported by 40+ years of manufacturing heritage and a portfolio of eight flagship brands.

Product overview

CAGS is a tobacco product manufacturer and wholesale supplier offering a diversified portfolio of smoking products under multiple brands. The product line centers on four core product categories: Rolling Papers (available in wood pulp, organic hemp, rice paper, and unbleached materials across multiple sizes), Cigarette Tubes (in King Size, Slim, Ultra Slim, and Micro Slim formats with various filter types), RYO/MYO Tobacco (in American Blend, Semi Oriental, and other blends in various pack sizes), and Shisha Tobacco (10BAK brand with hundreds of flavors). The portfolio is supported by Accessories including Paper Tips, Tube Injectors, and Filter Tips. Products are sold under owned brands including Watson, CRP, SIR BADGER, The Saint, ALLS, Young Master, 10BAK, IMPRT, and CRT. The company operates as a B2B manufacturer and distributor offering factory-direct pricing with OEM and Private Label options.

Differentiator

Problem solved

Functional benefit

Brands

• Watson: A time-honored tradition of quality. Offers renowned selection of rolling papers, cigarette tubes, RYO-MYO tobacco with distinctive blends, and practical accessories.
• CRP
• Sir Badger
• The Saint
• ALLS
• Young Master
• 10BAK
• IMPRT
• CRT

Products and services

• Rolling Papers High-quality rolling papers made from natural fibers including wood pulp, organic hemp, rice paper, and unbleached brown variants. Available in multiple sizes (Regular, 1 1/4, King Size, King Size Slim, King Size XXL). Sold to B2B wholesale distributors and private label brands worldwide.
• Cigarette Tubes Premium cigarette tubes with durable filters and smooth-burning paper, offered in multiple sizes (King Size, Slim Size, Ultra Slim, Micro Slim) and filter types (Mono Acetate, Recess, Carbon, Hollow). Materials include White, Slow Burning, Hemp, and Unbleached. Sold to distributors, wholesalers, and private label brands.
• RYO/MYO Tobacco Premium roll-your-own (RYO) and make-your-own (MYO) tobacco crafted for rich flavor and thick smoke. Available in diverse blends including American Blend and Semi Oriental, in various strengths and pack sizes (25g to 1000g) in Doypack packaging. Sold to B2B wholesale, duty-free, and private label brands.
• Shisha Tobacco (10BAK) Exquisite shisha/waterpipe tobacco offered in a wide array of popular flavors. The 10BAK brand features hundreds of refined flavors across three unique selections, designed for B2B wholesale, duty-free markets, and private label brands.
• Smoking Accessories Smoking accessories including Paper Tips (notebook style, 50 leaves), Tube Injectors (Regular and Slim versions), and Filter Tips (available in 6mm, 7mm, 8mm sizes, gummed and ungummed variants). Sold as part of CAGS's complete product range to B2B distributors and private label brands.
• OEM and Private Label Manufacturing Services Full OEM and Private Label manufacturing services for brands seeking customized rolling papers, cigarette tubes, tobacco, and accessories under their own brand names. Includes flexible minimum orders, customization options, export documentation, and worldwide shipping from CAGS's Turkey manufacturing facilities.

Quantifiable outcome

• Products enjoyed by millions around the world
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fumari: US-based premium shisha tobacco brand with strong flavor variety and wholesale/distribution through smoke shops. Comparable to 10BAK as a flavor-led shisha brand competing for the same end consumer and B2B channel.
• Starbuzz Tobacco: Premium shisha tobacco manufacturer with a wide flavor portfolio and global distribution. Comparable to CAGS/10BAK in shisha product positioning, packaging, and travel-retail/duty-free focus.
• Al Fakher: One of the largest global shisha/waterpipe tobacco brands, headquartered in the UAE with distribution across the Middle East, Europe, and Asia. Direct competitor to CAGS's 10BAK shisha brand across flavor, packaging, and duty-free channels.
• RAW (HBI International): Leading unbleached rolling paper brand with strong end-consumer recognition, owned by HBI International. Competes directly with CAGS's Young Master, Sir Badger, and ALLS brands in the premium and natural-fiber rolling paper segment, including private-label supply.
• OCB (Bolloré): Historic French rolling paper brand under Bolloré, sold globally through tobacco and convenience retail. Direct peer in rolling papers with comparable product portfolio and distribution through wholesalers and private label.
• JOB (Gizeh): German rolling paper brand (JOB) manufactured by Gizeh, a major European paper converter. Comparable to CAGS as a rolling paper and cigarette tube specialist with B2B OEM/private-label capabilities and global distribution.
• Republic Technologies (Rizla): One of the world's largest rolling paper and cigarette tube manufacturers, marketing the iconic Rizla brand. Direct competitor to CAGS across rolling papers, cigarette tubes, and RYO/MYO accessories, with overlapping B2B wholesale and private-label manufacturing models.

Broad incumbents

• Philip Morris International: World's largest international tobacco company (Marlboro, HEETS, IQOS). Broad incumbent with global distributor relationships that overlap with CAGS's B2B channel; also operates reduced-risk products that could shape long-term category direction.
• Imperial Brands: Major international tobacco company (Davidoff, Gauloises, JPS, blu) with broad FMCG distribution. Overlaps with CAGS via RYO tobacco brands and accessory products, and is a potential OEM/private-label counterparty or competitor in distributor channels.
• SWM International: Parent of Republic Technologies and a major global supplier of paper-based products including rolling papers and tobacco-related materials. Broad incumbent in the same category as CAGS with deeper financial resources and wider geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cagssocial
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• Xx.com/cagssocial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAGS