What Borin does

Borin is a privately held Swedish industrial distributor founded in 1977 in Norrköping, Sweden, operating under Borin AB and historically known as Ingenjörsfirma CH.Borin. The company supplies machine parts, machine knives, rotary swivels/couplings, industrial brakes, and track guidance solutions to the Nordic process manufacturing industry, including paper mills, printing operations, rubber and plastic converters, food processors, and corrugated cardboard producers. Rather than manufacturing its own branded mechanical components, Borin acts as the Nordic representative and distributor for a portfolio of internationally established brands, most notably Duff Norton and Rotoflux (rotary unions), Martor and Slice (safety hand knives), VoestAlpine/BöhlerStrip (punching steel), and DICAR (urethane components). Technology differentiation comes primarily from the specialized sealing technologies of the rotary couplings (graphite/carbide and carbide/carbide variants for high-pressure media up to 700 bar) and from the finger-friendly ceramic edge technology of Slice products, rather than from any Borin-developed intellectual property.

The product portfolio spans four core lines — machine knives, swivels/rotary couplings, safety hand knives, and industrial brakes/track guidance — supplemented by specialized equipment for packaging converting (VoestAlpine punching steel, DICAR urethane components, BCM Transtech storage and handling systems) and accessories such as knife holsters and blade disposal containers. The business is run from a single headquarters/warehouse at Spårgatan 2B in Norrköping, where Borin maintains inventory of swivels from 1/4" to 6" sizes.

Commercially, Borin operates a field-sales-led go-to-market model: technical sales representatives spend roughly 60% of work time visiting customers on-site, with the remainder handling inquiries, quotes, and orders from the office. Pricing is quote-based and not publicly disclosed, orders are accepted by phone and email, and sales activity is managed through a CRM (Monitor). The customer base is enterprise-skewed, with the company stating it delivers to most paper mills in Sweden, and family ownership/management continuity is evidenced by founder Christian Borin and current CEO Rebecca Wiberg Borin.

Name

Borin

Legal name

Borin AB

Website

https://borin.se

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Borin is a privately held Swedish distributor that supplies machine parts, industrial knives, rotary couplings, and safety hand knives to Nordic process manufacturers in paper, plastic, packaging, rubber, and food industries, acting as the Nordic representative for major international brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Machine Parts Sales: Sales of machine parts including swivels, machine knives, industrial brakes, track guidance solutions to Nordic process industry
2. Safety Hand Knives: Sales of safety hand knives including Martor and Slice ceramic blade products, with accessories like holsters and blade containers
3. Technical Consultation: Technical expertise and consultation services to help customers find machine solutions to optimize and improve production quality

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Borin supplies machine parts, industrial machine knives, rotary swivels/couplings, safety hand knives, industrial brakes, and track guidance solutions to Nordic process manufacturers in paper, printing, rubber/plastic, food, packaging, and corrugated cardboard industries. The company operates as an authorized Nordic distributor and field-sales-led technical supplier for global brands including Duff Norton, Rotoflux, Martor, Slice, VoestAlpine, DICAR, and BCM Transtech.

Product overview

Borin is a leading Nordic supplier of machine parts and industrial knives to the process manufacturing industry. The product portfolio centers on four core offerings: (1) machine knives for cutting in paper, plastic, rubber, food, and packaging industries; (2) swivels/rotary couplings representing Duff Norton and Rotoflux brands for media transfer in rotating machinery; (3) safety hand knives from Martor and Slice brands to minimize workplace cut injuries; and (4) industrial brakes and track guidance solutions. These core products are supplemented by specialized equipment including VoestAlpine punching steel, DICAR urethane punching products, BCM Transtech die/punch storage and handling systems, and accessories such as knife holsters and blade disposal containers. The company operates as a distributor and Nordic representative for European and American manufacturers rather than producing its own branded mechanical components.

