What Chiba Television broadcasting does

Chiba Television Broadcasting Corporation (\u5343\u8449\u30c6\u30ec\u30d3\u653e\u9001\u682a\u5f0f\u4f1a\u793e), operating commercially as \u30c1\u30d0\u30c6\u30ec (Chiba TV), is a privately held regional commercial terrestrial television broadcaster founded in 1971 and headquartered in Chuo-ku, Chiba City, Chiba Prefecture, Japan. The company operates a dual-channel broadcast platform \u2014 its main channel for news, sports, variety, anime, drama, music, and hobby/educational programming, plus a second sub-channel (031ch, \u30c1\u30d0\u30c6\u30ec\u30df\u30e9\u30a4\u30c1\u30e3\u30f3\u30ca\u30c3\u30c8) dedicated to educational, future-oriented, and community content. It is celebrating its 55th anniversary in 2026 and employs 101\u2013250 staff. Technology infrastructure combines over-the-air VHF/UHF transmission with multi-platform digital distribution via YouTube, TikTok, Instagram, X, TVer, and a proprietary VOD service (\u30c1\u30d0\u30c6\u30ecVODB), alongside a SATORI-based email/marketing automation system for business initiative outreach.

The company monetizes through four primary revenue streams: television advertising airtime sold to local and national advertisers targeting Chiba Prefecture viewers; a freemium B2B seminar platform (\u7a3c\u3050\u529b\u990a\u6210\u8b1a\u5ea7) serving 150+ SME member companies with marketing, management, and overseas expansion education; a program-tied e-commerce storefront (\u30c1\u30d0\u30c6\u30ec\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7); and production/professional services for municipalities, educational institutions, and corporate sponsors. Go-to-market is event-driven through flagship sports programming (Chiba Lotte Marines, Kashiwa Reysol, Chiba Jets Funabashi, high school championships) and sales-led for advertising, supplemented by the seminar series and online shop. Customer segments include Chiba Prefecture residents, local SMEs seeking marketing education, advertisers, and educational institutions; the company maintains anchor content partnerships with multiple professional sports teams, the Chiba Prefecture High School Sports Federation, Chiba University, Sogo Chiba, and the UN SDG Media Compact, and operates a wholly-owned subsidiary, \u682a\u5f0f\u4f1a\u793e\u3061\u3070\u30c6\u30ec\u30d3\u30e1\u30c7\u30a3\u30a2\u30cd\u30c3\u30c8, for media operations.

Name

Chiba Television broadcasting

Legal name

千葉テレビ放送株式会社

Website

https://chiba-tv.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Chiba Television Broadcasting (Chiba TV) is a privately held regional commercial terrestrial TV broadcaster founded in 1971, serving Chiba Prefecture with a main channel and a secondary educational sub-channel, plus diversified digital, e-commerce, and B2B SME seminar revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Chiba

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Television Advertising: Broadcast advertising airtime sold to businesses, sponsors, and advertisers targeting the Chiba Prefecture viewing audience. Third-party cookie-based targeted advertising is served on the website.
2. Seminar and Event Revenue: Revenue generated from the 稼ぐ力養成講座 (Earning Power Training Course) business seminar series, including member fees and sponsorship from participating companies. The seminar is free for first-time attendees, suggesting a freemium model that converts attendees into paying members.
3. E-commerce / Product Sales: チバテレオンラインショップ (Chiba TV Online Shop) sells products featured on its programs, generating transaction-based revenue from merchandise and featured goods.
4. Television Program Production Services: Chiba TV produces and airs programming for local governments, educational institutions, and corporations, including sponsored segments, public relations content for municipalities, and business programs featuring corporate guests.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Chiba Television Broadcasting (チバテレ) operates a commercial terrestrial television broadcasting service across Chiba Prefecture, Japan, delivering regional news, weather, sports (including high school baseball, soccer, and rugby), and cultural programming on its main channel and a dedicated sub-channel called チバテレミライチャンネル. Beyond traditional broadcasting, the company runs a B2B seminar program (稼げる力養成講座) targeting Japanese SMEs, an online shop selling program-featured products, a video-on-demand service (チバテレVODB), and a business program production service for municipalities and corporate clients.

