Invetica

What Invetica does

Invetica is a UK-based consultancy founded in 2016 by James Conroy-Finn that sells executive coaching and fractional CTO services to mission-driven founders and product teams. The company does not build or license a software product; its offering is structured around three engagement tiers — Coaching (£500 per session, weekly or fortnightly), Fractional CTO (£1,500 per day, pay-as-you-go during UK office hours) and Interim CTO (custom pricing, up to four days per week for multi-month or multi-year terms with executive coaching bundled). Delivery is performed by the founder with support from an "extended network of experts," giving the firm the operating profile of a solo practice plus trusted subcontractors rather than a scaled consultancy.

The go-to-market blends a sales-led motion with a community-led funnel. The website (invetica.co.uk) and an exclusive online community for founders and entrepreneurs generate inbound interest, while LinkedIn, Twitter/X and GitHub provide top-of-funnel presence. Discounted rates are offered for longer-term engagements and upfront payment, anchoring the commercial model on short session purchases at the low end and retainer-style commitments at the high end. Invetica is bootstrapped, founder-owned and UK-domiciled as Invetica Ltd., with no disclosed external investment, no parent company, and no acquisitions or partnerships on record.

Past project work spans a diverse set of verticals — blockchain/smart-lock, short-form video hosting, big-data user engagement, mobile-gaming fashion and betting — indicating generalist technical capability rather than vertical specialisation. Technical deliverables referenced across case studies include GraphQL backend architecture, AWS deployment pipelines, bespoke stream processing, and Clojure training, but these describe client work rather than proprietary Invetica IP. Revenue is not publicly disclosed and the firm has operated with a small core team throughout its nine-year history.

Name

Invetica

Legal name

Invetica Ltd.

Website

https://invetica.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Invetica is a UK-based consultancy founded in 2016 by James Conroy-Finn, offering executive coaching, fractional CTO services, and interim CTO support to mission-driven founders and product teams, priced from £500 per session to custom multi-day weekly engagements.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Product, Service & Domain Knowledge Onboarding (EDABAOAG)

Keywords

• Fractional CTO services
• Executive coaching
• Technology consulting
• Agile transformation
• Software leadership

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching Services: One-to-one or group coaching sessions with founders and product teams on a per-session basis. Offered at £500 per session with weekly or fortnightly cadence options.
2. Fractional CTO Services: Part-time hands-on CTO expertise tailored to client needs, offered at £1500 per day. Clients pay as they go for days as needed during UK office hours, with discounts available for longer commitments.
3. Interim CTO Services: Dedicated interim CTO support for extended periods, up to four days per week with terms of months or years. Executive coaching included. Custom pricing with discounts for upfront payment and longer commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Invetica is a London-based consultancy that helps founders and product teams build better software through a spectrum of services: 1:1 or small group coaching sessions, part-time fractional CTO engagements integrated into client teams, and longer-term interim CTO support with executive coaching. The firm blends coaching, hands-on technology leadership, agile transformation, and team scaling for mission-driven startups and established brands.

Product overview

Invetica is a consultancy offering a spectrum of coaching and CTO services rather than a unified software platform. The core portfolio consists of three service tiers: Coaching (lightest touch, £500/session), Fractional CTO (most popular, £1500/day), and Interim CTO (custom pricing, extended commitment). These services help founders and product teams build better software through coaching, fractional technology leadership, and hands-on expertise working with startups and established brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching One-to-one or small group coaching sessions for founders and product teams focused on goal-orientated exploration, available at £500 per session with weekly or fortnightly cadence. The lightest-touch engagement in Invetica's service spectrum.
• Fractional CTO

Quantifiable outcome

• Grew a product team from 5 to 20 in less than a year
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• YLD: YLD is a UK- and Portugal-based software engineering consultancy that embeds senior engineering and technical leadership into client teams. It is a directly comparable UK-rooted boutique consultancy serving startups and established brands with fractional/squad-style engagements.
• Lemon.io: Lemon.io matches startups with vetted fractional developers and tech leads, including CTO-level engagements. It is a direct competitor for Invetica's fractional CTO offering, with similar focus on early-stage and growth-stage founder clients.
• Thoughtbot: Thoughtbot is a product design and development consultancy offering fractional product, design, and engineering leadership to startups and established companies. It is comparable in its boutique-consultancy model, agile/lean methodology emphasis, and founder/team coaching overlay.
• Hanno: Hanno is a small product and engineering consultancy that works with founders to design, build, and scale digital products. Like Invetica, it operates as a boutique practice targeting mission-driven startups with embedded technical leadership and team-building services.
• A.Team: A.Team builds and staffs fractional product, engineering, and CTO-style teams for startups and growth-stage companies. It directly mirrors Invetica's fractional CTO and team-scaling model, but at significantly larger scale and with a marketplace-style delivery model.

Broad incumbents

• Toptal: Toptal is a large freelance talent network that places fractional tech leaders, engineers, and product managers into client teams. It competes with Invetica for the same founder and product-team buyer, but with vastly broader category coverage and a marketplace structure.
• ThoughtWorks: ThoughtWorks is a large global technology consultancy that delivers software engineering, agile transformation, and technology strategy services. It addresses the same buyer needs as Invetica — coaching, agile adoption, and senior tech leadership — but as part of a much broader portfolio.
• Marshall Goldsmith Coaching: Marshall Goldsmith is one of the most established executive coaching practices, serving leaders and founders on decision-making, leadership, and behavioral change. It is comparable to Invetica's coaching tier (£500/session) and executive coaching add-on to the interim CTO offering.

Emerging players

• Andela: Andela is a global tech talent marketplace that has expanded into fractional and embedded engineering and tech-leadership engagements. It overlaps with Invetica's fractional CTO value proposition, particularly for venture-backed and growth-stage clients.
• Slingr: Slingr and similar boutique fractional CTO practices compete directly with Invetica for early-stage startup CTO engagements. They represent the 'fractional executive' category that Invetica operates in, typically at similar price points and with similar founder-led delivery models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/invetica
• GitHubgithub.com/invetica
• LinkedInuk.linkedin.com/company/10497015

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invetica