Palmer Asphalt Company

Name

Palmer Asphalt Company

Legal name

Palmer Asphalt Company

Website

https://palmerasphalt.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Roof Coatings and Waterproofing Manufacturing

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)

SIC

Asphalt Paving & Roofing Materials (2950), Adhesives & Sealants (2891)

akta.pro primary industry

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)

akta.pro secondary industries

Roofing Adhesives, Sealants & Leak Repair (IMADAOAF), Asphalt Emulsions (Cationic/Anionic, CRS/SS, Specialty Emulsions) (EUALAKAB)

Keywords

• Roof coatings manufacturing
• Asphalt roof cements
• Elastomeric roof coatings
• Silicone roofing systems
• Waterproofing dampproofing products

Headquarters

HQ city

Bayonne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. BULLDOG Brand Products: Manufacture and sale of roof repair cements, roof maintenance coatings, primers, adhesives, elastomeric coatings, reflective roof coatings, waterproofing and dampproofing products under the BULLDOG brand through distributors and direct sales.
2. DUREX Brand Products: Sale of elastomeric and acrylic coating products under the DUREX brand targeting professional applicators.
3. Private Label Manufacturing: Manufacture of products for private label distribution, allowing other companies to sell Palmer Asphalt products under their own brands.
4. International Export Sales: Export of BULLDOG roof repair cements and roof maintenance coatings to countries worldwide for over 50 years, sold under BULLDOG brand or private label.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Palmer Asphalt Company manufactures and sells professional roof maintenance and waterproofing products, including roof repair cements, elastomeric and silicone roof coatings, primers, adhesives, dampproofing products, and resurfacing membranes. Products are marketed under the BULLDOG® and DUREX® brands, as well as through private label arrangements, and are sold to roofing contractors and distributors across the United States and internationally.

Product overview

Palmer Asphalt Company, established in 1932 and owned by the third generation of the founding family, manufactures a comprehensive portfolio of roof maintenance, repair, and waterproofing products. The company produces roof repair cements (including #75AF Heavy Duty Flashing Cement, #78AF Wet Surface Roof Cement, #79AF SecureFlash Rubberized Flashing Cement), asphalt roof coatings (such as #106AF Fiber Roof Coating, #109AF Asphalt Roof Resaturant, #110 Non-Fibered Roof Coating, #111AF Cold Process Coating), aluminum roof coatings (#36 and #39AF), asphalt primers (#82, #84, #85), asphalt roof emulsions (#401AF), and modified bitumen adhesives (#734, #196). Their DUREX® branded elastomeric coatings include #TC101 Elastomeric Coating and BC123 Base Coat, while their silicone product line features #203 High Solids Silicone, #205 One Coat Silicone for Residential Roofs, and #213 Silicone Roof Patch. Additional products include specialty cements (#94AF Red Cement), dampproofing and waterproofing products (#601AF-#45 series), resurfacing membranes (#201, #326, #272), and Roof Slope material. Products are sold under BULLDOG® and DUREX® brands as well as for private label, manufactured in accordance with ASTM and U.S. Federal Specifications.

Differentiator

Problem solved

Functional benefit

Brands

• BULLDOG®: Primary brand for roof repair cements, roof maintenance coatings, primers, adhesives, elastomeric coatings, reflective roof coatings, waterproofing and dampproofing products. Products meet ASTM standards and US Federal Specifications.
• DUREX®

Products and services

• #75AF BULLDOG® HEAVY DUTY FLASHING CEMENT Trowel consistency roofing mastic blended from high grade asphalt, mineral spirits, and mineral stabilizers. Used to repair leaks on asphalt, metal, and other roof surfaces, and to prevent water infiltration around protrusions and flashings.
• #78AF BULLDOG® WET SURFACE ROOF CEMENT Trowel consistency asphalt-based roofing mastic with wet surface adhesion properties. Can be used on wet and dry surfaces to stop most leaks even during rainfall.
• #79AF BULLDOG® SECUREFLASH® RUBBERIZED FLASHING CEMENT High performance, multi-purpose asphalt roofing mastic manufactured with SBS polymers providing excellent elongation and recovery. Enables wet surface adhesion and can be used for SBS modified bitumen roof membranes.
• #94AF BULLDOG® RED CEMENT Dark red colored heavy duty asphalt mastic with fast drying properties. Used in pointing around copper and brick work, and for slate roof repairs, often in historical restoration.
• #106AF BULLDOG® FIBER ROOF COATING Asphalt based, fibered coating used to coat aged built-up asphalt roofs, metal roofs and modified bitumen roofs. Elastic, will not run or become brittle and crack, comes ready for use.
• #109AF BULLDOG® ASPHALT ROOF RESATURANT Heavy bodied fibered asphalt coating with penetrating compounds that help rejuvenate aged asphalt roofing felts. Used to restore roof surfaces and prevent costly roof removal and replacement.
• #110 BULLDOG® NON-FIBERED ROOF COATING (ROOF PAINT) Non-fibered asphalt coating manufactured with select asphalts. Used as protective paint for asphalt and metal roofs, can dampproof masonry surfaces and saturate asphalt composition roofs.
• #111AF BULLDOG® COLD PROCESS COATING Specially prepared blend of high quality asphalt and mineral stabilizers formulated for seasonal variations. Key waterproofing agent in BULLDOG Cold Process Roofing Systems.
• #36 BULLDOG® NON-FIBERED ALUMINUM COATING Blend of select asphalts and high grade aluminum pigments producing a long lasting reflective roof coating. Used on roofs in sound condition, commonly as reflective coating for modified bitumen membranes and as rust inhibitor on metal surfaces.
• #39AF BULLDOG® FIBERED ALUMINUM COATING Fibered aluminum coating for roof applications providing reflective finish and weatherproofing protection.
• #82 BULLDOG® ASPHALT PRIMER SPEC GRADE Asphalt material used to prime metal, masonry and asphaltic surfaces prior to application of asphalt roof maintenance coatings and roof repair cements. Dry time typically 24 hours.
• #85 BULLDOG® QD PRIMER (QUICK DRY) Original quick dry asphalt primer that typically dries in 3-4 hours depending upon temperature and humidity. Used to prime asphalt, masonry and metal surfaces.
• #84 BULLDOG® BLACK ASPHALTUM PAINT & PRIMER High grade black asphalt paint that dries to a high gloss finish. Inexpensive, utilitarian black paint for exterior use.
• #401AF BULLDOG® FIBERED EMULSION ROOF COATING Brush consistency coating made from specially refined asphalt and reinforcing fibers dispersed in water with colloidal clay. Used as economical coating for resurfacing asphalt roofs and protecting masonry and metal surfaces.
• #734 BULLDOG® MODIFIED BITUMEN ADHESIVE BRUSH GRADE Brush consistency cold process asphalt adhesive for SBS modified bitumen single ply membranes. Provides excellent substrate adhesion and strong lap bonds.
• #196 BULLDOG® MODIFIED BITUMEN ADHESIVE TROWEL GRADE Trowel grade cold process asphalt adhesive for SBS modified bitumen single ply membranes with excellent substrate adhesion and lap bond properties.
• BULLDOG DUREX ELASTOMERIC COATING #TC101 Water based roof coating formulated with 100% acrylic resins. White pigmented formulation is Energy Star rated. Used over a wide variety of surfaces to reduce heat loads and energy costs.
• BULLDOG DUREX ELASTOMERIC COATING BASE COAT BC123 Base coat used prior to application of top coat #TC101. Produced in gray color to assist applicator in providing proper coverage.
• #117 BULLDOG DUREX CLEAR ELASTOMERIC SKYLIGHT COATING Waterborne acrylic resin solution that dries to a clear elastomeric film. Used to seal fiberglass and plastic skylights with outstanding weatherability and durability.
• #115 BULLDOG DUREX EPDM RINSEABLE PRIMER Clear, rinseable primer required on EPDM roofs prior to application of any DUREX coating. Creates surface that will accept the elastomeric coating.
• #113 BULLDOG DUREX RUST INHIBITIVE PRIMER Primer for use on metal surfaces where rust is present to prepare surface for coating application.
• #112 BULLDOG DUREX STAIN BLOCK PRIMER For use on new built up roofing asphalt and new modified bituminous roofing membranes to prevent asphalt staining of the coating.
• #130 BULLDOG DUREX BRUSHABLE FLASHING COMPOUND Used to repair splits, cracks, seal exposed fasteners and horizontal seams on metal roofs as well as around flashings and protrusions on many roof types.
• #A2 BULLDOG PRIMER SILICONE COATING PRIMER FOR ASPHALT ROOFS Two component, 1 to 1 ratio, water based epoxy primer. Used on asphalt roof surfaces prior to application of silicone coating to limit bleed through and provide adhesion promotion.
• #203 BULLDOG HIGH SOLIDS SILICONE Ready-to-use, high solids, moisture cure fluid applied silicone coating. Can be applied at minimum temperatures of 40°F providing superior weatherproofing and ultraviolet resistance.
• #205 BULLDOG ONE COAT SILICONE COATING FOR RESIDENTIAL ROOFS Ready to use one component, solvent free, moisture curing silicone rubber roof coating that resists water and extends roof membrane life. Reduces roof temperature in white formulation.
• #114 BULLDOG SINGLE PLY PRIMER Primer for single ply roofing applications.
• #213 BULLDOG SILICONE ROOF PATCH Single-component, high-build, silicone mastic. Forms durable, weatherproof sealant for sealing roof penetrations, seams, fasteners, and other roofing substrates.
• #601AF BULLDOG® MASTIC DAMPPROOFING CEMENT Heavy trowel consistency solvent type mastic designed for sag resistant application to vertical masonry surfaces. Available in non-asbestos formulation. Meets ASTM D4586.
• #602AF BULLDOG® SEMI-MASTIC DAMPPROOFING Heavy brush grade solvent type coating containing asphalt, solvent and mineral fillers. No heating or thinning required. Meets ASTM D4479.
• #603 BULLDOG® NON-FIBERED DAMPPROOFING Easily applied liquid coating made with select asphalts and petroleum solvents for dampproofing applications.
• #41AF BULLDOG® SEMI-MASTIC EMULSION DAMPPROOFING Heavy brush or spray grade coating combining special asphalts mixed with water and fillers for application to dry or slightly damp surfaces. Meets ASTM D 1227, Type IV and ASTM D 1187 Type I.
• #42 BULLDOG® NON-FIBERED EMULSION DAMPPROOFING Brush or spray grade asphaltic coating emulsified with water and agents. Meets ASTM D 1227, Type III.
• #43AF BULLDOG® MASTIC EMULSION DAMPPROOFING Asbestos-free trowel grade mastic made with asphalt, water and reinforcing fillers and fibers. Smooth paste-like consistency that spreads easily and provides quick drying film.
• #44AF BULLDOG® BITUSTATIC COMPOUND Composed of high grade asphalt, petroleum solvent blended with mineral fillers. Forms tough film for protection against elements. Dries to touch in few hours with full cure in approximately 24 hours.
• #45 BULLDOG® FOUNDATION COATING Heavy brush consistency of non-fibered petroleum base asphalt requiring no heating or thinning. Provides excellent dampproofing and waterproofing protection.
• #201 BULLDOG® ASPHALT SATURATED COTTON FABRIC General purpose reinforcing membrane with strong and flexible cotton fibers saturated with waterproofing asphalts. Used with hot or cold applied asphalt coatings and cements in roofing, dampproofing, and waterproofing applications.
• #326 BULLDOG® HEAVY DUTY POLYESTER MAT Flexible polyester fabric containing 2.1 pounds of polyester per 100 square feet. Used as reinforcing membrane with BULLDOG products for cold applied built up roofing and roof resurfacing systems.
• #272 BULLDOG® STITCHBOND POLYESTER FABRIC Stitchbonded polyester fabric used as reinforcing membrane in cold process roof resurfacing systems. Soft membrane that conforms to irregularities of gravel surfaced built up roofs and metal roofs.
• ROOF SLOPE Acrylic modified cementitious sloping material designed to create auxiliary slope over roofs to divert water flow towards drains, scuppers, or outside edge.