Product overview

Chiba Television Broadcasting (チバテレ/Chiba TV) operates as a regional commercial TV broadcaster in Chiba Prefecture, Japan, offering a dual-channel operation with its main channel and the secondary チバテレミライチャンネル. The broadcasting portfolio encompasses comprehensive content categories including regional news (newsチバ, ちば朝ライブ・モーニングこんぱす), sports programming (マリーンズナイター, 高校野球, 千葉ジェッツ), variety shows, anime, dramas, music programs, and educational content. Beyond traditional broadcasting, the company has diversified into digital services including VODB streaming, SIM telecommunications services, and the 稼ぐ力養成講座 business seminar platform. The 稼ぐ力養成講座 provides marketing and management education to中小企业 (SMEs) through online courses and networking events. The company also produces original programming including the business consultation show ナイツのHIT商品会议室 (featuring over 1,000 company profiles since 2011), the corporate interview program 魚住りえのカイシャを伝えるテレビ, the documentary series トラック人生１本道 (documenting truck drivers in logistics), and children's programming チュバチュバワンダーランド with SDGs education. Community initiatives include the SDGs WEEK campaign with live subtitle experiments and the sports calendar integration with スポカレ app.

Differentiator

Problem solved

Functional benefit

Brands

• チバテレミライチャンネル: Secondary channel of Chiba Television Broadcasting featuring diverse programming including sports, culture, and local content.
• チュバチュバワンダーランド
• チバテレVODB
• チバテレSIM

Products and services

• Chiba TV Main Channel (チバテレ) Main over-the-air television broadcasting service delivering regional news, sports broadcasts (Chiba Lotte Marines, high school championships, B.League), variety, anime, drama, and music content to households across Chiba Prefecture.
• Chiba TV Mira Channel (チバテレミライチャンネル) Second terrestrial sub-channel (031ch) dedicated to educational programming, SDGs-focused content, community stories, and cultural documentaries for Chiba Prefecture viewers.
• Earning Power Training Course (稼げる力養成講座) Subscription-based business seminar program for small and medium enterprises covering management, marketing, SNS strategy, and overseas sales, delivered via Zoom with member networking events and business consultations.
• Chiba TV Online Shop (チバテレオンラインショップ) E-commerce platform that sells products and merchandise featured on Chiba TV's broadcast programs, generating transaction-based revenue.
• Chiba TV VODB (Video-on-Demand) Video-on-demand database service providing on-demand access to past Chiba TV program broadcasts and archived content for viewers.
• Television Commercial Airtime Sales (テレビCM/Web広告) Sold commercial airtime (テレビCM) and web advertising inventory (TVer and web placements) on Chiba TV channels and digital properties, available to local and national advertisers seeking to reach the Chiba Prefecture audience.
• Television Program Production Services Professional production services for local governments, educational institutions, and corporations, including sponsored program segments, municipal PR content, and corporate interview programs.

