Credirect

What Credirect does

CreDirect (legal entity Кредирект ЕООД, EIK 207024290) is a Bulgarian online consumer lending platform founded in 2018 and headquartered in Sofia at bul. Tsarigradsko shose 115 E, fl. 5. The company operates as a registered financial institution under Article 3a of the Bulgarian Credit Institutions Act (ZKI), with Bulgarian National Bank registration No. BGR00459, authorizing it to lend with funds not raised through public deposit taking. Its technology stack consists of a fully digital, browser-based application platform featuring an under-2-minute online application flow, a virtual POS terminal for card-based installment repayment, and an online account management system for real-time tracking of application status, outstanding balances, and repayment plans. The platform is mobile-friendly and supported by a multi-channel call center operating seven days a week.

The company offers two core credit products: a Secured Credit product extending up to 5,500 EUR over 3-18 months against borrower collateral, and a Payday Credit product extending up to 800 EUR (with first loan interest-free for new customers as a customer acquisition mechanic). Revenue is generated primarily through interest charges on these credit products, and secondarily through commissions earned as an insurance agent for Fenix Insurance EAD on the optional "Zlopouka" accident insurance add-on (20.45 EUR per policy), which covers death from accident, medical reimbursement, involuntary unemployment, telemedicine, and preventive blood tests. The target customer is Bulgarian residents needing short-term credit for emergency expenses or cash flow gaps, segmented as a single horizontal persona of credit-seeking individuals. Distribution is direct-to-consumer exclusively through credirect.bg with email/newsletter and call center support, and the geographic footprint is restricted to Bulgaria with no disclosed plans or signals of international expansion.

Name

Credirect

Legal name

Кредирект ЕООД

Website

https://credirect.bg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

CreDirect is a Bulgarian online consumer lending platform (BNB registration BGR00459) offering secured credit up to 5,500 EUR and payday credit up to 800 EUR entirely through its digital application, targeting Bulgarian residents needing short-term credit.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Loan Interest Revenue: CreDirect generates revenue through interest charges on secured credit products (up to 5,500 € for 3-18 months) and paycheck loans (first loan interest-free up to 800 €, subsequent loans with interest).
2. Insurance Premium: The company acts as an insurance agent for 'Феникс Иншурнс' ЕАД, earning commissions on accident insurance policies sold to customers. Premium is 20.45 € (40 BGN) per policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CreDirect is a Bulgarian online consumer lender that originates Secured Credit (up to 5,500 EUR over 3-18 months, collateral-backed) and Paycheck Credit (up to 800 EUR, first loan interest-free) through a fully digital application process that can be completed in under 2 minutes. The company is registered as a financial institution with the Bulgarian National Bank (BNB registration No. BGR00459) and serves Bulgarian residents nationwide via its credirect.bg platform, with a virtual POS terminal enabling card-based installment payments and an optional accident insurance add-on distributed in partnership with Fenix Insurance EAD.

Product overview

CreDirect is a Bulgarian online lending platform offering two core credit products: Secured Credit (up to 5,500 EUR, 3-18 months) and Payday Credit (up to 800 EUR for first-time borrowers, interest-free). The company also provides an optional accident insurance add-on through partnership with ФЕНИКС ИНШУРЪНС ЕАД. Customers can apply entirely online, choose their loan amount and repayment terms, and make payments via bank card through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Обезпечен кредит (Secured Credit) Collateral-backed consumer loan of up to 5,500 EUR (10,757.07 BGN) with a repayment term of 3 to 18 months, offered to Bulgarian residents who can provide acceptable collateral. Fully applied for and managed online.
• Кредит до заплата (Paycheck / Payday Credit) Short-term payday-style loan of up to 800 EUR (1,564.66 BGN) for Bulgarian residents, with the first loan offered interest-free to new customers and subsequent loans carrying standard interest rates. Example on the site shows a 2,200 EUR loan over 12 months.
• Застраховка "Злополука" (Accident Insurance) Optional accident insurance covering death from accident, medical expense reimbursement up to 200 EUR, involuntary unemployment benefits of 30 EUR/day for up to 10 days, telemedicine consultations up to 100 EUR, and preventive blood tests (10 EUR). Single premium of 20.45 EUR (40 BGN). Distributed in partnership with Fenix Insurance EAD (EIK 207840144), regulated by Financial Supervision Commission Decision No. 279-OZ/23.04.2024; CreDirect acts as the insurance agent.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Феникс Иншурнс ЕАД (Fenix Insurance)coreStrategic or Co-development Partner · 5 May 2026CreDirect partnered with Fenix Insurance EAD (EIK: 207840144, regulated by Financial Supervision Commission Decision No. 279-OZ/23.04.2024) to offer accident insurance to its credit customers. The insurance covers death from accident, medical expense reimbursement (up to 200 EUR), involuntary unemployment benefits (30 EUR/day for max 10 days), telemedicine consultations (up to 100 EUR), and preventive blood tests (10 EUR). The single premium is 20.45 EUR. CreDirect acts as an insurance agent for this partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Klarna: Global BNPL and consumer credit incumbent with EU and CEE footprint. While broader and credit-card-adjacent, Klarna competes for the same digital-first consumer credit demand that CreDirect addresses in Bulgaria.
• Allegro Pay: BNPL product of Polish e-commerce incumbent Allegro, offering short-tenor consumer credit online. Operates in the same digital consumer credit category as CreDirect but is anchored to a marketplace channel.

Direct peers

• Vivus (4finance Group): Directly competes with CreDirect in Bulgarian online consumer lending, offering short-term and installment loans under the 4finance Group. Operates the same product category, target customer (Bulgarian residents), and online application model.
• Creamfinance: Latvia-headquartered online consumer lender active across multiple CEE and EU markets including Bulgaria. Offers short-term and installment loans through a similar digital funnel, directly overlapping CreDirect's product and customer profile.
• Ferratum (Multitude SE): European digital lender historically focused on short-term and SME loans, comparable to CreDirect in product mix (paycheck-style credit, installment loans) and target borrower segment across EU and CEE markets.

Emerging players

• Twisto: Polish/Czech BNPL provider offering short-tenor consumer credit via online checkout. Comparable to CreDirect on digital distribution and short-tenor consumer lending mechanics, though focused on POS financing rather than paycheck advances.

Others

• Krediti.bg: Bulgarian loan-comparison and brokerage platform. Adjacent to CreDirect as an enabling channel that aggregates Bulgarian consumer credit demand; does not directly compete as a lender but influences customer acquisition dynamics.

Regional players

• Mogo Finance: Latvia-based online consumer and vehicle-secured lender operating across CEE. Operates an adjacent credit model (online, non-bank) with comparable underwriting and disbursement mechanics, though with a heavier vehicle-finance tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/credirect1
• LinkedInlinkedin.com/company/credirect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credirect