What Magnetika does

Magnetika is a Mexican specialty retailer and distributor of permanent magnets and magnetic products, founded in 1994 and headquartered in Guadalajara. The company operates a horizontal product portfolio spanning four main categories: core magnet materials (neodymium NdFeB and ferrite/ceramic in disc, block, and ring formats across grades N35 through N52 and C8/Y35); flexible magnetic materials (adhesive and plain rolls in calibers 12-60 sold by the meter); industrial magnetic tools and equipment (PML-series lifters from 100kg to 2,000kg capacity, magnetic sweepers, welding squares, magnetic pods, and telescopic retrievers); and magnetic wellness/biomagnetic therapy products (coated polarity-coded magnets, minikits, magnetic jewelry, therapeutic belts, knee supports, insoles, mattress toppers, and eye masks). The catalog includes over 1,000 SKUs across 168 products, with pricing ranging from approximately MXN $3 for small ferrite discs to MXN $35,534 for 2,000kg industrial lifters.

The business operates a hybrid distribution model combining a Shopify-based e-commerce storefront (imanes.com.mx) with five physical retail branches located in Mexico City (Algarín and Legaria), Guadalajara, Monterrey, and Querétaro. The go-to-market motion is direct-to-consumer and direct-to-SMB, with WhatsApp integrated as a real-time stock-inquiry and ordering channel, and organic social media presence (Facebook, Instagram) for top-of-funnel awareness. Revenue is generated entirely through one-time unit purchases with volume discounts on select SKUs; there is no subscription model, no enterprise contract structure, and no disclosed revenue. Customers are segmented horizontally across industrial/manufacturing, office/home organization, wellness/alternative therapy, and hobbyist use cases, with no named anchor accounts. The company is privately held with no external investment, parent company, M&A activity, or leadership changes disclosed, and currently employs 11-50 people.

Name

Magnetika

Legal name

Magnetika

Website

https://imanes.com.mx

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnetika is a Mexican specialty retailer founded in 1994 that distributes permanent magnets (neodymium and ferrite), industrial magnetic lifting tools, and biomagnetic therapy products through five physical branches and a national e-commerce platform, serving industrial, SMB, and consumer wellness customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Permanent Magnet Product Sales: One-time purchase model for permanent magnets sold by unit. Products include neodymium magnets, ferrite/ceramic magnets, flexible magnetic rolls and sheets, magnetic tools, and magnetic therapy products. Volume discounts available for bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Magnetika designs, manufactures, markets, and distributes permanent magnets and magnet-based products for the Mexican market. Its catalog covers raw and coated neodymium and ferrite magnets in multiple shapes and grades, flexible magnetic sheets and rolls, industrial magnetic lifting equipment and tools, and a line of magnetic therapy and wellness accessories. Distribution is via its e-commerce platform (imanes.com.mx), WhatsApp-assisted ordering, and five physical branches across major Mexican cities.

Product overview

Magnetika is a Mexican company operating a multi-category e-commerce platform for permanent magnets and magnetic products. The portfolio is organized into four main product lines: (1) Core Magnet Materials comprising neodymium magnets (discs, blocks, rings) and ferrite/ceramic magnets (discs, blocks, rings) in various grades and sizes; (2) Flexible Magnets including adhesive-backed and plain rolls sold by the meter in multiple calibers; (3) Industrial Magnetic Tools and Equipment including magnetic lifters (PML series from 100kg to 2,000kg), magnetic sweepers, magnetic pods/bases, welding squares, tool holders, telescopic magnetic retrievers, and polarity sensors; and (4) Magnetic Wellness and Therapy Products including coated magnets for biomagnetic therapy (Par Biomagnetico), minikit portable therapy sets (Male, Female, Athlete, Office Worker variants), magnetic jewelry (bracelets), therapeutic eye masks, magnetic belts, magnetic knee supports, trimmable magnetic insoles, and magnetic mattress toppers. The company also offers office accessories like magnetic badge holders and clips, as well as hobby products including neocube magnetic spheres. With over 1,000 magnets in stock and physical retail locations in Mexico City, Monterrey, Guadalajara, and Queretaro, the company serves both industrial B2B customers and consumer wellness markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Imanes de Neodimio - Discos High-strength neodymium disc magnets available in grades N35, N35M, N35H, N35SH, N35UH, N48, N50, and N52 and sizes from 0.118 x 0.197 in to 2.062 x 0.187 in. Sold to industrial, commercial, and hobby buyers for applications such as fixturing, sensors, and high-strength fastening.
• Imanes de Neodimio - Blocks Rectangular neodymium block magnets available in 16 sizes from 0.467 x 0.153 x 0.074 in to 2 x 2 x 1 in, designed for industrial mounting, manufacturing, and automation applications.
• Imanes de Neodimio - Anillos Ring-shaped neodymium magnets with a central hole for mechanical fastening, sensors, motors, and guided industrial applications.
• Imanes de Ferrita - Discos Ceramic ferrite disc magnets in grades C8 and Y35, ranging from 0.118 x 0.06 in to 3.406 x 0.423 in. Cost-effective alternative to neodymium for general industrial and commercial use.
• Imanes de Ferrita - Blocks Rectangular ceramic ferrite block magnets from 0.75 x 0.375 x 0.25 in to 6 x 4 x 1 in, suitable for industrial and commercial applications.
• Imanes de Ferrita - Anillos Ring-shaped ceramic ferrite magnets for motors, sensors, and mechanical assembly applications.
• Imán Flexible - Adhesivo Flexible magnetic material with adhesive backing in Calibers 15, 20, 30, and 60. Used for promotional items, warehouse signage, and removable labeling; sold by the meter.
• Imán Flexible - Plano Non-adhesive flexible magnetic rolls and sheets in Calibers 12, 20, 30, and 60, used for industrial graphics, refrigerator magnets, and rack labeling; sold by the meter.
• Productos Magnéticos - Levantadores (PML Series) Magnetic lifting equipment (PML series) for moving steel plates and molds from 100 kg to 2,000 kg without electricity, including manual and electric models for industrial safety applications.
• Herramientas Magnéticas Industriales Industrial magnetic tools including magnetic pods/bases, magnetic sweepers for metal chip collection, welding squares, and magnetic tool holders for workshop and production environments.
• Accesorios de Oficina y Sujeción Office and organization accessories including magnetic badge holders, clips, hooks, and neodymium closures for jewelry and crafts.
• Instrumentos y Hobby Technical instruments including polarity sensors, magnetic field viewers, telescopic magnetic retrievers for part recovery, and Neocube-style magnetic sphere toys for executive stress relief.
• Imanes Forrados para Biomagnetismo Artisanally vinipiel-coated magnets for biomagnetic therapy practitioners, with red (positive/South) and black (negative/North) covers for clear polarity identification. Made from neodymium and ferrite materials.
• Minikits de Imanes Portable wellness magnet kits for daily use, segmented into Female, Male, Athlete, and Office Worker variants with coated magnets for personal biomagnetic therapy.
• Joyería Magnética Magnetic bracelets combining elegant design with permanent magnets for daily wellness wear, available in styles for men and women.
• Antifaz Terapéutico Magnético Magnetic therapeutic eye mask with strategically placed magnets around eyes and temples, padded material for skin comfort, intended for deep sleep and relaxation.
• Faja Terapéutica Magnética Magnetic therapeutic belt with velcro closure, combining elastic high-resistance textile with strategically distributed magnetic fields for torso support.
• Rodillera Terapéutica Magnética Adjustable magnetic knee support combining orthopedic compression with permanent magnets distributed around the patella and ligaments.
• Plantillas Terapéuticas Magnéticas Trimmable magnetic insoles with strategically distributed magnets for people who stand for long hours, including cut guides for men and women shoe sizes.
• Colchoneta Magnética Individual Magnetic therapeutic mattress topper placed over a regular mattress, with magnets distributed across the surface covering the spine and extremities for overnight relaxation.
• Barredora Magnética 24 Pulgadas 24-inch magnetic sweeper for rapid collection of nails, screws, metal shavings, and ferrous debris from workshop, warehouse, construction, and industrial floors.
• Bastón Atrapador de Metales Magnético Long-handle magnetic metal catcher for picking up ferrous metal pieces such as screws, nails, nuts, washers, and shavings without bending over.
• Imán para Pesca / Búsqueda Neodimio 75 mm Neodymium fishing/search magnet with 75 mm diameter and ring attachment for recovering metallic objects from wells, docks, bodies of water, and other hard-to-reach areas.

Quantifiable outcome

• Over 1,000 magnets available for immediate shipment

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bunting Magnetics: U.S. manufacturer of magnetic separators, metal detectors, and industrial magnets including lifting magnets and sweepers. Overlaps with Magnetika's industrial tools and equipment lines but serves a larger industrial OEM customer base.
• Arnold Magnetic Technologies: U.S.-based global manufacturer of precision magnetic materials, assemblies, and systems serving aerospace, defense, and industrial markets. Larger and broader than Magnetika, but overlapping in the neodymium and ferrite magnet product categories.

Direct peers

• Adams Magnetic Products: U.S. distributor of permanent magnets, flexible magnetic materials, and magnetic assemblies with industrial and commercial customers. Comparable in catalog breadth, custom fabrication, and B2B distribution model.
• K&J Magnetics: U.S.-based specialty retailer of neodymium and other permanent magnets with a similar e-commerce-first, broad-catalog model. Directly comparable in product mix, customer base (industrial + hobby), and distribution strategy.
• Magnet Expert: UK-based online magnet retailer offering neodymium, ferrite, samarium cobalt, and alnico magnets plus magnetic tools. Closely comparable as a direct-to-customer e-commerce specialist serving industrial and hobby customers.
• Gauss Magneti: Italian manufacturer and distributor of permanent magnets, magnetic systems, and lifting equipment for industrial applications. Comparable in industrial magnet and lifting product lines serving European/Latin American industrial customers.
• Dura Magnetics: U.S. manufacturer and online retailer of neodymium magnets and magnetic assemblies. Comparable product range, e-commerce storefront, and industrial/hobby customer segments.
• Master Magnetics: U.S. manufacturer and distributor of ceramic, neodymium, and flexible magnetic products plus magnetic tools and assemblies. Closely comparable product portfolio including lifting magnets, sweepers, and magnetic office/hobby items.
• Amazing Magnets: U.S. online retailer specializing in neodymium magnets and magnetic products with comparable SKU breadth, online storefront, and hobby/industrial customer mix.

Emerging players

• SDM Magnetics: China-based manufacturer and online retailer of neodymium, ferrite, and alnico magnets shipping globally. Comparable product range and direct e-commerce model, but with a lower-cost manufacturing base that could pressure Magnetika's industrial magnet pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magnetikasaiffeMEX
• Instagraminstagram.com/magnetikaoficial
• Xx.com/MagnetikaS
• LinkedInlinkedin.com/company/magnetikaimanes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetika