Michigan Rod Products

What Michigan Rod Products does

Michigan Rod Products is a privately held US manufacturer of custom wire form products and assemblies, founded in 1981 and headquartered in Michigan. The company operates a single integrated production platform covering hot heading, cold heading, wire forming, robotic welding, threading, wire cutting, coining, piercing, and assembly, supported by in-house 3D modeling and 3D printing engineering services for design validation and prototyping. Quality assurance is delivered through coordinate measuring machines, digital/optical weld measurement, and Jenoptik optical measuring systems, with the operation holding IATF 16949 automotive quality and ISO 14001 environmental management certifications.

The company's commercial model is direct B2B contract manufacturing: industrial customers submit inquiries through a website contact form that routes to Sales, Engineering Support, Quality Control, Production Control/Shipping, or Hiring Manager, with pricing conducted on a quote basis determined by specifications, volume, and complexity. The customer base is described as industrial manufacturers requiring custom wire form products and assemblies, with no public customer logos, revenue mix, or segment-level revenue disclosed.

The firm maintains a minimal digital footprint — its own website (michrod.com) is the primary marketing and lead generation channel, and recruitment is routed through an Indeed-hosted application portal. There is no evidence of public capital raises, M&A activity, parent company, subsidiary, or partner relationships in the source data, and ownership appears to be independent and private. The company's stated mission emphasizes stakeholder trust, continuous improvement, employee safety, and community responsibility rather than explicit growth targets.

Name

Michigan Rod Products

Legal name

Michigan Rod Products

Website

https://michrod.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Michigan Rod Products is a privately held Michigan-based manufacturer founded in 1981 that produces custom wire form products and assemblies for industrial customers, using in-house hot/cold heading, robotic welding, CNC machining, and precision optical inspection.

Ownership category

akta.pro rank

Product category

Custom Wire Form Manufacturing

NAICS

Other Fabricated Wire Product Manufacturing (332618), Forging and Stamping (3321)

SIC

Metal Forgings & Stampings (3460), Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Wire form manufacturing
• Cold heading services
• Robotic welding
• Custom metal forming
• Wire form assemblies

Headquarters

HQ city

Howell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Custom Wire Form Products: B2B manufacturing of custom wire form products and assemblies. Products are manufactured to customer specifications with capabilities including hot heading, cold heading, wire forming, robotic welding, threading, wire cutting, coining, piercing, and assembly. Revenue is generated through product sales, likely on a project or recurring order basis with industrial customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Michigan Rod Products manufactures custom wire form products and assemblies for industrial customers, performing in-house hot heading, cold heading, wire forming, robotic welding, threading, wire cutting, coining, piercing, and assembly. The company supports customers with engineering services (3D modeling and 3D printing) and precision quality verification (CMM and optical measurement), operating under IATF 16949 and ISO 14001 certifications.

Product overview

Michigan Rod Products is a manufacturer of wire form products and assemblies, offering a comprehensive suite of metal forming and fabrication services. The company operates as a single unified manufacturing platform with core capabilities including hot and cold heading, wire forming, robotic welding, threading, wire cutting, coining, and piercing. Engineering services encompass 3D modeling and 3D printing for product development support. Quality assurance is maintained through CMM inspection, digital/optical weld measurement, and Jenoptik optical measuring technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Wire Form Products

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ajax Manufacturing: Erie, Pennsylvania-based custom manufacturer of forgings, machined components, and assemblies for industrial and mobility markets. Direct peer because of integrated forming/machining/assembly capabilities and comparable B2B industrial customer base.
• KMC Stampings: US metal stamping and fabricated components supplier serving automotive, appliance, and industrial customers. Direct peer in stamping and short-run metal fabrication, with overlapping process stack.
• Hub Industries: Custom wire forms and metal stampings manufacturer serving automotive, industrial, and consumer markets. Direct peer because of nearly identical product offering (wire forms, stampings, assemblies) and shared B2B industrial sales motion.
• Elgin Fastener Group: US cold heading and threaded fastener manufacturer serving automotive and industrial OEMs. Direct peer given shared cold heading process technology and comparable Tier 2/3 automotive supplier profile.
• Deringer-Ney: US manufacturer specializing in cold heading, screw machine products, and precision metal components for medical, automotive, and industrial markets. Direct peer because of overlapping cold heading and precision turned/formed component capabilities and similar customer mix.
• Automatic Spring Products Corp: Hillsdale, Michigan-based manufacturer of springs, wire forms, and stampings serving automotive and industrial customers. Direct peer given overlap in cold heading, wire forming, and stamping processes serving similar Tier 2/3 industrial and auto supply chains.
• Orbel: US fabricator of custom sheet metal parts, stampings, and precision metal components for industrial and electronics customers. Direct peer in metal stamping and short-run precision fabrication with similar B2B motion.
• Spirol International: Manufacturer of cold formed parts, pins, inserts, and engineered fasteners serving automotive and industrial OEMs. Direct peer given shared cold forming technology and automotive Tier supplier positioning.

Broad incumbents

• PennEngineering: Global, larger-scale manufacturer of precision engineered fasteners and installation tools serving electronics, automotive, and industrial markets. Broad incumbent because it overlaps with Michigan Rod's formed fastener capabilities but operates at much greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Michigan-Rod-Products-117556748327817
• LinkedInlinkedin.com/company/michigan-rod-products-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Rod Products