Goodworx

What Goodworx does

Goodworx GmbH is a privately held German staffing and HR services company founded in 2010 by Sabine Kellner, headquartered in Regensburg, Bavaria, with a secondary office in Rottenburg/Laaber. The company operates across 10 industrial sectors (Automotive, Chemistry, Electro, Metal, Plastics, Handwerk, Food, Logistics, Commerce/Kaufmann, and Hospitality & Gastronomy) and serves more than 150 clients, primarily small and medium-sized businesses in the Bavarian region. Its service portfolio spans three core revenue streams: labor leasing (Arbeitnehmerüberlassung) where it acts as the legal employer of workers deployed to client sites, direct placement (Personalvermittlung) where it earns transaction fees on successful permanent hires, and HR consulting services including HR Business Partner, On-Site-Management, Recruitment Process Outsourcing, and educational seminars.

The company generates revenue through margin spreads on labor leasing assignments, success fees on direct placements, and professional services fees for HR consulting projects. Pricing is not publicly disclosed; direct placement is free for candidates with the commissioning company paying the fee, while labor leasing pricing varies by industry, qualifications, and applicable collective bargaining agreements. The business model is highly relationship-driven, emphasizing in-person consultations, with a stated 75% temp-to-perm conversion rate that anchors its value proposition on long-term placements rather than transactional staffing.

Goodworx employs a sales-led go-to-market motion centered on direct consultation and face-to-face meetings, supported by a web-based job board and applicant management system (via the Europersonal platform), a bilingual (German/English) corporate website, and a Facebook presence. The company holds the official German labor leasing license and is a certified member of the BAP (Bundesarbeitgeberverband der Personaldienstleister). Co-led by founder Sabine Kellner (Managing Director) and CEO Erich Girnuweit, Goodworx employs 51-100 people and operates as a founder-controlled private limited company with no external investment, no M&A activity, and no disclosed funding rounds. Its technology stack is conventional (third-party ATS, web CMS, social media) with no proprietary AI or automation capabilities.

Name

Goodworx

Legal name

Goodworx GmbH

Website

https://goodworx-personal.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodworx GmbH is a Bavarian staffing and HR services firm offering labor leasing, direct placement, and HR consulting across 10 industrial sectors to 150+ SMB clients in Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Labor Leasing (Arbeitnehmerüberlassung): Goodworx employs workers under labor leasing agreements and assigns them to client companies. Workers have employment contracts with Goodworx as the employer, while performing work at customer sites. The company handles payroll, social security, and employment administration. Revenue is generated through margins between worker compensation and client billing rates. Industry surcharges and wage increases from collective bargaining agreements apply from day 1.
2. Direct Placement (Personalvermittlung): The company recruits candidates on behalf of client companies to fill open positions for direct employment. The placement fee is borne by the commissioning company. For applicants, this service is free of charge. Goodworx receives a success fee upon successful placement of a candidate.
3. HR Consulting and Project Services: The company offers HR Business Partner services, On-Site-Management, Recruitment Process Outsourcing, and HR consulting projects. These services are tailored to client company needs and provide advisory support for HR initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goodworx is a German staffing and HR services provider that places skilled workers and specialists into client companies through labor leasing (Arbeitnehmerüberlassung), direct placement (Personalvermittlung), and Temp-to-Perm arrangements. The company also delivers HR consulting, On-Site Management, Recruitment Process Outsourcing, Try & Hire, Goodworx Equal Pay compliance, and educational talks/seminars/workshops, covering ten industry sectors including Automotive, Chemistry, Electro, Metal, Handwerk, Plastics, Food, Logistics, Hotel/Gastronomy, and Kaufmann.

