Heguru

What Heguru does

Heguru Singapore is a privately held, in-person early childhood enrichment center that delivers a proprietary right-brain development curriculum to children aged 6 months through 12 years, plus a pre-natal offering for expecting mothers. Operated as Heguru Center Pte Ltd, the Singapore entity is officially licensed by Henmi Educational General Laboratory (HEGL) Japan — the originating organization founded by Mr. Hirotada Henmi and Mrs. Ruiko Henmi, which developed the Heguru method over 30+ years of research. The Singapore operation runs two physical centers (City Square Mall and The Woodleigh Mall) and is one of seven country operations spanning Japan, Australia, Malaysia, Thailand, China, Kuwait, and Indonesia.

The core product is a structured, four-tier curriculum — Infant & Toddler (6 months+), Preschool, Primary School (7-12, 90-minute weekly sessions, 42 sessions per year), and Pre-Natal — built on HEGL's proprietary framework of 9 Fundamental Abilities and a 2-level Step-up Skills system. Each session is delivered in person by HEGL-certified instructors using high-volume flashcard exposure (approximately 450 cards per session), Link Memory and Peg Memory exercises, Hado Reading training, and ESP/intuition development techniques. All content, instructor certification, and quality control flow from HEGL Japan, including access to the Ichimankai Club for top-performing students.

The business model is recurring weekly tuition across age-tiered programs, with go-to-market driven by community referrals, parent information sessions, and a content-marketing-heavy blog rather than paid advertising. Pricing is not publicly disclosed; prospective parents must contact the center or attend an information session to enroll. There is no online or hybrid delivery — the entire product is consumed in physical classroom settings with parents accompanying young children. The principal of the Singapore center is Jerris Leow, operating under license from the Japan-based founding family, with revenue, headcount growth, and capital structure undisclosed.

Name

Heguru

Legal name

Heguru Center Pte Ltd

Website

https://hegurucenter.com.sg

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Heguru Singapore operates two in-person enrichment centers delivering a proprietary Japanese right-brain development curriculum (HEGL-licensed) to children aged 6 months to 12 years and expecting mothers, using flashcard training, Hado Reading, and certified HEGL instructors in weekly recurring classes.

Ownership category

akta.pro rank

Product category

Early Childhood Enrichment Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accelerated Learning & Grade Advancement Programs (EDAJAGAE)

akta.pro secondary industry

General Preschools (Play-Based) (EDACABAA)

Keywords

• Right brain training
• Early childhood enrichment
• Infant toddler classes
• Brain development programs
• Preschool primary enrichment

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Enrichment Class Tuition: Weekly enrichment classes for infants, toddlers, preschoolers, and primary school children. Classes are conducted in-person at Heguru centers with recurring weekly sessions.
2. Pre-Natal Program: Short course for expecting mothers consisting of two-hour classes for four lessons, covering prenatal exercises, dietary education, and image training.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heguru Singapore delivers weekly, in-person right brain development enrichment classes for children aged 6 months through 12 years, plus a Pre-Natal class for expecting mothers, using the proprietary HEGL Japan Heguru method. The program combines high-speed flashcard training, memory exercises (Link Memory, Peg Memory, photographic memory), Hado Reading, sensory enrichment and ESP/intuition training, delivered by HEGL-certified instructors across two Singapore centers.

Product overview

Heguru Center is an officially licensed right brain development education center operated by Heguru Center Pte Ltd in Singapore. The company offers a unified portfolio of age-targeted enrichment programs spanning four core offerings: Infant & Toddler Class (for children from 6 months), Preschool Class, Primary School Class (ages 7-12), and Pre-Natal Class for expecting mothers. All programs are developed by Henmi Educational General Laboratory (HEGL) Japan and delivered by HEGL-certified instructors using methodologies including flashcards, memory games, speed learning, visualization techniques, and ESP (Extrasensory Perception) training. The programs are conducted at City Square Mall and The Woodleigh Mall locations in Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant & Toddler Class Weekly 50-minute right brain development program for babies and toddlers from 6 months onwards, featuring flashcard training, memory games, sensory activities, and parent-child bonding exercises conducted by two HEGL-certified instructors. Designed for parents seeking early brain stimulation during the critical developmental window.
• Preschool Class Weekly enrichment program for preschool-aged children transitioning from right-brain-only focus to balanced right and left brain development, incorporating structured worksheets and cognitive activities to prepare children for primary school academics.
• Primary School Class Weekly 90-minute program for children ages 7–12 combining right brain stimulation with left brain development through high-speed activities, Hado Reading, and instantaneous memorization training (Link Memory, Peg Memory, photographic memory). Delivered as 42 classes per year.
• Pre-Natal Class Four-lesson prenatal program of two-hour classes for expecting mothers from the fourth month of pregnancy onwards, covering prenatal exercises, dietary education, image training, and communication with the unborn child.

Quantifiable outcome

• Children develop ability to read syllabus words from flashcards at age 2
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Henmi Educational General Laboratory (HEGL) JapancoreStrategic or Co-development PartnerHeguru Singapore is officially licensed by Henmi Educational General Laboratory (HEGL), Japan. HEGL is the originating organization that developed the Heguru method over 30+ years by founders Mr. Hirotada Henmi and Mrs. Ruiko Henmi. HEGL provides the proprietary curriculum, training methodology, and certification for instructors. The Singapore operation receives ongoing support, periodic founder visits, and access to the Ichimankai Club for advanced students.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Kumon: Global franchise of self-learning worksheets in math and reading for children from age 2+, sharing the same enrolment-by-center and recurring-tuition model as Heguru in Singapore's enrichment market.
• Shichida Method: Japan-originated right-brain development program for children 0-10 that is the most direct competitor to Heguru; Heguru's own blog explicitly publishes Shichida vs. Heguru comparisons, and parent testimonials mention switching between the two methods.
• MindChamps: Singapore-listed enrichment and preschool provider that competes on premium cognitive-development positioning, similar to Heguru's right-brain acceleration value proposition.
• Julia Gabriel Centre: Established Singapore enrichment centre for speech, drama and early literacy that serves the same affluent parent demographic seeking accelerated early-childhood development.
• The Learning Lab: Singapore enrichment chain offering English, Math, Science and creative writing programs for preschool and primary students; directly competes with Heguru for the same parent segment and education-mindset.
• Pat's Schoolhouse: Singapore premium preschool and enrichment provider with multiple centres, overlapping with Heguru's preschool-year programme and centre-based delivery model.
• Eye Level (Enopi): Global math-and-reading enrichment franchise running centre-based programmes for young learners, addressing the same enrichment demand in Singapore malls as Heguru.

Broad incumbents

• Henmi Educational General Laboratory (HEGL): Japan-headquartered parent organisation that developed the Heguru methodology and licenses the Singapore operation; the ultimate origin of the IP and a key strategic counterparty for any partnership or acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heguru-singapore-fees

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heguru