Differentiator

Problem solved

Functional benefit

Brands

• Borin AB: Parent company brand for machine parts and machine knives to the process industry
• Borin Machineknivar

Products and services

• Machine Knives (Maskinknivar) Industrial machine knives for cutting applications in paper, plastic, rubber, food, and packaging industries; the founding product category of Borin, originally delivered as high-quality German knives to the Swedish paper industry.
• Swivels / Rotary Couplings (Svivlar / Roterande kopplingar)

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Duff NortoncoreTechnology or IntegrationBorin represents Duff Norton, a market-leading brand for rotary swivels/couplings used in thousands of machines worldwide, known for reliability and quality. Products include 3S, 800/900SR5, 1000, 1600, 1800SR, 1800SRDE, and 9000 series for various media (water, air, oil, steam, hydraulic oil) and pressure ratings up to 700 bar.
• RotofluxcoreTechnology or IntegrationBorin represents Rotoflux, a market-leading brand for rotary swivels/couplings known worldwide for reliability and quality. Products include A, C, D, F, H, L, M, S, T, V, Z series for water, air, vacuum, hydraulic oil with various pressure and temperature ratings.
• VoestAlpine (BöhlerStrip)coreTechnology or IntegrationEuropean leading manufacturer of stamping steel meeting highest quality requirements for stamping, creasing, and perforating of packaging materials including cardboard, corrugated, plastic. Also used in textile, leather, packing, label, and graphic industries.
• DICARcoreTechnology or IntegrationBorin is Nordic agent for American company DICAR, which manufactures world-class stamping products primarily for packaging industry. Products include Anvilok, Crushless wheel, feeding wheels, Dicar Equalizer, SpeedStrap, Magnetic Pull Straps, and custom solutions.
• MartorcoreTechnology or IntegrationBorin is the largest player in the Nordics for Martor safety hand knives, having launched the brand in Sweden over 10 years ago as one of the pioneers. Products include safety knives, holsters, and blade containers.
• SlicecoreTechnology or IntegrationBorin distributes Slice ceramic safety knives, the latest innovation in safe cutting. Ceramic blades last up to 11x longer than steel, are non-sparking, non-conductive, and chemically inert with finger-friendly edge technology.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sandvik: Sandvik is a Swedish multinational engineering company specializing in mining and rock excavation, metal-cutting tools, and materials technology. Comparable to Borin through Swedish industrial heritage, cutting tools product overlap, and serving industrial customers in process industries.
• Valmet: Valmet is a Finnish global developer and supplier of process technologies, automation, and services for the pulp, paper, and energy industries. Comparable to Borin as a major Nordic player serving the paper industry that Borin's machine knives and parts support.
• Andritz: Andritz is an Austrian industrial group supplying plants, equipment, and services for pulp and paper production, metalworking, and separation technologies. Comparable to Borin through serving the same paper industry customer base that Borin supplies with machine parts.
• Voith: Voith is a large German industrial group manufacturing paper machinery, drive technology, and digital industrial solutions. Comparable to Borin as a major supplier to the Nordic paper industry that Borin serves with machine knives, swivels, and parts.
• Atlas Copco: Atlas Copco is a Swedish multinational industrial company manufacturing compressors, vacuum solutions, and industrial tools. Comparable to Borin through Swedish industrial heritage and serving industrial customers with production-critical equipment, tools, and consumables.

Direct peers

• Lagercrantz Group: Lagercrantz is a Swedish technology trading group that acquires and develops niche tech and industrial businesses across Northern Europe. Comparable to Borin through Nordic industrial/technical product distribution and a similar decentralized operating philosophy.
• Indutrade: Indutrade is a Swedish industrial distributor of components and systems with a decentralized acquisition model of niche industrial businesses. Highly comparable to Borin through its Nordic industrial distribution focus, similar customer base in process industries, and decentralized operating approach.
• Deublin: Deublin is a US/German manufacturer of rotary unions and swivel joints for industrial machinery, directly overlapping with the Duff Norton and Rotoflux products Borin distributes. Comparable to Borin through overlapping product category and serving the same industrial end customers in process industries.
• Bergman & Beving: Bergman & Beving is a Swedish industrial trading group supplying equipment and consumables to Nordic industrial and construction customers. Comparable to Borin through Nordic industrial distribution focus and similar customer base in manufacturing industries.
• Lifco: Lifco is a Swedish industrial group that acquires and develops niche industrial businesses under a decentralized model. Comparable to Borin through Nordic industrial acquisition/operations philosophy and similar niche industrial distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/borin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borin