Product overview

Goodworx Personalmanagement is a staffing and recruitment services company offering a portfolio of workforce solutions. The core offerings include Arbeitnehmerüberlassung (temporary labor leasing), Personalvermittlung (direct placement recruitment), and Temp-to-Perm arrangements. Supporting services include HR Business Partner consulting, On-Site-Management, Recruitment Process Outsourcing, Try & Hire, and Goodworx Equal Pay compliance. The company specializes in multiple industry sectors including Automotive, Chemistry, Electro, Metal, Craft, Plastics, Food, Logistics, Hotels & Restaurants, and Commerce/Kaufmann. This is not a software product but rather a service-based staffing company.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbeitnehmerüberlassung (ANÜ) / Labour Leasing Temporary employment services where workers are employed by Goodworx and assigned to client companies, with the goal of long-term placement and permanent employment after a trial period. Goodworx handles payroll, social security, and employment administration; industry surcharges and wage increases from collective bargaining agreements apply from day one.
• Personalvermittlung / Direct Placement Recruitment Direct placement recruitment where Goodworx sources and qualifies candidates on behalf of client companies for direct hire positions. The placement fee is borne by the commissioning company; the service is free for job applicants. Goodworx earns a success fee upon successful placement.
• Temp-to-Perm Hybrid arrangement combining a temporary labor leasing assignment with an option for the client company to convert the worker to a permanent employee, allowing the company to evaluate fit before making a long-term commitment.
• Try & Hire Trial hiring service allowing client companies to evaluate candidates through a structured try period before making a permanent hire decision.
• Goodworx Equal Pay Equal pay compliance service ensuring fair and comparable compensation for temporary workers within labor leasing arrangements in line with German regulatory requirements.
• HR Business Partner External HR consulting service providing strategic human resources partnership for client organizations, supporting HR initiatives and ongoing people-management needs.
• On-Site Management On-site management service providing dedicated personnel at client locations to oversee and coordinate temporary workers and ensure smooth staffing operations.
• Recruitment

Quantifiable outcome

• 75% of labor leasing assignments lead to permanent employment with the client
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DIS AG: DIS AG is one of Germany's leading staffing and recruitment firms, offering temporary employment, direct placement, and HR consulting across multiple sectors. It directly competes with Goodworx in the German staffing market with similar service lines.
• Hays Deutschland: Hays is a global recruitment firm with a strong German footprint specializing in temporary and permanent placement across professional sectors. Comparable in service model (temporary/permanent staffing and HR consulting) though operating at significantly greater scale.
• Amadeus FiRe AG: Amadeus FiRe is a Germany-focused staffing specialist in temporary employment, permanent placement, and interim/freelance management consulting. Comparable as a German regional staffing competitor with overlapping service lines and customer segments.
• Persona Service AG: Persona Service is a German staffing firm focused on temporary employment, direct placement, and on-site management across commercial and industrial sectors. Highly comparable as a German staffing peer offering similar temp-to-perm and on-site management services.
• PageGroup (Michael Page): PageGroup is a global recruitment firm with German operations focused on direct placement and temporary staffing for professional roles. Comparable due to its direct placement and HR services in the German market.

Broad incumbents

• Randstad Germany: Randstad is one of the largest staffing firms globally with a strong German presence offering temporary employment, permanent placement, and HR services. Comparable as a broad incumbent offering similar workforce solutions across multiple sectors.
• ManpowerGroup Germany: ManpowerGroup operates extensively in Germany through Manpower, Experis, and other brands offering staffing and recruitment services. Comparable as a broad incumbent with overlapping temp staffing, direct hire, and HR services.
• Adecco Germany: Adecco is a global staffing leader operating broadly across the German market with general staffing, direct placement, and workforce solutions. Comparable as a broad incumbent in the same industry space with overlapping services but a much wider portfolio.

Emerging players

• GULP (Randstad subsidiary): GULP is a German IT and engineering staffing platform focused on freelance and temporary placement of technical specialists. Comparable as a specialist staffing competitor operating within the same German temp/perm staffing space, though focused on IT/engineering verticals.
• Robert Half Germany: Robert Half specializes in finance, accounting, and administrative staffing with German operations. Comparable as a niche/segment-focused staffing competitor with overlapping direct placement and temp services in the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodworxpersonal
• LinkedInlinkedin.com/company/goodworx-gmbh-personalmanagement

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodworx