Fundacion Heroes

What Fundacion Heroes does

Fundación Héroes is a Málaga-based nonprofit foundation (founded November 1991, originally as "Cirhma") that delivers multidisciplinary rehabilitation, educational, and social services to children and adults with chronic and degenerative diseases, disabilities, and social vulnerability in Málaga province, Spain. The foundation operates a single physical rehabilitation center housed in a municipal facility (Centro Ciudadano Rafael Dávila) with 16 specialized rooms covering physiotherapy, speech therapy, neuropsychology, occupational therapy, psychology, electrotherapy, multisensory therapy, dentistry, special education, and group education. Its service portfolio is organized around three pillars: Área Sanitaria (health/rehabilitation therapies), Área Educativa (educational reinforcement, tutoring, and summer camps for children ages 4-18), and Área Social (food aid for seniors 55+, labor orientation, and family support). Programs also include early childhood intervention (0-6 years) and the longstanding "Espacio Familiar" initiative.

The foundation employs a multidisciplinary team of 30-32 professionals and volunteers across sanitary, educational, and social disciplines. The organization is led by Gerente Silvia García and governed by a patronato (board of trustees), with founder Mercedes having established it over 34 years ago. It holds registered nonprofit status under Spain's Law 49/2002, is classified as a Social Assistance entity (Asistencia Social) by the Junta de Andalucía, and has Municipal Public Utility recognition. Funding flows through four channels: (1) the recurring "Hazte Socio" membership program with SEPA direct debit at suggested tiers of €10/€25/€60 per period, (2) one-time donations processed via RedSys and bank transfer, (3) corporate sponsorship through a dedicated "Patrocina" channel, and (4) institutional funding from the CaixaProinfancia program of Obra Social "la Caixa," an anchor partnership active since 2007. Marketing is community-led, with celebrity ambassador actor Salva Reina, organic social (Facebook, Instagram), MailChimp newsletters, a blog, and PR coverage in Diario SUR, Europa Press, La Opinión de Málaga, and Onda Cero.

The foundation has no proprietary technology platform, no AI/ML systems, and operates as a traditional social-services provider rather than a technology company. Its primary infrastructure dependency is the in-kind facility support provided by the Ayuntamiento de Málaga, which is described by the foundation itself as "modest facilities cedidas por el Excmo. Ayuntamiento de Málaga." Recent activity in 2025 includes a 25th anniversary milestone, team professionalization to 30 staff, a charity gala that raised €25,095 (96.5% of its €26,000 goal from 237 donors), and increased public engagement through digital marketing initiatives such as gerente Silvia García's keynote at the APECOM congress.

Name

Fundacion Heroes

Legal name

FUNDACIÓN HÉROES

Website

https://fundacionheroes.es

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Héroes is a Málaga-based nonprofit foundation delivering multidisciplinary rehabilitation, educational, and social services to children and adults with chronic diseases and disabilities, operating a single center with 30+ professionals and funded by donations, memberships, and institutional partnerships.

Ownership category

akta.pro rank

Product category

Rehabilitation and Social Welfare Services

NAICS

Vocational Rehabilitation Services (62431), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Rehabilitation services
• Disability support
• Special education
• Social welfare
• Nonprofit foundation

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Recurring Membership Fees (Hazte Socio): Individuals become recurring members ('socios') of the foundation by committing to regular donations (monthly, bimonthly, quarterly, or annual). Donation tiers offered include €10, €25, €60 per period or custom amounts. SEPA direct debit is used for recurring collection. This is the primary and strategic revenue stream, explicitly described as the 'eje estratégico' (strategic axis) of the foundation.
2. One-time Donations: The foundation collects one-time donations through its website for specific causes and campaigns (e.g., rehabilitation for Carmen, support for Óscar). Payment is accepted via RedSys (card payments) and bank transfer. The 'Gala Benéfica' event also functions as a fundraising mechanism, with tickets priced at €70 per person and 'Fila 0' (zero-row) virtual attendance donations.
3. Corporate Sponsorship: Companies can collaborate as sponsors through a dedicated 'Patrocina' page. Sponsorship benefits are negotiated individually. The foundation also partners with Obra Social 'la Caixa' via the CaixaProinfancia program for specific educational support projects.
4. Fiscal Tax Benefits for Donors: As a nonprofit entity under Spain's Law 49/2002 on philanthropy tax regime, donations to Fundación Héroes are tax-deductible for donors (deductible in IRPF for individuals and in Corporate Tax for companies). This incentivizes giving but is not itself a revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fundación Héroes is a nonprofit foundation that provides free or low-cost rehabilitation, educational, and social services to children and adults with chronic/degenerative diseases and disabilities in Málaga, Spain. Its core offerings are delivered through three integrated areas — sanitary (physiotherapy, speech therapy, neuropsychology, occupational therapy, psychology, music therapy), educational (reinforcement, tutoring, school support for children 4-18), and social (labor orientation, food bank, CaixaProinfancia) — at a physical rehabilitation center with 16 specialized rooms. The foundation is funded by donations, recurring memberships, corporate sponsorship, and events.

Product overview

Fundación Héroes operates as a charitable rehabilitation foundation offering a multi-area service portfolio centered on three core pillars: health/rehabilitation services (physiotherapy, speech therapy, neuropsychology, occupational therapy, psychology, music therapy), educational support programs (educational reinforcement, tutoring, summer camps for children ages 4-18), and social services (labor orientation, food bank, CaixaProinfancia program). The foundation runs a rehabilitation center in Málaga with 16 specialized rooms and offers various donation and volunteering programs. Services are funded through individual donations, corporate sponsorship, membership fees, and partnerships with institutions like Obra Social La Caixa.

Differentiator

Problem solved

Functional benefit

Products and services

• Área Sanitaria (Health Services) Comprehensive rehabilitation and healthcare services including physiotherapy, speech therapy, neuropsychology, occupational therapy, psychology, and music therapy. Provides personalized treatment plans for individuals with chronic and degenerative diseases. Located at the foundation's rehabilitation center in Málaga.
• Área Educativa (Educational Services) Educational support programs for children ages 4-18 in vulnerable situations, including educational reinforcement, tutoring, school support, and academic materials provision. Also includes open classroom programs, summer camps, and urban colonies.
• Área Social (Social Services) Social support services including labor orientation and insertion, food bank network for seniors 55+ with limited resources, and the CaixaProinfancia program for children at risk of social exclusion.
• Centro de Rehabilitación (Rehabilitation Center) Physical rehabilitation center with 16 specialized rooms including physiotherapy, speech therapy, occupational therapy, psychology, neuropsychology, electrotherapy, multisensory therapy, dentistry, special education, and group education spaces. Also includes waiting areas, Gesell rooms, social work offices, and meeting rooms. Located at Centro Ciudadano Rafael Dávila in Málaga.
• Hazte Socio (Become a Member Campaign) Recurring donation program allowing individuals to become members with monthly, bimonthly, quarterly, or annual contributions to support the foundation's ongoing operations. Suggested donation tiers of €10, €25, or €60 per period; custom amounts accepted. SEPA direct debit is used for recurring collection.
• Patrocinio Empresarial (Corporate Sponsorship) Corporate partnership and sponsorship program allowing businesses to support the foundation's mission through financial contributions and collaborative initiatives. Sponsorship arrangements are negotiated individually.
• Espacio Familiar (Family Space) and Atención Temprana (Early Intervention) Early childhood development program (0-3 years for Espacio Familiar; 0-6 years for Atención Temprana) providing comprehensive support focused on emotional, sensory, and relational development of children, plus family support and specialized therapies.
• Programa de Voluntariado (Volunteer Program) Volunteer program inviting individuals to contribute their time, knowledge, or experience to support the foundation's health, educational, and social areas.

