Paloma Contreras

What Paloma Contreras does

Paloma Contreras Design is a Houston-based, founder-led interior design firm specializing in full-service, high-end residential projects including new construction, renovations, and complete home furnishing. The firm operates a four-phase engagement process (Discovery, Design Development, Production, Installation) led by principal designer Paloma Contreras with support from designer/project managers, a Director of Operations, and a dedicated Procurement Manager. The studio delivers projects across at least eight U.S. metros including Houston, Palm Beach, Key Largo, Atlanta, New Jersey, Chicago, Austin, and New York, and has been repeatedly recognized on the ELLE Decor A-List and other industry accolades.

The firm's product surface extends beyond design services into branded IP and physical retail. Paloma & Co., a Houston River Oaks concept storefront founded in 2019 with a parallel Shopify-powered e-commerce site, sells antiques, found objects, and curated home goods. The founder's aesthetic is also monetized through licensed product collections — lighting with Visual Comfort & Co. and decorative trims with Schumacher — and through two published books with Abrams (Dream Design Live in 2018 and The New Classic Home in 2023). A lower-ticket advisory offering is delivered through The Expert consultation platform.

The business is privately held with no disclosed external investment, generates revenue across professional services fees, retail hardware sales, licensing royalties, and book royalties, and uses a modest technology stack (Squarespace for marketing, Shopify for e-commerce, Google Analytics for measurement) without any AI/ML product capability.

Name

Paloma Contreras

Legal name

Paloma and Co.

Website

https://www.palomacontreras.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Paloma Contreras Design is a Houston-based, founder-led interior design firm delivering full-service high-end residential projects across multiple U.S. metros, complemented by a retail storefront (Paloma & Co.), licensed product collections, and authored books.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Residential interior design
• Home decor retail
• Designer lighting collections
• Home furnishings design
• Interior design services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Licensing Royalties: Paloma designs licensed product collections including lighting for Visual Comfort & Co. and decorative trims for Schumacher.
2. Design Consultations: Design consultations via The Expert platform covering paint color selections, space planning, furnishings suggestions, and creative direction.
3. Interior Design Services: Full-service interior design for high-end residential projects including new construction, renovations, and full-home furnishing projects. The firm collaborates with architects and builders on new construction projects.
4. Paloma & Co. Retail: Houston-based concept store sourcing timeless antiques and unique found objects, featuring emerging artists and curated products. Maintains both physical storefront and online platform.
5. Book Sales: Paloma has authored two books: Dream Design Live (published September 2018) and The New Classic Home (released October 2023), both published by Abrams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Paloma Contreras Design is a full-service interior design studio offering high-end residential design services for new construction, renovations, and full-home furnishing projects. The firm is complemented by Paloma & Co., a Houston-based concept store selling curated antiques and home decor both in-store and online, plus signature product collections (lighting for Visual Comfort & Co., trims for Schumacher) and two published books.

Product overview

Paloma Contreras Design is a full-service interior design studio offering high-end residential design services for new construction, renovations, and full-home furnishing projects. The firm's offerings include core interior design services under the Paloma Contreras Design brand, complemented by Paloma & Co. (a Houston-based concept store launched in 2019 offering antiques, found objects, and curated products both in-store and online), signature product collections (lighting with Visual Comfort & Co. and decorative trims with Schumacher), published books (Dream Design Live, 2018; The New Classic Home, 2023), design consultation sessions via The Expert platform, and The PC Journal content platform. The portfolio spans residential projects across Houston, Palm Beach, Key Largo, Atlanta, New Jersey, Chicago, Austin, and New York.

Differentiator

Problem solved

Functional benefit

Products and services

• The New Classic Home Second book released in October 2023, offering guidance on pairing traditional style with modern design to create classic interiors with a touch of glamour and infusion of color.
• Paloma Contreras Design - Full-Service Interior Design Full-service interior design for high-end residential projects including new construction, renovations, and full-home furnishing projects. The firm specializes in creating timeless, modern-meets-traditional interiors with a signature aesthetic combining classic silhouettes, timeless pieces, and a touch of glamour and color infusion. Services are delivered through a four-phase process: Discovery, Design Development, Production, and Installation.
• Paloma & Co. Concept Store Houston-based concept store sourcing timeless antiques, unique found objects, emerging artists' work, and curated products. Operates as both a physical storefront in Houston's River Oaks neighborhood and an online platform at shoppalomaandco.com.
• Visual Comfort Lighting Collection by Paloma Contreras Designer lighting collection created in partnership with Visual Comfort & Co., featuring signature lamps and lighting fixtures reflecting Paloma's design aesthetic. Products available through the Visual Comfort collection and at Paloma & Co. retail store.
• Schumacher Trim Collection by Paloma Contreras Collection of decorative tapes and trims designed for Schumacher, a premier textile and wallcovering company, reflecting Paloma's feminine, colorful, and traditional design approach.
• Dream Design Live First book published by Abrams in September 2018, serving as a guide to interior design philosophy and creating beautiful living spaces.
• Design Consultations via The Expert Focused, high-impact design sessions providing professional design advice on topics including paint color selections, space planning, furnishings suggestions, and overall creative direction. Booked via The Expert platform.

Quantifiable outcome

• Featured in numerous prestigious publications including ELLE Decor, Architectural Digest, House Beautiful, Vogue, Domino, Luxe, Traditional Home, Southern Living, Better Homes & Gardens, The New York Times, The Washington Post, and Wall Street Journal

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• The ExpertsupportingChannel Partner/ Reseller/ Distributor · 1 January 2019The Expert platform allows clients to book design consultations with Paloma. Through the platform, clients can access a large selection of trade-only vendors.
• Visual Comfort & Co.coreLicensing/Product PartnershipPaloma designs a lighting collection for Visual Comfort & Co. The collection includes table lamps and other lighting fixtures that reflect her signature aesthetic. Products are available through the Visual Comfort collection and at Paloma & Co. retail store.
• SchumachercoreLicensing/Product PartnershipPaloma designs a collection of decorative tapes and trims for Schumacher. The collection was incorporated into her personal home and reflects her feminine, colorful, and traditional design approach.
• The Shade StoresupportingTechnology or IntegrationThe Shade Store provides window treatment products and installation services for Paloma's projects. Paloma has partnered with them on multiple projects and recommends them for their comprehensive service from selections to installations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio McGee: Full-service interior design firm with a strong digital/content presence, product lines (McGee & Co.), and a comparable celebrity-designer founder; competes for the same high-end residential clients and demonstrates the design-plus-content-plus-product model Paloma Contreras is also building.
• Suzanne Kasler Interiors: Atlanta-based high-end residential interior designer with licensing collections for Visual Comfort, Hickory Chair, and Lee Jofa; mirrors Paloma's traditional-meets-modern aesthetic and Visual Comfort partnership as an A-List-tier designer.
• Martyn Lawrence Bullard Design: Celebrity interior designer with high-end residential and hospitality projects, licensing lines for top home brands, and global press footprint; directly comparable to Paloma's brand-led, licensing-supported high-end residential practice.
• Mary McDonald Inc. High-end residential interior designer known for glamour-inflected traditional interiors, ELLE Decor A-List member, with product licensing; operates at the same tier and aesthetic register as Paloma Contreras.
• Mark Sikes Interiors: High-end residential designer known for colorful, pattern-rich traditional interiors, licensed product collections, and a strong content brand; serves a similar HNW client base with a comparable traditional-with-color aesthetic.

Emerging players

• House of Hackney: Design-led home brand with licensed/owned wallpaper, fabric, and homeware collections sold direct-to-consumer; comparable as a designer's brand extension into product but operates primarily as a product company rather than design services.
• Décor Maison: Online interior design services platform offering virtual consultations and trade pricing; competes for the design-consultation end of Paloma's offering (The Expert) and represents the digital/affordable end of the design services market.
• Chairish: Online marketplace for pre-owned and vintage home furnishings; competes with Paloma & Co.'s antiques and unique found-objects retail model at the consumer side and intersects with her designer sourcing workflow.

Others

• Visual Comfort & Co. Lighting manufacturer and Paloma's licensing partner; operates as both an enabler of her royalty stream and a competitor in designer-affiliated lighting categories where multiple celebrity designers carry collections.
• Schumacher: Premier textile, wallpaper, and trim company and Paloma's licensing partner for decorative tapes and trims; comparable as a design-industry incumbent that monetizes designer collaborations similarly to Paloma's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/palomacontrerasdesign
• LinkedInlinkedin.com/company/paloma-contreras-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paloma Contreras