Quantifiable outcome

• ナイツのHIT商品会議室 has featured over 1,000 companies since 2011, demonstrating sustained B2B media value.
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• International Business Connection Organization (国際ビジネスコネクション機構)coreStrategic or Co-development Partner · 6 April 2026Chiba TV hosts an online seminar featuring speakers from the International Business Connection Organization — Representative Director Keisuke Matsuura and Director Naoyuki Ueda — to explain overseas sales strategies using live commerce. The partnership leverages the organization's expertise in international business development to deliver a seminar on live commerce as a marketing method for Japanese SMEs.
• スポカレ (SPO-KAL)minorGTM or Marketing PartnerChiba TV partners with スポカレ, a sports calendar app covering approximately 100 sports disciplines and 1,500 competitions, to distribute Chiba TV's sports broadcast schedules. The partnership includes push notification reminders and viewer prize campaign information, expanding Chiba TV's reach through the app's digital platform.
• United Nations SDG Media CompactcoreStrategic or Co-development PartnerChiba TV joined the UN SDG Media Compact, a global initiative calling on media organizations worldwide to leverage their resources and creative talent to support the achievement of the Sustainable Development Goals (SDGs). The partnership commits Chiba TV to strengthening SDG-related information dissemination through news, programs, and community initiatives.
• Chiba University Environmental ISO Student CommitteeminorStrategic or Co-development PartnerChiba TV partners with Chiba University's environmental student committee and Sogo Chiba department store for the 'WE LOVE CHIBA みんな SDGs ちば食農体験プログラム' — a food and agriculture education project teaching children about local food, environmental conservation, and SDGs through hands-on workshops.
• Sogo Chiba (そごう千葉店)minorStrategic or Co-development PartnerJoint initiative with Sogo Chiba department store and Chiba University's student committee to run food education and SDGs awareness programs for children, including workshops, cooking classes, and farm visits, with content broadcast on チバテレミライチャンネル.
• Nakamura Gakuen Happy Cooking School (中村学園ハッピー製菓調理専門学校)minorStrategic or Co-development PartnerCollaborates with Nakamura Gakuen's cooking school as a specialist instructor for food education workshops in the 'WE LOVE CHIBA SDGs ちば食農体験プログラム,' teaching children about Chiba's food heritage and culinary traditions.
• Chiba Prefecture High School Sports Federation (千葉県高体連)coreStrategic or Co-development PartnerChiba TV collaborates with the Chiba Prefecture High School Sports Federation to broadcast high school championship events including baseball, soccer, rugby, basketball, and volleyball. The partnership enables nationwide broadcast of Chiba Prefecture qualifiers for national high school championships.
• Chiba TV Media Net (株式会社ちばテレビメディアネット)minorChannel Partner/ Reseller/ DistributorChiba TV shares viewer data and personal information with its group company ちばテレビメディアネット for the purpose of improving broadcast program production, under appropriate data protection measures.
• Chiba Lotte Marines (千葉ロッテマリーンズ)coreStrategic or Co-development PartnerChiba TV operates 'マリーンズナイター' — a dedicated broadcast program for selected Chiba Lotte Marines night games — and 'MARINES STUDIO' talk program, providing extensive coverage of the professional baseball team popular in Chiba Prefecture.
• Chiba Jets Funabashi (千葉ジェッツふなばし)coreStrategic or Co-development PartnerChiba TV broadcasts B.League basketball games through 'チバテレBリーグライブ,' covering Chiba Jets Funabashi games as part of its professional sports programming lineup.
• Kashiwa Reysol (柏レイソル)coreStrategic or Co-development PartnerChiba TV produces 'Rising Reysol!' a dedicated program covering Kashiwa Reysol, one of Chiba Prefecture's J-League football teams, including match coverage and player interviews.
• Yokohama DeNA BayStars / TVKminorStrategic or Co-development PartnerCross-regional program partnerships with TV Kanagawa (TVK) and other regional broadcasters for shared programming such as '猫のひたいほどワイドNEO,' extending Chiba TV's content reach beyond its prefecture.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tele Tama (テレビ多摩): Tokyo-area independent UHF broadcaster. Operates with the same commercial-independent model as Chiba TV and is referenced directly in Chiba TV's program catalog (e.g., マチコミ, いっしょに旅するテレビ) as a content partner.
• Tokyo Metropolitan Television (TOKYO MX): Independent Tokyo-focused terrestrial broadcaster. Operates the same independent commercial UHF model and competes for Kanto-region audiences and advertisers, making it the largest direct peer to Chiba TV by potential audience overlap.
• Kyoto Broadcasting System (KBS Kyoto): Independent UHF regional broadcaster serving Kyoto Prefecture. Direct peer with the same business model; appears in Chiba TV's program catalog as a co-production partner on variety and travel shows.
• Television Osaka (TVO): Independent UHF commercial broadcaster in Osaka. Operates under the same regulatory and structural framework as Chiba TV, with local news, sports, and lifestyle programming as its core.
• Tochigi Television: Independent UHF broadcaster in Tochigi Prefecture. Comparable in scale, regulatory framework, and programming mix to Chiba TV; cited in Chiba TV's own program catalog as a co-production partner on travel shows.
• Ibaraki Television (IBS): Independent UHF regional broadcaster serving Ibaraki Prefecture, Japan. Direct peer in business model — single-prefecture commercial terrestrial broadcaster with news, sports, and community content focus.
• TV Kanagawa (tvk): Independent UHF regional broadcaster serving Kanagawa Prefecture, Japan. Closely comparable to Chiba TV in business model (independent UHF, terrestrial commercial broadcasting, regional news/sports/community programming) and already partners with Chiba TV on cross-prefecture programs such as 猫のひたいほどワイドNEO.
• Nara Television (奈良テレビ): Independent UHF regional broadcaster serving Nara Prefecture. Small-scale independent regional broadcaster analogous to Chiba TV in operating structure, target audience, and regulatory environment.
• Sun Television (SUN-TV): Independent UHF regional broadcaster serving the Kobe/Hyogo area in Kansai. Closely comparable operating model outside the Kanto region — useful peer for cross-regional benchmarking of regional broadcaster economics.
• Television Saitama (TVS): Independent UHF regional broadcaster serving Saitama Prefecture, Japan. Mirrors Chiba TV's structure: local news, regional sports, community programming, and diversified digital initiatives within the Kanto region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/chiba3ch
• YouTubeyoutube.com/user/chiba3ch
• Instagraminstagram.com/chibatv_333
• TikToktiktok.com/@truck1pon
• Facebookfacebook.com/chibatvplus

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiba Television broadcasting