Quantifiable outcome

• Over 34 years of continuous operation serving the Málaga community
• +3 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Obra Social La Caixa (CaixaProinfancia)coreStrategic or Co-development Partner · 1 January 2007Fundación Héroes has been a partner of Obra Social 'la Caixa' through its CaixaProinfancia program since 2007. This partnership enables the foundation to deliver educational support programs to children at risk of social exclusion. The program provides funding for educational reinforcement, school materials, leisure activities (summer camps/colonias urbanas), and family support. La Caixa's logo appears prominently on the foundation's social area page alongside the foundation's own branding. This is the foundation's most longstanding and significant institutional partnership.
• Ayuntamiento de Málaga (Málaga City Council)coreOthersThe Ayuntamiento de Málaga provides the physical facilities for Fundación Héroes — the Centro Ciudadano Rafael Dávila, where the rehabilitation center operates. The foundation explicitly acknowledges using 'instalaciones modestas cedidas por el Excmo. Ayuntamiento de Málaga' (modest facilities provided by the Hon. City Council of Málaga). This in-kind support is foundational to the organization's operations.
• APECOM (Asociación de Publicistas, Comunicación y Marketing)minorGTM or Marketing PartnerAPECOM invited gerente Silvia García to participate as a speaker at their annual congress, a gathering of marketing and communication professionals. Her keynote focused on 'marketing digital solidario' (solidarity digital marketing) and the social role of communication. This event provided visibility for the foundation and helped forge connections with professionals in the communication and marketing sector.
• Salva Reina (Actor and Ambassador)minorGTM or Marketing PartnerActor Salva Reina serves as an ambassador for Fundación Héroes, using his public profile and social media presence to amplify the foundation's social mission and calls for solidarity. His involvement increases the foundation's visibility and credibility with a broader public audience.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Others

• Obra Social 'la Caixa' (Fundación Bancaria Caixa): The institutional funder behind CaixaProinfancia, the foundation's most important programmatic partnership since 2007. Relevant as the upstream funding counterpart and ecosystem participant, not a direct competitor.

Broad incumbents

• Confederación ASPACE: Spanish confederation representing people with cerebral palsy and related disabilities, providing rehabilitation, education, and social support. Directly comparable mission to Fundación Héroes but at national federation scale.
• Down España: National federation for Down syndrome, providing early intervention, education, and social-inclusion programs. Closely comparable to Fundación Héroes' early-intervention and special-education offerings for children with developmental disabilities.
• Plena inclusión España (formerly FEAPS): Confederation of organizations supporting people with intellectual disabilities. Highly comparable to Fundación Héroes' disability-focused rehabilitation and inclusive-education work, but operating as a national federation of 900+ entities.
• Cáritas España: Spain's largest Catholic social services confederation, delivering food aid, social integration, and family support nationwide. Comparable to Fundación Héroes' social-area work, though at vastly greater scale and broader mission.
• Fundación ONCE: Spanish foundation supporting employment and social inclusion for people with disabilities, particularly the visually impaired. Comparable disability-focused mission and corporate-sponsored funding model.
• Fundación MAPFRE: Spanish corporate-backed foundation supporting disability inclusion, health, and social welfare programs. Comparable corporate-sponsorship-led funding model and overlapping beneficiary population.
• Cruz Roja Española: Spanish Red Cross delivers social assistance, emergency relief, and healthcare-adjacent programs across Spain. Overlaps with Fundación Héroes on social welfare for vulnerable populations, though at national scope with government contracts.

Direct peers

• Aspace Málaga: Regional cerebral palsy association in Málaga, providing multidisciplinary rehabilitation and social services for people with disabilities. Most direct geographic peer, competing for the same beneficiary pool and institutional partnerships in Málaga province.

Regional players

• Fundación Malaga (or equivalent regional Andalusian social foundation): Local/regional foundations in Andalusia focused on social welfare, education, and disability support. Compete for the same regional donor base and institutional partnerships as Fundación Héroes in Málaga province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=_n_3dj33dA0
• Facebookfacebook.com/fundacionheroes
• Xx.com/FundHeroes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundacion Heroes