Patisfrais

What Patisfrais does

Patisfrais is a French wholesale distributor and professional training organization serving food trade professionals — bakeries, pastry shops, sandwich shops, caterers, and restaurants — across the Hauts-de-France region. The company operates from two sites: its Steenvoorde headquarters (expanded by 2,500m² in 2017) housing a 120m² training laboratory, and the Amiens 'Labo 80' warehouse acquired in 2013 to ensure next-day regional delivery. Since being acquired by the France Frais cooperative network in 2011, Patisfrais has leveraged the group's 129 wholesale companies and 1,200+ farmers for bulk purchasing power and proprietary distributor brands such as 'Simplement France Frais'.

The business runs three interconnected lines. First, wholesale distribution of more than 5,000 in-stock SKUs and 100,000 just-in-time references sourced from over 400 suppliers, covering dairy, chocolate, flours, sugars, pastry aids, frozen goods, organic products, and savory/snacking ingredients. Second, professional equipment and supplies including packaging, small laboratory tools, cleaning products, ovens, mixers, and customizable chocolate decorations. Third, professional education — more than 40 one-day short training courses taught by MOF titleholders and world champions in a fully equipped laboratory, plus a one-year CAP Pâtissier diploma program (12 places, RNCP38765 certification) launched in September 2024.

Patisfrais employs approximately 70 staff and goes to market through a 15-person field sales team, a 4-person telesales team, and an online ordering portal (ffconnect.france-frais.fr). Training revenue is generated per-participant at €315–€430 HT per one-day course, with OPCO/FAF funding eligibility enabled by the company's Qualiopi certification (since 2021, following a 2018 DATADOCK qualification). The company is structured as a SAS with €48,000 share capital and operates as a subsidiary within the France Frais cooperative, maintaining regional operational autonomy while drawing on national supply chain resources.

Name

Patisfrais

Legal name

Patisfrais SAS

Website

https://patisfrais.fr

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Patisfrais is a French wholesale distributor and professional training organization based in Hauts-de-France, supplying raw materials, equipment, and Qualiopi-certified training — including a CAP Pâtissier diploma — to bakeries, pastry shops, caterers, and restaurants across the region.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Food Manufacturing (311), Cookie and Cracker Manufacturing (311821), Dairy Product (except Frozen) Manufacturing (31151), Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000), Dairy Products (2020), Bakery Products (2050), Cookies & Crackers (2052), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

akta.pro secondary industries

Cheese (Natural & Processed) (CRADACAC), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI)

Keywords

• Wholesale food distribution
• Bakery pastry supplies
• Professional kitchen equipment
• Food trade training
• Dairy ingredients wholesale

Headquarters

HQ city

Steenvoorde

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution of raw materials and equipment: Patisfrais generates revenue primarily by selling raw materials (dairy products, flours, chocolates, sugars, fats, spices, snackings, etc.) and professional equipment (ovens, mixers, tools, packaging, custom decorations) to food trade professionals (bakeries, pastry shops, caterers, restaurants) in the Hauts-de-France region. The company stocks over 5,000 SKUs and offers 100,000 references in just-in-time mode, sourced from more than 400 suppliers.
2. Professional training services: Revenue is generated through one-day professional training sessions and a CAP Pâtissier diploma program. Training courses are priced per participant (ranging from €315 to €430 per person) and can be financed through OPCO/FAF funding organisms. The CAP program is free for the trainee but includes a €400 equipment package. A commercial admin fee of €60 applies for third-party financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Patisfrais is a wholesale distributor supplying raw materials (dairy, butchery, grocery, pastry ingredients), professional equipment, and customized packaging to bakeries, pastry shops, sandwich shops, caterers, and restaurants across the Hauts-de-France region. The company also operates a Qualiopi-certified professional training academy delivering one-day technical courses and a CAP Pâtissier diploma program for food trade professionals.

Product overview

Patisfrais is a multi-activity wholesale supplier and training organization for food service professionals (bakeries, pastry shops, traiteurs, restaurants) in the Hauts-de-France region. The company operates three interconnected business lines: (1) Raw materials wholesale — supplying over 5,000 in-stock references and 100,000 flow-through references across dairy, chocolate, sugars, flours, yeast, pastry aids, savory/snacking products, frozen goods, and BIO products, sourced through partner brands including Les Maîtres laitiers du Cotentin and the 'Simplement France Frais' distributor brand; (2) Equipment and supplies — offering professional equipment, customizable packaging, small laboratory tools, cleaning products, and ready-to-use chocolate decorations; and (3) Professional education — encompassing over 40 one-day short training courses taught by MOF titleholders, world champions, and recognized professionals (covering pastry, viennoiserie, chocolate, snacking, ice cream, ceremony pastry, and sales training), plus a one-year CAP Pâtissier diploma program with 12 alternating-work-study places leading to the nationally recognized RNCP38765 certification. Patisfrais is part of the France Frais cooperative group and has operated since the 1940s, currently employing 70 staff across Steenvoorde and Amiens locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Materials Distribution (Matières premières)
• Professional Equipment & Supplies (Matériels et Fournitures)
• Short Professional Training Courses (Formations professionnelles courtes)
• CAP Pâtissier Diploma Program
• In-Company Training (Formations intra-entreprise)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• France FraiscoreStrategic or Co-development Partner · 1 January 2011France Frais is a national cooperative network of dairy processors and wholesale distributors for food trade professionals. Patisfrais has been a member since 2011. The group comprises 129 companies and over 1,200 farmers. Patisfrais benefits from national supply chain capabilities, bulk purchasing power, and brand credibility through this affiliation, while maintaining local operational independence.
• Les Maîtres laitiers du Cotentin (Cooperative)coreOthersLes Maîtres laitiers du Cotentin is a Normandy-based dairy cooperative whose farmer-members produce milk that is transformed into cream, butter, cheese, and other dairy products. Through the 'Campagne de France' brand and Patisfrais's own 'Simplement France Frais' private label, this supply relationship ensures a steady stream of high-quality French dairy ingredients. This is the foundational supply relationship underpinning Patisfrais's raw material distribution business.
• Campus Pro (Lille)minorOthersPatisfrais partners with Campus Pro in Lille for the examination of the CAP Pâtissier diploma. The practical exams take place at Campus Pro's facilities, while Patisfrais provides the training through its internal trainer and facility.
• OPCO EP (Opérateur de Compétences — Bakery/Pastry sector)minorOthersOPCO EP is the authorized training fund operator for bakery and pastry professionals. Patisfrais's Qualiopi certification makes its training courses eligible for OPCO EP funding, enabling trainees (employees) to have course fees partially or fully covered.
• FAFIH (Fonds d'Assurance Formation de l'Industrie Hôtellière)minorOthersFAFIH is the training fund operator for the hotel and restaurant industry. Patisfrais's training courses are eligible for FAFIH funding for employees of hotel and restaurant businesses.
• FAFCEA (Fonds d'Assurance Formation des Chefs d'Entreprise Artisanale)minorOthersFAFCEA supports self-employed artisans and micro-business owners. Training courses for self-employed bakery/pastry professionals can be financed through FAFCEA.
• AGEFICE (Association de Gestion et de Développement de la Formation Continue des Chefs d'Entreprises)minorOthersAGEFICE manages vocational training funding for business owners registered with the Trade and Companies Register (RCS). Self-employed Patisfrais customers can use AGEFICE-funded training.
• Various equipment and raw material brand partnersminorOthersPatisfrais partners with numerous recognized equipment and raw material brands for bakery-pastry professionals. These include chocolate brands, dairy product brands, flour brands, leavening agents, snack ingredients, frozen purees, and professional equipment (ovens, mixers, scales, packaging). The company also offers custom packaging and decoration services.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Coup de Pâtés: Supplier of frozen and ambient pastry, bakery and snacking products to foodservice and retail. Comparable to Patisfrais's snacking and pastry raw materials assortment.
• Episaveurs: French specialty distributor focused on bakery, pastry and chocolate professionals. Closest direct comparable to Patisfrais's core raw materials and equipment offering for artisans.

Broad incumbents

• Sysco France: One of France's largest foodservice distributors, supplying restaurants, bakeries, and hospitality operators nationwide. Overlaps with Patisfrais on bakery/pastry supply customers but at substantially larger scale.
• Transgourmet France: Wholesale foodservice distributor (part of Coop Group) covering fresh, frozen and dry food ranges across France. Overlaps with Patisfrais's wholesale supply model and customer base.
• Promocash: French cash-and-carry chain for food-trade professionals (part of Auchan). Comparable to Patisfrais on customer base of bakers, caterers and restaurateurs, with broader category footprint.
• Métro France: Cash-and-carry wholesaler for food professionals including restaurants, caterers and bakers. Overlaps with Patisfrais on customer base and broad-line supply, but with larger scale and self-service model.
• France Frais: National cooperative network of food-trade wholesalers and dairy producers. Patisfrais is a member; the network aggregates 129 companies and 1,200+ farmers, providing the closest direct comparison for both wholesale supply and geographic/cooperative footprint.
• Brake France (Davigel): Major French foodservice distributor serving restaurants, bakeries and caterers with broad chilled, frozen and dry ranges. Comparable to Patisfrais's wholesale business but at national scale and broader category.

Emerging players

• École Lenôtre: Renowned French pastry and culinary school offering professional short courses and diplomas. Comparable to Patisfrais's training business, particularly in MOF-led pastry instruction and CAP programs.
• Bellouet Conseil: Pastry training consultancy founded by a MOF, offering professional courses and consulting for bakery/pastry professionals. Comparable to Patisfrais's training arm in format and chef-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PatisfraisFormations
• LinkedInlinkedin.com/company/patisfrais
• Instagraminstagram.com/patisfrais

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patisfrais