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Linio Chile

Full company profile

uuid002hd1n

Namestring
Linio Chile
Websiteurl
linio.cl
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Linio Chile is an online retail store founded in 2012, operating at linio.cl and focused on health, beauty, and fashion products among other consumer categories. Following its acquisition by Falabella in 2018, Linio Chile has been integrated into the broader Falabella retail ecosystem, which combines a comprehensive e-commerce platform (falabella.com), physical department stores, home improvement (Sodimac), supermarkets (Tottus), financial services (Banco Falabella), digital payments (Fpay), and the CMR Puntos loyalty program.

The platform's product surface spans fashion, electronics, home goods, beauty, sports, baby and children's products, toys, pets, and groceries (via the Mercado F vertical). It operates a hybrid first-party retail and third-party seller marketplace model (Vende en falabella.com), supplemented by dedicated B2B sales (Falabella Empresas), a wedding registry (Novios Falabella), and a parenting club (Club Bebé). Distribution channels include the primary e-commerce storefront, physical store network, and B2B enterprise sales.

The business model combines direct-to-consumer e-commerce, marketplace commissions from third-party sellers, B2B sales, gift cards, and loyalty-program-driven repeat engagement. Source data is dominated by Falabella.com descriptions rather than Linio Chile-specific financials, ownership structure, or operational metrics, which limits the granularity of any standalone analysis of the Linio Chile entity.

Short descriptiontext

Linio Chile is a Chilean online retail store founded in 2012, offering health, beauty, fashion, and general consumer products. It operates as part of the Falabella retail ecosystem, integrating e-commerce, physical stores, loyalty rewards, and a third-party seller marketplace.

Ownership categoryenum
akta.pro rankint
HeadquartersChile, Brazil
HQ citystring
Chile
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
e-commerce marketplace, fashion retail, beauty products, consumer electronics, online shopping platform
Industry2 codes
1General Merchandise Online Retailers
CodeCRAFADAAPrimaryYes
2Beauty & Personal Care Online Retailers
CodeCRAFADACPrimaryNo
NAICS code3 codes
  • Warehouse Clubs, Supercenters, and Other General Merchandise Retailers4552
  • Clothing, Clothing Accessories, Shoe, and Jewelry Retailers458
  • Health and Personal Care Retailers456
SIC code3 codes
  • Retail-Misc General Merchandise Stores5399
  • Retail-Apparel & Accessory Stores5600
  • Retail-Miscellaneous Shopping Goods Stores5940
Product category
Online Retail / E-commerce Marketplace
Social media profiles2 records
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Linio Chile operates an online retail store (linio.cl) selling health, beauty, and fashion products to Chilean consumers. Founded in 2012 as a private, for-profit e-commerce company, it functions as part of the broader Falabella retail ecosystem, offering a wide assortment of fashion, beauty, electronics, home goods, sports, and lifestyle products through a digital storefront with category browsing, seasonal promotions, loyalty rewards, and delivery services.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Falabella's digital ecosystem operates primarily through its falabella.com e-commerce platform, a unified marketplace offering products across diverse categories including fashion (women's, men's, children's clothing, footwear, accessories), electronics and technology, home goods, beauty, sports, toys, baby products, and pets. The platform combines first-party retail with a third-party marketplace (Vende en falabella.com) and specialty verticals like Mercado F for fresh groceries. Supporting services include CMR Puntos loyalty program, Novios wedding registry, Club Bebé parenting program, and Falabella Empresas B2B sales platform. The ecosystem extends to mobile apps, gift cards, and integrated payment solutions, creating a comprehensive retail platform serving both consumer and business segments.

Product and service2 records
1Linio Chile Online Store
CategoryOnline Retail / E-commerce
Description

Online retail storefront selling fashion, health, beauty, and lifestyle products to Chilean consumers through the linio.cl website.

2CMR Puntos Loyalty Program
Partnership8 partners
1Crate and Barrel
Strategic tierMinorTypeOthers
Description

International home goods brand operated as a separate website (crateandbarrel.cl) under the Falabella portfolio. Offers premium furniture, décor, and home accessories in Chile.

2Americanino
Strategic tierMinorTypeOthers
Description

Chilean fashion brand operated as a separate website (americanino.cl) under the Falabella portfolio. Offers casual and contemporary clothing.

3Aldo
Strategic tierMinorTypeOthers
Description

Footwear brand operated as a separate website (aldo.cl) under the Falabella portfolio. Offers shoes and accessories.

4Carters
Strategic tierMinorTypeOthers
Description

Children's apparel brand operated as a separate website (carters.cl) under the Falabella portfolio. Offers baby and children's clothing.

5IKEA
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Swedish furniture retailer operating in Chile through a partnership with Falabella. Provides flat-pack furniture and home furnishing solutions.

6Mallplaza
Strategic tierMinorTypeOthers
Description

Chilean shopping mall operator. Falabella has presence in Mallplaza locations and cross-promotional relationships.

7Tottus
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Supermarket chain under the Falabella Group. Cross-promotional opportunities between falabella.com and tottus.cl for groceries and household essentials. Tottus app (Fazil) also available.

8Sodimac
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Home improvement and construction retailer under the Falabella Group. Cross-promotional opportunities for home improvement products between falabella.com and sodimac.cl.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Linio Chile

Online Retail / E-commerce Marketplacelinio.cl

Linio Chile is a Chilean online retail store founded in 2012, offering health, beauty, fashion, and general consumer products. It operates as part of the Falabella retail ecosystem, integrating e-commerce, physical stores, loyalty rewards, and a third-party seller marketplace.

What Linio Chile does

Linio Chile is an online retail store founded in 2012, operating at linio.cl and focused on health, beauty, and fashion products among other consumer categories. Following its acquisition by Falabella in 2018, Linio Chile has been integrated into the broader Falabella retail ecosystem, which combines a comprehensive e-commerce platform (falabella.com), physical department stores, home improvement (Sodimac), supermarkets (Tottus), financial services (Banco Falabella), digital payments (Fpay), and the CMR Puntos loyalty program.

The platform's product surface spans fashion, electronics, home goods, beauty, sports, baby and children's products, toys, pets, and groceries (via the Mercado F vertical). It operates a hybrid first-party retail and third-party seller marketplace model (Vende en falabella.com), supplemented by dedicated B2B sales (Falabella Empresas), a wedding registry (Novios Falabella), and a parenting club (Club Bebé). Distribution channels include the primary e-commerce storefront, physical store network, and B2B enterprise sales.

The business model combines direct-to-consumer e-commerce, marketplace commissions from third-party sellers, B2B sales, gift cards, and loyalty-program-driven repeat engagement. Source data is dominated by Falabella.com descriptions rather than Linio Chile-specific financials, ownership structure, or operational metrics, which limits the granularity of any standalone analysis of the Linio Chile entity.

Linio Chile firmographics

Firmographics
Name
Linio Chile
Website
https://linio.cl
Company type
Private
Founded year
2012
Short description
Linio Chile is a Chilean online retail store founded in 2012, offering health, beauty, fashion, and general consumer products. It operates as part of the Falabella retail ecosystem, integrating e-commerce, physical stores, loyalty rewards, and a third-party seller marketplace.
Ownership category
akta.pro rank

Linio Chile industry classification

Industry
Product category
Online Retail / E-commerce Marketplace
NAICS
Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Health and Personal Care Retailers (456)
SIC
Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry
General Merchandise Online Retailers (CRAFADAA)
akta.pro secondary industry
Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

  • E-commerce marketplace
  • Fashion retail
  • Beauty products
  • Consumer electronics
  • Online shopping platform

Where Linio Chile is headquartered

Location

Headquarters

HQ city
Chile
HQ country
Brazil
HQ region
Latin America

Offices1 record

Markets served

Linio Chile business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Distribution channels4 records

Marketing channels3 records

Linio Chile product offering

Product offering

Core offering

Linio Chile operates an online retail store (linio.cl) selling health, beauty, and fashion products to Chilean consumers. Founded in 2012 as a private, for-profit e-commerce company, it functions as part of the broader Falabella retail ecosystem, offering a wide assortment of fashion, beauty, electronics, home goods, sports, and lifestyle products through a digital storefront with category browsing, seasonal promotions, loyalty rewards, and delivery services.

Product overview

Falabella's digital ecosystem operates primarily through its falabella.com e-commerce platform, a unified marketplace offering products across diverse categories including fashion (women's, men's, children's clothing, footwear, accessories), electronics and technology, home goods, beauty, sports, toys, baby products, and pets. The platform combines first-party retail with a third-party marketplace (Vende en falabella.com) and specialty verticals like Mercado F for fresh groceries. Supporting services include CMR Puntos loyalty program, Novios wedding registry, Club Bebé parenting program, and Falabella Empresas B2B sales platform. The ecosystem extends to mobile apps, gift cards, and integrated payment solutions, creating a comprehensive retail platform serving both consumer and business segments.

Differentiator

Problem solved

Functional benefit

Products and services

  • Linio Chile Online Store Online retail storefront selling fashion, health, beauty, and lifestyle products to Chilean consumers through the linio.cl website.
  • CMR Puntos Loyalty Program

Companies that use Linio Chile

Customer profile

Segments1 record

Ideal customer profiles1 record

Linio Chile technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Linio Chile partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered minor and core.

  • Crate and BarrelminorOthersInternational home goods brand operated as a separate website (crateandbarrel.cl) under the Falabella portfolio. Offers premium furniture, décor, and home accessories in Chile.
  • AmericaninominorOthersChilean fashion brand operated as a separate website (americanino.cl) under the Falabella portfolio. Offers casual and contemporary clothing.
  • AldominorOthersFootwear brand operated as a separate website (aldo.cl) under the Falabella portfolio. Offers shoes and accessories.
  • CartersminorOthersChildren's apparel brand operated as a separate website (carters.cl) under the Falabella portfolio. Offers baby and children's clothing.
  • IKEAcoreStrategic or Co-development PartnerSwedish furniture retailer operating in Chile through a partnership with Falabella. Provides flat-pack furniture and home furnishing solutions.
  • MallplazaminorOthersChilean shopping mall operator. Falabella has presence in Mallplaza locations and cross-promotional relationships.
  • TottuscoreStrategic or Co-development PartnerSupermarket chain under the Falabella Group. Cross-promotional opportunities between falabella.com and tottus.cl for groceries and household essentials. Tottus app (Fazil) also available.
  • SodimaccoreStrategic or Co-development PartnerHome improvement and construction retailer under the Falabella Group. Cross-promotional opportunities for home improvement products between falabella.com and sodimac.cl.

Recent moves6 records

Expansion highlights4 records

Linio Chile competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Linio Chile social profiles

Digital presence

Linio Chile financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Linio Chile leadership team

Management profile

Number of profiles

Linio Chile funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Linio Chile M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linio Chile

What does Linio Chile do?

Linio Chile operates an online retail store (linio.cl) selling health, beauty, and fashion products to Chilean consumers. Founded in 2012 as a private, for-profit e-commerce company, it functions as part of the broader Falabella retail ecosystem, offering a wide assortment of fashion, beauty, electronics, home goods, sports, and lifestyle products through a digital storefront with category browsing, seasonal promotions, loyalty rewards, and delivery services.

When was Linio Chile founded?

Linio Chile was founded in 2012.

Where is Linio Chile based?

Linio Chile is headquartered in Chile, Brazil, in the Latin America region.

Does Linio Chile have an API?

No public API is recorded for Linio Chile.

What industry is Linio Chile in?

Linio Chile's product category is Online Retail / E-commerce Marketplace. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers, with a secondary code of CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 4552 and its SIC code is 5399.

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Live signals
Cosmetics BusinessNordic region is the most expensive in the world for beautyNordic nations are the world's most expensive for cosmetics and beauty treatments, according to Linio's 2017 Cosmetics Cost Index. The index compared average costs across 50 countries, covering products like lipstick and services such as manicures and haircuts.FinSMEsLatAm E-Commerce Platform Linio Raises $55M in FundingLinio, a Latin American e-commerce platform, raised $55 million in funding led by LIV Capital and Northgate Capital with participation from Kinnevik. The company will use the funds to expand its marketplace, introduce new payments and logistics solutions, and enhance mobile apps. Linio operates in six countries and offers over six million products across 60 categories.GlobeNewswireKinnevik: Financial results for the first quarter 2016 for Global Fashion Group, Linio, Westwing and Home24Kinnevik published Q1 2016 financial results for Global Fashion Group (including Lamoda, Dafiti, Namshi, Zalora, Jabong) and Linio, Westwing, Home24. The results will be presented in a conference call on 31 May 2016 at 10:00 CET. The presentation is available on the company's investor page.FinSMEsLinio Closes €58M FundingLinio, a Mexico City-based e-commerce company, closed a €58M funding round led by Northgate Capital and Access Industries. The funds will support growth in current markets and expansion to other Latin American countries. The company, founded in 2012, offers a catalog of over 300,000 products and has over 1,500 employees.FinSMEsLinio Raises €20MLinio, a Latin American e-commerce company, raised €20M from Summit Partners. The company, which had previously raised from Tengelmann Group, will use the funds to expand in Latin America. It operates in Mexico, Colombia, Peru, and Venezuela.