Quantifiable outcome

• Products meet or exceed ASTM standards and US Federal Specifications
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Siplast: Siplast manufactures modified bitumen membranes, roof coatings and waterproofing products for commercial applications, with overlap to Palmer's modified bitumen adhesives and SBS flashing cements. Broader portfolio and international reach.
• IKO Industries: IKO is a global roofing manufacturer producing shingles, membranes and roof coatings. Competes with Palmer across asphalt-based roofing chemistry and through professional contractor channels in overlapping North American geographies.
• Carlisle Construction Materials: Carlisle is one of the largest U.S. commercial roofing manufacturers, offering EPDM, TPO, and fluid-applied silicone/acrylic restoration systems. Competes with Palmer in the silicone roof coating category but at vastly greater scale.
• Tremco Roofing and Building Maintenance: Tremco, part of Tremco CPG, is a national roofing manufacturer offering fluid-applied coatings, sealants and restoration systems. Overlaps Palmer's silicone and elastomeric offerings but at national scale with system warranties and contractor programs.
• GAF: GAF (Standard Industries) is the largest North American roofing manufacturer, offering shingles plus a growing portfolio of coatings and repair products. A scaled incumbent competing for the same professional contractor and building owner wallet.
• Henry Company (SOPREMA): Henry, now part of SOPREMA, is a broad roofing and waterproofing manufacturer with fluid-applied coatings, adhesives and sealants that overlap Palmer's BULLDOG line. Significantly larger and broader portfolio but competes directly in roof maintenance and waterproofing categories.

Direct peers

• The Garland Company: Garland is a U.S. specialty manufacturer of fluid-applied roof coatings, membranes and waterproofing systems sold through a direct contractor sales force. Highly comparable to Palmer in customer base, technology and go-to-market.
• Karnak Corporation: Karnak is a long-standing specialty manufacturer of reflective roof coatings, cements, sealants and waterproofing products used by professional contractors — closely matching Palmer's BULLDOG/DUREX product mix and contractor channel. Comparable in scale, channel and chemistry focus.
• Gardner-Gibson: Gardner-Gibson makes asphalt-based roof coatings, cements and waterproofing products under multiple brands (Black Jack, APOC, Leak Stopper) sold through building-supply retailers. Direct overlap with Palmer's BULLDOG roof cements and aluminum coatings in both chemistry and distribution.
• National Coatings (Exterior Alliance): National Coatings is a specialty silicone and acrylic roof coating manufacturer serving commercial contractors, closely matching Palmer's DUREX and BULLDOG elastomeric/silicone lines. Direct competitor in fluid-applied restoration coatings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BulldogRoofCoatings
• LinkedInlinkedin.com/company/palmer-asphalt-co
• Instagraminstagram.com/bulldogroofcoatings

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmer Asphalt Company